The iRail BrandBook

What does iRail do?Support digital creativity concerning mobility(cf. iRail Summer of code)

Sustain and aggregate open data concerning mobility (like public transport) to offer an easy-to-use webservice for all third-party applications

Living lab: start all sorts of new projects and support them to become a spin-off and

Copyright management for open-source projects.

iRailSupportingdigital creativityconcerning mobility

a colour, a font,an emblem & a logo

Robust, strongFlexibleReliableTrustworthyInformativeRedabilityPersonalityFunOn- and offlineMultifunctionalModernOpen (data)HelpfulFor other people

Robust, strongFlexibleReliableTrustworthyInformativeRedabilityPersonalityFunOn- and offlineMultifunctionalModernOpen (data)HelpfulFor other people

PT SansTo communicate what iRail has to say, it needs a strong font with character. The font has to represent what iRail is. Readability and an expanded glyphset are importan, because we’re working with all kinds of information. A free font would make the iRail story complete and set open data as a priority.

Font families PT Sans and PT Serif were released in 2009–2010 with open user license. The main aim of the project is to give pos-sibility to the peoples of Russia to read and write on their native languages. The project is dedicated to 300-year anniversary of the civil type invented by Peter the Great in 1708–1710 years and was realized with financial support from Federal Agency for Press and Mass Communications.

The fonts beside standard Western, Central European and Cyrillic code pages contain characters of all title languages of Russian Federation that make them unique and very important tool of the modern digital communications.

PT Serif is a transitional serif face with humanistic terminals de-signed for use together with PT Sans and harmonized with PT Sans on metrics, proportions, weights and design. PT Serif consists of six styles: regular and bold weights with corresponding italics form a standard computer font family for basic text setting; two caption styles (regular and italic) are for texts of small point sizes.

PT Mono was developed for the special needs — for use in forms, ta-bles, work sheets etc. Equal widths of characters are very helpful in setting complex documents, with such font you may easily calculate size of entry fields, column widths in tables and so on. One of the most important area of use is Web sites of “electronic governments“ where visitors have to fill different request forms.Currently PT Mono consists of Regular and Bold styles.

PT Sans and PT Serif were designed by Alexandra Korolkova with participation of Olga Umpeleva and under supervision of Vladimir Yefimov. PT Mono was designed by Alexandra Korolkova with partic-ipation of Isabella Chaeva and with financial support of Google. (2009 http://www.paratype.com/public/)

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