Pinterest for Brands

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Pinterest for Brands is presentation which helps you to learn about business startegies which are commonly used by upcoming brands. This covers pin to win contests, creating an appropriate pin board according to your brand keywords. It includes ways of integrating other social media platforms for better reach.

Transcript of Pinterest for Brands

  • 1. Convert Your PersonalPinterest Account IntoBusiness Account

2. How To Verify Your Website 3. #1 To Allow User Generated Content 4. #2 Smartly Integrate Words into Your Images 5. Tip: Add hashtag to your selected keyword ifnecessary, for example #socialmedia. 6. #3 To Make Use of Humors, Infographics & DIYs 7. A decent idea to collect infographicsrelated to your niche in one place 8. #4 Comment on Pins RegularlyTip: Look at Recent Activityat your Pinterest sidebar andstart engaging with thosewho recently commented,liked or repinned from yourboards. 9. #5 Tell a Story on Pinterest If you manage to share a story that resonates with your audience, people are very much willing to re-tell (repin) that story over and over again. Tip: NEVER copy the entire article from the site. 10. #6 To Monitor Your Brand Visibility via Source Tip: Make sure there is at least one image with a minimum size of 110 x 100 pixels or else people wont be able to pin your article directly.Check here: 11. #7 Pin Videos, Slides other than Images 12. Showcase your slide presentations on niche topics 13. #8 Create a Social Media Rsum Board 14. #9 Describe YOU/Your Brand with Style 15. #10 A Little Shameless Self-Promo Doesnt HurtTip: Add the price in yourpin description (with the $symbol) will create a pricetag for the item, whichalso features it in theGifts section wherepeople can browse byprice range. 16. #11 Remember to Drive Traffic BACK to your Website 17. #12 Build Your Email List (and Exposures) Tip: If you own a blog, leverage your Pinterest contest for referral traffic and persuade the contestants to stay as blog readers. Give them something to come back for. 18. Pin-to-Win Contests No. 1: Make it Easy to Enter No. 2: Offer a Significant Prize No. 3: Have Things Worth Pinning No. 4: Support the Contest on Other Networks, Media No. 5: Reward Everyone Who Enters 19. #13 Integrate Pinterest Effort into other Social NetworksYou can leverageyour Facebookpage to hold apinning contestlike GAP did via athird party app. 20. Great example from Pinterest itself with pins youll love 21. You may create something similar or use a ready-made template foryour emailing campaign like how Mailchimp did by integratingPinterest in their service. 22. #14 As a Research Tool to Understand Your Audience Better Discover what people are pinning from your website Understand Customer Perception Capture descriptions, comments & board name 23. Pinterest Tools Pinreach Pinalytics Share As Image Pin Search Pin Right click Pinterest Pro Shareaholic Pinfluencer PinLeague Pingraphy 24. #15 How about Milestones on Pinterest? 25. #16 Create Seasonal Boards for Your BrandTrending Topic Board Ex: Christmas Dcor & Recipes 26. Gift Buying Board Ex: Gift Ideas for Lovely Ladies 27. #17 Be Selective with What Youre Cross-PostingFor syndication or when promoting a particular board onPinterest, try to use the unique board RSS Feed so yourfollowers can easily add it to their feedreaders 28. #18 Deliver Your Survey Results via Infographic 29. #19 To Make Full Use of Your Secret Boards Brainstorm ideas for future projects/boards Secret board for discussions, exchanging ideas with selected community members, colleagues. Motivational content that are not meant for public. For organizing special events, occasions for a cause or someone. 30. Tip: You can turn Off the secret board to make it public.However you wont be able to make it secret againonce converted. Remember, only the board creator canmake the board public without the permission fromother collaborators. 31. #21 Never Stop Observing & Learning 32. Case study 33. Worlds First Pinterest Campaign The campaign was called Womens Inspiration Day by KOTEX an out reach campaign using Pinterest to find 50 women in Israel and what inspires them.