PAYMENT SOLUTIONS

PAYMENT SOLUTIONSwww.M2worldwidellc.com

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SOLUTIONS

LinkedIn OverviewUsing LinkedIn for Business

http://www.facebook.com/%23!/pages/M2-Worldwide/204611062925654

http://twitter.com/%23!/M2WorldwideLLC

http://www.linkedin.com/company/m2-worldwide-llc

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www.M2worldwidellc.com

2 of 24Contact Us10901 Roosevelt Blvd N., Building CSt. Petersburg, FL 33716 Phone - 877.768.6869

• Name• Professional Headline: doesn’t have to be your “current position,” but

could be something like, “Entrepreneur,” or “Marketing Strategist.” • Address | Industry• Status Update – shows you’re active• Current YOUR TITLE at COMPANY• Past• Education• Recommendations• Connections• Websites• Twitter• Public Profile

Overview




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Profile Picture• Neutral background• Professional dress• Show your personality • Professionally Edited






How to customize your Public Profile

• Under “Profile,” click “Edit Profile”

• Edit your Public Profile by clicking “Edit” next to the url.

• Use just your name so that it looks clean, and reads like, http://www.linkedin.com/in/hannahkinney

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http://www.linkedin.com/in/hannahkinney




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Summary• Meat of your LinkedIn profile • Important for 2 reasons

– Human interaction. (Are you interesting?) – Keywords. (LinkedIn's powerful search engine will find

certain keywords in your summary relevant, and return you higher in search results when people query terms in your field of work.)• Don’t get hung up on keywords. Still needs to be

interesting for a human to read.




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SpecialtiesHere’s where you can use those keywords!

• Keywords from my profile– Social Media– Social Media Marketing– Writing– Promotional Writing– Editing– Organizing– Scheduling– Planning

• Examples for credit card processing industry– Prepaid payout cards– ACH processing– Credit card processing– Mobile payment solutions– Customized software

solutions – Merchant Accounts




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SkillsSalesman Example

• Sales Management• Sales support• Sales operations• International sales• Direct sales• Sales process• Selling• Consultative selling• Solution selling• Cross selling• Value-based selling• Selling businesses• Business networking• lead generation

• Cold calling• Phone etiquette• Team leadership• Goal oriented• Achieving targets• Customer relations• Customer service• Customer satisfaction• Customer retention• Customer focus• Customer engagement• Phone skills• Phone sales• Product support




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Experience• Example from my profile

• Make sure the have a sentence or some bullet points describing what your roles were at previous companies.

Experience

Inside Product EvangelistM2 Worldwide LLCPrivately Held; 51-200 employees; Financial Services IndustryAugust 2011 – Present (3 months) | Saint Petersburg, FLWith the ability to service those among the the Fortune 500, we work with some of the largest payment processing companies in the world. We specialize in online payment processing, and offer the best payment solutions in the industry. My job is creating conversations on social media platforms to educate consumers about the industry, how we can help them, and why we're the best. I also write and edit copy for print materials, websites, and blogs.

• Created social media accounts• Wrote content for ad published in October 2011

Paytech Magazine• Develop and execute social media campaigns• Edit White Paper and Web copy provided by

copywriter• Work closely with graphic designer to produce

sales sheets• Work closely with company president to produce

weekly blogs and “M2’s Intelligent Article of the Week”




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Recommendations• Getting

– Don’t be afraid to ask!– Co-workers & bosses – Have you worked closely with a customer and developed

a good enough relationship to ask for a recommendation?

• Giving

– Only give recommendations to people you would recommend to your family. If you truly believe what you’re writing, then recommend away!




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Applications• My suggestions

WordPress• (depending on industry, or if

you have a company blog)

Tweets • (depending on industry, or if

you have a company Twitter handle)

Events• Host webinars & seminars,

and invite people via LinkedIn. This way you’re sure to get targeted consumers to attend

Reading List• Shows people what you’re

interested in.

SlidesShare• Share PowerPoint

presentations, videos, and much more!

Portfolio Display• Great for artists of any kind.

Polls






Additional Information• LinkedIn allows you to list three websites on your profile.

– Use “Other” and type in custom name. Use your blog name, instead of “My blog.” For example:

1. Social Media Marketing Blog2. Payment Solution/Business Blog3. David Lampe’s Portfolio

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Interests• Don’t have to be work related, but should be appropriate.

Save “hanging with friends” for an interest to be listed on your personal Facebook page.

– Photography– Fashion– Networking– Non-profit – Volunteering – Social Media– Inbound marketing– Travel– Food blogs

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Groups & Associations• Participate in LinkedIn groups catering to your target

market in order to engage in conversations with the right people.

• Seek out groups with lots of activity rather than simply lots

of members. (You'll have to join them to get a sense of the activity.)

• Monitor each group's discussion posts and respond thoughtfully with content rather than a pitch.

• The goal is to engage rather than sell outright.

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Honors & Awards

• This sets you apart from other prospects & other companies.

• It’s your chance to brag!

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Contact

• Check: I’ll accept Introductions and InMail.

• Opportunity Preferences– Check all that apply

(most probably do)– Add advice so people

know how you prefer to be contacted. Example: Feel free to send me InMail.

Personal Info

• Phone: I suggest using work phone

• Address: I suggest just City & State

• IM: Pick whichever you prefer

• Birthday: optional• Marital status: optional

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Generating Leads• Reach out.. That’s what LinkedIn is for!

– Don’t be a spammer. Contact 1 or 2 people at a time. Don’t say the same thing to everyone. Personalize your conversations.

• Direct vs. Indirect

– Direct = contacting them and trying to sell on the spot.– Indirect = guiding them to a landing page where they

can sign up for newsletter, download white paper, or just get more information.




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Company Page• Your company page won’t generate tons of leads. However, it

does give you an opportunity to have a presence on LinkedIn beyond a personal profile, and it’s another place where people can do some research on your company.

• Embed banner images and videos in your company page, feed your blog posts and tweets, post job openings, connect with employees, gain insight (activity on page and who is looking at your employees’ profiles)

• You can also feature your products on your page and seek recommendations for them. This can really enhance your credibility!




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Target Searches• Target searches for keywords you've identified as

central to your business.

• Once you identify key contacts, call, e-mail, InMail (send a message via LinkedIn's internal messaging system) or forward a hard copy of marketing materials.




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19 ofContact Us10901 Roosevelt Blvd N., Building CSt. Petersburg, FL 33716 Phone - 877.768.6869

Track• Track who is looking at your profile and your staff's

profiles.

• Then research these companies in more depth, and identify key contacts to call, e-mail, InMail (send a message via LinkedIn's internal messaging system) or forward a hard copy of marketing materials.

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Research• Research

• Watching (via Google Analytics) which domain names visit your company website, gives you a clue about which companies might be in the market for your services.

• Using LinkedIn, you can research the top decision makers to proactively approach--again, via a call, InMail or sending hard copies of marketing materials.

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Discern Patterns• Discern patterns. Notice who's connected in your industry.

• In the marketing agency world, for example, there are several key consultants often tapped to help companies with an agency search. Noting that one of those consultants is suddenly connected to several execs at a single company may indicate that the company is poised to begin an agency search. "Which suggests to me that I might want to get my brand in front of them both," Straface says.• See full article: A Guide To Generating Leads on LinkedIn

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Generating Leads

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• Answers– Ask and answer 1 or 2 questions per week to generate leads.

• Applications– Organize your profile and show people what you’re up to and interested

in. • Groups

– Learn, discuss, connect.• People

– Network! Add college alum, co-workers, ex co-workers, acquaintances, etc.

– You really never know where a lead or a job opportunity could come from.• Direct Ads

– Can have a great return on investment. • Mobile

– Use at networking events or trade shows.




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Final Notes

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• LinkedIn Today - provides news and information about your interests and industry every day.

• Learn.LinkedIn.com - packed with in-depth tutorials you can use to supercharge your use of LinkedIn.

http://www.learn.linkedin.com/





“M2 represents a vision beyond replication.”


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Make sure to check out these other articles and blogs!• “Use LinkedIn to Get Employers' Attention” by C.G. Lynch,

CIO – http://www.pcworld.com/businesscenter/article/156474/u

se_linkedin_to_get_employers_attention.html• “A Guide To Generating Leads on LinkedIn” by Ann Handley

– http://www.entrepreneur.com/article/22037• “How to Generate Leads Using LinkedIn” via HubSpot

http://www.pcworld.com/businesscenter/article/156474/use_linkedin_to_get_employers_attention.html

http://www.pcworld.com/businesscenter/article/156474/use_linkedin_to_get_employers_attention.html

http://www.entrepreneur.com/article/22037




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