Mad(e) in India

We strive to build happy brands

by serving insightful and meaningful communication solutions

which help in influencing

the hearts and minds of the people

and bring desired business results.

HOW THE WORLD SEES US

• From the outside the obvious talent of this small agency is clearly visible. The campaigns so far created by Purple Focus are simple, strong and highly successful...

-The Reel, UK, July 2004• But for all Purplites what really drives them, is the kick they derive out of making ideas

work. Being an agency that does not rest on laurels, it is basically restlessness that keeps the agency going.

-DNA Money, October '07• They are not only creative, they have also proved their worth as part of a commercially

viable team. Clients are happy because they know they are in the right hands... -DNA Money, November '06

• Miami mein aayojit INMA world congress mein purple focus ki yeh entry pichle varsh ke sarvshreshth newspaper marketing campaign mein se ek chuni gayi. Itne kade mukable mein purple focus dwara award prapt karna sarahniya hai..

-Dainik Bhaskar, June '09• At Purple Focus they believe in working hard, partying harder...

-Radio Mirchi, 2004

ABOUT US

• We are made in India with an intuitive understanding of the minds & hearts of India.

• We have our point of view but we also appreciate others'. • Believe in simplicity. Common sense is our work-philosophy. • Always questioning accepted norms, we firmly believe that if

one feels strongly about something, it's probably right.

• Full service Advertising and Marketing communication agency• Started in 1996• Offices in Delhi, Indore & Mumbai• 80+ strong team• Capitalized billing (0910) – 28 Cr.• Winner of several International and national awards for

creativity

THE TEAM

Pankaj AcharyaFounder and Managing Director

• An Engineering & Management Post Graduate • With a rich experience of 15 years in the business of Advertising• Has also co-founded two more successful businesses: Saints &

Warriors Communications Pvt. Ltd. and Fusion Events Pvt. Ltd. • Known for sharp understanding of the human behavior, society

and culture coupled with rich marketplace understanding. • He has helped many a brand achieve great results.• On the Advisory board of other organizations and educational

institutes.• He has been invited to teach advertising and communication at

various management institutes. • He has also presented papers on Marketing & Communication at

various Public forums & Conferences.• He is based out of Mumbai.

Rahul VaidyaFounder and Director

• An Engineering & Management Post Graduate • Heads the business function and leads the client interface team

from the front, hands on. And is based out of Indore.• Rahul, along with his domain knowledge also brings his brand

operations and process skills on the table. • In his rich work life of 15 years, he has successfully nurtured

brands including Eicher Motors, Bajaj Auto, Tata Indicom, Dainik Bhaskar and Star Plus among others.

• He is the President of Indore Advertising Agencies Association and is also active with CII – YI, Indore Chapter and Indore Management Association.

Arvind pal Singh National Creative Director

• Better Known as ‘Candy’ in the advertising circles. • An applied arts graduate from Delhi. And based out of Delhi.• 15 years of rich experience. Has held leadership positions with

agencies like Rediffusion DY&R and Lintas. His last stint was as Creative Director at Capital Advertising, Delhi

• Candy is known in the industry for his out-of-the-box thinking and his skill in translating complex briefs into simple and memorable creative ideas.

• In his career span, he has personally nurtured brands like Maruti, LG, Electrolux, GPI, Nestle, and Spice Telecom among others.

• His most remembered work being on the Maruti Suzuki campaign, with the little sardar boy cooing - “Papa Ki Karaon, Petrol khatam hi nahi Haunda”. This campaign alone raised revenues for the brand threefold

Ashish UpadhyayaExecutive Director – Strategic Planning

• Ashish along with being a strategic planner also leads the client interface team and is in charge of Delhi operations

• He has 18 years of rich work experience across categories, clients, markets and agencies and has had stints with Everest Delhi, RK Swami BBDO, Hyderabad, Touchstone Mumbai & Grey Kolkata. His last stint was as Group Business Director with Mudra, Delhi.

• During his career span some of the brands he has contributed to include Mercedes, Rotomac, Red & White, Satyam Computers, RTDC, JK Laxmi Cement, Bajaj, Ramoji Film City, Tata Indicom, Zee Jagran, Safal and Hamdard.

• Recently, Ashish has also started honing his skills in digital advertising and is championing its cause at Purple Focus.

Rohit BindalVice President & Director

• Rohit is a management graduate in advertising and independently leads the client interaction team and the media planning & buying functions based out of Indore

• He also a director with Fusion events and actively contributes to business planning and handles client interactions of Fusion Events.

• Rohit is also a visiting faculty at International Institute of Professional Studies, Indore, teaching advertising.

Mahima SharmaManaging Partner

Purple Productions

• A management graduate in advertising.• Mahima heads Purple Production - the company's film

production arm. • With 10 years of rich experience behind her, Mahima is very well

versed with all the nuances of film production.• She has served in the past as an Assistant Director for movies,

serials and Ad films with various production houses in Mumbai.

Alok TilwankarCo-founder and CEO

Fusion Events

• A management graduate, with 15+ years of experience• Alok, is CEO of Fusion Events, the events and activation company.• Based out of Mumbai, Alok heads the business function and leads

the event management team from the front, hands on. • he has staged & guided numerous national level events, exhibitions,

conventions, conferences and road shows and ground promotions • He has nurtured brands like Zee TV, Eicher Motors, Radio Mirchi, Big

FM, Himalaya, Star Plus, Star One, Dainik Bhaskar, HDFC Standard Life Insurance and BAJA among others.

• Alok has earned the reputation of an event promotions expert for his keen insight and in-depth knowledge of events and activation

• He is regularly invited to speak at various seminars and forums.

Mohit BhargavaCo-founder and Director

Fusion Events

• Mohit holds a Masters of Business Administration from Mumbai and a degree in law as well.

• With more than 10 years of experience, is a master in event planning and resource management.

• He is in charge of Indore operations of Fusion Events handling planning, logistics and deliveries.

• Mohit is also regularly invited to speak at various seminars and forums.

CLIENTS

WORK SHOWCASE

FILMS

FILMS

E-mail : info@purplefocus.com

Delhi : House No. N - 169, 1st Floor, South City Phase -1, Gurgaon-122001, Haryana Tel. : 0124-4210854

Indore : 103, Prince's Pride, 21/3, New Palasia, Off Narayan Kothi, Indore-452 003. Tel. : 0731-4066365, 4066465. Fax : 0731-4071465.

Mumbai : D-604, Crystal Plaza, Link Road, Opp. Infinity Mall, Andheri (W), Mumbai. Tel. : 022-40161663. Fax : 022-40161663.

www.purplefocus.com