Product Management Learnings from the Trenches
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Presented by: Pinkesh Shah Director, Institute of Product Leadership Product Management Learnings from the Trenches
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Transcript of Product Management Learnings from the Trenches
Presented by: Pinkesh Shah
Director, Institute of Product Leadership
Product Management Learnings from the Trenches
Silicon Valley Product Exec Most recently VP, Product Mgmt
at McAfee R&C BU (now Intel) Started Product Mgmt in
McAfee India Part of 3 startups Founder, Adaptive Marketing Working to launch Asia’s first B-
school on Product Leadership (www.productleadership.in)
Pinkesh Shah, CPM, CPMMDirector, Institute of Product LeadershipAsia’s first B-school for techies!
Prioritizing Product Development
Learnings from the trenches1. Delight the primary
persona2. If everything is
important, nothing is!3. Focus on Release
Objectives (ex. Acquisition, Satisfaction, renewals, buzz)
Should you do the wow feature, or the table stakes, or the one the VC is asking about, or fix bugs?
Over Engineering, Lack of Prioritization
Can’t Afford a Product Manager?
Learnings from the trenches1. Every CEO is a super PM2. Common Agreement on the
“productizing” process3. Bring Personas into
Conversations
How do you instill product management thinking into your organization if you can’t afford a PM?
NO PMs?You pay in other ways!
Feature Completion
Learnings from the trenches1. “Value Delivered” is the
ONLY finish line2. Test Early, Test Often3. Beta, Limited Release
When are you done?
Done! but no Value Delivered!
How Much Process is Too Much?
Learnings from the trenches1. Internal Customers
become more important than real customers
2. Testing Functionality vs Testing Requirements
Should you skip steps, like user testing because your small, or in a hurry?
Structurally sound, but not usable!
Learning from the trenches• Product Management is
everyone’s job & anyone can become a PM– Process v/s Role
• Leverage “assets” to create delight– Eternal Optimism
• Avoid “Ship it Forget it” or “Forget shipping lets sell”– Focus on the entire
“Productizing Process”
product[prod-uh kt] manager “Delighting customers by delivering compelling value predictably”
