Purple Focus Group Profile

PURPLE FOCUS GROUP

We strive to build happy brands and as a group, committed to provide world-class experience. To you and your customers. We are one happy team of 130+ highly skilled and energetic people. Based out of our offices in Mumbai, Delhi and Indore.

ATL? BTL? we rather believe in CTL ( Cut-The-Line). Offering 360 degree marketing communication solutions which include full service strategic and creative advertising solutions, event management, ground activations, audio-video production, digital solutions, OOH media and retail merchandising to other Innovative Solutions.

We are made in India. Each one of us come from various small towns and cities and have grown up playing in the streets of Real India and hence have a deep connect with the street sensibilities and an intuitive understanding of the minds and hearts of India. The Real India; which doesn't limit itself to the confines of metros. Which is complex to the world but so easygoing for us. And this rich resource of insights and an eye for detail; a result of our cultural conditioning is the bedrock of meaningful and result oriented deliveries.

With a proven track record, we are focused. And hungry. Have a point of view but also appreciate others'. We are madly in love with what we do. Always sincere. Never serious. Work hard. Party harder. Believe in simplicity. Common sense is our work philosophy. For us, perception is reality. Always questioning the accepted wisdom, we firmly believe that if one can feel it strongly enough, its probably right, feel a little madness is needed to create magic.

Let's meet up some day. We are sure happiness will be mutual.

Purple Focus Group - Mad(e) in India

Purple focus is the mainline advertising agency offering full service strategic, creative and media advertising solutions.

Fusion Events specializes in corporate and entertainment event management, Exhibitions & trade fairs and on-ground activations.

Purple Shunya provides digital solutions & online advertising services.

Purple productions specializes in end to end Audio-Video Solutions including production of Ad films, corporate AVs, TV content and still shoot.

Purple Spot Media offers end to end out-of-home brand visibility solutions and point of retail merchandizing solutions.

Innovative Ideators is in the business of creating and promoting a culture of innovation and crowd sourcing.

Mad(e) In India is a brand of lifestyle products and corporate gifting solutions. A brand celebrating the quirks, the colours, the spirit, the ancient, the nouveau, the mystical identity of India and its people.

Mad(e) in India

We create happiness for the brands who patronize us, and hence for our associates, for our partners and for ourselves by constantly serving insightful and meaningful marketing communication solutions which help in appealing to or influencing the hearts and minds of the people and bring desired business results in the marketplace.

Our Corporate Identity embodies our work attitude. A unique blend of Yellow Smiley, the universally accepted ever-so-endering global icon of happiness, and the mystical indian concept of the third eye of Creative energy in Purple (colour strongly associated with mystique, royalty and creativity) wich is a combination of Red (colour strongly associated with Heart) and Blue (colour strongly associated with Mind). To say the least, it does bring a smile to one’s face.

[email protected] | www.purplefocus.com

linkedin.com/in/purplefocus youtube.com/purplefocusfacebook.com/purplefocus follow@purplefocus

C L I E N T S

C R E A T I V E S H O W C A S E

Fusing Innovation and Execution

[email protected] | www.fusionevents.in

facebook.com/fusionevents follow@events_fusion linkedin.com/in/fusionevents youtube.com/eventsfusion

We're Brand Events. We bring brands to life and inspire consumer passions through live events and experiences. Corporate or Entertainment. Large or Small. Headquartered out of Mumbai, Fusion is a specialist in event & promotions with branch offices at Indore, Delhi and associate representation across 36 cities .

We partner in creating impressions that people love, remember and appreciate. We're completely committed to provide world class event management & experiential services across the country.

We listen, innovate ,strategize and then implement our planning of various coordinated activities to exceed our clients' expectations. For us It's all about creating a wonderful experience.

C L I E N T S

Zee TV – Dance India Dance

Grand Finale Promotions:

DID L'il MASTERS GRAND FINALE 2011, 2012

Highlights

Venue :Audience :Stage & Set Up :

Live :

DID Season 3

Highlights

Scope of responsibilities for Fusion:

Zee Fusion association:

Managed Zee TV's Dance India Dance (DID) Auditions for : • DID Season -2 • DID L'il Masters • DID Doubles • DID Season 3

Auditions in 17 Cities Across India including 4metros - Mumbai, Delhi, Kolkata,Chennai with

Vadodara, Indore, Lucknow, Chandigarh, Hyderabad, Bhubhneshwar, Goa, Ludhiana, Jaipur,

Bangalore, Patna, Rajkot, Dehradun 40000+ participants Auditioned. Managed Grand Finale

promotions for DID Li'l Masters

Van activity Exclusive tie ups with Malls & Schools for promotion of Grand Finale. Tie up with local media for promotion of the event in local newspapers.Tie Up with Schools in Panchgani, Baramati, Lonavla, Ahmednagar & Mahabaleshwar to invite students to be a part of the Grand finale event.

Fusion Events wins the mandate to manage the grand finale twice in a row

Balewadi Sports Complex, Pune Managed 7500+ live audience for the Grand Finale.

• Huge stage with Truss & spectacular light system. • Planned camera work according to the performances.

The show was aired live in 124 countries worldwide.

Winning the event management mandate yet again & again for the show & channel, itself shows the

trust that Fusion Events have imbedded in the associate channel.

• Auditions for DID Season 3 from 2nd October to 21st Nov 2011 was held in 17 cities across the nation.• Fusion clocked over 1500 entries per city.• Final auditions were held on 18th & 19th Nov in Mumbai, This was followed by a live shoot at cine

classic studio with judges Terence Lewis, Remo D'Souza and Geeta Kapoor.• Fusion facilitated screening of participants for Level 1–2 & 3 across India in 17 cities.

• Probing & setting up the venue • All logistics of event including the requirement of accommodation, Transport, food & beverage to

answering the queries of those auditioning. • Production values right from the venue set-up to Light & Sound & branding avenues. • Venue planning that ascertains that each venue has an auditorium that can hold around 1000

people, a big ground & sufficient adjacent rooms to carry out the auditions.

The strong Ideation, In-depth insight, right Penetration, at par quality

control & ability to execute in multi cities has made us the most sought after company in on ground

activations. We have set excellent work records for ground level activities & BTL promotions for

India's biggest entertainment channel & most popular shows on air today.This was the 3rd season of DID after we have flawlessly managed the season 1 & 2.

••••

C A S E S T U D I E S

RESULT : "We have been working with Fusion for a long time now and Undoubtedly they have always excelled in their job" says Ashish Golwalkar Head Non-fiction Content, Zee TV. "This is the result of constant hard work & dedication which Fusion team puts in day in day out to make each & every event a success".

Zee TV – Sa Re Ga Ma Pa

Sa Re Ga Ma Pa Promotions :

Highlights:

Grand finale -Hero Sa Re Ga Ma Pa Li'l ChampsDate: 1st Oct '2011, Venue: Surat Convention Centre

Highlights

Fusion Responsibilities & Challenges

Zee Fusion Association:

• Handled auditions for Zee TV's oldest Singing reality show 'Sa Re Ga Ma Pa' :- Sa Re Ga Ma Pa Wild Card Entry Auditions. - Sa Re Ga Ma Pa 2010 auditions in 6 cities - Indore, Nagpur, Bhubaneswar, Bangalore,

Jalandhar, Jaipur.- Sa Re Ga Ma Pa L'il Champs Auditions 2011 in 6 cities - Indore, Vadodara, Chandigarh,

Jaipur, Bombay & Delhi. • 30,000 + participants were auditioned.

- Sa Re Ga Ma Pa L'il Champs Grand Finale - Surat : From detailing of the elements to

successful implementation besides synchronizing episode shoot with production team,

carried the task with utmost responsibility. Also managed Sa Re Ga Ma Pa Pre-Audition promotions.

• Carried out promotions simultaneously in 3-4 major cities adjoining audition center to eliminate

possibilities of right talent missing a chance due to lack of awareness. • Mobile Van activity with Zee Branding, Audio/Visual system & Genset were moved in Nagpur,

Vidarbha, Jaipur, Ajmer, Alwar, Sikar, Jalandhar, Phagwara, Khanna, Ludhiana, Delhi, Ambala,

Karnal, Panipat in a small period of 7 days . • Pleasantly surprising response.

• Strong Ideation • In-depth insight • Right Penetration • At par quality control • Ability

to execute over 6 cities simultaneously

• Zee TV organised the Hero Sa Re Ga Ma Pa Li'l Champs grand finale at Surat. • The event was attended by over 7,000 people.• Finalists Azmat Hussain, Salman Ali and Nitin Kumar, competed against each other in order to win

the Sa Re Ga Ma Pa Li'l Champs title. • Bollywood King Shahrukh Khan, Bappi Lahiri, Kailash Kher, Javed Ali, Adnan Sami with other TV &

Bollywood stars were there .The show was hosted by Manish Paul & Jai Soni.

• Entire venue management • Technical detailing by plotting the layout of the indoor stadium and that of the premises

seating arrangements, entry and exit at various categories, catering to the various requirements of

the production house and Zee TV crew.• Manpower, security, Complete branding of the venue, Tracking the flow of the event. • Green rooms, projectors, projector screens, security of celebrities and artists, and logistics. • For Grand Finale at Surat arrangement for alternate power supply (Gensets) that would be

sufficient to run the air conditioning of an indoor stadium (1 lakh sq. ft space), along with catering to

the requirements of light and sound. The total requirement went to 3,500 KVA. • The other major challenge was to maintain law and order through security personnel, in

association with the local police authority.

Fusion Events has set excellent work records for ground level activities & BTL promotions for India's

biggest entertainment channel Zee Tv & most popular shows on air today. Sa Re Ga Ma Pa is the

oldest singing reality show of India. Fusion has handled Sa Re Ga Ma Pa Auditions 2 years in a row.

On-ground people management is the biggest task & Zee Tv has always trusted Fusion on this.


RESULT: "Fusion has an excellent execution management and the team is very hard working their long experience in organizing events has always benefited us" says Mr. Ashish Golwalkar Head Non-Fiction Programme ZEE Tv. The experience & knowledge speaks for itself Zee has trusted Fusion Events to conduct auditions & promotions in Metros, Tier-2 cities & upcountry this in itself is rewarding for the team.

BAJA-SAEIndia “ 2007-2009-2010-2011-2012”

Highlights :

• Star Guests :

• Managing "BAJA-SAEIndia - An Internat ional Level Society of

Automobile Engineers Event for last 4 years now.

• "BAJA-SAEIndia " is the first ever off road vehicle competition in India

for aspiring automobile engineering students of India every year.

• Managed over 2000 student part icipants from around 100 top

engineering colleges of India.

• The most challenging job is to create a 3.5 km long dirt auto track and

managing entire venue & logistic arrangements for the guests and

participants on a barren land with no water & electricity available.

• Last 4 years the modus operandi adapted is step by step planning

months before the event and implementing the plans on-ground at

each level.

• To manage this kind of hugely spread over event venue & creating the

long racing track, human resources is put day & night on civil work.

• Managed entire infrastructure, auditorium with seating arrangement

for 2000 people, Air conditioned VIP room, Green rooms, Cost evaluation

rooms, Food hall, Media center & Primary first aid facility center.

• Also taking care of Audience Gallery plus full barricading on racing track

& all other arrangements .

Narain Karthikeyan, Karun Chandok, Armaan Ebrahim, Pawan Goenka (CEO Mahindra

& Mahindra), Craig Barnes (CTO. Cummins India), Rajeev Kapoor (CEO Fiat), Sanjay

Sharma (Mktg. Head JK Tyre) among others.

"


Result : "BAJA-SAEIndia is a high spirited, adrenaline pumping event which showcases engineering extravaganza. It is very important for the people who are managing the event to show equal zest & passion which we see in Fusion Events. Its a unique event where everything is virtually created & any last moment error can lead into a huge disasters. We have chosen Fusion Events to manage BAJA-SAEIndia from the year we started it, its been 4 years & now we can not even imagine our event without them" says Mr. Chattaraj of BAJA-SAEIndia.

"The millennium year of enthronement of founder of Bhopal 'Raja Bhoj' “Date: 28th February 2011, Venue: Lal Parade Ground, Bhopal

Highlights :

“Madhya Pradesh Sthapna Diwas” at Bhopal.Date: 1st Nov '2011, Venue: Lal Parade Ground, Bhopal

Highlights:

Star Guests & Dignitaries' Present :

Fusion Responsibilities :

•

millennium year of its founder, Raja Bhoj".• Central Ceremony Committee was constituted for Raja Bhoj Millennium year celebrations headed by Chief

Minister Mr. Shivraj Singh Chouhan.• Event witnessed by 45,000+ audience.• Chief Guest of the ceremony - BJP National President Mr. Nitin Gadkari.• Entire event planned & executed in a short span of 10 days.

• Massive backdrop showcasing the replica of ancient Bhojpur Temple.• 100 ft x 80 ft Stage with 100 ft x 80 ft motorized trussing.• The stage had 4 levels starting from 3ft to7ft height keeping in mind the group performances by 300 folk dancers.• International level EAW Company's sound systems used to synchronize the voice

balance in the ceremony ground.• Variety of more than 35 lights on the stage.

· • Shivaling, replica of the statue of 'Vaag Devi ' & 'Surya'. • Cultural performances by Bollywood Singer Sukhwinder, famous percussionist Shivmani, the famous

' Dashavtar' & 'Krishnavatar' fame Prince Dance Group.• Actor Kabir Bedi anchored the show.• Spectacular Laser show on RajaBhoj's biography in which his personality and works presented on a 100 ft.x

30 ft. multicolored screen .• The Event witnessed the massive fireworks by world famous Amir Moorani Fireworks.

• The Event – organized by the Cultural Ministry and the Cultural Directorate of Madhya Pradesh to celebrate

the foundation day of Madhya Pradesh.· • Event drawn estimated crowd of 55,000 spectators. · • Entire event was executed within a timeline of 7 days.

• The main stage of dimensions 136 ft X 120 ft was built to replicate the Indian ancient Maheshwar Ghat

adorned with the pillars, artifacts & crafts of the ancient period.• To illuminate the stage from every corner, a 136 ft X 120 ft hi-tech motorized trussing was also put up.• “Save Girl Child “a social initiative of MP Govt was communicated effectively through a laser show & 3D

projection on a 136 ft x 100 ft. multicolor screen & stage backdrop.• The event was also celebrated with massive fireworks by world famous Amir Morani Fireworks• Legendary artists Asha Bhosle & Hema Malini marked their performance at the ceremony. Cultural

Performances by 750 artists at a time during the show.• Actress Divya Dutta & Harish Bhimani anchored the show.

The Chief Minister Mr. Shivraj Singh Chouhan was present with many of his

cabinet ministers, Legislators, Principal Secretaries & Secretaries. Vidhan Sabha Speaker Mr. Ishwardas Rohani,

Deputy Speaker Mr. Harvansh Singh, MP Mr. Kailash Joshi, BJP State President Mr. Prabhat Jha, Former Chief

Minister Sunderlal Patwa, Ministers Mr. Babulal Gaur, Jayant Malaiya, Mr. Laxmikant Sharma, Mr. Uma Shankar

Gupta, Mr. Tukojirao Pawar, MP Anil Madhav Dave all Bhopal MLAs, Mayor Mrs. Krishna Gaur also took part in the

cultural ceremony.

• Planning & Execution of the event, Artist Management, Stage setup & Lighting.• Infrastructure & Entire coordination of the event.

Show Organized by Cultural Ministry and the Cultural Directorate of Madhya Pradesh to commemorate "The


Results : "The installation ceremony will conjure up in the minds of people for many many years . It was first of a kind event in central India" says Mr. Sriram Tiwari (Director, Culture Govt. of MP). "Only Fusion Events has the caliber to manage a event of sucha grand scale & make it a success he adds".

Corporate Events

VEPT Joint Investors Meet

Cities Covered : Indore.

Liugong India

Bhashai Patrakarita

E V E N T S H O W C A S E

Corporate Events

Smart Photography Awards

Indian Oil

Nextgen Apollo CV Awards

Cities Covered : Delhi, Mumbai, Indore.

On Ground Activations

Bollgard Multicity Campaign

Cities Covered : Indore, Bhopal, Ratlam, Nasik, Pune, Mumbai & 10 other cities of Maharashtra.

Bajaj Allianz

Bajaj RE Driver’s Activity



Tata Indicom Irfanomania

Cities Covered : Mumbai, Surat, Vadodara, Indore, Bhopal, Ujjain.

Lays Activity

Taxsmile


Star Bidai

Promotion of SA RE GA MA PAZee TV's -

Star one - Annu Ki Ho Gayee Waah Bhai Waah!

Cities Covered : Mumbai, Delhi, Kolkata, Indore, Chandigarh, Jalandhar, Ludhiana, Amritser, Nagpur, Jaipur & up country's.


RWA & School Activities

Cities Covered : Mumbai, Pune, Indore, Bhopal, Madhya Pradesh, Rajasthan. RWA & School Activities : Covered 100+ schools of Bhopal & Mumbai & 75+ societies of Mumbai.

Dabur

Tata Motors

Webdunia.com

Conference Management

IMA National Management Convention

Paradeep Phosphates Ltd.

Himalaya

Cities Covered : Mumbai, Indore, Bhopal, Gwalior, Agra.


Medical Conferences

USICON

USCON XX

City Covered : Indore

Product Launches

Eicher

Himalaya

LG

Cities Covered : Mumbai, Bhopal, Pune, Ahemdabad, Madhya Pradesh, Rajasthan, Himachal Pradesh, Tamil Nadu, Goa.


A

B

Product Launches

Bayer Zydus Pharma

Seagram’s Barrel Select launch

Cities Covered : Delhi, Mumbai, Indore.

Fun Events

Eicher Vendor Conference

Jk Tyre Student’s Party

City Covered : Indore.

Impetus Ignyte


Exhibitions / Trade Fairs

Stylish Living

Avirati

Career Fair

Cities Covered : Indore, Khandwa, Khargoan, Mandsaur, Ratlam, Neemuch.

Stalls & Pavilions

Eicher

Radisson

Real Estate

City Covered : Delhi, Indore, Bhopal.


Sports Events

Baja SAEIndia

All Star Asian Athletic Meet

Cities Covered : Indore, Bhopal, Pune.

Mahindra AQ “War of Garage”

Entertainment Events

KK Nite

INIFD Fashion Show

Blenders Pride Fashion Tour

City Covered : Indore, Udaipur.


Cultural Events

Maharana Kumbha Sangeet Samaroh

City Covered : Indore, Udaipur.

Swarn Jayanti

Film Promotions & PR Activities

Fusion successfully managed the Movie Promotions for

Sawariya , Sarkar Raj, 3 Idiots , My Name is Khan , Kal Kisne Dekha , No one Killed Jessica , Desi Boyz, Agent Vinod & many more ..

Fusion Events also executed their press launch & engaged media for the promotions .


Thematic Decor & Artists Management

Dare to dream ‘Coz we make it real!!Fusion Conceptualizes various themes for different Events . The themes can range from purely traditional Indian to Contemporary, Indo western,Oriental ,Mexican ,Bollywood ,Casino Royale , Fashion ,Love to as far as your imagination can reach. We also boast of the largest physical infrastructure which is handled by a team of highly experienced production and technical personnel who work hand

in hand, with a team consisting of conceptualizers and décor designers, to put together a theme.

Entertainment Events

"Circus on Ice" was one-of-a-kind event that happened for the first time in India. The entire troupe with performing artists came all over from Russia. The event happened in 2 cities Mumbai & Indore for 15 days in each city. A 150 ft. diameter ice ring was created to perform special acrobatic acts on it. Ultra modern Lights and sounds were used to highlight the performances. Fusion Events managed the entire event in both the cities.


Mumbai

Delhi

KolkataVadodara

Lucknow

Hyderabad

Bhubhneshwar

Goa

Ludhiana

Jaipur

Bangalore

Bhopal

Raipur

Bilaspur

Jabalpur

Gwalior

MandavMaheshwar

Nagpur

Pune

JalandharAmritsar

Surat

Faridabad

AhmedabadIndore

DewasUjjain

J &K

Himachal Pradesh

Haryana

Punjab Uttranchal

UP

Bihar

Chennai

West Bengal

Orissa

Chhattisgarh

Jharkhand

Udaipur Khajuraho

Agra

Maharashtra

AurangabadMalegaon

Kolapur

Sholapur

Wardha

Akola

Rajasthan

AlvarSikar

Ajmer

Kota

Patiala

Jind

Shimla

Dehradun

Bareilly

Kanpur

AllahabadJhansi

Varanasi

Aligarh

Head Office

Branch Office

Associates

Event Network Across INDIA

[email protected] | www.purpleshunya.com

facebook.com/purpleshunya follow@purpleshunya linkedin.com/company/purple-shunya youtube.com/purpleshunya

Shunya, being the backbone of the internet, has a unique identity that distinguishes it from the rest. Same is the case with Purple Shunya. We at Purple Shunya, harness the power of Internet & Mobile to add value to a brand and thus create happiness for those who patronize us, including our associates, our partners & the brand itself by serving insightful & meaningful digital marketing communication solutions which help in influencing the hearts & minds of the people and bring desired results in the digital sphere. With us, you can be rest assured that you will get the overall digital platform for your brand.

Our mantra, when the past is rooted & the future looks strong, the only thing left is to make... Indi(a)gital.

C L I E N T S

M A D ( e ) I N I N D I A

Purple Productions is a professional Media Production Company, bringing unparalleled experience to the production of your TVC, Corporate film, Avs ,Product Demo Films or still shoots.

We firmly believe that every great campaign, film, innovation or movement goes back to a great idea. We believe “Ideas come alive” one just need to break away from the explored & if you are one of those rare people who also believe in the same, give us a holler and we will show up apple and all.

With offices at Indore, Mumbai and Delhi, we pride ourselves to bring on table our excellent coordination skills, effective time & cost management for our clients. We have had successfully worked with a diverse range of clients and varying budgetary guidelines without sacrificing the integrity of the final video production. We approach every new project with an open mind, playfully, by being sensitive to pitfalls, by responding to every clue that turns up at every corner, progressing slowly through trial and error. However, there is a method to the madness, certain constant themes that recur in all projects that we do.

Ideas Come Alive

[email protected] | www.purpleproductions.in

facebook.com/purpleproductions follow@purpleproductns linkedin.com/in/purpleproductions youtube.com/purpleproductionsind

Channel city

C L I E N T S

Promoting the culture of innovation

Innovative Ideators is in the business of creating and promoting a culture of innovation by creating unique crowd thinking platforms to mobilize thoughts and facilitate generation of SMART ideas or solutions toaddress critical business challenges that our clients face and impact the universe in an innovative way. It is an initiative to create an eco-system, inviting relevant 'crowds' to 'think' and present creative and original ideas on varied business and social challenges. When an enterprise seeks an innovative solution to a pressing business issue, we approach the crowd and invite a unique community of students and bright young professionals to come up with groundbreaking ideas and innovative intellectual property that could altogether provide a different perspective on the issue.

Crowd Thinking is a completely novel way of addressing an issue at hand - which also acts as a knowledge sharing platform - and that's what we do; undoubtedly, with lots of zeal and panache.

[email protected] | www.innovativeideators.com

facebook.com/innovativeideators follow@innoideators youtube.com/innoideatorslinkedin.com/in/innovative-ideators

Clients

OUR KNOWLEDGE ADVISOR

The Nielsen Co. are our knowledge advisors across the product portfolio. From supporting our clients defining their challenges and judging ideas, setting up process management criterion, providing world class insights to participants and even driving the agenda for our conclaves and online community.

CROWD SOURCING CHALLENGESCatering to diverse crowd sourcing requirements, Innovative Ideators has varied challenges for specific communities like Management Students, Housewives, Kids, Architects, Tech-Enthusiats, Young Working Professionals, Doctors, Data Scientists among others depending on the requirements of brands/clients.

CONCLAVESLiving up to the philosophy of encouraging the culture of innovation and original thinking, we also conduct customized conclaves, which act as a platform for exhaustive exchange of knowledge, including Misfire - A conclave that celebrates the joy of learning from mistakes and Myth Busters - a conclave of people who dreamt that sky is the limit, and did it too!

INNOVATION PORTAL In our quest to provide a common thread that could bind people interested in innovation and thinking, we have a comprehensive online portal. The portal is a trailblazer in promoting a culture of innovation having in its base communities, forums, contests, blogs around innovation, information base among other interesting realms.

COMMUNITIES The portal plays a pivotal role of binding the like-minded people and superbly facilitates mutual knowledge exchange. The communities have forum discussions around innovative thinking and also act as reach for challenges and provide networking opportunities for liek minded ideators .

LEARNING AND DEVELOPMENT Our corporate training division offers comprehensive tailor-made innovation training programs and modules to build innovation skills and awareness and set the appropriate expectations within the team. The training methodology includes programs that introduce the participants the requirements of leading an innovation initiative, and set the culture of Innovation within enterprises and institutions of all scores.

ENTERPRISE SOLUTIONSThe division works closely with our clients to provide solutions with its expertise and knowledge resource around specific solutions as well as on a turnkey basis set up,in the crowd thinking domain which in turn plays a crucial role in developing a culture of innovation in organizations.

We, at Innovative Ideators, resolutely hold fast to the fact that Crowd Thinking is going to drive the future of businesses, as it will open up the door to infinite possibilities. Our offerings include -

WE BRING A LOT OF PASSION TO WHAT WE DO.

Dr. Pritam Singh

Director GeneralIMI - Delhi

Dr Adiya Mittal

BioSciences Dept.IIT - Delhi

Dr Abad Ahmad

Former Pro VC Delhi Univ.

Mr. Sunil Goyal

Founder PartnerYourNest Angel Fund

Dr. Rajeev Uberoi

Group Head (L&C)IDFC Ltd.

Dr. P. Khandwalla

Former DirectorIIM - Ahmedabad

Maj. Gen. Khurana

ChairmanCenter for Public Policy

Mr. Pavan Choudary

CEO -Vygon IndiaAuthor & Mgmt Guru

Mr. Sudershan Banerjee

Ex-CEO - Vodafone,Amway, Dabur, Dalmia

PEOPLE THAT PROPEL USBOARD OF MENTORS

Our outstanding 'Wisdom Team' relentlessly guides us with their experience and knowledge and motivates us to reflect the best professional, social, ethical and moral standards in our endeavours.

MBA Challenge 2011 was an astounding success where a plethora of bright students from the elite B-Schools of the country pitted against each other to come up with the game changing business solutions.

HIGHLIGHTS • A brand engagement of over 10,000 bright students over a period of three months. • 812 ideas got converted into intellectual property for respective clients. • Participation from over 120+ top post graduation colleges of India (ISB, IIMs, IITs, XLRI, FMS and the likes). • Business solutions provided to major corporate challengers like Britannia, Airtel, Mad(e) in India and iInteract

Learning Solutions. • The winners were felicitated with a total cash prize of Rs. 25 Lacs at a Gala event organised at Golf Worx,

New Delhi.

CASE STUDY - MANAGEMENT STUDENT CHALLENGE 2011

We specialise in Out of Home Brand Visibility Solutions. We work towards ensuring best visibility value from outdoor communications and retail point. Currently covering the state of Madhya Pradesh, we have our own asset base of more than 100 vantage sites and work towards providing end-to-end solution for better implementation of your OOH or retail plan.

With a very scientific approach towards initiation, implementation, supervision and reporting, We bring knowledge into execution. With focus onto emerging technologies we also help our partner agencies and client develop innovative new-age OOH solutions.

Spot the difference

[email protected] | www.purplespotmedia.in

facebook.com/purplespotmedia follow@purplespotmedia linkedin.com/company/purple-spot-media youtube.com/purplespotmedia

NATIONAL STEELAND AGRO INDUSTRIES LTD.

Clients

Signages

In-Store Branding

Light Box

Out Of Home Advertising

Product Display Stand


Mad(e) in India is a brand of lifestyle products ideal for corporate gifting solution.

Simply put, Mad(e) in India is a brand about India. A brand celebrating the quirks, the colours, the spirit, the ancient, the nouveau, the mystical identity of India and its people.

We, at Mad(e) in India, create and sell lifestyle products full of Indian-ness, which we believe will resonate with people identifying with us. People who love India, who take great pride in either being an Indian or are intrigued with this amazing, wonderful and truly Incredible India.

Mad(e) in India brand line will include Apparels, Home utility items, Electronic items, Designer products, Decorative pieces, Accessories, Bags, Toys, Paintings, Handicrafts, Stationary, Gift items, Office items, Kitsch, Traditional items, Contemporary stuff, other knick knacks ...anything which depicts India in its vivid form with total focus on joy, experience and the pride of ownership.

[email protected] | www.madinindia.in

facebook.com/realmadeinindia follow@realmadeinindia linkedin.com/in/mad-e-in-india youtube.com/realmadeinindia

ALOK TILWANKARCo-founder and CEO Fusion Events

A management graduate, with 17+ years of experience

Alok, is CEO of Fusion Events, the group’s events and activation company.

Based out of Mumbai, Alok heads the business function and leads the event management team from the front, hands on.

he has staged & guided numerous national level events, exhibitions, conventions, conferences and road shows and ground promotions

He has nurtured brands like Zee TV, Eicher Motors, Radio Mirchi, Big FM, Himalaya, Star Plus, Star One, Dainik Bhaskar, HDFC Standard Life Insurance and BAJA among others.

Alok has earned the reputation of an events expert for his keen insight, strategic planning and in-depth knowledge of events and activation

He is regularly invited to speak at various seminars and forums.

PANKAJ ACHARYAFounder and Managing Director

An Engineering & Management Post Graduate

With a rich experience of 16 years in the business of advertising and communication

Known for sharp understanding of the human behavior, society and culture coupled with rich marketplace understanding.

He has helped many a brands achieve great results.

On the advisory board of other organizations and educational institutes.

He has been invited to teach advertising and communication at various management institutes.

He has also presented papers on marketing & communication at various public forums & conferences.

Recently has been conferred with the 'Most Promising Entrepreneur' at the prestigious 'Asia Pacific Entrepreneurship Awards 2011’ (APEA)

RAHUL VAIDYADirector

An Engineering & Management Post Graduate

Heads the business function and leads the client interface team from the front, hands on. Is based out of Indore.

Rahul, along with his domain knowledge also brings his brand operations and process skills on the table.

In his rich work life of 15 years, he has successfully handled brands like Eicher Motors, Bajaj Auto, Tata Indicom, Dainik Bhaskar and Star Plus among others.

He is the President of Indore Advertising Agencies Association and is also active with CII – YI, Indore Chapter and Indore Management Association.

ROHIT BINDALDirector

Rohit is a management graduate in advertising and independently leads the client interaction team and the media planning & buying functions based out of Indore

He is also a director with Fusion events and actively contributes to business planning and handles client interactions of Fusion Events.

Rohit is also a visiting faculty at International Institute of Professional Studies, Indore, teaching advertising.

ASHISH UPADHYAYAExecutive Director-Strategic Planning

Ashish a strategic planner and leads the planning function for the agency. He is based in Delhi.

He has 18 years of rich work experience across categories, clients, markets and agencies and has had stints with Everest Delhi, RK Swami BBDO, Hyderabad, Touchstone Mumbai & Grey Kolkata. His last stint was as Group Business Director with Mudra, Delhi.

During his career span some of the brands he has contributed to include Mercedes, Rotomac, Red & White, Satyam Computers, RTDC, JK Laxmi Cement, Bajaj, Ramoji Film City, Tata Indicom, Zee Jagran, Safal and Hamdard.

ARVINDPAL SINGH National Creative Director

Better Known as ‘Candy’ in the advertising circles.

An applied arts graduate from Delhi. And based out of Delhi.

15 years of rich experience. Has held leadership positions with agencies like Rediffusion DY&R and Lintas. His last stint was as Creative Director at Capital Advertising, Delhi

Candy is known in the industry for his out-of-the-box thinking and his skill in translating complex briefs into simple and memorable creative ideas.

In his career span, he has personally nurtured brands like Maruti, LG, Electrolux, GPI, Nestle, and Spice Telecom among others.

His most remembered work being on the Maruti Suzuki campaign, with the little sardar boy cooing - “Papa Ki Karaon, Petrol khatam hi nahi Haunda”. This campaign alone raised revenues for the brand threefold.

LEADERSHIP TEAM

A management graduate in advertising.

Mahima heads Purple Production - the company's film production arm.

With 10 years of rich experience behind her, Mahima is very well versed with all the nuances of film production.

She has served in the past as an Assistant Director for movies, serials and Ad films with various production houses in Mumbai.

Mohit holds a Masters of Business Administration from Mumbai and a degree in law as well.

With more than 10 years of experience, is a master in event execution and resource management.

He is in charge of operations of Fusion Events handling logistics and deliveries.

Mohit is also regularly invited to speak at various seminars and forums.

MAHIMA SHARMAManaging Partner Purple Productions

MOHIT BHARGAVACo-founder and Director Fusion Events

ANKUR PUJARIProject Lead Purple Shunya

Ankur leads the drive to ‘digital’ within the mainstream advertising environment

Has 4 years of work experience in strategic planning and client servicing in digital

Worked with renowned agencies like RAPP India (DDB Mudra company) & Everymedia

Hands on experience in strategic planning and research in digital for clients like Standard Chartered Bank, Volkwagen, Yashraj Films, ICICI Bank among others

DINESH GOELFounder and CEO Innovative Ideators

A serial entrepreneur with current interests in textiles, software, venture capital and innovation training. He also led a food and beverage venture and an export trade house which he successfully ran and exited recently.

In 2006 he was featured in Businessweek Asia as one of the 20 Upcoming Young Entrepreneurs of Asia under the age of 25. He has also been written about in Economic Times, DARE and MBA Alumni Magazine, US.

An MBA from Thunderbird, The School of International Business in Marketing and Strategy.

Dinesh is currently authoring a book titled 15 Second Principle to Generating and Executing Great Ideas.

Dinesh is an avid reader, a passionate cook and enjoys travelling, with 36 countries stamped on his passport.

RAJESH ACHARYAFounder and CEO Purple Spot Media

Rajesh heads the recently rolled out Purple Spot Media- the group’s OOH & Retail solutions vertical

With 14 years of rich experience, He is become sort of specialist in this domain.

Earlier he was heading Spot Advertisers which is being merged into the group to complete the offering.

His vision is to leverage emerging technologies into the OOH and Retail medium to offer unique solutions.

SUNIL TALWARCEO Mad(e) In India

An astute professional with 22 years of experience in various business domains.

He is pursuing his interest in E-commerce and Retailing as an entrepreneur for the past 3 years.

Has worked with top industry players in the Banking and Insurance sector - 20th Century Finance, Centurion Bank and ICICI Lombard General Insurance.

Has held senior level positions within Real Estate space, EWDPL and Prozone, as VP And COO respectively. Here, he worked to raise Private Equity from ICICI Venture Capital and International Investors.

Within the Real Estate space, all his experiences were put to good use to mentor top notch organisations, thereby meeting investors & promoters expectations.

Is an outdoor person and loves to go on long drives along with his GPS. Just before going to bed, he likes to read and listen to music.

MUMBAI : 103 & 207 Durga, Plot No. 8A, Veera Industrial Estate, Next to Dilkap Chamber, Behind Balaji Telefilms, Veera Desai Road, Andheri West, Mumbai - 53, India. Phone - 022-42640601, 42640602

INDORE : 103, Prince’s Pride, 21/3, New Palasia, Off Narayan Kothi, Indore - 452003, India. Tel. : 0731-4066365, 4066465. Fax : 0731-4071465.

DELHI : House No. N - 169, 1st Floor, South City Phase -1, Gurgaon - 122001, Haryana, India. Tel. : 0124-4210854, 6454112.

PURPLE FOCUS GROUP

Email : [email protected]

Purple Focus Group Profile

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