Agencia de Inbound Marketing

DOTZEROSmart Training

2016 Inbound Marketing Academy

SMART TRAININGDOTZERO

Since 2000

FOR PROFESSIONALS AND COMPANIES

2

About usTogether with professionals and companies grow

"We are a professional standard for over 15 years"

Since 2000 we have focused on enhancing skills for design professionals, and introducing the world of marketing tolls and techniques.

More than 9,000 professionals and over 3,000 companies have gone through our training center in the last 15 years.

Marcelo Cutini

Being chosen training center for professionals and companies for our innovation, excellence and service. Being recognized by the warmth and professionalism of our team and our contribution to the growth of the community. Latin America in the vanguard of inbound marketing.

VISION

Serve professionals and companies throughout Latin America, training them in the world of marketing and startups, helping them achieve their goals for skills and knowledge.

MISSION

We Timeline2000-2015

Became Google Academy to certify students sent by Google in AdWords

2005 2010

2012 2016In 2016 we will become the first Academy Inbound in LATAM

Become DOTZERO training center to help professionals and companies to improve and grow

Launched Digital Marketing curriculum.

2000Founded (ALDEA)MAC, the world's largest community of Apple users in spanish language a reference in the world of design and communication in LATAM

The four modalities of DOTZERO training

OnSite Courses

In our Training Center we offer 60 different courses in digital marketing, entrepreneurs, graphic design, web design and UX/UI

OnLine Courses

With a new instructional design we offer more than 20 different courses using a customized LMS on WordPress

InCompany Courses

More than 1,000 companies have been trained in numerous topics in their own offices. We develop courses tailored to each client.

Events

We organize regularly paid and free events aimed at mass audiences or specific targets

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Teaching processInstructional Design

START

END

Research Select an expert

Create contentInstructional

Design

Create tests and evaluations

Keep updated content

Pedagogical training for expert

1 2

345

6 7

9

We have the best team of teachers

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Meet Marcelo CutiniFounder & CEO

Expert in design for publishing and digital marketing, founder of one of the most dynamic centers of professional training in Latin America. Technology guru, experience entrepreneur, sought-after presenter on new technologies for marketing

Content Writing

Leadership

Public Speaking

Marketing

+54 11 5239 3030

+54 911 3241 0785

mcutini@dotzero.org

www.dotzero.org! "

Peter Drucker

“Everything that can be measured can be improved”

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Main training areasOur main topic areas are ...

46%

25%

8%

21%

Canvas Business Model, Value Proposition Design, GTD, Startups, eCommerce, SCRUM, Business Plan

Email Marketing, SEM, SEO, Analytics, Community Management, Facebook

Marketing, Social Media, LinkedIn, Storytelling for business

UX Design, UI Design, Lean UXHTML5 & CSS3, jQuery, JavaScript, Photoshop, Illustrator

Digital Marketing

Web & Graphic Design

Entrepeneurs

UX Design

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9,278

Students

2,456 22 1,825

Companies Teachers Courses

In the last 15 years we have provided more than 30,000 hours of training to more than 9,000 students

We Work With Passion in Every Training

589

AdWords Students Certified

14

We Are a Dinamic Training Center with Dinamic Students

Designers

2,578Marketers

2,154CMs

1,898Entrepreneurs

896Others

1,752

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Students by courseDigital Marketing Students

We Help You Grow Business

425

Google Search

379

Google Display

348

Facebook Marketing

241

SEO

172

eCommerce

390

Facebook Ads

281

LinkedIn Community Management

366

Over the past 15 years, students come to train on a regular basis to respond to the changes in their career activities.

Many trained in graphic design tools are returning now to DOTZERO to learn digital marketing.

Best ExperienceOur students choose us again and again. The average percentage of courses for each student is 2.75 courses.

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What they are in DOTZERO ?

New trendsCertification

Improvements New skills

86%53%27% 49%

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Our students

47%Male Students

53%Female Studens

18 > 25

26 > 35

35 > 45

45+

Age18 > 25

26 > 35

35 > 45

45+

Age

Mariela MedinaStudents Manager

alumnos@dotzero.org

Judith BrandiGoogle Unit Manager

googleacademy@dotzero.org

Martín CutiniCompanies Manager

empresas@dotzero.org

Marcelo CutiniCEO & Founder

mcutini@dotzero.org

Our Team

2016 Inbound Marketing AcademyIn association with B.I.B 360º leading Inbound Marketing Agency, we will launch in 2016 the first Imbound Marketing Academy in LATAM following the global trend to advance the next level that requires digital marketing.

15 years of experience, more than 30,000 hours of courses, 9,000 students and more than 3,000 companies guarantee the experience and trajectory of DOTZERO training professionals in the world of marketing, communication and design

DOTZEROSince 18 years ago BIB 360 is an agency with strong expertise in Inbound Marketing, currently focused on helping to transform the marketing of companies.

B.I.B 360º

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Our Inbound Marketing CoursesINBOUND FUNDAMENTALS / ATTRACT / CONVERT / CLOSE / DELIGHT

Essentials of an Effective Inbound Strategy

Optimizing Your Website for Search Engines

Creating Content with a Purpose

The Fundamentals of Blogging Amplifying Your Content with Social Media Enticing Clicks with Calls-to-Action

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The Anatomy of a Landing Page Sending the Right Emailto the Right Person

The Power of Smarketing

Taking Your Sales Process Inbound Cultivating Happy Customers

Our Inbound Marketing CoursesINBOUND FUNDAMENTALS / ATTRACT / CONVERT / CLOSE / DELIGHT

Let’s Stay Connected

Linkedin.com/company/dotzero facebook.com/dotzero.org twitter.com/dotzerocursos