Presentation OutlinePresentation OutlinePresentation OutlinePresentation Outline

• Purpose of Business PlansPurpose of Business Plans• What is a Business Plan?What is a Business Plan?• Overall ResultsOverall Results• Study Examples & ProductsStudy Examples & Products

• Purpose of Business PlansPurpose of Business Plans• What is a Business Plan?What is a Business Plan?• Overall ResultsOverall Results• Study Examples & ProductsStudy Examples & Products

Purpose of Business PlansPurpose of Business PlansPurpose of Business PlansPurpose of Business Plans

• Preserve Airport SystemPreserve Airport System• Strengthen Financial Strengthen Financial

Performance of AirportsPerformance of Airports• Identify Market NichesIdentify Market Niches• Identify Strategic Planning Identify Strategic Planning

InitiativesInitiatives

• Preserve Airport SystemPreserve Airport System• Strengthen Financial Strengthen Financial

Performance of AirportsPerformance of Airports• Identify Market NichesIdentify Market Niches• Identify Strategic Planning Identify Strategic Planning

InitiativesInitiatives

NeedNeedNeedNeed• Most Municipal GA Airports Operate at DeficitMost Municipal GA Airports Operate at Deficit• No Strategic Market Planning, Lost No Strategic Market Planning, Lost

OpportunitiesOpportunities• Organizational Structure/Reporting IssuesOrganizational Structure/Reporting Issues• Customer Service Not Factored Into Public Customer Service Not Factored Into Public

Ownership FormulaOwnership Formula• Positives:Positives:

– Airports Contribute Far More to the Local Economy Airports Contribute Far More to the Local Economy Than They CostThan They Cost

– Public Awareness of Airport Benefits Can Move Public Awareness of Airport Benefits Can Move Projects ForwardProjects Forward

• Most Municipal GA Airports Operate at DeficitMost Municipal GA Airports Operate at Deficit• No Strategic Market Planning, Lost No Strategic Market Planning, Lost

OpportunitiesOpportunities• Organizational Structure/Reporting IssuesOrganizational Structure/Reporting Issues• Customer Service Not Factored Into Public Customer Service Not Factored Into Public

Ownership FormulaOwnership Formula• Positives:Positives:

– Airports Contribute Far More to the Local Economy Airports Contribute Far More to the Local Economy Than They CostThan They Cost

– Public Awareness of Airport Benefits Can Move Public Awareness of Airport Benefits Can Move Projects ForwardProjects Forward

What Is A Business Plan?What Is A Business Plan?What Is A Business Plan?What Is A Business Plan?

• Comprehensive Analysis:Comprehensive Analysis:– Operations, Finances, Facilities, Market Operations, Finances, Facilities, Market

Niche, & Capital NeedsNiche, & Capital Needs– Tailored For Each Airport & CommunityTailored For Each Airport & Community

• Plans Conclude With Plans Conclude With Recommendations For:Recommendations For:– Development, Land Use, Capital Development, Land Use, Capital

Improvements, Operations, & Revenue Improvements, Operations, & Revenue EnhancementEnhancement

• Comprehensive Analysis:Comprehensive Analysis:– Operations, Finances, Facilities, Market Operations, Finances, Facilities, Market

Niche, & Capital NeedsNiche, & Capital Needs– Tailored For Each Airport & CommunityTailored For Each Airport & Community

• Plans Conclude With Plans Conclude With Recommendations For:Recommendations For:– Development, Land Use, Capital Development, Land Use, Capital

Improvements, Operations, & Revenue Improvements, Operations, & Revenue EnhancementEnhancement

Business Plan ElementsBusiness Plan ElementsBusiness Plan ElementsBusiness Plan Elements• Economic Benefit AnalysisEconomic Benefit Analysis

– Jobs, Income, Output, TaxesJobs, Income, Output, Taxes

• Analyses:Analyses:– 5 Year Revenue & Expenses, Revenue 5 Year Revenue & Expenses, Revenue

Enhancement OpportunitiesEnhancement Opportunities– Management Structure, Competitive Management Structure, Competitive

PositionPosition– Property Development, Lease AgreementsProperty Development, Lease Agreements– Capital Needs, Development FeasibilityCapital Needs, Development Feasibility

• Economic Benefit AnalysisEconomic Benefit Analysis– Jobs, Income, Output, TaxesJobs, Income, Output, Taxes

• Analyses:Analyses:– 5 Year Revenue & Expenses, Revenue 5 Year Revenue & Expenses, Revenue

Enhancement OpportunitiesEnhancement Opportunities– Management Structure, Competitive Management Structure, Competitive

PositionPosition– Property Development, Lease AgreementsProperty Development, Lease Agreements– Capital Needs, Development FeasibilityCapital Needs, Development Feasibility

Business Plan ElementsBusiness Plan ElementsBusiness Plan ElementsBusiness Plan Elements

•Recommendations:Recommendations:– PrioritiesPriorities– TimeframeTimeframe– Trigger PointsTrigger Points

• Implementation StrategiesImplementation Strategies– Action StepsAction Steps

•Recommendations:Recommendations:– PrioritiesPriorities– TimeframeTimeframe– Trigger PointsTrigger Points

• Implementation StrategiesImplementation Strategies– Action StepsAction Steps

Airport BrandingAirport BrandingAirport BrandingAirport Branding

• Rename Airport to Capture Rename Airport to Capture Significance of its Regional Significance of its Regional ImportanceImportance

• Work with City on Image after Work with City on Image after Naval Air Station RealignmentNaval Air Station Realignment

• Rename Airport to Capture Rename Airport to Capture Significance of its Regional Significance of its Regional ImportanceImportance

• Work with City on Image after Work with City on Image after Naval Air Station RealignmentNaval Air Station Realignment

Attract Corporate AviationAttract Corporate AviationAttract Corporate AviationAttract Corporate Aviation

• Assign Marketing BudgetAssign Marketing Budget• Market Directly Using Materials Market Directly Using Materials

from Business Plan (Brochure)from Business Plan (Brochure)• Work Jointly w/Industrial Work Jointly w/Industrial

Development BoardDevelopment Board

• Assign Marketing BudgetAssign Marketing Budget• Market Directly Using Materials Market Directly Using Materials

from Business Plan (Brochure)from Business Plan (Brochure)• Work Jointly w/Industrial Work Jointly w/Industrial

Development BoardDevelopment Board

Direct Airport AccessDirect Airport AccessDirect Airport AccessDirect Airport Access

• Need Access to 4-lane Need Access to 4-lane ExpresswaysExpressways

• Develop New Entrance RoadDevelop New Entrance Road• Develop Access to SR 385Develop Access to SR 385

• Need Access to 4-lane Need Access to 4-lane ExpresswaysExpressways

• Develop New Entrance RoadDevelop New Entrance Road• Develop Access to SR 385Develop Access to SR 385

Continue FedEx UseContinue FedEx UseContinue FedEx UseContinue FedEx Use

• Work w/FedEx to Continue Use of Work w/FedEx to Continue Use of MillingtonMillington

• If Needed, Examine Possibility of If Needed, Examine Possibility of Lengthening Runway to 9,000 feetLengthening Runway to 9,000 feet

• Work w/FedEx to Continue Use of Work w/FedEx to Continue Use of MillingtonMillington

• If Needed, Examine Possibility of If Needed, Examine Possibility of Lengthening Runway to 9,000 feetLengthening Runway to 9,000 feet

Business Development Business Development CenterCenter

Business Development Business Development CenterCenter

• Couple Marketing Efforts for Couple Marketing Efforts for Business Center and AirportBusiness Center and Airport

• Consider Combining Industrial Consider Combining Industrial Board and Airport AuthorityBoard and Airport Authority

• Continue to Develop Non-Aviation Continue to Develop Non-Aviation LandLand

• Couple Marketing Efforts for Couple Marketing Efforts for Business Center and AirportBusiness Center and Airport

• Consider Combining Industrial Consider Combining Industrial Board and Airport AuthorityBoard and Airport Authority

• Continue to Develop Non-Aviation Continue to Develop Non-Aviation LandLand

Future PotentialFuture PotentialFuture PotentialFuture Potential

• Attract Large Aircraft Maintenance Attract Large Aircraft Maintenance FBOFBO

• Examine Potential Aviation Examine Potential Aviation Education Program with University Education Program with University of Memphis at Airportof Memphis at Airport

• Continue to Market Airport for Continue to Market Airport for Large IndustriesLarge Industries

• Attract Large Aircraft Maintenance Attract Large Aircraft Maintenance FBOFBO

• Examine Potential Aviation Examine Potential Aviation Education Program with University Education Program with University of Memphis at Airportof Memphis at Airport

• Continue to Market Airport for Continue to Market Airport for Large IndustriesLarge Industries

BrochuresBrochuresBrochuresBrochures

• High Quality Brochures are High Quality Brochures are Used For:Used For:– Public RelationsPublic Relations– EducationEducation– Soliciting Activity and Businesses Soliciting Activity and Businesses

(Charter, Corporate, FBOs)(Charter, Corporate, FBOs)

• High Quality Brochures are High Quality Brochures are Used For:Used For:– Public RelationsPublic Relations– EducationEducation– Soliciting Activity and Businesses Soliciting Activity and Businesses

(Charter, Corporate, FBOs)(Charter, Corporate, FBOs)