Social, Mobile digital Viet Nam 10/2012

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  • 1.SOCIAL, DIGITAL AND MOBILE INVIETNAM OCTOBER 2012 we are social

2. FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASECONTACT SIMON KEMP AT WE ARE SOCIAL: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 WEARESOCIAL.SG 3 3. OCT2012 VIETNAM 91,519,00031% 69%TOTAL POPULATIONURBAN RURAL30,858,742 34%INTERNET USERSINTERNET PENETRATION8,525,000 9% USERS ON TOP SOCIAL NETWORKSOCIAL NETWORKING PENETRATION127,318,045 139% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);3URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (OCT 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012) 4. CURRENT POPULATION OF VIETNAM: 91,519,000SOURCE: THE US CENSUS BUREAU (OCT 2012) 4 5. VIETNAMS POPULATIONWILL GROW BY ALMOST1,000,000PEOPLE IN 2012 ALONE SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 5 6. 54%OF VIETNAMS POPULATION IS UNDER THE AGE OF 30SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) 6 7. 25%OF VIETNAMS POPULATION IS BELOW THE AGE OF 15SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 7 8. 69%OF VIETNAMS POPULATIONLIVES IN RURAL AREAS SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 8 9. INTERNET USERS IN VIETNAM:30,858,742 SOURCE: INTERNETWORLDSTATS (SEP 2012) 9 10. INTERNET PENETRATIONIN VIETNAM IS AROUND 34%SOURCE: BASED ON DATA FROM INTERNETWORLDSTATS (OCT 2012) AND THE US CENSUS BUREAU (OCT 2012) 10 11. (! THATS HIGHER THAN THE GLOBAL AVERAGE OF 33% )!SOURCE: BASED ON DATA FROM INTERNETWORLDSTATS (OCT 2012) AND THE US CENSUS BUREAU (OCT 2012) 11 12. NEW INTERNET USERSIN VIETNAM THIS YEAR:1,590,000SOURCE: BASED ON DATA FROM INTERNETWORLDSTATS 12 13. GROWTH IN INTERNETUSERS IN VIETNAM IN 2012: 5%SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS 13 14. VIETNAMS INTERNETPOPULATION IS THE18TH LARGESTIN THE WORLD SOURCE: INTERNETWORLDSTATS (SEP 2012) 14 15. 95% OF VIETNAMESE PEOPLE AGED15-24 HAVE ACCESS TO THE INTERNETSOURCE: CIMIGO NETIZENS REPORT 2012 15 16. 73%OF VIETNAMS INTERNET USERS ARE UNDER 35SOURCE: COMSCORE (APR 2012) 16 17. 66%OF VIETNAMESE NETIZENSUSE THE WEB EVERY DAY SOURCE: CIMIGO NETIZENS REPORT 2012 17 18. VIETNAMESE NETIZENS SPEND AN AVERAGE OF29 HOURSON THE INTERNET EACH MONTH SOURCE: COMSCORE (APR 2012) 18 19. DEVICES THAT VIETNAMESENETIZENS USE TO GO ONLINE: 81%56%47%DESKTOPS MOBILESLAPTOPS SOURCE: CIMIGO NETIZENS REPORT 2012 19 20. 75%OF VIETNAMESE HOUSEHOLDSHAVE A DESKTOP COMPUTER SOURCE: NIELSENWIRE (NOV 2011) 20 21. WHERE ARE VIETNAMSNETIZENS GOING ONLINE? VS 88% 36%FROM HOME FROM WEBCAFS SOURCE: YAHOO!-KANTAR MEDIA NET INDEX VIETNAM 2011 21 22. 95%OF VIETNAMS INTERNET USERSVISIT ONLINE NEWS SITESSOURCE: CIIMIGO NETIZENS REPORT 2012 22 23. 90%OF VIETNAMESE NETIZENS WATCH ONLINE VIDEO SOURCE: COMSCORE VIDEO METRIX (AUG 2012) 23 24. (! THE ASIAN AVERAGEIS JUST 69% )! SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012 24 25. UNIQUE VIEWERS OF ONLINEVIDEO IN VIETNAM IN JUNE 2012:13,050,000 SOURCE: COMSCORE VIDEO METRIX (AUG 2012) 25 26. THE AVERAGE NETIZEN IN VIETNAM WATCHED137 VIDEOSIN JUNE 2012 SOURCE: COMSCORE VIDEO METRIX (AUG 2012) 26 27. NUMBER OF ONLINE VIDEOS WATCHED BYNETIZENS IN VIETNAM IN JUNE 2012: 1,792,848,000SOURCE: COMSCORE VIDEO METRIX (AUG 2012) 27 28. (! THATS MORE THAN 691VIDEOS EVERY SECOND)!SOURCE: BASED ON DATA FROM COMSCORE VIDEO METRIX (AUG 2012) 28 29. 79%OF VIETNAMS INTERNET USERSVISIT ONLINE RETAIL SITESSOURCE: COMSCORE MEDIA METRIX (APR 2012) 29 30. 61% OF VIETNAMS NETIZENSMAKE ONLINE PURCHASES SOURCE: MASTERCARD WORLDWIDE ONLINE SHOPPING SURVEY 2012, AS CITED IN TTR WEEKLY (MAY 2012) 30 31. 89% OF VIETNAMS NETIZENS INTEND TO MAKEONLINE PURCHASES IN THE NEXT 6 MONTHS SOURCE: MASTERCARD WORLDWIDE ONLINE SHOPPING SURVEY 2012, AS CITED IN TTR WEEKLY (MAY 2012) 31 32. 55%OF VIETNAMESE NETIZENS BELIEVE THE INTERNET HAS HELPED IMPROVE THEIR SELF-CONFIDENCESOURCE: ADMA YEARBOOK 2012 32 33. 86%OF VIETNAMESE INTERNET USERSVISIT SOCIAL NETWORKING SITESSOURCE: COMSCORE MEDIA METRIX, APR 2012 33 34. SOCIAL NETWORK USERS IN VIETNAM:8,525,000 SOURCES: FACEBOOK (OCT 2012) 34 35. NEW SOCIAL MEDIA USERS IN VIETNAM THIS YEAR:1,723,000SOURCES: BASED ON FIGURES FROM FACEBOOK (OCT 2012) AND ZING.ME (NOV 2011) 35 36. 19%OF VIETNAMESE NETIZENS USESOCIAL NETWORKS EVERY DAY SOURCE: CIMIGO NETIZENS REPORT 2012 36 37. 79%OF VIETNAMS SOCIAL MEDIA USERSHAVE LIKED OR FOLLOWED A BRANDSOURCE: NIELSENWIRE (AUG 2011) 37 38. 81% OF VIETNAMESE NETIZENS USE SOCIALMEDIA TO INFORM PURCHASE DECISIONS SOURCE: NIELSEN (MAR 2012) 38 39. (!)! THATS SIGNIFICANTLYHIGHER THAN THE ASIAN REGIONAL AVERAGE OF 60% SOURCE: NIELSEN (MAR 2012), AS CITED IN THE ADMA YEARBOOK 2012 39 40. IN OCTOBER 2012, FACEBOOK OVERTOOK ZING TO BECOMEVIETNAMS TOP SOCIAL NETWORKSOURCE: BASED ON THE LATEST SITE-REPORTED FIGURES FOR BOTH NETWORKS, AS OF OCT 2012 40 41. USERS ON TOP SOCIAL NETWORKS IN VIETNAM VS8.5 M8.2 MFACEBOOKZINGSOURCE: LATEST SITE-REPORTED FIGURES FROM EACH NETWORK, AS AT OCT 2012 41 42. THE NUMBER OF FACEBOOK USERS INVIETNAM HAS GROWN BY MORE THAN500,000 IN THE PAST 2 WEEKS ALONE SOURCE: SOCIALBAKERS (OCT 2012) 42 43. JUN2012SOCIAL NETWORK VISITORS 8.2 M6.8 M 1.9 M FACEBOOK ZING YUMESOURCE: DOUBLECLICK ADPLANNER (JUN 2012, AS CITED IN VIETNAMNET BRIDGE) 43 44. 28% OF VIETNAMESE NETIZENSHAVE A FACEBOOK ACCOUNTSOURCE: BASED ON DATA FROM FACEBOOK (OCT 2012) AND INTERNETWORLDSTATS (SEP 2012) 44 45. GLOBALLY, VIETNAM IS FACEBOOKSFASTEST GROWING COUNTRY, GROWING146%IN THE PAST6 MONTHS ALONESOURCE: SOCIALBAKERS (OCT 2012) 45 46. A NEW USER FROM VIETNAMJOINS FACEBOOK EVERY3 SECONDS SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012) 46 47. 94%OF VIETNAMS FACEBOOK USERS ARE UNDER 35 SOURCE: BASED ON DATA FROM FACEBOOK AD PLANNER (OCT 2012) 47 48. OCT2012FACEBOOK IN VIETNAM 45-54:55-64:1%