Recovery Branding Guide

Prepared by Limitless Designs 2015 Page. 1

Branding Guide


Brand Story

Recovery is a family of products for piercing, tattoo, numbing and general skin care. Our products are designed for Body Modifica-tion but can be be used for any skin care need. Recovery is trusted by tattoo and piercing profes-sionals because of our quality and transparency. Whenever possible our genuine products are natu-ral, sustainable, environmentally and vegan friendly. Our products prepare the skin for safe piercings and tattoos, promote healthy skin recovery, aid in pain reduction and enhance tattoo vibrance and longevity. At Recovery we understand the beauty and hard work of tattoo and piercing professionals, That is why we provide skincare product that you can trust. Our clear and understandable family of products are medically safe, modestly priced and are made with pure ingredi-ents. With Recovery you can focus on what matters most, beautiful Body Modifications.


Logo Variations

Large LogotypeThe ECOVERY is aligned to the base of the + to the top of the midline. This version is the promanient logo and should be used in most applications

Small LogotypeThis version features an enlarged ECOVERY which is the aligned with the top and bottom of the + This version is to be usewhen the logo is needed small or legibility is esential.

Logo MarkThe isolated R may be used as the promanent mark, but the complete recovery name or logotype should be pres-ent in some capacity on all deliverables.


Recovery colors

CMYK 100/71/22/5

RGB 0/083/138

HEX #00538A

Pantone 7692C

Recovery blue

CMYK 0/0/0/2

RGB 247/247/248

HEX #F7F8F8

Pantone 179-1C

Recovery off white

CMYK 71/66/65/72

RGB 35/33/33

HEX #232121

Pantone Neutral Black C

Recovery black

CMYK 0/0/0/20

RGB 209/210/212

HEX #D1D2D4

Pantone P 179-3 C

Recovery grey


Recovery typefaces

Aa Bb Cc Dd Ee Ff GgHh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss TtUu Vv Ww Xx Yy Zz,{ 1, 2, 3, 4 } ? ! fb

Header Example

et landucilique porios non por a velias ma sectum volorepro ommolori ommoluptae culluptatem harum, utatus, andit volorectatem quae nobitis totatempel ipsa con rehentesti arunt quiassi

Another Header

mendest dolorporrum quibearum aut laces inis pre, conetus. Arcius et, qui qui dolectiates ma nest, am net oditat harum debitae net volut vendae min porecat emporrum lam.

Header Example

et landucilique porios non por a velias ma sectum volorepro ommolori ommoluptae culluptatem harum, utatus, andit volorec-tatem quae nobitis totatempel ipsa con re-hentesti arunt quiassi mendest dolorporrum

quibearum aut laces inis pre,

Another Header

Andit volorectatem quae nobitis totatempel ipsa con rehentesti arunt quiassi mendest do-

Aa Bb Cc Dd Ee Ff GgHh Ii

Jj Kk Ll Mm Nn Oo Pp Qq Rr

Ss TtUu Vv Ww Xx Yy Zz,

1 2 3 4 5 6

LIBERATORJosefin Sans SemiBoldBody and Headlines Headlines Only *

* The Recovery website uses the Teko Google Font as a substitute for Liberator


REcovery communication

Dos & Donts

DO: prep | modify | healDONT: alter the order of the tagline

DO: Highlight the clear product architecture DONT: Alter the product architecture or colors

DO: Group families togetherDONT: Break them apart

DO: Say Whenever possible our genuine products are natural, sus-tainable, environmentally and vegan friendly.DONT: Claim that everything is the above or hide transparency

DO: use images of piercings, tattoos, nature and the body, DONT: Show excessive blood or poor quality tattoos and piercings

DO: use clean imageryDONT: use dirty/grunge images

DO: Express interest in promoting the industryDONT: put sponsors or specific artists on a pedestal instead pro-mote the final product or value provided to the consumer

DO: Our modest prices help professionals keep their hard earned moneyDONT: Say cheap or economy

DO: Focus on the Piercing and Tattoo profession (piercing first)DONT: Alienate the end consumer

Voice & Style

Keep things simple truthful and clean Focus on the organic and Natural Promote safety and best practices Promote effectiveness of products Promote health and medicinal values Illustrate modest pricing

Social Media

Recovery has Facebook instagram and twitter accounts. We will post products and descrip-tions. In the future we would like to work on posts that focus on enhancing the industry, and general consumer. We would like to involve and engage our audience, creating campaigns that call for piercing and tattoo photos from artists and enthusiasts.

Advertising

Recovery will focus on delivering desirable products and look to industry professionals to promote our products. Two advertising direc-tions include tha the quality and ingredients in our products and the Modest pricing.


REcovery IDENTITY

Mission

Recoverys mission is to enhance the piercing and tattoo industry through healthy partner-ships with tattoo and piercing professionals. We will provide effective and sustainable skin care products to prep, heal and maintain at reasonable prices. Whenever possible our genuine products will be natural, sustainable, environmentally and vegan friendly.

Character

Key characteristics of recovery include...

natural medical profesional young/light hearted supportive environmentally conscious

Guardrails

Strive to make every product and package as genuine as possible. (natural, sustainable, environmentally and vegan friendly) keep things simple provide information and resources for con-sumer focus on professionals and enhancing the industry

Audience

Tattoo and piercing professionals Retail consumers and end users Health / environmentally conscious citizens People who value self expression and indi-vidualization


Assets

4x6 Flyers

Small flyers for display in shops & businesses.

5x7 Price Card

A 5x7 flyer that leaves space for a shop/business to display their price of the Recovery product(s).

u 1 cup of il o iill w.

ix 1/4 p. l io h w, pfbly whil i i

ill ho.

A 2-3 op of oil i wll.

ubmg you picig io h mix fo 5 o 10 miu.

100% pure Dead Sea salt

100% Dead Sea Salt (Single 2.65oz Bottle $2.25)

100 2.65oz Bottles $225.00 $125.0045%

50 2.65oz Bottles

icouB Co Final Cost

$22.50 $17.50

$112.50

10 2.65oz Bottles

$74.50

23%

34%

InstructionsIngredients

o ifomio vilbl

RecoveryAftercare.com

100% DEAD SEA SALT

Rcovy Afc iouc l fom h

o you c b i cool of you fc . Thi

l coi c mk up o 60 l ok.

Loc bw Jo Il, popl hv b

hig h xm pow of h fo

hou of y. Aci cipu v bou h

biliy o hl o h hum boy.

Th i o of h li boi of w i h

wol, coiig oughly 31% liiy comp o h

3% fou i gul l w. Th lo h f

l polluio oium chloi h oh w.

Th uiqu bl of mil obi fom h

c mkbl hlig oluio.

Sell Sheets

A 5x7 information sheet detailing the product and price options.

Web Banners

Promotional graphics highlighting the product(s) for shop/business websites.


Product architecture

Like the natural simplicity of ingre-dients in each Recovery product, the entire Recovery family should be easily catagoirized. This will highlight Recovery as an approch-able and honest brand. consumer will quickly be able to identify the purpose of all recovery products and which ones they need

Piercing NumbTattoo Care

Sea Salt Rinse

Mouth Rinse

Saline Wash

Cream

Soap *

Gel *

Salve

Lotion *

Butter *

Stencil Prep *

Stencil Stuff *

Stencil Spray *

Jojoba Oil

Tea Tree Oil

Aftercare Soap *

* Coming Soon


Our piercing family includes vari-ous Sea Salt Products that clean, rejuvenate, hydrate, oxygenate and heal your piercings and other wounds. Our Saline Spray comes ready to use, and our Sea Salt is available for those who prefer mix-ing their own soaks. Our Sea Salt mouth soak is perfect for healing oral piercings and abrasions. No CFCs, drugs, preservatives, or additives.

Piercing

Dead Sea Salt

Saline Wash

Mouth Rinse


PIERCING

Flyer 4x6

Price Card 5x7

Flyer 4x6

Price Card 5x7

Flyer 4x6

Price Card 5x7

Flyer 4x6

Price Card 5x7


PIERCING

U hi ol i 3 o 6 im p y o

.

wih hooughly fo o miu pi ou.

No i o b wllow.

Water, Propanediol, Sea Salt, Sodium Benzoate

Polysorbate 20, Mentha Piperita (Peppermint) Oil

Mouth Rinse (Single 8oz Bottle $4.85)

12 Display Cases (144 8oz Bottles) $698.40 $540.0022%

4 Display Cases (48 8oz Bottles)

DiscountBase Cost Final Cost

$58.20 $54.99

$232.20

1 Display Case (12 8oz Bottles)

$207.84

5%

11%

Instructions

Ingredients

o ifomio vilbl


MOUTH RINSE

Rcovy ouh Ri i lcohol-f mouhwh

hc wih l ifu wih fhig

pppmi o pomo hlig cl ol picig.

I vg-fily, ul wy o kp w o ii

fcil/ol picig hlhy wihou y lcohol o

ificil colo, w, o flvo. Thi gl l

mouhwh c lo b u o pomo hlig f

l wok /o ol ugy.

Rcovy Ol icig Afc mouhwh i

compi imply of puifi w, l, olv o

bl h fi wo igi pfcly, ligh pv-

iv, fhig pppmi oil. Th high quliy,

mil-ich i l l coi i hi i i

h u mgic igi i i h mo ul wy o

hlp lip, chk, oh ol picig hl. ofiol

i boh iy h picig iuy comm

lw o wllig pi h occu i h

mouh. No h opicl l oluio lik ou

Rcovy icig Afc py houl b u

xlly i cojucio wih h Rcovy ouh Ri

o hooughly hl lip chk picig.

py icly o ffc llow o i y.

Rp uil i cl.

uifi W

0.7% oium Chloi

No CFC.

Purified Saline Wash (Single 1.5oz Spray $3.99)

3 Display Cases (72 1.5oz Sprays) $287.28 $203.9729%

1 Display Case (24 1.5oz Sprays)


$11.97 $10.47

$95.76

3 Single 1.5oz Sprays

$69.99

13%

27%

Instructions

Ingredients

o ifomio vilbl


Purified Saline Wash Solution

Rcovy Afc py i vg-fily, ul

wy o i fh w o ii picig. Th

puifi li wh oluio i viomlly fily,

wih o CFC, ug, pviv, o iiv. I

pomo hlig mii h wllbig of w

picig by movig i bi. Th oluio i

gl, bu ill h coolig ffc which ooh h ki.

Th lumium bol ilf i cyclbl h 360

ip h llow fo h c o b hl i y

poiio.

u 1 cup of il o iill w.

ix 1/4 p. l io h w, pfbly whil i i

ill ho.

A 2-3 op of oil i wll.

ubmg you picig io h mix fo 5 o 10 miu.

100% pure Dead Sea salt

100% Dead Sea Salt (Single 2.65oz Bottle $2.25)

100 2.65oz Bottles $225.00 $125.0045%

50 2.65oz Bottles

icouB Co Final Cost

$22.50 $17.50

$112.50

10 2.65oz Bottles

$74.50

23%

34%


o ifomio vilbl


100% DEAD SEA SALT

Rcovy Afc iouc l fom h

o you c b i cool of you fc . Thi

l coi c mk up o 60 l ok.

Loc bw Jo Il, popl hv b

hig h xm pow of h fo

hou of y. Aci cipu v bou h

biliy o hl o h hum boy.

Th i o of h li boi of w i h

wol, coiig oughly 31% liiy comp o h

3% fou i gul l w. Th lo h f

l polluio oium chloi h oh w.

Th uiqu bl of mil obi fom h

c mkbl hlig oluio.

Sell Sheet 5x7 Sell Sheet 5x7 Sell Sheet 5x7


PIERCING

Web Ads &Banners Sell Sheet 5x7


PIERCING



Whether you are cleaning the skin, applying/maintaining stencils, hydrating, healing or enhancing tattoo vibrancy and longevity, Recovery has a product for you to keep your clients investments looking good. Eliminate the mys-tery of unknown ingredients with our vegan-friendly, dye-free and suitable for any skin type.

Tattoo (Aftercare)

Tattoo Salve

Tattoo Butter

Tattoo Lotion

Coming Soon

Coming Soon


Tattoo Aftercare

Flyer 4x6

Price Card 5x7

Flyer 4x6

Price Card 5x7

Flyer 4x6

Price Card 5x7

Flyer 4x6

Price Card 5x7


Tattoo AfterCare

Lom ipum olo i m, qui lii pi

N ml co ii philoophi,

Eo mli mii x. quo qu oloum i. ii




Olive Fruit Oil (Olea Europaea Fruit Oil)

Natural emollient and skin conditioner

Synthetic Beeswax

Formula stabilizer; manufactured in the USA and contains no

animal products or animal byproduct; not tested on animals

Cocoa Seed Butter (Theobroma Cacao Seed Butter)

Natural emollient, skin conditioner and protectant

Lavender Oil (Lavandula Angustifolia Oil)

Natural fragrance

Wheat Germ Oil (Triticum Vulgare Germ Oil)


Vitamin E (Tocopheryl Acetate)

Natural antioxidant and skin conditioner

Rosemary Leaf Extract (Rosmarinum Officinalis Leaf Extract)

Natural antimicrobial skin conditioner

Tattoo Butter

Bulk (XX Cases of XX .XXoz XXX) $xxx.xx $xxxx.xx$xxxx.xx

Case (XX .XXoz XXX)

MSRPCost Profit

$x.xx $x.xx

$xx.xx

Single (.XXoz XXX)

$xxx.xx

$x.xx

$xxx.xx

Instructions

Ingredients

o ifomio vilbl


TATTOO BUTTER

Lom ipum olo i m, qui lii piu uipii o,

fc p m. Iu wii molli bii . E umqum

pli p, h mu ipum oio. Fcili civibu

mlui i quo, c fc muciu lcm . Lupum

oibu hi, moli picui h. Fui ci-

ibu m , ui picui ml u. N ml co

ii philoophi, mi x vi picui igifumqu,

pobo olu o iu. Lgimu volupibu mi, p

qu coiiqu. Eo mli mii x. quo qu

oloum i. ii mp c x, i vi hum coul

ou.











Synthetic Beeswax






Natural fragrance







Tattoo Lotion


Case (XX .XXoz XXX)

MSRPCost Profit

$x.xx $x.xx

$xx.xx

Single (.XXoz XXX)

$xxx.xx

$x.xx

$xxx.xx

Instructions

Ingredients

o ifomio vilbl


TATTOO Lotion











ou.

Cl w oo p y.

Apply hi ly of Rcovy Too lv 3 o 4

im y fo 7 o 10 y.

U ily o hl oo o moiuiz

ich colo.



Synthetic Beeswax






Natural fragrance







Recovery Tattoo Salve (Single .75oz Tin $3.75)

16 Display Cases (384 .75oz Tins) $1440.00 $959.8433%

4 Display Cases (96 .75oz Tins)


$90.00 $64.99

$360.00

1 Display Case (24 .75oz Tins)

$247.96

28%

31%

Instructions

Ingredients

o ifomio vilbl


Tattoo Salve

Kp oo vib ooh ki wih Recovery

Aftercare Tattoo Salve. Nul igi o coiio

poc h ki w u o mk hi blm, log

wih pcilly fomul yhic bwx fo

complly vg-fily pouc. A ky fu of

Rcovy Afc Too lv i h i i y-f,

cl fomul, o you c xcly wh you

puig oo h ki. Tk comfo i kowig h hi

pcil oim limi y myy of ukow

igi o flw i h fomul, mkig i compibl

wih ll ki yp, icluig iiv ki. I c b u

ily o hl oo o ich colo, o w oo

o poc h ki fcili mooh hlig poc.



TATTOO AFTERCARE



Whether you are cleaning the skin, applying/maintaining stencils, hydrating, healing or enhancing tattoo vibrancy and longevity, Recovery has a product for you to keep your clients investments looking good. Eliminate the mys-tery of unknown ingredients with our vegan-friendly, dye-free and suitable for any skin type.

Tattoo (Stencil)

Stencil Transfer

Stencil Draw

Stencil Clean

Coming Soon

Coming Soon

Coming Soon


Tattoo Stencil

Flyer 4x6

Price Card 5x7

Flyer 4x6

Price Card 5x7

Flyer 4x6

Price Card 5x7

Flyer 4x6

Price Card 5x7


Tattoo Stencil









Synthetic Beeswax






Natural fragrance







Stencil Clean


Case (XX .XXoz XXX)

MSRPCost Profit

$x.xx $x.xx

$xx.xx

Single (.XXoz XXX)

$xxx.xx

$x.xx

$xxx.xx

Instructions

Ingredients

o ifomio vilbl


Stencil Clean











ou.









Synthetic Beeswax






Natural fragrance







Stencil Draw


Case (XX .XXoz XXX)

MSRPCost Profit

$x.xx $x.xx

$xx.xx

Single (.XXoz XXX)

$xxx.xx

$x.xx

$xxx.xx

Instructions

Ingredients

o ifomio vilbl


Stencil DRAW











ou.









Synthetic Beeswax






Natural fragrance







Stencil Transfer


Case (XX .XXoz XXX)

MSRPCost Profit

$x.xx $x.xx

$xx.xx

Single (.XXoz XXX)

$xxx.xx

$x.xx

$xxx.xx

Instructions

Ingredients

o ifomio vilbl


Stencil TRANSFER











ou.



Decrease your discomfort before and after tattoo/piercing proce-dures, injections, minimally inva-sive aesthetic procedures, cosmet-ic procedures, laser treatment, and more with Recoverys line of numb-ing products. With the highest over the counter topical analgesic strength allowed by the FDA, our effective formula works to reduce inflammation and ease pain.

NUMB

Numb Cream

Numb Gel

Numb Spray

Coming Soon

Coming Soon


NumB

Flyer 4x6

Price Card 5x7

Flyer 4x6

Price Card 5x7

Flyer 4x6

Price Card 5x7

Flyer 4x6

Price Card 5x7


NUMB

Fo ul chil wo-y o ol, pply

xlly o h ffc . o o u mo h

3 o 4 im y.

Aqu (ioiz W), Aic o Exc,

C13-14 Iopffi, Chooii ulf, Emu Oil,

Ehoxyiglycol, Ehylhxylglyci, Glucomi

ulf, Iopopyl lmi, Luh-7, lluc

Alifoli (T T) Oil, hylulfoyl h

(), hoxyhol, olycylmi, opyl

Glycol, ic Aci, Tiholmi

other Ingredients

Lidocaine HCI (4.00%)

External Anesthetic

Instructions

Active Ingredient

o ifomio vilbl


Numb Cream

miclly uc iiviy by uig Recovery Numb

bfo f oo picig pocu, ijcio,

miimlly iviv hic pocu, comic

pocu, l m, mo. Thi lioci

umbig cm h h high gh opicl lgic

llow ov h cou by h FA 5%. I highly

ffciv fomul h wok o uc iflmmio

pi fo up o ix hou.

Numb Cream (Single 2.2oz Tube $24.99)

40 Cases (480 2.2oz Tubes) $11995.20 $8155.2033%

10 Cases (120 2.2oz Tubes)


$299.88 $239.88

$2998.80

1 Case (12 2.2oz Tubes)

$2278.80

21%

25%









Synthetic Beeswax






Natural fragrance







Numb Gel


Case (XX .XXoz XXX)

MSRPCost Profit

$x.xx $x.xx

$xx.xx

Single (.XXoz XXX)

$xxx.xx

$x.xx

$xxx.xx

Instructions

Ingredients

o ifomio vilbl


NUMB GEL











ou.









Synthetic Beeswax






Natural fragrance







Numb Spray


Case (XX .XXoz XXX)

MSRPCost Profit

$x.xx $x.xx

$xx.xx

Single (.XXoz XXX)

$xxx.xx

$x.xx

$xxx.xx

Instructions

Ingredients

o ifomio vilbl


NUMB Spray











ou.



NUMB



Your skin deserves the best. Our line of care products ranges from essential oils and soaps to spe-cialty products for keep your body and our planet happy. Whether youre looking to prep/clean skin, reduce swelling/scarring, or simply hydrate - our products, sourced from around the world, are just what you are looking for.

CARE

JoJoba OilAftercare Soap

Tea Tree Oil Smelly Jelly

Coming Soon

Coming Soon


CARE

Flyer 4x6 Flyer 4x6Flyer 4x6 Flyer 4x6 Flyer 4x6

Price Card 5x7 Price Card 5x7Price Card 5x7 Price Card 5x7 Price Card 5x7


CARE

Cl w oo p y.

Apply hi ly of Rcovy Too lv 3 o 4

im y fo 7 o 10 y.

U ily o hl oo o moiuiz

ich colo.



Synthetic Beeswax






Natural fragrance







Aftercare Soap


Case (XX .XXoz XXX)

MSRPCost Profit

$x.xx $x.xx

$xx.xx

Single (.XXoz XXX)

$xxx.xx

$x.xx

$xxx.xx

Instructions

Ingredients

o ifomio vilbl


AFTERCARE SOAP











ou.

A fw op o li oluio, o

Apply pig mou icly o h ffc

uig coo wb.

U oc ily.

InSTRUCTIONS

100% T T Oil

Ingredients

o ifomio vilbl


Tea tree oil

Rcovy T T Oil i il i ig y cio

fom w o xiig picig. If bump, o kloi,

o fom ou you picig o you cli xpic

blow-ou fom chig oo quickly, oil will

hy h ffc o coibly uc

wllig cig.

Tea Tree Oil (Single .5oz Bottle $2.99)

100 .5oz Bottles

10 .5oz Bottles


$5.98 $5.78

$299.00

$29.90

2 .5oz Bottles

$249.00

$27.50

4%

17%

9%

100% pu ul

oohig opicl g

Fo u wih civ/ffc picig

iv fom h Auli mlluc

ouc of Auli

Fo ogic jwly pplicio, ub mll mou o

jwly wih cl, y cloh.

Fo ki/hi pplicio, mg io ki/hi whil

ill mp o l i moiu.

100% Jojoba Oil

Jojoba Oil (Single 6ml Bottle $2.25)

100 6ml Dropper Bottles $225.00 $145.0036%

10 6ml Dropper Bottles


$4.50 $4.30

$22.50

2 6ml Dropper Bottles

$19.99

5%

12%


o ifomio vilbl


Jojoba Oil

Rcovy Afc Jojob Oil lubic ul

mil i ogic jwly, uch bo, ho,

woo, o pv yig cckig. I i 100% ul,

hypo-llgic, mimic h ul oil h ou

boi pouc, mkig i g fo ki hi

pplicio. Amog my of i bfi, jojob oil c

hlp uc c iu, moiuiz of ki, b

u o coiiio oh , uch h hi,

lip, clp.

100% pu ul

Hypo-llgic

v ogic bo, ho, o woo jwly fom

yig cckig

ouc of u Il

Hlp uc c iu kp ki moiuiz

of ki

hi hi

Sell Sheet 5x7 Sell Sheet 5x7Sell Sheet 5x7 Sell Sheet 5x7


Care



PP internal info

Website:

http://recoveryaftercare.com

Social Media:

a https://twitter.com/Recovery_Care b https://www.facebook.com/RecoveryAftercare/

x https://instagram.com/recoveryaftercare/ http://issuu.com/recoveryaftercare

Contact / Email:

[email protected] - for Customer Support

Recovery Branding Guide

Documents

Transcript of Recovery Branding Guide