Integrated social media management for healthcare sector
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Dear pharma's, Is your social media healthy? Learn and explore ways to generate awareness and reach using these simple tips.
Transcript of Integrated social media management for healthcare sector
Integrated Social Media Management
The new input in healthcare decision making
“We don’t have a choice on whether we do social media, the question is how well we do it”- Erik Qualmen
YESTERDAY’s Promotional Strategy
Pharmaceutical companies
TODAY’s Promotional Strategy
Pharmaceutical companies
Reaching out the right people at right time
Shift From Traditional Media to Social Media… Why?
ReachProvides scale to reach audience on global level in shorter span of time
AccessibilityMost of the platforms are freely available making it cost effective
UsabilityAnyone can operate the means of production
RecencyVirtually instantaneous response
PermanenceSocial media can be altered anytime unlike print media
Be aware, not afraid
Understand the mediums
Monitor and get involved
Engagement Level
Harnessing the Power of Social Media in Pharmaceutical eMarketing
Be Aware, Not Afraid!
The number #1 objection to social media among healthcare companies
Adverse Event Reporting
The MythIf given the opportunity, patients will post “adverse events” that need to be reported to the FDA
1 in 500 posts actually contains all the information required for an adverse event report
The Reality
Understand the Mediums
35,184,546
2013 2014
48,076,625
168,320,857163,323,608
20142013
Rise in ePatients and eAdvocacy
Twitter for Pfizer_News
YouTube provides the easy presentation of fair balanceYouTube is very popular with pharma
The channel with the most subscribers, Ray William Johnson, has almost 5 million subscribers
YouTube doesn’t stimulate conversation but serves as a medium to push and share a large amount of content
Make YouTube Your Voice to Connect Faster
Monitor and Get Involved
Be aware of what people are saying about you
Join the community now and not during the crisis
Analyzing SoV and taking quick actions
Competitor activities and information
Paving way to corporate social responsibility
Phase 2a Phase 2b
Spreading awareness with low risk topics through external blogs
Using twitter as a medium to connect to larger audience and discussing topics of greater interest
Phase 3
Patient stories and maximum public interaction , CSR through content awareness
Level of Engagement
Verbinden’s Approach to New Landscape for Communications in Pharma
Strategy Focus
Connect CaptureContent
With our understanding of social media space we help you reach out to the right audience and trigger relevant interaction
Creating content strategy document with anticipatory call to action points, frequency, interaction types with rich calendar planned for events/blog
We help you stay ahead with the data and trends in the
industry with our measurement reports
Our Offerings. . .
Bronze Silver Gold
2 facebook posts/day 4 blogs/month 1 LinkedIn article/month
1 twitter post/day 1 Infographic 4 blogs and 1 infographic per month
Pinterest 2 facebook posts/day, 1 twitter post/day
2 facebook posts/day, 1 twitter post/day
Strategizing Pinterest and Strategizing Pinterest and Strategizing
PR activities are carried out separately for these
Learn from others
Get involved/understand the mediums
Find out where your customers are and what they are saying
Build internal guidance and educate internally
Start small
But, start now…
Starting Tomorrow…
You May Reach Us At…
Priyanka BhosaleBusiness Development Manager
Verbinden Communication Pvt. [email protected]
