Pros and Cons of mass media in political affairs

Baglanbekova Aiaulym Biketova Shynar Abusharip Zhanibek 219 group

The media plays a substantial role in the development of government. The media gives people access to be able to choose a political party, devise attitudes on government parties and government decisions, and manage their own interests.

Kazakhstan

The recent history of Kazakhstan's media is an integral part of the political history of the Kazakhstan government. Viewing them in a bunch, you will notice that it is at the junction of the political history of the republic with the history of their own press are some landmarks or milestones in a natural way which represent the elements of a fairly clear periodization. Recall that in her calendar milestones serve as political developments and events, and facts about the actual Kazakh media, and can not always be clearly separated from one another.

Kazakhstan has the main political date in country`s history:

16 th December 1986.Mass Media, begins the ascent - When smooth and spurts - towards greater and greater diversity in the press and discordant, to more and more of her freedom. The Jeltoqsan  or "December" of 1986 were riots in response to General Secretary Mikhail Gorbachev's dismissal .

The majority of Kazakhstan citizens (44.7 percent) trust TV more than printed media. The level of trust to Internet-based sources of information is 17.4 percent. This is 7 percent less than their trust to the Internet in general. At the same time, the citizens have a relatively high trust to newspapers (14.5 percent)

UK

The argument that the mass media have a direct effect on British politics is certain.

There is much evidence about where the electorate gather their political information from, with surveys showing that television is most peoples' primary source of political information (60% to 70%) with the press coming in at a distant second on 25% to 30% .

USA

It would be hard to overestimate the importance of mass media in the U.S. electoral process. National television networks reach 99 percent of all American homes. The content and emphasis of their coverage are among the most powerful factors in determining how voters perceive the candidates and their issues.

As way of communicating more directly with voters, candidates buy television and radio advertising time. In USA in the 2008 presidential election, presidential candidates spent 2.4 billion dollars, with about 60 percent of it going to advertising.

Money used to buy media

Studies have that broadcast media devote most of their coverage to the competition between the candidates rather than providing an explanation of issues and the candidates’ stances on them. Eager to attract viewers, broadcasters focus on dramatic moments that highlight candidates’ mistakes, attack on opponents and suggestions of scandal or problem .

Media ignore real issues

Media is the most important tool created by people to influence and to form public opinion. Since, media is called to expose illegal actions, people believe in information objectivity and thus, behave in a corresponding way. That is, they are supposed to accept the situation within the state, as the media inform them. By observing the situation in mass media sphere it can be said that usually, conditions of media existence force them to be not objective, and mainly follow political actors because they own most media.