Social media for government and public sector organisations
20
The Social Enterprise Trends In Social Technologies For Government Organisations KrishnaDe.com @KrishnaDe on Twitter Digital Government World 2013 #enttechirl Photo credit http://http://bgn.bz/socialapps
-
Upload
krishna-de -
Category
Technology
-
view
758 -
download
4
description
Social media for government and public sector organisations - this is a presentation I am giving at the Digital Government World Summit on 17 June 2013 in Ireland. As these notes are a short overview if you have any questions about how to introduce social media into your public sector organisation and specifically some of the new trends I reference in this presentation you can contact me at http://www.KrishnaDe.com
Transcript of Social media for government and public sector organisations
The Social Enterprise Trends In Social Technologies
For Government Organisations
KrishnaDe.com @KrishnaDe on Twitter
Digital Government World 2013 #enttechirl
Photo credit http://http://bgn.bz/socialapps
KrishnaDe.com
The Emergence Of The Social Business Impacts On The Culture Of An Organisation
The use of social technologies is not only applicable to the communications function, it can help you become more agile, connected and transparent
Photo credit http://bgn.bz/sbah
KrishnaDe.com
We Need To Ensure That Governance And Policies Are In Place
Social media policies integrate with policies you have in place already Find resources at http://bgn.bz/socialmediapolicies
Photo credit http://bgn.bz/matches
Develop Your P.O.W.E.R Plan
KrishnaDe.com Use the P.O.W.E.R plan to audit and evaluate how effectively your social media activities are integrated into your communications
Photo credit http://bgn.bz/flwindmill
Review your analytics to understand what device people are using to access your online content and develop a plan to ensure it is accessible
Are Your Online Communications Mobile Ready?
The device we choose to use is often driven by the context including when we search and where we are searching from
Photo credit http://bgn.bz/devices
KrishnaDe.com
It is essential that we integrate engaging visual content which will also help encourage online sharing
Photo credit http://bgn.bz/flcameras
KrishnaDe.com
Enhance your Twitter content by using Twitter Cards for multi media content and through using the Vine app for 6 second videos
Rich Media Can Enhance Your Current Social Content Plan
Photo credit http://bgn.bz/nasasandyvine
KrishnaDe.com
Turning information into infographics, instructographics and infoposters will make it easier for the public to understand it
Photo credit http://bgn.bz/dhdc
KrishnaDe.com
Make Your Data And Information Easy To Understand
It is essential that we integrate engaging visual content which will also help encourage online sharing
Make Your Documents Easily Accessible
Photo credit http://www.slideshare.net/undesa
KrishnaDe.com
KrishnaDe.com
Google Plus Enables Targeted Communications, Communities
And Live Video Streaming
While it may not be an immediate priority, it will be important to proactively manage your Google Plus Page
The platform is increasing in use by consumers and is becoming an increasingly important source of traffic for some websites
Pinterest Enables The Sharing Of Visual, Video And Audio Content
Photo credit http://pinterest.com/slcolibrary
KrishnaDe.com
KrishnaDe.com Social curation tools include Delicious, Eventifier,
RebelMouse. Scoopit and Storify
Use Online Content Aggregation And Curation Tools
To Save Time and Resources
In the US there are a list of social technologies and tools that have federal–compatible Terms of Service agreements – Instagram is not one of them
Determine Which Platforms You Approve For Use
Photo credit http://instagram.com/DCPublicSchools
KrishnaDe.com
Make Your Content Easy To Share Photo credit http://bgn.bz/sharingcupcakes
Enable your content to be shared from your website and use platforms that enable others to embed your content
KrishnaDe.com
KrishnaDe.com
Are You Monitoring The Reputation Of Your Services And Your Department?
92% of Irish consumers will share negative experiences with each other 23% are influenced by negative online comments (Source – Accenture Connected Consumer Study 2013
Photo credit http://bgn.bz/smcommancentre
KrishnaDe.com
Embedding Of New Capabilities And Empowering Employee Advocates
Develop and embed new capabilities in your organisation to support continuity planning and consider how you could enable and empower your people to be brand advocates
Photo credit http://bgn.bz/employeetraining
KrishnaDe.com Ensure your risk and crisis management plans to take into account how you can use social technologies both as an early warning system and to share your communications
Photo credit http://bgn.bz/emergency
Integrate Digital Communications Into Your Communications And Crisis
Management Plans
KrishnaDe.com
Manage Your Personal Digital Footprint
Your reputation and personal brand is impacted by your online presence Ensure you are proactive in using it to support yourself professionally
Photo credit http://bgn.bz/peoplegathering
Let’s stay in contact on
Google Plus where I share social business trends
Just ‘Click’ on the image below to add me to your Circles
If you found this presentation of interest
please look left and click to share the presentation with your network
Thank you!
