Pinterest for Brands Webinar 09 27 12

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Transcript of Pinterest for Brands Webinar 09 27 12

  • Pinterest for Brands
  • #451Webinar Max Silver Social Media Specialist 617-259-1605 @maxesilver
  • Todays Agenda What is Pinterest? Stats & Overview Pinterest Best Practices Success Stories Case Study Open Q & A
  • Unless Youve Been Hiding UnderOne of These
  • Fastest Growing Social Media Site Jan 2012 Dec 2011 IN HISTORY
  • 10.4 million users in early 2012 6 million users in 20063 million users in 2008
  • Pinterest Receives 3rdMost Hits/Week Among Social Media Sites
  • Today,23,525,135Unique US Visitors
  • Pinterest Generates MoreReferral Traffic thanYouTube, Google+, andLinkedIn Combined
  • A virtual pinboard thatallows users to organizeand share beautiful and interesting content the find on the web.
  • A beautiful, user-friendly platform for storing and sharing your brandsimages which helps drive traffic to your company website and even help sell products
  • What is a Pin?An image added to Pinterest.
  • How are Pins Added?Can be added from a siteusing Pin it button oruploaded by user.
  • PinningSelect the image you wantto pin or repin. Write adescription, select aboard, and Pin It!
  • What is a Board?A collection of pins with similar theme
  • What is a Category? A category defines what typeof content is on a board. While a user is free to name their board, Pinterest has defined Fastest growing 33 categories. & most re-pins
  • What is a Repin?Reposting someone elses pin
  • What is a Pin It Button?Button placed on websites to facilitate pinning.Pins added using the Pin Itbutton link back to the site they came from
  • FollowingYou can follow users (and all oftheir boards) or a single board.
  • Likes & CommentsYou can like or comment on apin without re-pinning the pin
  • Pinterest Users are Mobile Available on iPhone and Android.Pins added using the Pin Itbutton link back to the site they came from
  • Why Are Brands Using Pinterest?What is a Category?
  • Increase Brand/Product Recognition
  • Drive Traffic to Your Site
  • Brand/Product Recognition Todays Site Visits Window + ShoppingConversion of Visits to Sales
  • Visual Content
  • Pin Bright, Vivid Images
  • Visual Content You Already HavePictures of products, covers of your publication,images from your last eventCompelling Visual from Blog PostsTo link back to blog contentInfographics & Data VisualizationHighly pin-able and good place to link
  • How-to Content
  • Promote Pinterest presence on other channels
  • Create a User-Generated Board
  • Create a User-Generated Board
  • Host a Visually-Based Contest
  • Add Pin It Button to Your Site
  • All link back to websiteAlways Link to Something
  • Use Hashtags & Keywords
  • Allow Pins to be Found on Search Engines
  • Showcase Your Corporate Culture
  • Create Boards for Different Audiences
  • DONT Solely Self-PromotePin content from other related/complementaryusers & brandsDONT Assume You Have Nothing to OfferConsumer & B2B brands find success on Pinterest
  • Track & Measure
  • Most Popular Brand on Pinterest
  • Unexpected Success Story
  • Unexpected Success Story
  • Case Study: Annie Selke Companies
  • January 2012: Though Annie Selke hadnt created a corporatepresence on Pinterest Annie Selke products were being pinned at a high rate daily
  • Approach: Create boards with a mixture of Annie Selke products and products from other related brands Focus on partnering retailers, pertinent bloggers, and other companies Annie Selke Companies supports Think of these boards as brand personality
  • To Date: Pinterest is 3rd highest traffic referrer - above Facebook 74% of traffic from Pinterest were first-time visitors >5,000 unique visitors from Pinterest
  • #451Webinar Max Silver Social Media Specialist 617-259-1605 @maxesilver
  • Pinterest for Brands