Panasonic Indiaon Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of Panasonic Twitter

Panasonic: Social Media Report

This report looks at how

Panasonic Indiaperformed on social media between

October 1st – December 31st, 2015

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Analysis of

Panasonic IndiaFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS COUNTRY DEMOGRAPHICS

3,634,728 India Mostly Young, Male and Single

Panasonic India

Engagement Score Total Fan Posts

21 557

Total Posts Brand Response Rate

177 49.01%

Total Likes Avg. Reply Time

29,832 6 hrs, 25 mins

Total Comments General Sentiment

783 Neutral

Total Shares

3,260

BRAND POSTS FAN POSTS

Brand Overview

3,625K

3,630K

3,635K

3,640K

3,645K

3,650K

3,655K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

3,634,728

Engagement

0

250

Panasonic India had an average engagement score of 21 and a highest of 137.

Community Analysis

Panasonic India fans are mostly Young, Male and Single Panasonic India fans are largely from India followed by Pakistan.

Fan Demographics Distribution of Fans

80%

20%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60% 80%

Single

In a Relationship

Engaged

Married

UnKnown

0K 1,000K 2,000K 3,000K 4,000K

India

Pakistan

Bangladesh

Nepal

United Arab Emirates

United States

Sri Lanka

Saudi Arabia

Malaysia

Poland

0

1

1

2

2

3

3

4

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Brand Posts

Top keywords used Frequency

Panasonic Viera 20

Panasonic Lumix 19

day 17

Panasonic 14

Panasonic Refrigerators

12

1%

99%

Brand Participation Brand Non Participation

46%

26%

28%

Posititve Negative Neutral

Brand Posts - Engagement

Panasonic India responded to 1 conversations generated by the 177 Posts they published.

Panasonic India receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

13-NOV-15, FRI 10:50PM

Happy Children's Day !!

ENGMT.

LIKES COMMENTS SHARESSENTIMENT

247 1,464 8 353 Negative

12-NOV-15, THU 11:29PM

Happy Bhai Dooj...!!

07-DEC-15, MON 10:52PM

Happy Birthday DHARMENDRA JI !!

ENGMT.

LIKES COMMENTS SHARES SENTIMENT

215 1,551 6 273 Neutral

ENGMT.

LIKES COMMENTS SHARESSENTIMENT

211 3,058 74 77 Positive

NO IMAGE NO IMAGE NO IMAGE

Brand Posts - Analysis

Brand Post Types Days of the week

0 50 100 150 200

0 5 10 15 20 25

Photos

Plain Text

Links

Videos

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 10 20 30 40

0 5 10 15 20 25 30

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Top Keywords Used Frequency

Panasonic India 115

service 107

months 85

company 84

product 81

User Posts

0

5

10

15

20

25

30

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Panasonic India responded to 273 conversations generated by the 557 Posts fans published.

Panasonic India appears to participate more when Fan conversations have greater negative vibes than positive.

User Posts - Engagement

Brand Responses Sentiment

49%

51%

Brand Participation Brand Non Participation

24%

31%

45%

Posititve Negative Neutral

Analysis of

Panasonic IndiaTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER GROWTH COUNTRY

17,368 311 1.82% India

Panasonic India@PanasonicIndia

Engagement Score

41

Total Proactive Tweets

165

Retweets Total

8

Replies Total

143

Favorites Total

111

Total Mention

1,171

Total Retweets

124

Response Rate (%)

11.7%

Average Reply Time (mins)

393

BRAND TWEETS USER TWEETS

Brand Overview

17K

17K

17K

17K

17K

17K

17K

17K

17K

17K

17K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Follower Growth

Total Followers

17,368

New Followers

311

Engagement

0

250

500

Panasonic India had an average engagement score of 41 and a highest of 252.

0

5

10

15

20

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

165 8

Contest Time...

Mark your selfie and get a chance to win Eluga Mark..!!

https://t.co/vJ3mBDpfDw

26-Dec-15, Sat 01:53AM

ENGMT. FAV. REPLIES RETWEETS

383 9 2 10

Top Engaging Tweets

Happy Dhanteras !! https://t.co/zjflXVpeG1

Happy Halloween !! https://t.co/1ZBBzuYOUJ

08-Nov-15, Sun 10:39PM

ENGMT. FAV. REPLIES RETWEETS

252 6 3 5

30-Oct-15, Fri 11:35PM

ENGMT. FAV. REPLIES RETWEETS

212 3 1 5

NO IMAGE NO IMAGE NO IMAGE

Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 20 40 60 80 100 120 140 160 180

0 5 10 15 20 25 30 35 40 45 50

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 1

0 100 200 300 400 500 600

#hs18panasonicsmartphones

#review*

#neverbuypanasonic*

#panasonic*

#launch*

#esi2015*

#mensday19nov*

#hyderabad*

#4k*

#next100*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

100

200

300

400

500

600

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

hs18panasonicsmartphones review neverbuypanasonic panasonic launch

Spread of Hashtags by day

Average Response Rate : 11.7%

0

50

100

150

200

250

300

350

400

450

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

Average Reply Time : 6 hours 33 minutes

0

200

400

600

800

1000

1200

1400

1600

1800

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

10

20

30

40

50

60

70

80

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

100

200

300

400

500

600

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

50

100

150

200

250

300

350

400

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 124

-2

0

2

4

6

8

10

12

14

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 1,171

-50

0

50

100

150

200

250

300

350

400

450

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

Tinu Cherian Abraham 237,081 1

HomeShop18 84,506 6

Business Today 76,936 1

Panasonic Corp. 50,534 5

Panasonic USA 38,722 3

TOP 5 INFLUENCERS

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