Ppt hazel
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Transcript of Ppt hazel
HazelBy
Sam Brands
Jelmer van der Ende
Table of content
Current status
Improvements
New product line
Current status
Sales growth is only 1,5%
Aging
Minimal advertising
Target group is middle aged housewives
Action
Focus on modern women Image change New Logo
Action: new logo
HAZELHAZEL
Shiny, sophisticated and easy to use products
High quality, so high quality pricing
Action advertising
Penelope Cruz
Scarlet Johansson Eva Longoria
Action: advertising
Celebrity advertising
Target group
Fits budget
Jennifer Love Hewitt
Kate Hudson
Action: location
Decrease supermarket share No direct sales anymore Upgrade colour cosmetics, fragrances and skin care
Retail sector
Employees who match our audience
Expensive and regular area
Keep the stores small
Action: internet
Internet and e-commerce
Direct selling business model
Enter new market segments
Social media
Action: product line
Men care more about appearance
New fast growing market
Target young and middle-aged men
Action: new mens logo
HAXELHAXEL
Deodorant
Gel
Shampoo
Action: advertising
Billboards
Cheap
Effective
Billboards
Action: effects after 1 year
QUESTIONS??