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25.04.12

Fundraisingis the process of soliciting and gathering voluntary contributions as money or other resources, by requesting donations from individuals, businesses, charitable foundations, or governmental agencies.

it’s all about...

Source: wikipedia

Support a cause

Individuals donated $227.41 billion in 2009, compared with

$107.6 billion in 1996; personal bequests added another $22.9 billion in 2006, up from $12 billion in 1996. - The Nonprofit Almanac 2008, by Kennard T. Wing, Thomas H. Pollak, and Amy Blackwood

- NYtimes The Charitable-Giving Divide

crowdfunding ROI = - real personal advantage - real personal reward - possession

Fundraising ROI = - emotional reward - doing good

forget about the tools and think ROI

AFC Wimbledon is support by the fans with 25£/per year it generated not only money

but also loyalty

Support Sport

Choose the cancer you want to beat with myprojects.cancerresearchuk.org create your page and start

your charity donation

Support research

$500 million were raised online with the

help of fundraising strategy. More than 15 social networks actively participated in. 35,000

volunteer groups were created

Support your president

The peeble project became the most-funded project in Kickstarter history.

More than $10 million in 30 days.

support a creative idea

behaviours change! - people are empowered with the help of technology - new leverage processes - new tools to express themself - new reflexions about how our world works - be part of it !

New models are coming

New currencies Make money democratic

new business model P2P digital currency

- BitCoin www.bitcoin.org www.weusecoins.com

-Banque du temps

new way to help - be part of it new business model

Kiva We are a non-profit organization with a mission to connect people through lending to alleviate poverty. Leveraging the internet and a worldwide network of microfinance institutions, Kiva lets individuals lend as little as $25 to help create opportunity around the world. http://www.kiva.org

System based on the Muhammad Yunus idea.

Micro credit empower people around the world with a 25$ loan

$310 million in loans

98.93% Repayment rate

Kiva - since 2005

new way to create product new business model

- Kickstarter (usa) Since launching in April 2009

- Kiss Kiss Bank Bank (France) Soutenons la créativité ensemble ! - Ici des centaines de projets naissent grâce à des milliers de contributeurs. - www.kisskissbankbank.fr

Crowdfunding It’s inspiring to be supported by people you know, and amazing to connect with strangers who are discovering your ideas for the first time.

Kick Starter $200 million pledged to projects -1.8 million people have backed a project - 20,000 projects successfully funded - www.kickstarter.com

Elevation Dock: Raised: $1,464,706

Goal: $75,000

new tools to help

- Just Giving (uk, usa, japan) Organise, plan, share your charity campaign

Fundraising a company does not just exist to make money. It exists to serve its constituents - customers, employees, shareholders and the wider community - in a balanced way.

Just Giving since 10 years used by 12’000’000 users trusted by 9’000 charities over £770 million

http://www.justgiving.com

Charity page

Company page raise money for charity

- Swiss Charity (mobile app) - FairGive, WebGiving (sms, Qr, banner donation system) - Give a Tweet - Paypal, google checkout, youtube nonprofits.

Donation tools website, banner, sms, fb app, google ads, mobile app.

Water Day YouTube Nonprofit Raises $10,000 in One Day Using Overlay Ads

Overlay «Call to action»

Donate page

Youtube Nonprofits

charitywater.org

Great tools but...

be creative

Golden Rules to express emotion Tips and tricks for Fundraising

Storytelling > make sense - Educate Your Donors - Build Trust in Donor Relationship - Be original

Gamification > build rewards - Make Giving Fun - Thanking Donors - honor them - User Experience - Share with friends

Be succesful in Fundraising

Inspired by Crowdfunding - Make donation tangible - Be transparent - Be a donor, be a hero > gamification - loyalty > build rewards - Make donation is cool > easy to spread with friends - Be more concrete > build a house instead of «Save the world» - Know your audience - Know the tools > use them all

Don’t focus on one channel print - digital - street - SEM

make interaction between them

Let us forget about «digital» as being a new «discipline».

«Digital» is just a different way of doing the same old things.

Tv is digital

Radio is digital

Print is digital

Posters are digital

POS is digital

Products are digital

today, everything has a «digital» dimension.

and then again.... there is nothing like «digital» for

the consumer.

there is nothing like «social media» for the consumer.

Tell us about your life

youtube is about life

facebook is about life

gaming is about life

using mobiles or technology is life

it is not so much about adding a new channel, but

about explaining the way everyone works and lives today.

How ?

Storytelling I trust what I see, what I understand and what I can do

Share Stories «Call to action»

Educate

user experience «Trust &

easy to use»

Be part of it «Tools»See and be seen

«Thank you»

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charitywater.org

all start with an sms on a poster

Great user experience encourage donation

Transform your donor into an ambassador

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worldvision.ch

Storytelling I trust what I see, what I understand and what I can do

… contact B+G and learn more

Thank you for your attention!