Brand IdentityGuide

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The LogoBrand Identity Guide: Anathomy of the Logo

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The MRG (Merchant’s Resource Group) logo consists of professional typeface. This typeface and its space must never be modified in any way. The logo must always be reproduced this composition without any changes.

The MRG (Merchant’s Resource Group) logo should always be reproduced in this form.The logotype has been created with specific letter and spacing.The logotype must have free space for all side minimum free space is determined by the M letter of the Merchant word.Always use approved logo format when reproducing the MRG logo.

MRG Brand Identity Guide

2MRG Brand Identity Guide

Logo VariationBrand Identity Guide: Anathomy of the Logo

Colors

These are some alternative logos that can be used. The main logo still uses full colors (top-left). If using a dark background or a picture, the logo should be white solid color or any gray color (top-right).

Black and White

For black and white production, can use wheter Black or Withe logo version (bottom-left and bottom-right respectively).

3MRG Brand Identity Guide

Incorrect Use Of The LogoBrand Identity Guide: Logo Usage

Incorrectcolor distribution

Incorrectoutline

Incorrectcolor usage

Incorrectdrop shadow

Incorrectelements ditribution

Incorrectfont usage

4MRG Brand Identity Guide

TypographyBrand Identity Guide: Fonts used in the logo

AaBbCcDdEeFfGgHhIiJjKkLlMm NnÑñOoPpQqRrSsTtUuvWwXxYy Zz1234567890$%&(,.;:#!?’”´)

AaBbCcDdEeFfGgHhIiJjKkLlMmNnÑñOo PpQqRrSsTtUuvWwXxYyZz1 234567890 $%&(,.;:#!?’”´)

AaBbCcDdEeFfGgHhIiJjKkLlMmNnÑñ OoPpQqRrSsTtUuvWwXxYyZz123456 7890$%&(,.;:#!?’”´)

century gothic Bold font

antipasto regular font

calibri regular font

The font used for “MRG“ was century gothic bold

The font used for “Merchant’s Resource Group“ was antipasto Regular

The font used for “Service • Support • Integrity“ was calibri Regular

5MRG Brand Identity Guide

ColorBrand Identity Guide: Colorimetry

pantone 112-6c C:10 M:15 Y:0 K:0 Hex:# 55A2DC

C:100 M:64 Y:0 K:0 Hex:# 25529C

C:75 M:100 Y:0 K:0 Hex:# 59277F

C:0 M:100 Y:0 K:0 Hex:# C4007A

C:0 M:100 Y:100 K:0

C:43 M:36 Y:41 K:60

Hex:# C31424

Hex:# 565550

C:0 M:0 Y:100 K:0

C:46 M:33 Y:37 K:0

Hex:# FFEC00

Hex:# 9B9E9B

C:85 M:10 Y:100 K:100

C:24 M:21 Y:19 K:0

Hex:# 4E8A43

Hex:# C8C4C6

pantone process magenta C

pantone 104-8 C

pantone 48-8 C

pantone 169-16 C

pantone 93-8 C

pantone process yellow C

pantone 176-3 C

pantone 146-7 C

pantone 172-2 C

6MRG Brand Identity Guide

Corporate IdentityBrand Identity Guide: Business Card

The MRG business cardsare 3.5”x2”. Logo must be used as mention in this manual.

7MRG Brand Identity Guide

Corporate IdentityBrand Identity Guide: Letterhead

The MRG letterhead is8.5”x11”. Logo must be used as mention inthis manual.

8MRG Brand Identity Guide

Corporate IdentityBrand Identity Guide: Envelope

The MRG envelopes show the logo on top left corner, usign the reverse colors.

9MRG Brand Identity Guide

Corporate IdentityBrand Identity Guide: Folder

The MRG Folder show the logo on bottom right corner, usign the pantone colors.