MRG Branding Guide

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Brand Identity Guide

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MRG Branding Guide

Transcript of MRG Branding Guide

  • Brand IdentityGuide

  • 1

    The LogoBrand Identity Guide: Anathomy of the Logo





    The MRG (Merchants Resource Group) logo consists of professional typeface. This typeface and its space must never be modified in any way. The logo must always be reproduced this composition without any changes.

    The MRG (Merchants Resource Group) logo should always be reproduced in this form.The logotype has been created with specific letter and spacing.The logotype must have free space for all side minimum free space is determined by the M letter of the Merchant word.Always use approved logo format when reproducing the MRG logo.

    MRG Brand Identity Guide

  • 2MRG Brand Identity Guide

    Logo VariationBrand Identity Guide: Anathomy of the Logo


    These are some alternative logos that can be used. The main logo still uses full colors (top-left). If using a dark background or a picture, the logo should be white solid color or any gray color (top-right).

    Black and White

    For black and white production, can use wheter Black or Withe logo version (bottom-left and bottom-right respectively).

  • 3MRG Brand Identity Guide

    Incorrect Use Of The LogoBrand Identity Guide: Logo Usage

    Incorrectcolor distribution


    Incorrectcolor usage

    Incorrectdrop shadow

    Incorrectelements ditribution

    Incorrectfont usage

  • 4MRG Brand Identity Guide

    TypographyBrand Identity Guide: Fonts used in the logo

    AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuvWwXxYy Zz1234567890$%&(,.;:#!?)

    AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo PpQqRrSsTtUuvWwXxYyZz1 234567890 $%&(,.;:#!?)

    AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuvWwXxYyZz123456 7890$%&(,.;:#!?)

    century gothic Bold font

    antipasto regular font

    calibri regular font

    The font used for MRG was century gothic bold

    The font used for Merchants Resource Group was antipasto Regular

    The font used for Service Support Integrity was calibri Regular

  • 5MRG Brand Identity Guide

    ColorBrand Identity Guide: Colorimetry

    pantone 112-6c C:10 M:15 Y:0 K:0 Hex:# 55A2DC

    C:100 M:64 Y:0 K:0 Hex:# 25529C

    C:75 M:100 Y:0 K:0 Hex:# 59277F

    C:0 M:100 Y:0 K:0 Hex:# C4007A

    C:0 M:100 Y:100 K:0

    C:43 M:36 Y:41 K:60

    Hex:# C31424

    Hex:# 565550

    C:0 M:0 Y:100 K:0

    C:46 M:33 Y:37 K:0

    Hex:# FFEC00

    Hex:# 9B9E9B

    C:85 M:10 Y:100 K:100

    C:24 M:21 Y:19 K:0

    Hex:# 4E8A43

    Hex:# C8C4C6

    pantone process magenta C

    pantone 104-8 C

    pantone 48-8 C

    pantone 169-16 C

    pantone 93-8 C

    pantone process yellow C

    pantone 176-3 C

    pantone 146-7 C

    pantone 172-2 C

  • 6MRG Brand Identity Guide

    Corporate IdentityBrand Identity Guide: Business Card

    The MRG business cardsare 3.5x2. Logo must be used as mention in this manual.

  • 7MRG Brand Identity Guide

    Corporate IdentityBrand Identity Guide: Letterhead

    The MRG letterhead is8.5x11. Logo must be used as mention inthis manual.

  • 8MRG Brand Identity Guide

    Corporate IdentityBrand Identity Guide: Envelope

    The MRG envelopes show the logo on top left corner, usign the reverse colors.

  • 9MRG Brand Identity Guide

    Corporate IdentityBrand Identity Guide: Folder

    The MRG Folder show the logo on bottom right corner, usign the pantone colors.