Pinterest for Business

◈ Ben Silberman launched site in 2010⬥ May 2010 - “Pin It Forward” user campaign

⬦ 2011 - Launched iPhone app⬩ January 2012 - 11.7 million unique users

⬩ March 2012 - 3rd most popular in the US⬩ October 2012 - Launched business

accounts⬩ June 2015 - Rich Pins

● 2016 - Doubled estimates for users

Pinterest’s Path to the Present

A place to plan the most important projects in your life, to get you offline, and inspire you to go and do things you love.

Users manage media content through collections on a personalized media platform.

Pinterest Content

What does Pinterest Do?

Pinterest

Pin Interest

How to Access

Other communities:

Why use Pinterest & How do I use it?

Sharing Connecting

Finding

● Browse what you follow

● Search by category & keywords

● Pin what you like and share with friends● Repin what your friends have pinned

● Connect with people through shared interests

● Connect with brands & organizations

● Direct purchase from third-party websites

● Compare what you pinned on the board

150,000,000Active monthly users of Pinterest in 2016

Who are the Pinners?

http://marketingland.com/pinterests-monthly-user-base-hits-150-million-people-50-last-year-194668

Who are the Pinners?

https://www.omnicoreagency.com/pinterest-statistics/

Who are the Pinners?

67% of Pinterest users are under 40

80% of the visits come from mobile channel

https://www.omnicoreagency.com/pinterest-statistics/

How Often do People Visit Pinterest?

http://marketingland.com/pinterests-monthly-user-base-hits-150-million-people-50-last-year-194668

What to look for on Pinterest

Home & Garden, Beauty & Fitness, Movie, Recipe, Shopping Content

87% actually made purchase because of Pinterest

93% active users use Pinterest to plan for purchase

https://www.omnicoreagency.com/pinterest-statistics/

“Pinterest is for yourself,Not for your

selfies.

What types of businesses use Pinterest?Retailers, merchants, anyone who sells an actual product (ranging from large retailers like Walmart and Nike Women, to small businesses).

Miscellaneous: Including Bank of America (focusing on future planning)

Publications (travel, food, lifestyle, DIY, home, & wedding publications are huge Pinners)

Best PracticesValuable, visually appealing content

Strong click-through URLs

Too much text. Too much text. Too much text. Too much text. Too much text. Too much text. Too much text. Too much text.

Keyword Optimization # Comment

LikeRepin

X

Ideal Content Distribution

http://www.businessnewsdaily.com/7552-pinterest-business-guide.html

Available Resources

Good Content

◈ General, broad-reaching content

◈ Second-highest source of social network referrals

◈ Creates 97% on-site time than Twitter

Bad Content

◈ Unengaging images and info

◈ Only products◈ No prices◈ No descriptions