Presentation Marketing Pr

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description

My experience in executing event marketing and PR-serving events.

Transcript of Presentation Marketing Pr

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• Consultation on feasibility, budget, development of events including event marketing strategies

• Design and project management of events and meetings

• On-site management and direction• Support services: graphics, data

management, scripting

Event Marketing and Management

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• In business for 12 years – one of top firms in Houston (HBJ)

• International award winner, Certified Special Event Professional

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EVENTions’ Distinctions• Level and range of experience

• National resources

• Consult only to turnkey (billable hours)

• Willingness to work with existing resources (PR, department staffs)

• Knowledge of marketing and PR

• Community ties (City, service providers, volunteer groups and agencies)

• Professional certification

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Houston Marathon Health & Fitness Expo• Produced for

eight years• 30,000

attendees• Exhibitor

solicitation and management

• Exposition services

• Sponsor sales

• Printing and promotion

• Technical services

• Signage

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Mitsubishi Caterpillar Forklift

• Largest New Product Intro in Forklift history• 1650 dealers – transport, catering, tent displays, rodeos, …

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H-E-B Grocery Grand Openings

• Twenty-one stores in four years

• 1500 attendees per event

• Theme décor and entertainment

• Catering• Room layouts• Technical services• Signage• Scripting

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Bertek Pharmaceuticals

• Sales conferences, incentives

• 300-500 attendees• Registration• Conference planning• Theme décor and

entertainment• Catering• Technical services• Signage, printing

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Holiday Lights in Hermann Park

• Produced for three years

• 150,000 attendees• Sponsor solicitation

and fulfillment• Display design• Committee direction• Printing and PR

interface• Technical services• Signage• Nightly management

(19 nights)

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Miscellaneous events

Shaolin Temple Monks

Blueprint Houston

Catholic Congress

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EVENT MARKETING!(Promise of R.O.I.)

Event sponsorship•$75,000 TXU package

Public Event•Holiday Lights

Trade Shows•H&F Expo

Experiential Marketing

•Tyson’s, Comerica

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Tysons Chicken – Lopez Negrete

•Assisted in developing branding features, experiential activities

•Dallas, Houston markets (grocery locations and festivals)

•Uses resources and partners we have in various locations

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Comerica Bank•Attracted almost 4000 people to 11 branch openings

•Credited with over $3,000,000 in new accounts

•Involved dozens of community groups for deeper impressions

•Increased brand awareness significantly

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Mosaic Towers

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Hanson Pipe – Powell Group

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Hanson Pipe – Powell Group

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Current–Comerica Bank–Wachovia Bank–Phillips Development/Mosaic Tower–Lopez Negrete Communications–Powell Group (Dallas)

Recent•H-E-B Grocery•Houston Marathon•GHCVB•Diocese of Galveston/Houston•MCFA•Blueprint Houston

Clientele

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Endorsements“Throughout twenty-one grand openings with various themes, EVENTions hit a home

run every time using creativity, amazing resources, and flawless execution. They couldn’t have been better.”

Holly Montalbano, Dir. Of Public Affairs, H-E-B Grocery

“The fall festival concept series was successful beyond anyone’s expectations. Thank you for your flexibility and responsiveness. You were easy to reach and quick with an answer or an option at every turn.”

John Lauletta, VP of Houston Marketing, Comerica Bank

"Three words: Attention to detail. Eventions did not miss a step and took care of even the smallest details. A true pleasure."

Tom Derzypolski, Public Relations Dir., Kidd Group

We have received many wonderful kudos from our clients regarding the success of this event. We know that we could not be successful without a great partner like you and your company. Thanks a lot for all of your thinking and efforts on our behalf!

Becky Powell, President, The Powell Group

Bill and the entire Eventions staff were a tremendous help in aiding us execute our Tyson Protein Zones for the past two years. They brought with them vast knowledge in logistics management and promotional set up that made our events a success.”

 David Malamud, Senior Account Executive, Lopez Negrete Communications

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Endorsements“I want you and your people to know how much we appreciate what Eventions accomplished for us.

The product fairs, rodeo, and barbeque; the National Accounts presentation; … were absolutely ‘first-class’! … It’s great to be associated with a a local company who can pull it all together.”

Larry Wench, Exec. Vice President, MCFA

“EVENTions answered every request we made and provided a stellar evening for a very large event.  Their wide scope of resources makes it possible for them to provide solutions for difficult tasks and answer many last minute requests.

Jeanne Powell, Account Exec., The Powell Group

Eventions did a great job for me. Its principal, Bill Steigerwald, is extremely knowledgeable, responsive, and accessible. He was always QUICK to respond … I wanted you to know about Eventions since, from time to time, you may need reasonably priced, highly professional help with events.”

Rebecca Woodworth, Southwestern Bell, Image Manager

“Thank you for your hard work and creative talent to create one of the most memorable GHCVB/TSAE events ever. We received rave reviews … We recognize that we asked a lot and you delivered. …Your artistic contribution to the décor was fabulous …”

Jordy Tollett, President, GHCVB

“Eventions’ staff was excellent and the Congress was a great success. … Eventions’ strengths were in the areas of hands on supervision, active involvement in the planning and coordinating, budget management, and in preventive measures to meet possible difficulties. Eventions … made the job of the planning committee much easier. … I felt Bill and his staff were as committed as I was to the project. The greatest feeling of all was being able to let go of the project and enjoying the Congress, knowing that everything would be taken care of.”

Father Troy Gately, Vice Chancellor, Diocese of Galveston-Houston

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We want be YOUR partner!

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•ROI / ROO Goal

•Cost effective partnering

•Event marketing

•High expectations

•Cost effective – low overhead, pricing, consultation option

•Production experience

•Fast and adaptable

•Event marketing knowledge

Marketing and PR firms,

corp. marketing/

community relations depts.

Business climate EVENTions’ strengths