Orthoworld taunton study club

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Transcript of Orthoworld taunton study club

  • 1. The Complete Marketing Action Plan
  • 2. The 8 key strategies
    • Strategic Planning
    • Financial Modelling
    • Marketing
    • Customer Relationship Management
    • Ethical Selling
    • Leadership
    • Management
    • Time Management
  • 3. The 21C Players
  • 4.
  • 5. Philosophy - What is marketing?
    • the barriers to entry by which you eliminate the people that you do NOT want to deal with and
    • the offer by which you make yourself irresistibly attractive to the people that you DO want to deal with.
  • 6. Dan Sullivan The Strategic Coach
    • all the money that you need for the rest of your career is in the pockets of the people that you know and the people that they can introduce you to.
  • 7. Demographics
  • 8. The Players
  • 9. The Feeders
  • 10. The Notable Nine
  • 11. The Opportunity Matrix Whitening Facial Aesthetics Invisalign/6 month smiles Incognito veneers Cerec Implants Dentures 25-35 35-50 50-70 65+ Gay Pound
  • 12. Branding
  • 13.
  • 14. Bringing your brand to life
  • 15. Web attraction
  • 16. Your website
    • Profile am I in the right place?
    • People do they look like a nice team?
    • Premises does it suit my demographic?
    • Promises are they customer service focused?
    • Prices is it reassuringly expensive/affordable?
    • Proof do other people speak highly of them?
    • Products expressed as Experiences do they do the things I want?
    And for you?........
  • 17. Your Web Team
    • External
    • Architect the geek
    • Designer the creative
    • Optimiser the technician
    • Internal
    • Content Development Manager
    • Social Media Manager
  • 18. Social Media
  • 19. Web attraction
  • 20. The KEDO Theoffer by which you make yourself irresistibly attractive to the clients that you DO want to deal with.
    • Free assessments (not consults)
    • Whitening Wednesdays
    • Botox party plans
    • Invisalign open days/evenings
    • Study Clubs
    • Privileges for members
    • Complimentary whitening
    • Childrens Clubs
  • 21. Relationship Marketing
  • 22.
    • The Welcome Pack
    • Covering letter what will happen/timings
    • Mission statement
    • Meet the team
    • Directions/parking
    • Terms and conditions
    • Promises
    • Price list
    • Smile check
    • MHQ
  • 23. The smile/facial check
    • Simple questions
    • Opinions
    • Menu
    • At the first meeting
    • At review meetings
  • 24. The Referral System
    • Terms and conditions
    • End of treatment letter
    • Newsletter permission
    • Referral card
    • Web site
  • 25. Membership of the practice
    • What does that mean?
  • 26. Networking and Strategic Alliances
  • 27. Networking
    • Chamber of Commerce
    • Business Link
    • BNI
    • Women in Business
    • Other breakfast clubs
    • Other SIGs
    • Get out there and speak!
  • 28. Strategic Alliances
    • Complementary professions and businesses
    • Added value alliance
    • Marketing alliance
    • Take a look at my blog for a suggested letter
  • 29. Interruption Marketing
  • 30. Interruption marketing
    • Directories
    • Direct mail
    • Print Media
    • Radio
    • Signage
  • 31. Financial Considerations
    • Capex of 20,000
    • Budget of 5% per annum of gross revenues
    • Marketing manager
  • 32. Recommended reading and resources
    • Seth Godin Tribes
    • Ivan Misner The worlds best known marketing secret
    • Harry Beckwith Selling the Invisible
    • Malcolm Gladwell The Tipping Point
    • Michael Gerber The E-Myth Revisited
    • Action Plan Marketing Robert Middleton
    • Best Year Yet Jinny Ditzler
    • www.MilestonePlanner.com
  • 33. DBC - Outcomes
  • 34. Follow me.
  • 35. Thanks for listening