eBay India Social Media Analysis Q4 2015

35
e B a y India on Social Media Oct 01 2015 - Dec 31 2015 Cover Image Courtesy of eBay FB

Transcript of eBay India Social Media Analysis Q4 2015

Page 1: eBay India Social Media Analysis Q4 2015

eBay Indiaon Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of eBay FB

Page 2: eBay India Social Media Analysis Q4 2015

eBay: Social Media Report

This report looks at how

eBay Indiaperformed on social media between

October 1st – December 31st, 2015

Page 3: eBay India Social Media Analysis Q4 2015

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Page 4: eBay India Social Media Analysis Q4 2015

Analysis of

eBay IndiaFacebook Page

Oct 01, 2015 - Dec 31, 2015

Page 5: eBay India Social Media Analysis Q4 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

3,632,307 191,886 5.58% IndiaMostly Young, Male and

Single

eBay India

Page 6: eBay India Social Media Analysis Q4 2015

Engagement Score

364

Total Posts

326

Total Likes

2,335,925

Total Comments

24,929

Total Shares

10,603

BRAND POSTS

Brand Overview

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3,300K

3,350K

3,400K

3,450K

3,500K

3,550K

3,600K

3,650K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

3,632,307

New Fans

191,886

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Engagement

0

250

500

750

1,000

1,250

eBay India had an average engagement score of 364 and a highest of 986.

Page 9: eBay India Social Media Analysis Q4 2015

Community Analysis

eBay India fans are mostly Young, Male and Single eBay India fans are largely from India followed by United

States.

Fan Demographics Distribution of Fans

76%

24%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60% 80%

Single

In a Relationship

Engaged

Married

UnKnown

0K 1,000K 2,000K 3,000K 4,000K

India

United States

United Arab Emirates

Pakistan

Saudi Arabia

Canada

United Kingdom

Bangladesh

Australia

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0

1

2

3

4

5

6

7

8

9

10

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Brand Posts

Top keywords used Frequency

Visit 58

bit 34

UnwrapYourPassion 29

amazing 29

Shop 25

Page 11: eBay India Social Media Analysis Q4 2015

21%

79%

Brand Participation Brand Non Participation

72%

13%

15%

Posititve Negative Neutral

Brand Posts - Engagement

eBay India responded to 70 conversations generated by the 326 Posts they published.

eBay India receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Page 12: eBay India Social Media Analysis Q4 2015

Most Engaging Brand Posts

24-DEC-15, THU 3:20AM

Can’t wait for Christmas? Help Santa and his elves with their List today & you could pick your own C ..

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 237,784 1,546 1,339 Positive

20-DEC-15, SUN 11:25PM

You need your stamina to party it up. First time buyers, shop with us from 12-5pm for minimum Rs. 30 ..

19-DEC-15, SAT 2:02PM

For first time buyers who want to hit the road and party at a new destination this new year, come an ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

1,000 141,093 439 241 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 188,482 576 216 Positive

NO IMAGE NO IMAGE NO IMAGE

Page 13: eBay India Social Media Analysis Q4 2015

Brand Posts - Analysis

Brand Post Types Days of the week

0 50 100 150 200 250 300

0 100 200 300 400 500

Photos

Links

Plain Text

Videos

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 20 40 60 80

0 100 200 300 400 500 600

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Page 14: eBay India Social Media Analysis Q4 2015

Campaign Intel

0 1 2 3 4 5 6

0 2 4 6 8 10 12 14 16

#eBaySays

COMPLETE THE SCENE

#ElectronicGadgetSale

Number of Posts

Engagement Score

Engagement Score Number of Posts

This is the performance of a selection of eBay India campaigns that have been tagged and tracked

by Unmetric and are not restricted to the time period analyzed

Page 15: eBay India Social Media Analysis Q4 2015

Analysis of

eBay IndiaTwitter Account

Oct 01, 2015 - Dec 31, 2015

Page 16: eBay India Social Media Analysis Q4 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

142,012 18,118 14.62% India

eBay India@ebayindia

Page 17: eBay India Social Media Analysis Q4 2015

Engagement Score

111

Total Proactive Tweets

787

Retweets Total

36

Replies Total

6,944

Favorites Total

6,578

Total Mention

34,283

Total Retweets

7,471

Response Rate (%)

18.43%

Average Reply Time (mins)

1015

Most Engaging

#BeyondWords

Most Recent

#BeyondWords

BRAND TWEETS USER TWEETS

Brand Overview

BRAND CAMPAIGNS

Page 18: eBay India Social Media Analysis Q4 2015

110K

115K

120K

125K

130K

135K

140K

145K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Follower Growth

Total Followers

142,012

New Followers

18,118

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3K

3K

3K

3K

3K

3K

3K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Followee Growth

Total Followees

3,100

New Followees

164

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Engagement

0

250

500

eBay India had an average engagement score of 111 and a highest of 470.

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0

5

10

15

20

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

787 36

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Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 100 200 300 400 500 600

0 50 100 150 200 250

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

Page 23: eBay India Social Media Analysis Q4 2015

0 20 40 60 80 100 120 140 160 180 200

0 500 1000 1500 2000 2500 3000 3500

#bigbangweekend*

#nypartyebaystyle*

#darwazatod*

#refurbishedfacts

#loudestdiwaliever*

#buyorhold

#kalkaresoaajkar*

#paywithyourvoice*

#whatsonthepricetag

#contestalert*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

Page 24: eBay India Social Media Analysis Q4 2015

0

500

1000

1500

2000

2500

3000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

bigbangweekend nypartyebaystyle darwazatod refurbishedfacts loudestdiwaliever

Spread of Hashtags by day

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0 100 200 300 400 500 600 700 800

#loudestdiwaliever*

#buyorhold

#whatsonthepricetag

#kalkaresoaajkar*

#contestalert*

#nypartyebaystyle*

#bigbangweekend*

#paywithyourvoice*

#darwazatod*

#refurbishedfacts

Engagement Score

Hashtags - Engagement

Page 26: eBay India Social Media Analysis Q4 2015

Average Response Rate : 18.43%

0

500

1000

1500

2000

2500

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

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Average Reply Time : 16 hours 55 minutes

0

5000

10000

15000

20000

25000

30000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec

Customer Service

Page 28: eBay India Social Media Analysis Q4 2015

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

1000

2000

3000

4000

5000

6000

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

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0

1000

2000

3000

4000

5000

6000

7000

8000

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

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0

500

1000

1500

2000

2500

3000

3500

4000

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Page 31: eBay India Social Media Analysis Q4 2015

Total number of Retweets : 7,471

-200

0

200

400

600

800

1,000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

Retweets of Brand Tweets Brand Tweets

Retweets

Page 32: eBay India Social Media Analysis Q4 2015

Total number of Mentions: 34,283

0

500

1,000

1,500

2,000

2,500

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

Mentions Brand Tweets

Mentions

Page 33: eBay India Social Media Analysis Q4 2015

Influencers

Name Followers Tweets

Gul Panag 1,741,234 1

Firstpost 1,069,661 1

mandira bedi 646,737 1

Rannvijay singha 245,207 1

Malishka 191,447 2

TOP 5 INFLUENCERS

Page 34: eBay India Social Media Analysis Q4 2015

Generate Your Own Social Media Report

This report was generated entirely by the

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It took minutes to create.

Create Your FreeSocial Media Report Now

Page 35: eBay India Social Media Analysis Q4 2015

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