Project nilesh (1)

TRANSPORTATION MARKETING

PROJECT REPORT

ON

“TRANSPOTATION MARKETING AT SAI PRASAD

TRANSPORTATIONS”

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NNIILLEESSHHKKUUMMAARR DD.. SSHHUUKKLLAA

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PPrrooff ::-- KKRRUUNNAALL PPUUNNJJAANNII

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KKAALLYYAANN,, MMAAHHAARRAASSHHTTRRAA,, IINNDDIIAA

UUNNIIVVEERRSSIITTYY OOFF MMUUMMBBAAII

((22001133--22001155))


Declaration

I Mr. NNIILLEESSHHKKUUMMAARR DD.. SSHHUUKKLLAA hereby declare that the project entitled

“TRANSPOTATION MARKETING AT SAI PRASAD TRANSPORTATIONS” carried

out at SAI PRASAD TRANSPORTS is a genuine work of MMS SUMMER INTERNSHIP

(Marketing).

To the best of my knowledge any part of this context has not been submitted earlier

for any Degree, Diploma or Certificate Examination.



CONTENTS

Sr. No Contents Page No.

1. ACKNOWLEDGEMENT 4

2. OBJECTIVE OF THE PROJECT 6

3. PURPOSE OF THE STUDY 8

4. SCOPE OF THE STUDY 8

5. LIMITATIONS OF THE STUDY 9

6. TRANSPORTATION & LOGISTICS IN THE MARKETING FIELD

10

7. COMPANY OVERVIEW 14

8. VISION, MISSION AND VALUES 15

9. LITERATURE REVIEW 16

10. PROBLEM STATEMENT 17

11. PRODUCT PROFILE 18

12. OVERVIEW THE SAI PRASAD

TRANSPORTATION BUSINESS IN NAVI

MUMBAI

20

13. ORGANISATION CHART 21

14. MAIN CLIENTS 22

15. TIE-UP 25

16. RESEARCH DESIGN 26

17. RESEARCH METHODOLOGY 27

18. DATA ANALYSIS & INTERPRETATION 28

19. CONCLUSION 47


ACKNOWLEDGEMENT

I owe my gratitude to SAI PRASAD TRANSPORTS Navi Mumbai for providing me the

opportunity to training, especially Mr. Ranjeet Yadav, Regional Manager for allowing me to

work on the project.

It is my foremost duty to express my deep sense of gratitude and respect to Branch Manager

Mr. Rajesh Singh for his valuable guidance as well as for mentoring me, taking active interest

throughout the project, sharing his insights on the topic and for being a constant source of

inspiration.

I would like to give sincere thanks to everyone in SAI PRASAD TRANSPORTS, for their

extreme help, self guidance, cooperation and friendliness; they did it in one way or other for

successful completion of the project. I am greatly acknowledged by their kind help.



OBJECTIVE OF THE PROJECT

The main objective of the project was to find out that which kind of transportations

different builders prefer.

To find out the agents who can tie up a deal with local builders in large volume.

To identify potential agents and development of these agents. So SAI PRASAD

TRANSPOTATIONS can make them their direct agents. This will ease the

dependence on the some big agents like APEX and GURU KRUPA transportation

agents.

To find out the problem faced by the agents in dealing a contract with builders.

To find how frequently builders change their transportation facilities?

To enhances the knowledge of builders as there are a primary costumer for SAI

PRASAD TRANSPOTATIONS.

To enhances the knowledge about the marketing and advertising activity.

To know the perception of customers towards SAI PRASAD TRANSPORTATION

COMPANY to improve the quality of service.

To know whether the customers are satisfied with the present services of the

company.


Factors considered in selecting SAI PRASAD TRANSPORTATION COMPANY to

take services for HVC.

To study the behavior of executives of SAI PRASAD TRANSPORTATION

COMPANY towards customers.

To know the awareness level of the customers towards SAI PRASAD

TRANSPORTATION COMPANY.

To seek suggestions and opinions from customers regarding the improvement of

services.


PURPOSE OF THE STUDY

The main purpose of the study is to understand the perception of customers towards SAI

PRASAD TRANSPORTATION COMPANY which will help the company to make proper

marketing strategy to render good services and satisfy the needs of the customers. The study

will help the company to make proper strategies and emphasize on their weaker areas.

SCOPE OF THE STUDY

The scope of the study covers the customers of SAI PRASAD TRANSPORTATION

COMPANY and other competitive companies in NAVI MUMBAI city Builders, Transport

companies etc.

The study will help the company to know their awareness among the consumers, the

perception and brand position of the company.

The company can find out where their competitor stands in the minds of the

customers.

The study will help the company to make proper marketing strategy for their weaker

areas.

The study covers the builders owning HCV in NAVI MUMBAI city.


LIMITATIONS OF THE STUDY

Some people are busy in their own work so they were not ready to give time so we

can talk them and ask questions.

Some new agents were not ready to adapt Sai Prasad transportation because it is a

new transportation unit in Navi Mumbai.

As Sai Prasad transportation is a new a transportation unit in Navi Mumbai it was

not easy to contact builders and even after contacting them they were not ready to

give time.

Because of time constraint, my study confines only to NAVI MUMBAI city and it

is not possible to make extensive study.

By busy schedule of the executives it is difficult to extract more information from

them.

Unwillingness of transporters, builders has left us to make random conclusions.

Not single work is exception to the limitations every work has got its own

limitations, so due to time constraint, my study confines only to NAVI MUMBAI

city and it is not possible to make extensive study. It is assumed that the sample

selected represents entire population.


TRANSPORTATION & LOGISTICS IN THE

MARKETING FIELD

The marketing field includes a number of diverse elements that all work together to create the

marketing plan and process for a company. Smaller companies can often combine elements

of marketing, but larger companies must take the different facets of marketing into account to

find the balance between cost and profit. Specifically, the areas of transportation and logistics

might not immediately seem to be a part of marketing, but they play an important role in a

marketing plan. A company cannot market a product effectively unless it can get that product

from one place to the next, and moving a product requires a review of cost and logistics. With

the rise of multinational businesses, companies must also consider global marketing, and the

transportation and logistics involved.


LOCATION AND DISTRIBUTION

Large companies that provide their products to a variety of locations within a country, or

even to the entire country, must consider the store's location against distribution costs. For

example, suppose a large grocery store chain in the United States advertises that it carries

bananas all year. Obviously, bananas are not in season all year in all places, so the company

must find different worldwide places where the bananas are in season, transport those

bananas to the United States, and distribute the bananas to all of the company's locations. The

cost of letting customers know that the company carries bananas all year is thus far more than

the cost of printing a weekly circular.


WAREHOUSING AND INVENTORY CONTROL

Warehousing and inventory control costs must also be factored into a marketing plan for a

large company. Getting a product from Point A to Point B often requires more than putting it

on a truck, plane, or ship and delivering it. Warehousing provides the in-between step of

holding products until they can be distributed to the right locations. For instance, the grocery

chain that carries bananas all year round does not merely transport them to the United States

and place them immediately in stores. The company will have regional warehouses serving

several stores, and the bananas will be distributed to the warehouses so that the company can

decide how many bananas to ship to each store. The company must also provide for inventory

control within the warehouses to ensure that the bananas do not go bad while waiting to be

distributed. Once again, these costs must be factored into the marketing statement about the

company’s commitment to year-round bananas.


GLOBAL CONSIDERATIONS

Global considerations go both ways: in other words, taking international marketing into

account requires not only the cost of getting the grocery chain’s bananas into the United

States from other countries but also the cost of expanding the grocery store locations to other

countries and then getting the bananas to those countries. Once a company expands to a

multinational level, that company must consider new costs. A company must take country

regulations into account. The grocery store chain might discover that making the marketing

claim of year-round bananas proves to be unfeasible in some places in Europe and thus

abandons that claim in favor of another. The transportation and logistics costs of a global

business mean that a company must reconsider its marketing plan in each location to which it

expands.


COMPANY OVERVIEW

Established in the year 1992.This company is the largest player in providing Truck

services in the NAVI MUMBAI area.

The company, having an annual turnover of Rs. 80 lakh, has a significant presence in

the transportation business. It also has diversified investments in areas such as Property

Development.

It employs over 1000 employees across the NAVI MUMBAI that are committed to

providing excellent customer service. It also has over 75 agents who reach out to its

customers in even the most remote areas.

The business ventures are built on providing the most efficient and customer-focused

services based on the simple principle of putting people first. This 'People First' business

philosophy has earned them unstinted customer loyalty through many generations.


VISION, MISSION AND VALUES

Helping create wealth, Empowering people through prosperity, Putting people first.

The SAI PRASAD TRANSPOTATION COMPANY set out with the objective of

reaching out to the common man with a host of products and services that would be helpful to

him in his path to prosperity. Over the past years, the Group has achieved significant success

in executing this objective and has created a tremendous sense of loyalty amongst its

customers.

Efficiency in operations, integrity and a strong focus on catering to the needs of the

common man, by offering him high quality and cost-effective products & services, are the

values driving the organization. These core values are deep-rooted within the organization

and have been strongly adhered to over the past years.

The group prides itself on its perfect understanding of the customer. Each product or

service is tailor-made to perfectly suit the needs of the customer. It is this guiding philosophy

of putting people first that has brought the Group closer to the grassroots and has made it the

preferred choice for all transportation requirements amongst the customers.


LITERATURE REVIEW

The world is full of stimuli. A stimulus is any unit of input affecting one or more of the five

senses sight, smell, taste, touch, and hearing. The process by which we select, organize and

interpret these stimuli into a meaningful and coherent picture is called perception.

In essence, perception is how we see the world around us and how we recognize that

we need some help in making a purchase decision. People cannot perceive every stimulus in

their environment. Therefore, they use selective exposure to notice and which to ignore.

Marketers must recognize the importance of cues or signals, in customer’s perception

of products. Marketing managers first identify the important attributes, such as price or

quality, that the targeted customers want in a product and then design signals to communicate

these attributes. Customers also associate quality and reliability with certain brand names.

Companies watch their brand identity closely, in large part because a strong link has been

established between perceived brand value and customers loyalty.


PROBLEM STATEMENT

The present day market is flooded with a variety of Transportation institutions as many as if not more

than companies like SAI PRASAD TRANSPORTATION COMPANY, R.S. CARGO MOVERS;

VIJAY TRANSPORTATION etc. are marketing their products.

Time has become talk of the town therefore the customers give utmost priority to those transportation

institutions which gives services at lower rate , quick services, less documentation, percentage of

credit in payment etc. which have been exerting influence on the playing decision of the consumer.

The SAI PRASAD TRANSPORTATION COMPANY is the largest transportation providing

company in the NAVI MUMBAI exclusively engaged in providing services with heavy commercial

vehicles (HCV) perhaps it is the only company rendering better performance from a long period of

time with the presence of all these factors. The SAI PRASAD TRANSPORTATION COMPANY is

making sales as hotcake.

The study on hand is directed to understand “the perception of customers towards SAI PRASAD

TRANSPORTATION COMPANY to improve the quality of service”


PRODUCT PROFILE

TRUCK SERVICES

As SAI PRASAD transportation is a transportation company which provides it

services to builders and other people who require heavy trucks (HVC) for moving

their good or products from one place to another. Mainly it was builders who

acquires services from SAI PRASAD transportation for moving there building

material, equipments from one project to another.


OVERVIEW OF THE SAI PRASAD

TRANSPORTATION BUSINESS IN NAVI MUMBAI

AREA OF OPERATION

ALL INDIA

Branch offices

03

Employees

1000

Annual turnover

Rs. 80 lakhs

Agent Force

75.

Net worth

Rs. 2 Corers


ORGANISATION CHART

BOARD OF DIRECTORS

SHIRAM TRANSPORT FINANCE COMPANY LIMITED

Mr. Chaubislal Yadav

Managing Director

Ratanlal Yadav

Executive Director

K.R. Yadav

Director

Ranjeet Yadav

Regional Manager/H R Manager

Rajesh Singh

Branch Manager

K. Prakash

Marketing Manager


MAIN CLIENTS

OM SAI DEVELOPERS

ARIHANT BUILDERS & DEVELOPERS

HAWARE BUILDERS & DEVELOPERS P. LTD.


AKSHAR DEVELOPERS

GOODWILL DEVELOPERS


MAHAAVIR UNIVERSAL HOMES P. LTD.

LAKHANI BUILDERS PVT. LTD.


TIE-UP

NAVI MUMBAI BUILDERS.COM


RESEARCH DESIGN:

In this research design of this project the study was conducted by the survey method.

Taking sample of 100 builders by commencing sampling using the research instrument as the

questionnaire.

Personal interview is considered as the sample plan.

For this project area of research is NAVI MUMBAI City.


RESEARCH METHODOLOGY

Data source : Primary (Field Survey)

Secondary data (internet)

Area of Research : NAVI MUMBAI city

Research instrument : Questionnaire

Sample plan : Personal interview

Sample unit :

Builders, Building Contractors, etc.

Sampling method : Stratified Random sampling

Sample size : 100 customers


DATA ANALYSIS & INTERPRETATION

PRIMARY DATA:

The data collected while working in company.

Questionnaires which had asked to builders.

MEASURING TOOLS:

For preparing this project I have considered questionnaire as measuring tool for

collecting the data.


QUESTIONNAIRE FOR BUILDERS

RESULTS AND DISCUSSION WITH GRAPHS AND CHARTS:-

1) When your business was started?

Number of customers Percentage

Before 2005 69 69%

After 2005 31 31%

Total 100 100%

The information presented in table reveals that:-

69% of respondents has started their business before 2005

31% of respondents has started their business after 2005

The same information is presented in the form of diagrammatically as follows:-

Before 2005, 69

After 2005, 31

Series 1

Before 2005 After 2005

Organization Name: Interviewed Person:

Address: Student Name:

Contact Detail: Date: _____/_____/2014

Time: Duration (in Minutes):


2) How many projects at the initial stage?

Sources Number of customers Percentage

1-2 4 4%

1-5 61 61%

1-8 19 19%

Others 16 16%

Total 100% 100%


61% respondents have started their business with 1-5 projects.

19% respondents have started with 1-8 projects and 4% from 1-2 projects.

While remaining 16% have started their business with very higher numbers of projects or a single

project.


1-2 1-5 1-8 Others

Series 1 4 61 19 16

Series 2 4% 61% 19% 16%

Column1

4

61

19 164% 61% 19% 16%

0

10

20

30

40

50

60

70

Axi

s Ti

tle

Chart Title


3) How many projects you have completed?


Less then 30 12 12%

Less then 50 28 28%

Less then 75 45 45%

Less then 100 15 15%

Total 100% 100%


12% respondents have completed Less than 30 projects.





Less then 30 Less then 50 Less then 75 Less then 100

Number of customers 12 28 45 15

Percentage 12% 28% 45% 15%

12

28

45

1512% 28% 45% 15%

0

5

10

15

20

25

30

35

40

45

50

Axi

s Ti

tle

Chart Title


4) How many ongoing projects?


Less than 5 28 28%

Less than 8 15 15%

Less than 10 45 45%

Less than 15 12 12%

Total 100% 100%


28% respondents have Less than 5 ongoing projects.





0

5

10

15

20

25

30

35

40

45

Less then 5 Less then 8 Less then 10 Less then 15

28

15

45

12

28% 15% 45% 12%

Axi

s Ti

tle

Axis Title

Number of customers

Percentage


5) How much you spent in your transportation activities per project?


Less then 1 lakh 35 35%



Others 16 16%

Total 100% 100%


35% respondents spent Less than 1 lakh for transportation activities per projects.



Others 16% respondents spent as per the requirement of transportation activities per

projects.


Less then 1

lakh Less then 3

lakh Less then 5

lakh Others

35

29

20

16

35%

29%

20%

16%

Chart Title



6) Which transportation agency you prefer the most?


VIJAY

TRANSPORTATION

38 38%

R.S. CARGO MOVERS; 32 32%

Others 30 30%

Total 100% 100%


38% respondents have preferred Vijay Transportation.

32% respondents have preferred R.S. CARGO MOVERS.

While remaining 30% have preferred other transportation companies.


38%

32%

30%

Number of customers

VIJAY TRANSPORTATION R.S. CARGO MOVERS; Others


7) What is a minimum credit for transportation activities you getting from your existing

transportation agency per project?


Less than 30% 52 52%



Less than 100% 05 05%

Total 100% 100%


52% respondents are getting less than 30% credit for transportation activities you

getting from your existing transportation agency per project.





05% respondents are getting less than 100% credit for transportation activities

you getting from your existing transportation agency per project.



Less then 30%52%

Less then 50%28%

Less then 75%15%

Less then 100%5%

Number of customers

Less then 30% Less then 50% Less then 75% Less then 100%


8) Which problems are you facing while doing transportations for a project?


Delay in service 60 60%

No skilled drivers 25 25%

Damages of material 15 15%

Total 100% 100%


60%respondents are facing Delay in services while transportations for a project.

25%respondents are not satisfied with the drivers while transportations for a

project.

15%respondents are facing Damage of materials while transportations for a

project.


60%25%

15%

Number of customers

Delay in service No skilled drivers Damages of material


9) Do you change your transportation agency for every project or you continue with same one?


56% of the respondents are changing their transportation agency for every project.

44% of the respondents are continuing with the same one.


0

10

20

30

40

50

60

Yes No

Percentage 56% 44%

Number of customers 56 44

5644

56%

44%

Axi

s Ti

tle

Chart Title



Yes 56 56%

No 44 44%

Total 100 100%


10) Are you facing any problem with the existing agency?


Yes 82 82%

No 18 18%

Total 100 100%


82% of the respondents are facing problem with the existing agency.

18% of them are not facing any problem with the existing agency.


Diagram-3.14

Yes

82%

No

18%

Yes No


11) What are the payment terms for the transportation agency?


Advance 12 12%

Cash 28 28%

Credit 45 45%

Agreements 15 15%

Total 100% 100%


12% respondents are paying in advance to their existing transportation agency.

28% respondents are paying in cash to their existing transportation agency.

45% respondents are taking credit from their existing transportation agency.

15% respondents are paying according to a contract to their existing transportation

agency.


12

28

45

15

12% 28% 45% 15%0

5

10

15

20

25

30

35

40

45

50

Advance Cash Credit Agreements

Axi

s Ti

tle

Axis Title

Number of customers

Percentage


12) Are you changing your transportation standards as the world is changing or you’re continuing

with your traditions?


Yes 37 37%

No 63 63%

Total 100 100%

The information presented in table3.7 reveals that:-

37% of the respondents changing their transportation standards as the world is

changing.

While 63% of the respondents are satisfied with the traditional ones.


Yes37%

No63%

Number of customers

Yes No


13) If any other or new transportation agency will provide something new, something different

for your project, will you accept?


Yes 37 37%

No 63 67%

Total 100 100%

The information presented in table3.7 reveals that:-

37% of the respondents will accept, If any other or new transportation agency

will provide something new, something different for their project.

While 63% of the respondents are satisfied with the traditional ones.


Yes37%

No63%

Number of customers

Yes No


14) If yes then what you will prefer low cost or good service?


Low rates 78 78%

Good service 22 22%

Total 100 100%


78% of the respondents prefer low cost.

22% of the respondents prefer good services.


Low rates78%

Good service22%

Number of customers


15) Are your transportation strategies are worthy for you? Are you satisfied with it?


Yes 28 28%

No 72 72%

Total 100 100%


28% respondents are satisfied with the transportation strategies.

While remaining 72% of them are not satisfied transportation strategies


Yes28%

No72%

Number of customers

Yes No


16) Are you satisfied with the available transportation services?


Yes 84 84%

No 16 16%

Total 100 100%


84% respondents are satisfied with the response.

While remaining 16% of them are not satisfied with the response after doing this

much transportation


Diagram-3.5

Yes

84%

No

16%

Yes No


17) How did you come to know about this company?


Friends 38 38%

Agents 24 24%

Advertisements 32 32%

Others 6 6%

Total 100 100%


38% respondents have bought finance from STFC on the advice of their friends.

24% will seek the advice of agents.

While 6% from others and 32% on the basis of Advertisements.


Friends Agents Advertisements Others

Percentage 38% 24% 32% 6%

Number of customers 38 24 32 6

38

24

32

6

00

5

10

15

20

25

30

35

40

45



CONCLUSION

Navi Mumbai being the huge consumers in transportations as the fastest growing

industries in India. The rural market is growing faster than the urban market, although the

penetration level is much lower .The transportations segment is expected to the largest

contributing segment to the overall growth the industry. The rising income levels double-

income families and consumer awareness are the main growth drivers of the industries.

Less than anticipated growth in the face of intensifying competition and rising costs, can hardly be

expected to get the company foaming.

By seeing the observations most of the customers are having positive perception towards SAI

PRASAD TRANSPORTATION COMPANY Limited and are satisfied with their services such as

transportation services. The company is progressing continuously in the field of transportation

Company to compete with other Transportation institutions.

Project nilesh (1)

Marketing

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