Panasonic Indiaon Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Panasonic Twitter
Panasonic: Social Media Report
This report looks at how
Panasonic Indiaperformed on social media between
October 1st – December 31st, 2015
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Analysis of
Panasonic IndiaFacebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS COUNTRY DEMOGRAPHICS
3,634,728 India Mostly Young, Male and Single
Panasonic India
Engagement Score Total Fan Posts
21 557
Total Posts Brand Response Rate
177 49.01%
Total Likes Avg. Reply Time
29,832 6 hrs, 25 mins
Total Comments General Sentiment
783 Neutral
Total Shares
3,260
BRAND POSTS FAN POSTS
Brand Overview
3,625K
3,630K
3,635K
3,640K
3,645K
3,650K
3,655K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
3,634,728
Engagement
0
250
Panasonic India had an average engagement score of 21 and a highest of 137.
Community Analysis
Panasonic India fans are mostly Young, Male and Single Panasonic India fans are largely from India followed by Pakistan.
Fan Demographics Distribution of Fans
80%
20%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60% 80%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K 4,000K
India
Pakistan
Bangladesh
Nepal
United Arab Emirates
United States
Sri Lanka
Saudi Arabia
Malaysia
Poland
0
1
1
2
2
3
3
4
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Panasonic Viera 20
Panasonic Lumix 19
day 17
Panasonic 14
Panasonic Refrigerators
12
1%
99%
Brand Participation Brand Non Participation
46%
26%
28%
Posititve Negative Neutral
Brand Posts - Engagement
Panasonic India responded to 1 conversations generated by the 177 Posts they published.
Panasonic India receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
13-NOV-15, FRI 10:50PM
Happy Children's Day !!
ENGMT.
LIKES COMMENTS SHARESSENTIMENT
247 1,464 8 353 Negative
12-NOV-15, THU 11:29PM
Happy Bhai Dooj...!!
07-DEC-15, MON 10:52PM
Happy Birthday DHARMENDRA JI !!
ENGMT.
LIKES COMMENTS SHARES SENTIMENT
215 1,551 6 273 Neutral
ENGMT.
LIKES COMMENTS SHARESSENTIMENT
211 3,058 74 77 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 50 100 150 200
0 5 10 15 20 25
Photos
Plain Text
Links
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 5 10 15 20 25 30
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Panasonic India 115
service 107
months 85
company 84
product 81
User Posts
0
5
10
15
20
25
30
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
Panasonic India responded to 273 conversations generated by the 557 Posts fans published.
Panasonic India appears to participate more when Fan conversations have greater negative vibes than positive.
User Posts - Engagement
Brand Responses Sentiment
49%
51%
Brand Participation Brand Non Participation
24%
31%
45%
Posititve Negative Neutral
Analysis of
Panasonic IndiaTwitter Account
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER GROWTH COUNTRY
17,368 311 1.82% India
Panasonic India@PanasonicIndia
Engagement Score
41
Total Proactive Tweets
165
Retweets Total
8
Replies Total
143
Favorites Total
111
Total Mention
1,171
Total Retweets
124
Response Rate (%)
11.7%
Average Reply Time (mins)
393
BRAND TWEETS USER TWEETS
Brand Overview
17K
17K
17K
17K
17K
17K
17K
17K
17K
17K
17K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
17,368
New Followers
311
Engagement
0
250
500
Panasonic India had an average engagement score of 41 and a highest of 252.
0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
165 8
Contest Time...
Mark your selfie and get a chance to win Eluga Mark..!!
https://t.co/vJ3mBDpfDw
26-Dec-15, Sat 01:53AM
ENGMT. FAV. REPLIES RETWEETS
383 9 2 10
Top Engaging Tweets
Happy Dhanteras !! https://t.co/zjflXVpeG1
Happy Halloween !! https://t.co/1ZBBzuYOUJ
08-Nov-15, Sun 10:39PM
ENGMT. FAV. REPLIES RETWEETS
252 6 3 5
30-Oct-15, Fri 11:35PM
ENGMT. FAV. REPLIES RETWEETS
212 3 1 5
NO IMAGE NO IMAGE NO IMAGE
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 20 40 60 80 100 120 140 160 180
0 5 10 15 20 25 30 35 40 45 50
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
0 1
0 100 200 300 400 500 600
#hs18panasonicsmartphones
#review*
#neverbuypanasonic*
#panasonic*
#launch*
#esi2015*
#mensday19nov*
#hyderabad*
#4k*
#next100*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
0
100
200
300
400
500
600
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
hs18panasonicsmartphones review neverbuypanasonic panasonic launch
Spread of Hashtags by day
Average Response Rate : 11.7%
0
50
100
150
200
250
300
350
400
450
1-O
ct
3-O
ct
5-O
ct
7-O
ct
9-O
ct
11-O
ct
13-O
ct
15-O
ct
17-O
ct
19-O
ct
21-O
ct
23-O
ct
25-O
ct
27-O
ct
29-O
ct
31-O
ct
2-N
ov
4-N
ov
6-N
ov
8-N
ov
10-N
ov
12-N
ov
14-N
ov
16-N
ov
18-N
ov
20-N
ov
22-N
ov
24-N
ov
26-N
ov
28-N
ov
30-N
ov
2-D
ec
4-D
ec
6-D
ec
8-D
ec
10-D
ec
12-D
ec
14-D
ec
16-D
ec
18-D
ec
20-D
ec
22-D
ec
24-D
ec
26-D
ec
28-D
ec
30-D
ec
Men
tio
ns a
nd
Rep
lies
Replies Mentions
Customer Service
Average Reply Time : 6 hours 33 minutes
0
200
400
600
800
1000
1200
1400
1600
1800
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service
Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
10
20
30
40
50
60
70
80
Request ForDirect
Message
Request ForContact
Request ForView a Link
Request ForEmail
BrandApology
Plain Text
0
100
200
300
400
500
600
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
0
50
100
150
200
250
300
350
400
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
Total number of Retweets : 124
-2
0
2
4
6
8
10
12
14
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets
Total number of Mentions: 1,171
-50
0
50
100
150
200
250
300
350
400
450
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
Influencers
Name Followers Tweets
Tinu Cherian Abraham 237,081 1
HomeShop18 84,506 6
Business Today 76,936 1
Panasonic Corp. 50,534 5
Panasonic USA 38,722 3
TOP 5 INFLUENCERS
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It took minutes to create.
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