R u mine arctic monkeys video analysis
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Transcript of R u mine arctic monkeys video analysis
R U Mine Arctic Monkeys Video Analysis
The video starts with a shot of a radio presenter who is announcing that they are going to play the
song. This is straight away contrasting to the usually
conventions of a music video as we expect to see a lot of
shots of the band at the very start to help promote the
bands image. The radio station playing the song for the
very first time mimics the fact that it is the first time many
people will have heard the song and it straight away makes it sound like a hit by the way the presenter is describing it.
This next shot is a close up of the lead singer Alex
Turner as he puts the camera down in front of him.
The fact that Alex’s face is so prominent and is the
first face we see, apart from the presenter, shows
how dominant he is in the band and that he is the
star image of the band. It is also clear that all of the
shots are black and white which could be used to
symbolise the drab nature of the lyrics (“satisfaction
feels like a distant memory”).
This next shot is surprising in the fact that we can now see
another member of the band, Matt Helders the drummer,
however we cannot see the full faces of either band member.
This is strange because with this genre of music it is common
for everything to look very professional, and as the camera is
seemingly handheld and we cannot fully see the band
members, it does not look like a very professional music
video. Both Alex and Matt are miming the lyrics whilst driving
in the car which compares to most music videos and miming
is common in videos, however it is more apparent in this video that they are actually miming as they are listening to the song on the radio.
This next shot is Alex putting the camera in the back
seat of the car. Whilst he is doing this he is posing at
the camera which adds an element of “being with the
times” as selfies are common everywhere at the
moment and the way his arm is and how he is looking
at the camera almost looks like he is taking a selfie before he puts the camera down.
The next shot shows Alex looking at himself in the
mirror and combing back his hair. When we first
saw Alex we could tell that he looked after his
appearance and this is easy to spot now that he is
checking himself out. Before this Alex used to have
long hair and looked very different. With this song
the band changed their look completely by going for
a more slick and professional look and this is
represented in this shot.
In this shot Alex picks the camera back up and
continues to sing into the camera whilst
holding it up towards his face. This idea of him
taking a “selfie” is apparent again as it makes
him look very vain and like he thinks of himself
very highly. As I mentioned earlier it seems like
he is the star of the band as so far is the one
with the most coverage so far in the video.
Alex then turns the camera onto himself and Matt
again where we see them both singing into the
camera. It is similar to the last shot as it makes them
both look vain as they are looking into the camera
and singing very confidently. It would appear that
these are the two most popular members of the
band as so far they are the only two we have seen and there has been no mention of the other two yet.
In this shot we finally see another member of
the band and it is the bassist Nick Omalley. The
fact that he is sat in the backseat with two
attractive blond girls in the back highlights the
“rock and roll lifestyle” with lots of different
women. It seems now as though when Alex put
the camera in the backseat, he was actually
giving it to Nick. The reason that we did not
know he was giving the camera to someone
else could highlight the idea that Matt and Alex are the two most important members of the band.
This shot is the first time we Alex being associated with
the guitar even though he is only pretending and
playing the air guitar. Music videos of this genre usually
include a lot of full body shots of band members playing
their instrument and it is unusual that videos do not
have a lot of these shots. He even kicks the air in a
manner that rock and roll stars usually do when they
are performing on stage. This is helping give the arctic
monkeys a rock and roll to their video as this makes
Alex look like a typical guitarist as prior to this is was impossible to tell what role he actually played in the band.
This long shot of the band playing the
instruments is the first time we see them
actually playing instruments. It would be very
unusual if we did not see this at any point during
the video at all. The fact that the band now look
very professional and have things such as smoke
screens appearing over the instruments help
create a large atmosphere which is another
thing that has not been shown at any point throughout the video.
The video ends back where it started with
the radio presenter holding a thumbs up to
the camera. The song has already finished
however the narrative continues back to
where it started by finishing off with the
same radio presenter which indicates that
the whole way through the song we have
been listening to the song on the radio and
now that we see the presenter again it indicates that the song is now over.