Prof. Noel Y.M. Siu
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Prof. Noel Y.M. Siu Professor, Programme Director, MSc in Global Marketing Management Department of Marketing, School of Business WLB 508, 34 Renfrew Road, Kowloon Tong, H.K. Tel: (852) 3411 7529 Email: [email protected] Research Interest Services Marketing, Relationship Marketing, Cultural Consumption, Business Ethics Publications Lee, J., Siu, N., & Zhang, J. (2020). Face, fate and brand equity: service recovery justice and satisfaction. Journal of Consumer Marketing, 37 (7), 843-854, doi: 10.1108/JCM-01-2019-3037. Lee, J., Siu, N., & Zhang, J. (2020). Does Brand Equity Always Work? A Study of the Moderating Effect of Justice Perceptions and Consumer Attribution Towards Chinese Consumers. Journal of International Consumer Marketing, 32 (1) , 69-81, doi: 10.1080/08961530.2019.1635551. Donvito, R., Aiello, G., Grazzini, L., Godey, B., Pederzolic, D., Wiedmannd, K., Halliburton, C., Chan, P., Tsuchiya, J., Skorobogaty, I., Oh, H., Singh, R., Ewing, M., Lee, Y., Fei, L., Chen, C., Siu, N. (2020). Does personality congruence explain luxury brand attachment? The results of an international research study. Journal of Business Research., doi: 10.1016/j.jbusres.2020.06.047. Lee, J., Siu, N., & Zhang, J. (2018). The Mediating Role of Postrecovery Satisfaction in the Relationship between Justice Perceptions and Customer Attitudes. Services Marketing Quarterly, 39 (1), 22-34, doi: 10.1080/15332969.2017.1398025. Cheung, S., Yue, Kevin K. M., Kwong, T., Lau, P., Ng, A., Lo, Y.; Yung, K. L.; Chu, C.; Siu, Y. M.; Choi, H. N.; Ng, M.; (2016). Using a Community of Practice to Enhance Undergraduate Students' graduate Attributes through Problem-based Learning. Learning Communities Journal, 8 (2), 71-92. Siu, N., Kwan, H., & Zeng, C. (2016). The Role of Brand Equity and Face Saving in Chinese Luxury Consumption. Journal of Consumer Marketing, 33 (4), 245-256, doi: 10.1108/JCM-08-2014-1116. Siu, N., Kwan, H., Zhang, J., & Ho, Candy K. Y. (2016). Arts Consumption, Customer Satisfaction and Personal Well-being: A Study of Performing Arts in Hong Kong. Journal of International Consumer Marketing, 28 (2) , 77 - 91, doi: 10.1080/08961530.2015.1089806. Barnes, Bradley R., Leonidou, Leonidas C., Siu, N., & Leonidou, Constantinos N. (2015). Interpersonal Factors as Drivers of Quality and Performance in Western – Hong Kong Inter-organizational Business Relationships. Journal of International Marketing, 23 (1), 23-49, doi: 10.1509/jim.14.0008. Siu, N., Zhang, J., & Kwan, H. (2014). Effect of corporate social responsibility, customer attribution and prior expectation on post-recovery satisfaction. International Journal of Hospitality Management, 43, 87-97, doi: 10.1016/j.ijhm.2014.08.007. Siu, N., Zhang, J., Dong, P., & Kwan, H. (2013). New Service Bonds and Customer Value in Customer Relationship Management: The Case of Museum Visitors. Tourism Management, 36, 293-303, doi: 10.1016/j.tourman.2012.12.001.
Transcript of Prof. Noel Y.M. Siu
Prof. Noel Y.M. Siu
Professor, Programme Director, MSc in Global Marketing ManagementDepartment of Marketing, School of Business
WLB 508, 34 Renfrew Road, Kowloon Tong, H.K. Tel: (852) 3411 7529 Email: [email protected]
Research Interest Services Marketing, Relationship Marketing, Cultural Consumption, Business Ethics
Publications
Lee, J., Siu, N., & Zhang, J. (2020). Face, fate and brand equity: service recovery justice and satisfaction. Journal ofConsumer Marketing, 37 (7), 843-854, doi: 10.1108/JCM-01-2019-3037.
Lee, J., Siu, N., & Zhang, J. (2020). Does Brand Equity Always Work? A Study of the Moderating Effect of JusticePerceptions and Consumer Attribution Towards Chinese Consumers. Journal of International Consumer Marketing, 32 (1),69-81, doi: 10.1080/08961530.2019.1635551.
Donvito, R., Aiello, G., Grazzini, L., Godey, B., Pederzolic, D., Wiedmannd, K., Halliburton, C., Chan, P., Tsuchiya, J.,Skorobogaty, I., Oh, H., Singh, R., Ewing, M., Lee, Y., Fei, L., Chen, C., Siu, N. (2020). Does personality congruence explainluxury brand attachment? The results of an international research study. Journal of Business Research., doi:10.1016/j.jbusres.2020.06.047.
Lee, J., Siu, N., & Zhang, J. (2018). The Mediating Role of Postrecovery Satisfaction in the Relationship between JusticePerceptions and Customer Attitudes. Services Marketing Quarterly, 39 (1), 22-34, doi: 10.1080/15332969.2017.1398025.
Cheung, S., Yue, Kevin K. M., Kwong, T., Lau, P., Ng, A., Lo, Y.; Yung, K. L.; Chu, C.; Siu, Y. M.; Choi, H. N.; Ng, M.;(2016). Using a Community of Practice to Enhance Undergraduate Students' graduate Attributes through Problem-basedLearning. Learning Communities Journal, 8 (2), 71-92.
Siu, N., Kwan, H., & Zeng, C. (2016). The Role of Brand Equity and Face Saving in Chinese Luxury Consumption. Journalof Consumer Marketing, 33 (4), 245-256, doi: 10.1108/JCM-08-2014-1116.
Siu, N., Kwan, H., Zhang, J., & Ho, Candy K. Y. (2016). Arts Consumption, Customer Satisfaction and Personal Well-being:A Study of Performing Arts in Hong Kong. Journal of International Consumer Marketing, 28 (2), 77 - 91, doi:10.1080/08961530.2015.1089806.
Barnes, Bradley R., Leonidou, Leonidas C., Siu, N., & Leonidou, Constantinos N. (2015). Interpersonal Factors as Drivers ofQuality and Performance in Western – Hong Kong Inter-organizational Business Relationships. Journal of InternationalMarketing, 23 (1), 23-49, doi: 10.1509/jim.14.0008.
Siu, N., Zhang, J., & Kwan, H. (2014). Effect of corporate social responsibility, customer attribution and prior expectation onpost-recovery satisfaction. International Journal of Hospitality Management, 43, 87-97, doi: 10.1016/j.ijhm.2014.08.007.
Siu, N., Zhang, J., Dong, P., & Kwan, H. (2013). New Service Bonds and Customer Value in Customer RelationshipManagement: The Case of Museum Visitors. Tourism Management, 36, 293-303, doi: 10.1016/j.tourman.2012.12.001.
Dong, P., & Siu, N. (2013). Servicescape Elements, Customer Predispositions and Service Experience: The Case of ThemePark Visitors. Tourism Management, 36, 541-551.
Siu, N., Zhang, T., & Yau, C. (2013). The Roles of Justice and Customer Satisfaction in Customer Retention: A Lesson fromService Recovery. Journal of Business Ethics, 114 (4), 675-686, doi: 10.1007/s10551-013-1713-3.
Siu, N., Wan, P., & Dong, P. (2012). The Impact of the Servicescape on the Desire to Stay in Convention and ExhibitionCenters: The Case of Macao. International Journal of Hospitality Management, 31 (1), 236-246.
Chan, Allan K. K., Chang, Ludwig M. K., Luk, Vivienne W. M., & Siu, N. (2010). Rethinking the Value of Business Ethics:Introduction on the Special Issue. Journal of Business Ethics, 91 (1), 1-2, doi: 10.1007/s10551-010-0563-5.
Siu, N., Zhang, J., & Lam, Y. (2010). Electronic Service Quality and Routes to Site Commitment: The Case of Online FilmTicketing Service. Journal of International Consumer Marketing, 22 (4), 293-307.
Barnes, Bradley R., Leonidou, Leonidas C., Siu, N., & Leonidou, Constantinos N. (2010). Opportunism as the InhibitingTrigger for Developing Long-Term Oriented Western Exporter - Hong Kong Importer Relationships. Journal of InternationalMarketing, 17 (2), 35-63.
Barnes, B. R., Siu, N. Y.M., Yu, Q., & Chan, S. S.Y. (2009). Exploring Cosmetics Advertising in Southern China: AnInvestigation of Hong Kong and Shenzhen. International Journal of Advertising, 28 (2), 369-393.
Siu, N. Y.M., & Lam, J. K.C. (2009). A Comparative Study of Ethical Perceptions of Managers and Non-managers. Journalof Business Ethics (88), 167-183.
Wang, C. L., Siu, N. Y.M., & Barnes, B. R. (2008). The Significance of Trust and Renqing in the Long-Term Orientation ofChinese Business-to-Business Relationships. Industrial Marketing Management (37), 819-824.
Siu, N. Y.M., & Mou, C. W. (2005). Measuring Service Quality in Internet Banking: The Case of Hong Kong. Journal ofInternational Consumer Marketing, 17 (4), 99-116.
