How to Use Pinterest for Business â€؛ pdf â€؛ Pinterest for How to Use Pinterest for...

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Transcript of How to Use Pinterest for Business â€؛ pdf â€؛ Pinterest for How to Use Pinterest for...

  • Sam McRoberts – SEO Lead

    Jessica Fisher – Client Manager

    April 25th 2012

    How to Use Pinterest for Business

  • Presentation Agenda About Point It

    • Launched in April 2002

    • Seattle’s largest independent search marketing firm

    • SEM, SEO, Social, Local, Mobile

    • $30 MM in managed media/yr

    • Servicing clients across all verticals and revenue models

  • Presentation Agenda Webinar Information

    •Being Recorded & Will be Uploaded to Website •This is an Interactive Webinar so it is Okay to Ask Questions During the Presentation

  • What is Pinterest?

    http://pinterest.com/about/help/

    http://pinterest.com/about/help/

  • A Basic Pinterest Page

  • Why Should You Care?

  • Is Your Business a Good Fit?

    http://pinterest.com/bluenile/

  • Is Your Business a Good Fit?

  • Is Your Business a Good Fit?

  • Getting Started

  • #1 – Create An Account

    pinterest.com/nordstrom/

  • #2 – Pinterest Etiquette

    http://pinterest.com/about/etiquette/

    1.Be Respectful 2.Be Authentic 3.Credit Your Sources 4.Report Objectionable Content 5.Tell Us How To Make Pinterest

    Better

    http://pinterest.com/about/etiquette/

  • #3 – Learn the Basics

  • #3 - Learn the Basics Cont.

  • #3 - Learn the Basics Cont.

  • #4 – Optimize Your Images

  • #5 – Pin Your Own Images

  • #6 – Make Your Photos Easy to Pin

    http://pinterest.com/about/goodies/

    http://pinterest.com/about/goodies/

  • #7 – Tell Visitors You’re on Pinterest

    http://pinterest.com/about/goodies/

    http://pinterest.com/about/goodies/

  • #8 – Getting SEO Value from Pins

  • #9 – Using Pinterest for eCommerce

  • #9 – eCommerce Continued

  • #9 – eCommerce Continued

  • #10 – Affiliate Revenue on Pinterest

  • #11 – Track Everything

  • #11 – Track Everything Cont.

    http://pinterest.com/source/yoursite.com

  • #12 – Copyright and Legal Concerns

    1.Give Credit to the Source

    2.Use Common Sense

    3.When in Doubt, Ask for Permission

  • Bonus - #13 – Pinterest Tools

  • And That’s It, So Start Pinning!

    http://pinterest.com/about/help/

    http://pinterest.com/pinterestbiz/

    http://pinterest.com/about/help/ http://pinterest.com/pinterestbiz/ http://pinterest.com/pinterestbiz/

  • Last Chance to Ask Questions

  • Thank You

    Sam McRoberts – samm@pointit.com

    Jessica Fisher – jessicaf@pointit.com

    support@pointit.com

    Point It Search Marketing Agency

    www.PointIt.com

    mailto:samm@pointit.com mailto:jessicaf@pointit.com