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  • WILD CARD PUBLIC RELATIONS LTD.LondonBrettenham House, 5 Savoy StreetWC2E 7AE0207 257 6470

    Truro7 Edward StreetTR1 3AJ01872 243 560

    Wild Card & Pinterest

    Tuesday, 15 October 2013

  • The Pinterest Principles

    Tuesday, 15 October 2013

  • WILD CARD PUBLIC RELATIONS LTD.

    The Pinterest Principles. Pinterest is a Visual Bookmarking service.

    An Online Pinboard - Focussed around Pinning anything Interesting.

    Image-Centric Website.

    Popular Boards: Food, Design, Clothes, Homeware, Photography & Travel.

    Anything non-adult can be Pinned.

    Users can upload new items to pin, or Repin other users pins.

    Tuesday, 15 October 2013

  • Demographics

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  • WILD CARD PUBLIC RELATIONS LTD.

    Demographics. 70 Million users. (World-wide)

    Females make up 80% of users. (World-wide)

    Average ages of UK users are between 25-34.

    Users spend (approx) 15 minutes per visit.

    Consensus says users have above average income (Exact income bracket is hard to verify)

    Tuesday, 15 October 2013

  • Pinteresting Facts

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  • WILD CARD PUBLIC RELATIONS LTD.

    Pinteresting Facts. 35% of traffic comes from Mobile-Only.

    (Facebook 21%)

    80% of all Pins are Repins - Its all about sharing!

    70% of users say Cooking Inspiration is their Number #1 Pinterest.

    48% of ALL Social Sharing on iPad is via Pinterest.

    Pinterest employs 140+ people, compared with Facebooks 4,600 (Approx).

    Source - expandedramblings.com

    Tuesday, 15 October 2013

  • Insights

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  • WILD CARD PUBLIC RELATIONS LTD.

    Insights.

    Most Followed Most Repinned

    Most Commented

    Whats Hot.

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  • WILD CARD PUBLIC RELATIONS LTD.

    Insights.

    The most repinned images have multiple colours.

    Very light and very dark images are not repinned as often.

    Images that are 50 percent saturated have ten times more repins than images that are completely de-saturated.

    Brand images without faces receive 23 percent more repins than those with faces.

    Photo-Psychology.

    Tuesday, 15 October 2013

  • From Pinterest to Purchase

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  • WILD CARD PUBLIC RELATIONS LTD.

    From Pinterest to Purchase.

    12% of Pinterest users have purchased something they have Pinned - ONLINE.

    16% of users have purchased something they Pinned - OFFLINE!

    Approximately 1 in 5 users will purchase with the aid of Pinterest.

    43% of users say they use Pinterest to Associate with retailers or brands.

    Source

    Tuesday, 15 October 2013

  • Success Stories

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  • WILD CARD PUBLIC RELATIONS LTD.

    Success Stories - Etsy.

    Our goal is inspirationnot just sales. We showcase Etsys values to drive loyalty and

    engagement, and we post things that resonate with our community. We maintain a careful balance of Etsy items and other content pinned to maintain authenticity

    with our audience.

    Alison Feldmann, Editor in Chief

    Tuesday, 15 October 2013

  • WILD CARD PUBLIC RELATIONS LTD.

    Success Stories - Etsy. Etsy post daily to Pinterest.

    Etsy run a Guest-Pinner program: Inviting Etsy sellers, influential bloggers, & celebrities to Pin.

    The Pin It button on the Etsy website has been customised, so each Pin contains the product name & price, as standard.

    Etsy understand that its important to show personality by pinning photos and items other than those for sale on their site.

    Tuesday, 15 October 2013

  • WILD CARD PUBLIC RELATIONS LTD.

    Success Stories - UNIQLO.

    Winner of the Mashable Award for Best Use of Pinterest.

    Tuesday, 15 October 2013

  • WILD CARD PUBLIC RELATIONS LTD.

    Success Stories - Watergate Bay.

    Wild Cards client - Watergate Bay - receive more referrals from Pinterest, than

    any other Social Channel.

    Tuesday, 15 October 2013

  • WILD CARD PUBLIC RELATIONS LTD.

    Success Stories - Watergate Bay.

    Images that are perfect for Pinterest.

    High quality photography.

    A strong Social Media push on the Watergate Bay Website.

    Referrals in double (possibly triple) figures. (Using Georgie as a reference point)

    Tuesday, 15 October 2013

  • Pitching Pinterest

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  • WILD CARD PUBLIC RELATIONS LTD.

    Pitching Pinterest - Campbells Creating a Campbells Image Board.

    Recipe Board around their famous soup flavours.

    Pin full range of retro marketing images.

    Inform customers of new flavours and promotions via imaging collateral.

    Add personality, and advertise to the Covent Garden Soup Crowd.

    Tuesday, 15 October 2013

  • WILD CARD PUBLIC RELATIONS LTD.

    Pitching Pinterest - G Puds G product images resonate well with the

    Pinterest demographic (Affluent, Female).

    Increase followers; by Pinning regularly.

    Engage; by asking users to submit Flavour Based Pins for a special edition G Pud.

    Advertise Pinterest participation via Email Marketing - Pin with us on Pinterest.

    Competitions: Submit your best Chocolate Themed Pins on a collaborative board, for a chance to win a range of G Puds.

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  • WILD CARD PUBLIC RELATIONS LTD.

    Pitching Pinterest - Things to remember. Demographic: Brands that aim for an affluent

    market, that are skewed towards females will flourish on Pinterest.

    All in the image: Having striking imagery, or being able to promote via images is essential. B2B clients would have to work hard!

    Themes: Certain themes work well on Pinterest; Food, Homeware & Travel would be the main areas to target.

    Creativity: Pinterest is full of Internet Creatives. Originality and personality are at the heart of the website.

    Understand Pinterests users: LinkedIn has the business side covered. Pinterest is all about consumers.

    Turn Pins into pounds: Directly advertising products for sale on Pinterest is a great way to increase traffic and generate sales.

    Make the customer work for you: 80% of all Pins are Repins. Ensure your clients brand has a presence, and it will organically spread.

    Retail, not just E-tail: 20% of Pinterest Users have made an In-Store purchase after Pinning something to their board (Ref - Social Media Explorer)

    Tuesday, 15 October 2013

  • Wildcard Pinterest Services

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  • WILD CARD PUBLIC RELATIONS LTD.

    Wild Card Pinterest Services. Daily Pinterest Pinning.

    Conception, implementation, and reporting on Pinterest Campaigns.

    Competition handling.

    Analytics services.

    Consultation on Pinterest growth programs.

    Uniform integration with sister Social Media campaigns.

    Content creation consultation/project management

    Tuesday, 15 October 2013

  • Homework

    Tuesday, 15 October 2013

  • WILD CARD PUBLIC RELATIONS LTD.

    Homework

    Be informed, and impress your clients! I will send you all a selection of links with

    useful info about Pinterest and a reminder of the services Wild Card can offer.

    Tuesday, 15 October 2013

  • Tuesday, 15 October 2013

  • Thank you

    Tuesday, 15 October 2013