Name: Foto Impacto 2010 – Road Safety Client: MSCAR Service: Social Impact

Goals: • Media coverage • To pass a socially responsible message to community • Join the employers around a cause • To reach potencial customers • Promoting the MSCAR core business • Attrack people to visit the showroom

Case: Create one initiative to accomplish the goals, something aligned with the CSR program of MSCAR focused in education and prevention. The initiative may also promote the MSCAR as a sales and automobile maintenance important market player.

Solution: In order to promote the core business of MSCAR, we decided to structure a challenge around road safety as a cause, in the Road Safety National Day.

The solution was a regional challenge of photopraphy to create awareness to road safety. The best pictures were exposed in MSCAR showroom.

Solution: It established a partnership within MSCAR and ALFA (the photographers association in Algarve with 300 members). We didn’t created any award and the Foto Impact 2010 was positioned as a social responsability of all community. The claim “Take a picture, save a life!” was promoted near to MSCAR employers, ALFA photogrephers, MSCAR clients and all community in Algarve.

At the Exposition Oppening Ceremony, we did a cocktail with guest list. Some outstanding people were there as Macário Correia, Faro’s mayor, and Silva Gomes, the regional representant of the portuguese government.

Results: • Give institucional notoriety to MSCAR. • Received around 80 applicant pictures. • More than 1000 showroom visits during the exposition month. • Created brand empathy with all the stakeholders. • The iniciative reached more than 50000 persons (by email, media, posters, site, word-of-mouth, sms, showroom visits and social networks) • One 6 minutes published at Digital Mais TV (the regional online tv with more audeince in Algarve). Watch the link below:http://www.digitalmaistv.com/videos/1383.html

Results: • A notice published in the newspaper POSTAL do Algarve (the regional newspaper with more audience online and offline at Algarve, delivered with the national newspaper Público in Algarve). • Highlight notice from the MSCAR newsletter.