Lunch time learning - Pinterest

19 01.2012

A presentation to: Social

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Contents

1. Introduction2. Target audience/ Popularity3. Social4. Commerce5. Pin Etiquette6. Pinterest in business7. Extras8. Sources

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A Pinteresting Revelation

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Introduction – Why should I be Pinterested anyway?

Pinterest is a place to organize and share online images that you find interesting or inspiring. Once uploaded or shared on Pinterest, these images become known as Pins, which the user can place on customized, themed Boards.Invite only – attracts certain crowdBrides, students, cooks, interior decoratorsMultiple contributors – easy collab tool

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58% women59% aged 25-44Mostly from AmericaMajority of posts are about home decor, crafts, fashion, food

11 Million hits one week in December

Target Audience/ Popularity

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Social

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Social

Find other pinnersComment, like or re-pin postsLike a board? Follow itLike a pinner? Follow all their boardsCollaborate on projects – share board permissions with friendsShare pins via Facebook or TwitterPopular/trending pins

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Commerce

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Commerce

Gifts menu Values ranging from $1 to $500+ Pins link back to source/ websiteFrowned upon to spam boards with own products and projects – not banned (see pin etiquette)Use opportunity to build your brand by linking and connecting to people who share the same style, or by pinning images that inspire your company’s work. You can use Pinterest for self-promotion, just do so creatively.

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Pin Etiquette

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Pin Etiquette

Guidelines from people using Pinterest. These are suggestions to help keep our community positive and to ensure that every pin is useful to other people.

Be Nice

Pinterest is a community of people. We know that tastes are personal, but be respectful in your comments and conversations.

Credit Your Sources

Pins are the most useful when they have links back to the original source. If you notice that a pin is not sourced correctly, leave a comment so the original pinner can update the source. Finding the original source is always preferable to a secondary source such as Google Image Search or a blog entry.

Avoid Self Promotion

Pinterest is designed to curate and share things you love. If there is a photo or project you’re proud of, pin away! However, try not to use Pinterest purely as a tool for self-promotion.

Report Objectionable Content

We do not allow nudity or hateful content. If you find content that is objectionable or violates our Terms of Service can submit the content for review by pushing the “Report Content” link.

Tell Us How to Make Pinterest Better

We're just getting started, so there are going to be bumps here and there. Let us know what's working, what's not. We take your input seriously. You can get in touch with us anytime:

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Pinterest in business

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Pinterest in business

Brands can use Pinterest to encourage engagement:– Best board competitions– Approve new products through ‘likes’

Showcase brand personality – Eg: Whole Foods, Today (US), Travel Channel– Cover aesthetic of brand through images other than your own

Insight into company sectors

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Extras

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Extras

Follow me on Pinterest

Website – pin it’s

I-phone app

Chrome bookmarklet

NEW TODAY: Facebook app

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Sources

http://pinterest.com/about/goodies/http://pinterest.com/about/etiquette/http://pinterest.com/about/http://mashable.com/2011/12/26/pinterest-beginners-guide/http://mashable.com/2011/12/22/pinterest-video/http://mashable.com/2011/12/16/pinterest-design/http://mashable.com/2012/01/09/the-top-brands-on-pinterest/

https://mashable.com/2012/01/08/pinterest-13-tips-and-tricks-for-cutting-edge-users/

http://mashable.com/2012/01/10/pinterest-business-consumer-engagement/

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Fin!