Overview viet nam mobile market

2014EDIT: XUANHM

OVERVIEW OF VIETNAM MOBILE MARKET

OVERVIEW VIET NAM MOBILE MARKET 2014

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Overview Viet nam Mobile Market is researched by 1Pay team

Informationsources

in this report is quoted and complied from varius of

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Comment are from editor’s assessment.

We are welcome feedbacks and comments

Contact us: [email protected]

Many thanks and Best Regards

from you

1Pay Team

Bring Value to you

mailto:[email protected]


Mobile is booming industry in Viet Nam

State of this second highest growth rate in smartphone market

Some information you need to know to enter Vietnamese market

Oppoturnity and risky when join Viet Nam mobile market

Some case study of successful start up mobile business in Viet

Nam

Most Payment provider in Viet nam

Some Law and regulation of VietNamese government about game

industry

About 1Pay.vn

Finding your partner


HOW DO YOU KNOW ABOUT VIETNAM ?

OR

Viet Nam Coffee Viet Nam War

HOW TO GET IN VIET NAM MOBILE MARKET

HOW TO GET IN VIET NAM MOBILE MARKET

The high potiental in SEA market with high

ARPU and quantity of users mobile game also

Payment solution is comfortable and easy

for users. And also help publishers. Flexible

on payment term

Distribution channel is large and easy to

connect

Regulation of government now still not

focus on Mobile Game

Gamers hard core are changing to mobile

game. They are lazy and spend less time for

game.

Users are not loyal

Regultion of Game is changing a lot

Distribution channel cost is high

(Special for Foreign publishers)

Most of Big Publishers in Viet nam already

joined mobile game industry : like VNG, FPT,

VTC,Sohagame,Game3…beside that Developer

from China come with their game, high

experience for operating and content step by

step get users like: Kunlun,

Koramgame,4olehgame,….

Opportunity Risky

GAME MOBILE

PAID FOR PUBLISHER?

MARKET TRENDING 2014

MarketShare

WHO Top 3 game Revenue

Pay rateCasual shoooting

“TenTen”

MMORPG“Kiem Hiep”

MMORPG“Mộng HiepKhách”

Top 3 game for Users

Dancing“Auditon mobile”

Social“Khu vườn Trên

Mây”

Shooting TPS“Soldier”

GAME MOBILE MARKET TRENDING 2014

MMORPG with story of Kungfu still the best strategy in Viet Name market.Which game from

china and have good for Translation so that can easyKhách” from Kunlun

for getting in market. Example: “Mộng Hiep

Casual Game:

Casual Shooting is full now with Tenten, ibomb,iga…

Dancing game with : Audition mobile, Beat 3D..

Find the new way:Which some new style like : fishing,shooting FPS,…. Can accquired users

Card Battle Game: From 2014, Many of them already launch. If just test market or get revenuewith lifetime of project is under 6 month can be ok for market.

SLG : Story about Three King Doms: So many Mobile game using this model. (The same withCard Battle)

TIPS FOR GET IN VIET NAM MOBILE MARKET

ENTRY MARKET

In other market, Itunes and Google Playproducts to maket first is fairly simple

usualy takes majority market share and bringing

However ,in Viet Nam market is more complicated, depending on the period time by 60-

90% ios device jailbreak and use regularly supply application resource other than Itunes.

For Android users, although Google play is still main channel to search for and download

game, applications, butdownloading stores and

the users still have difference options with dozens ofthe internet communities provider file setting in free way

The complexity and fragmentation of smartphone market in Viet Nam brign many

difficulties but also create opportunities for publishers and Start up distribution channel .

Your game can be download from third party store with flexible policies.They are ready to

deliver your game to each user by difference way of Advertising that can not done by

Google play and Itunes.

Challenges in Publishing Mobile game in Viet nam

CommunityAds

Payment provierStore

Distribution Channel

RIGHT CHANNEL FOR ACQUISITION USERS

Right Way(by yourself is main and Corp withWrong Way(Luanching andyoursefl

Distribution byDistribution Channel

DistributionChanelMedia

50-60%RevenueFacebook

adsGame

Game

Ads Net 40-50%Revenue

Luanching anddistribution by

your self

GooglePlay

Website Itunes

Distribution Mobile Companies

o Appota is one of biggest Third party Store in Viet Nam(already

have Ios and Android verison now) beside google play and

Itunes. They are very strong for distribution content with Ios

version.Their Distribution rate is : 30% until 40% Revenue(they

occure payment gateway)

oMwork and Eway: Using Affliate model for Distribution. They are

working with the Wapmaster network to Distribution Android and

Ios application. Their Distribution rate is: 40 until 60% after

Payment gateway. (payment gateway fee is around 15%. And

must be use their payment).

oVimarket and another third party store for Android: They

pushing their users to play game and get revenue share.Their

rate is 30% until 40% after payment gateway

1PAY is one of the top mobile payment platforms in

Viet nam. The platform allows Merchants

(developers & companies) to make intergration

payment service for your applications with quick

connection and flexible payment methods. We supply

many modern mobile payment services (Card, SMS,

WAP, SUB charging...) from all of Telcos in Viet

nam.

1 ABOUT US

ABOUT 1PAY

2 CORE VALUES

Simple

Ease of use

Smart

Full access to factors affect to your

application in the market

by business intelligent tool

Secure

Secured byGeoTRUST

1

34

Core

Values

6

2 5

Speed

Hight speed not only in system

but also in payment

Scale

Easy for scale up

Seductive

Assisted you better than

an assistant

ABOUT 1PAY

3 BUSINESS MODEL

1PAY

platform

Payment service Providers

MerchantsSMS

CARD

WAP

USSD

SUB

Payment

charging services

Application

s

ABOUT 1PAY

4

SMS WAP

Sign up

& Sign in

Active

payment

Services

Manage

Applications

Statistics as business

intelligent

Tool

Withdraw

Funds

PROCESS USING PAYMENT SERVICES

Notes:

1) Sign up for free

2) Start using payment service as soon as active payment services by signing e-Contract online

3) integrating as many Applications as you have totally online

4) Make withdraw money direct to your bank account

ABOUT 1PAY

5

SMS WAP

PAYMENT POLICIES

Down payment on a haft of a month

• On the date of 16, Merchant send Set of Payment bills for 1PAY’s Approval .

• Merchant received money after two working days as soon as 1PAY received Set of Payment bills.

Payment monthly

• On the date 1 to 5 next month, Merchant send Set of Payment bills for 1PAY’s Approval .

• Merchant received money after two working days as soon as 1PAY received Set of Payment bills.

Notes: Merchant’s Total money received monthly equal to total revenue last business

moth deducted deposit and Taxes (if any).

ABOUT 1PAY

6 CONTACT

Business developmentMr.: Huynh Minh XuanEmail: [email protected]: +84935101814

Website: http://1pay.vn

Mail: [email protected]

Hotline:

ABOUT 1PAY

http://1pay.vn/

mailto:[email protected]

Overview viet nam mobile market

Mobile

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