Chevrolet India Social Media Analysis Q4 2015
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Chevrolet India on Social Media Oct 01 2015 - Dec 31 2015 Cover Image Courtesy of Chevrolet FB
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Transcript of Chevrolet India Social Media Analysis Q4 2015
Chevrolet Indiaon Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Chevrolet FB
Chevrolet: Social Media Report
This report looks at how
Chevrolet Indiaperformed on social media between
October 1st – December 31st, 2015
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Analysis of
Chevrolet IndiaFacebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
710,407 49,275 7.45% IndiaMostly Young, Male and
Single
Chevrolet India
Engagement Score Total Fan Posts
999 370
Total Posts Brand Response Rate
53 57.84%
Total Likes Avg. Reply Time
1,637,959 9 hrs, 3 mins
Total Comments General Sentiment
18,259 Neutral
Total Shares
14,639
Most Engaging Content Type
Event
Least Engaging Content Type
Corporate Social
Responsibility
Most Prolific Content Type
Brand News
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS
630K
640K
650K
660K
670K
680K
690K
700K
710K
720K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
710,407
New Fans
49,275
Engagement
0
250
500
750
1,000
1,250
Chevrolet India had an average engagement score of 999 and a highest of 1000.
Community Analysis
Chevrolet India fans are mostly Young, Male and Single Chevrolet India fans are largely from India followed by United States.
Fan Demographics Distribution of Fans
89%
11%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60% 80%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K
India
United States
United Arab Emirates
Saudi Arabia
Pakistan
Canada
Philippines
Bangladesh
Australia
0
1
1
2
2
3
3
4
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Chevrolet Trailblazer 16
Chevrolet 7
SUV 6
Explore 6
Chevrolet India 5
81%
19%
Brand Participation Brand Non Participation
100%
0% 0%
Posititve Negative Neutral
Brand Posts - Engagement
Chevrolet India responded to 43 conversations generated by the 53 Posts they published.
Chevrolet India receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
18-DEC-15, FRI 12:40AM
The epitome of beauty and performance.
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 36,940 90 331 Positive
08-DEC-15, TUE 7:44AM
Join our Year End Celebrations to win a car every two days, get amazing savings and cash prizes wort ..
23-NOV-15, MON 12:36AM
All it takes is a pick to complete the big picture. Choose the right option, like the page & tag you ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
1,000 36,241 99 227 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 24,499 8,795 527 Positive
NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50
0 200 400 600 800 1,000 1,200
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Chevrolet India 70
Chevrolet 59
service 55
customer 50
problem 42
User Posts
0
5
10
15
20
25
30
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
Chevrolet India responded to 214 conversations generated by the 370 Posts fans published.
Chevrolet India appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
58%
42%
Brand Participation Brand Non Participation
21%
15%
64%
Posititve Negative Neutral
Most of Chevrolet India posts were around 'Features', and posts around 'Event' received the highest engagement.
Content Intel
0 2 4 6 8 10 12
0 200 400 600 800 1000 1200
Brand News
Others
Event
New Vehicle Launch
Promotions
Corporate Social…
Ad Campaigns
Features
Photos
Contest
Question to fans
Facebook App
Like This/Engagement…
Number of Posts
Engagement Score
Engagement Score Number of Posts
In Chevrolet India Posts about General Happenings, the category Festival/Greetings received the highest engagement.
Content Intel
About General Happenings
0 1 2 3 4
0 200 400 600 800 1000 1200
On Social Media
Others
Entertainment
Question to fans
Sports
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel
0 1 2 3 4 5 6 7
0 200 400 600 800 1000 1200
#ILoveUnited
#StartingXI
2016 Chevrolet Cruze
Number of Posts
Engagement Score
Engagement Score Number of Posts
This is the performance of a selection of Chevrolet India campaigns that have been tagged and tracked
by Unmetric and are not restricted to the time period analyzed
Analysis of
Chevrolet IndiaTwitter Account
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
1,250 1,250 100.00% India
Chevrolet India@Chevrolet_India
1K
1K
1K
1K
1K
1K
1K
1K
1K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
1,250
New Followers
1,250
0 1
0 20 40 60 80 100 120 140 160 180
#trailblazer*
#chevrolet*
#suv*
#india*
#follownoone*
#aetms14*
#throwback*
#mylink*
#beat*
#delhi*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
0
20
40
60
80
100
120
140
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
trailblazer chevrolet suv india follownoone
Spread of Hashtags by day
0
20
40
60
80
100
120
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
0
10
20
30
40
50
60
70
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
Total number of Mentions: 184
-10
0
10
20
30
40
50
60
70
80
90
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
Influencers
Name Followers Tweets
Autocar India 83,370 12
TopGear India 29,653 1
ZigWheels 21,444 2
Indian Autos Blog 15,757 8
#AETMS2016 10,298 1
TOP 5 INFLUENCERS
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