Proprietary and Confidential | 1 HEADLINE EXAMPLE June 14, 2013 DISPLAY RETARGETING PILOT.
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Transcript of Proprietary and Confidential | 1 HEADLINE EXAMPLE June 14, 2013 DISPLAY RETARGETING PILOT.
Proprietary and Confidential | 2
Email: Display
Objective
+ Attain a better understanding of attribution across email & display
Theory is adding display to email drives better conversions
Proprietary and Confidential | 3
Pilot Overview
Run a Test on an existing campaign
Display Retargeted participants transferred (via secure FTP) to retargeting partner All Send Email nodes in the Display Retargeted path contain a tracking pixel for dropping a
cookie Send Email nodes in the Control Group path do not contain a tracking pixel Website conversion page needs to contain a tracking pixel to track conversions and turn
off display for participants who convert
EmailParticipants Split
DisplayRetargeted
ControlGroup
CSV Transfer to Partner
CSV File
Continue Normal Series
Continue Normal Series
Proprietary and Confidential | 4
Targeting Non-Openers
WeeklyPromotion
Open?
Non-Openers
Openers
DisplayRetargeting
Free Shipping
Offer
Proprietary and Confidential | 5
Data Transfer
Client Display Partner
File PGP Encrypted Data Transferred via Secure FTP
SSHRetargetingRecipients Contains email address only
File is PGP encrypted File uploaded to secure FTP File rotation (Daily)
Data Processor
Fire
wal
l
Fire
wal
l
PGP encrypted file
Secure FTPRetargeting
Platform
Proprietary and Confidential | 6
Benefits
• Lift in conversions!
• Discounted ad buy
• Access to all the findings for use in future programs
Proprietary and Confidential | 7
Commitments
All we want in return is...
• Facilitate the tagging of program email templates and website
• Work with us on development of display ad creative• Participate in published case study featuring results and
findings• Provide a quote/testimonial to be used in PR activities
StrongView will manage all the details...
• Facilitate the display ad buy• Define test plan & execute the test in selected campaign• Develop display ad creative with client's guidance &
approval• Analyze results & findings• Develop case study with client’s guidance & approval