What to Include in a Business Plan

MAC MCSWAIN, CPA

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Multi-Page Business Plan

The most effective business plans contain long-term, mid-term and

short-term components.

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Long-Term

MID-TERM

Long-Term Your Organization’s Vision

SHORT-TERM

(Remains Constant for Years)

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LONG-TERM

Mid-Term Your Organization’s Objectives and Strategies

Mid-Term

SHORT-TERM

(Usually Redefined Every Year)

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MID-TERM

Short-Term Your Priorities

Short-Term

(Defined and Achieved Every 30-90 Days)

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LONG-TERM

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What Information is in Each Component of a Business Plan?

Vision

Priorities

Objectives & Strategies

LONG-TERM

MID-TERM

SHORT-TERM

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Vision

How good do you want to be, at providing what, to whom and on what scale?

Your vision should be measurable, achievable and inspiring.

LONG-TERM

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Objectives

These measure your organization’s success and performance.

Objectives should measure customers, employees and financials.

MID-TERM

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Use These 3 Steps to Write Your Objectives

Decide what to measure - Keep it simple

Determine how to measure it

Determine your objective - What will make your objective successful?

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Strategies

These are essential areas that you need to focus on to grow your business.

MID-TERM

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Priorities

These help you work on your strategies.

Priorities must be clear and measurable.

Assign people to complete the priorities with deadlines.

SHORT-TERM

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For more information on how to write a better business plan, we recommend reading:

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Mac McSwain, CPA Steve Hiott, CPA

If you would like some personal help with your business plan, please contact us at McSwain Hiott CPAs.