How do Arctic Monkeys market themselves?

Bullet Point: list as many techniques as you can think of

Bell Activity

To develop information retrieval skills. To develop concise inferences.

Need for speed! This exam tests speed and accuracy as much as inference.

Explain how artists market themselves.

Analyse how artists market themselves.

Evaluate how artists market themselves.

Read the articles on the Arctic Monkeys. What are the most important points from the articles?

By the end of this you should be able to identify: 1. How the band initially promoted themselves;2. What the band’s online presence is like;3. What was the band’s US breakthrough moment;4. What forms the best artist – audience conduit;5. Why did they reinvent themselves – what was

their goal?6. How important is internet marketing to the Arctic

Monkeys now, and what appears to have superseded it?

How do the Arctic Monkeys use Twitter?

"I don't have Twitter. Too much pressure.” – Alex Turner.

THEN to NOW.How has the Arctic Monkeys use of Social Media changed?

Arctic Monkeys- summary: Bell Activity

7

Exam board guidance

8

Audience Questions

June 2013What do texts offer audiences? Refer to your three main texts in your answer.How do your three main texts position audiences?

Jan 2013Explore the different ways your three main texts target their audiences. [30]Explore the different ways audiences interact with your three main texts. [30]

June 2012Explore the different ways your three main texts attract their audiences. [30]How global is the appeal of your three main texts?

June 2011Explore the different ways in which audiences and/or users respond to your chosen texts. [30]To what extent is the success of your chosen texts dependent on stars and/or celebrities? [30]