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The Startup of Aquapolo Ambiental
Nº 260 / JUNHO 2011Nº 275 / FEVEREIRO 2012Nº 260 / JUNHO 2011No. 297 / DECEMBER 2012
Nº 260 / JUNHO 2011
NEXT EDITION: JANUARY 9, 2013
18 FAST NEWS>
32 SEE THE WINNERS OF THE 2012 DESTAQUE AWARD>
33 FAST - PEOPLE >
4 ODEBRECHT ARGENTINA: 25 YEARS On November 13, Odebrecht celebrated 25
years of operations in Argentina. In this special report, learn more about the celebratory event and Organization’s history in the country.
26 25 YEARS THAT HAVE GONE DOWN IN HISTORY Over 270 Members from different regions of Brazil and several different countries
gathered in Salvador for the Annual Tribute Program in honor of their 25 years working at the Organization.
48 THE STARTUP OF AQUAPOLO AMBIENTAL
November 29 marked the inauguration of the Southern Hemisphere’s largest project focused on the supply of reuse water for industrial purposes: Aquapolo Ambiental.
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Nº 260 / JUNHO 2011No. 297 / DECEMBER 2012
58 FAST NEWS - AWARDS >
76 FAST NEWS - ENVIRONMENT> 78 FAST NEWS - SOCIAL ACTIONS
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54 VENEZUELA RECOGNIZES SUSTAINABLE PROPOSALS
Recognizing creativity and the generation of knowledge in university projects was the premise of the 3rd edition of the Odebrecht Award for Sustainable Development in Venezuela.
64 SWEET STORIES The 8th winning edition of the Odebrecht Historical Award - Clarival do Prado Valladares
was launched in Salvador: The book O Comércio do Açúcar - Brasil, Portugal e Países Baixos - 1595-1630, by Daniel Strum.
70 DISCUSSING ENERGY-RELATED CHALLENGES The challenges related to energy security were the topic of discussion at the Regional
Leadership Forum, which received the support of Odebrecht Energia.
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EDITORIAL STAFFODEBRECHT NEWS is an internal newsletter published by the Odebrecht S.A. Business Communication TeamResponsible Journalist: Fabiana CabralEditorial Office: Avenida das Nações Unidas, 8.501, 32º andar, São PauloPhone Number: (55 11) 3096-8171Suggestions: [email protected]: www.odebrechtnoticias.com.br
SHARE THIS NEWSLETTER AT YOUR COMPANY OR YOUR PROJECT!
4 odebrechtnoticias.com.br / no. 297 / december 2012
> SPECIAL
November 13 was the
date chosen to celebrate
25 years of the Odebrecht
Organization’s operations
in Argentina. The
commemorative event was
held at an emblematic site
in the country’s history: the
Granados Trench (El Zanjón
de Granados), a “living
museum” that has existed
for four centuries and whose
permanent restoration also
lasted 25 years.
The guests were received
by Marcelo Odebrecht,
Managing Director of
Odebrecht S.A., Flávio
Faria, Managing Director
of Odebrecht in Argentina,
and Rodney Carvalho,
Infrastructure Director.
Also present were Luiz
Mameri, Entrepreneurial
Leader at Odebrecht
América Latina, Márcio Faria,
Odebrecht Argentina: 25 Years Strengthening the Country’s Growth
5odebrechtnoticias.com.br / no. 297 / december 2012
Odebrecht Argentina: 25 Years Strengthening the Country’s Growth
The celebration event gathered leaders and Members of the Organization, their families, partners and clients at the former Granados Trench in Buenos Aires
6 odebrechtnoticias.com.br / no. 297 / december 2012
> SPECIAL
The guests watched Argentinean acrobatic, dance and percussion performances and a show by the electronic tango band, Bajofondo
Entrepreneurial Leader at
Odebrecht Engenharia
Industrial, Edson
Lemos, the professional
responsible for People and
Organization at Odebrecht
América Latina, and Fausto
Aquino, responsible for
People and Organization
at Odebrecht Engenharia
Industrial.
Set to the electronic
tango of the band
Bajofondo, the evening
featured several different
attractions, such as
percussion, dance and
acrobatics during an
impressive opening show,
with the presentation of
Horacio Cabak during
the entire event. All of
the guests received the
commemorative book
25 anos de Odebrecht na
Argentina (“25 Years of
Odebrecht in Argentina”),
which describes the
Organization’s history in the
country through photos,
infographics and texts.
7odebrechtnoticias.com.br / no. 297 / december 2012
AWARDING SUSTAINABLE
PROJECTS
During the celebration,
Odebrecht Argentina
also delivered the results
from the first edition of
the Odebrecht Award for
Sustainable Development,
which had 30 teams
signed up from different
universities all over the
country.
The University of Mendoza
earned first place, followed
by the Villa Maria National
Regional Technological
University, from the Province
of Córdoba, as well as by the
Catholic University of Salta
and National Technological
University - Bahía Blanca
Technical Faculty, located
in the Province of Buenos
Aires.
8 odebrechtnoticias.com.br / no. 297 / december 2012
> SPECIAL
Students and faculty from four Argentinean universities received the Odebrecht Award for Sustainable Development, held for the first time in the country
9odebrechtnoticias.com.br / no. 297 / december 2012
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HISTORY BY DATES
Odebrecht arrived to
Argentina in 1987 to offer
engineering and construction
services, which included the
design, feasibility, planning
and execution of projects
that contribute toward the
country’s development.
The work dynamic was
implemented based on the
concepts of productivity,
quality and safety.
Odebrecht News presents
some of the important dates
and events that have marked
this history, as well as the
projects completed.
> SPECIAL
PICHI PICÚN LEUFÚ HYDROELECTRIC CENTER
One of the most important
hydroelectric facilities in
Argentina. The center, built on
the Limay River between the
provinces of Negro River and
Neuquén, has a production
capacity of 1,080 GW/hour on
average and its flow supplies the
operation of the Piedra del Águila
Hydroelectric Power Plant. The
plant inaugurated the technique
of building concrete-face gravel
dams in the country.
WEST ACCESS FREEWAY
Connects the city of
Buenos Aires to Luján and
the 25 de Maio and Perito
Moreno Highways, benefiting
more than 4 million people.
Traveled on more than 110
million occasions per year, it is
one of busiest road corridors
on Argentinean territory. Its
construction contributed
toward local development.
11odebrechtnoticias.com.br / no. 297 / december 2012
EXPANSION OF THE LIBERTADOR GENERAL SAN MARTÍN AND NEUBA II GAS PIPELINES
Increased the transport
capacity of the system operated
by Transportadora del Gas
del Sur by 2.9 million cubic
meters of gas per day through
the installation of 455.8 km
of conduits, formed by 12
loops, between two trunk gas
pipelines.
BRASKEM INAUGURATES ITS BUSINESS PLATFORM IN THE COUNTRY
The company leads the sale of polyethylene and polypropylene thermoplastic resins.
Approximately 50% os its national market includes manufacturers of mass consumer products.
EXPANSION OF THE FIRM GAS TRANSPORT CAPACITY
Traversing 15 provinces is
the installation of a 2,100-km
network of conduits. The project
includes the construction
of new compression plants,
the installation of power and
adjustments to the existing
plants on 24 work fronts. The
innovation comes through the
use of the directed horizontal
drilling technology, designed
for the crossing of rivers with
minimum environmental impact.
12 odebrechtnoticias.com.br / no. 297 / december 2012
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NORTH AREA POTABILITY SYSTEM
Planned to supply the
demand for potable water in
Northern Buenos Aires. With the
consequent improvement to
public health, 2.5 million people
will be benefitted. Under the
AySA (Argentinean Water and
Sanitation) system, it integrates
the transport of water on the
Paraná River, the Juan Manuel de
Rosas potability plant and three
aqueducts. In order to reduce
the project’s impact, there was
the adoption of the Tunnel Liner
methodology and the plant was built over just 16 hectares.
CONTINUOUS CATALYTIC REFORMER PLANT
The first in Argentina,
built for YPF in Ensenada,
in the Province of Buenos
Aires. It was planned to help
improve industrial safety,
with a more than 33%
increase in the production
of high quality naphthas,
which means a lower
environmental impact for
the internal combustion
engines.
13odebrechtnoticias.com.br / no. 297 / december 2012
RIO COLORADO POTASSIUM PROJECT
Operates in four areas
– infrastructure, human
development, impact
management and public
management – for the
production, industrialization
and distribution of Vale
potassium chloride fertilizers in
the Department of Malargüe,
Mendoza. The production of the
fertilizer will position Argentina
among the world’s main
providers.
ACTION PROGRAM FOR CERTIFICATION IN SAFETY, ENVIRONMENT AND HEALTH
Consists of the rehabilitation,
construction and assembly,
elaboration of diagnosis studies
and environmental excellence
programs, as well as the
acquisition of equipment and
services in the items of Safety,
Environment and Health for the
Petrobras International Business
Area. In Argentina and in several
other countries, Odebrecht’s
operations are visible in ports,
land terminals and water
courses, petrochemical units,
production fields and service
stations.
14 odebrechtnoticias.com.br / no. 297 / december 2012
> SPECIAL
LOWERING OF THE RAILROAD BRANCH
The project includes the integration of the capital’s North and South regions, between Caballito
and Moreno, as well as sites in the Greater Buenos Aires Area, through the elimination of more than
50 level passages and the lowering of 15 stations. It is designed to improve the railroad service,
benefiting 150 million passengers per year. The project involved the unprecedented use of TBM-EPB
technology in Argentina.
FOZ DO BRASIL SETS UP OPERATIONS IN ARGENTINA
Offers environmental solutions, focused on the investment, operation and development of
projects in three segments: water and sewage network, industrial operations and waste (diagnosis
and remediation of areas, monitoring of surface and ground waters and the final destination of
industrial and urban solid waste).
15odebrechtnoticias.com.br / no. 297 / december 2012
FOZ DO BRASIL SETS UP OPERATIONS IN ARGENTINA
RECOGNIZED TEAM WORKFor the fifth consecutive year, the company Manpower has
recognized Odebrecht – within the sphere of the initiative “Building Bridges for a More Inclusive Job Market” – as a “Partner for Inclusion” for the Organization’s commitment to professional diversity.
The ceremony took place at the Sheraton Hotel in Buenos Aires and included the presence of Odebrecht Members, Lucas Utrera, the professional responsible for Social-Corporate Responsibility, Diego Pugliesso, People, Administrative and Financial Director, and Daniel Felici, Corporate Affairs Director.
CLOSURE OF THE L.I.D.E.R.E.S. PROGRAMNovember 5 and 6 marked the closure of the L.I.D.E.R.E.S.
(The acronym, which means “Leaders,” stands for Leading the Entrepreneurial Development of Substitutes) program, which began in July 2012. The initiative was designed to identify and define development plans and actions for substitute Members at the Organization.
The course was given by Carlos Lucena and the last meeting took place at the Hotel Regal, located in Buenos Aires.
The need for training was identified from the result of a climate survey conducted at the start of 2012, involving several different leaders. The idea was to supply tools for identifying new leaders and supporting successors’ life and career plan.
16 odebrechtnoticias.com.br / no. 297 / december 2012
> SPECIAL
25 YEARS OF ODEBRECHT ARGENTINAView more images from the celebration
17odebrechtnoticias.com.br / no. 297 / december 2012
25 YEARS OF ODEBRECHT ARGENTINAView more images from the celebration
18 odebrechtnoticias.com.br / no. 297 / december 2012
> FAST NEWS
Odebrecht TransPort
and Ipiranga announced the
creation of ConectCar, a new
company that will operate in
the electronic toll, parking
and fuel payment segment.
The launch occurred at
Bandeirantes Palace in São
Paulo, with the presence of
Governor Geraldo Alckmin,
the State Secretary of
Logistics and Transport, Saulo
de Castro Abreu Filho, and the
General Director of the São
Paulo State Transport Agency
(ARTESP), Karla Bertocco.
The ConectCar operations
will begin on February 1,
2013 and the investment will
be R$ 150 million over the
upcoming years. Odebrecht
TransPort and Ipiranga will
share control of the company,
each holding 50% stake in its
capital.
“For Odebrecht TransPort,
which operates the Rota das
Bandeiras Concessionaire in
São Paulo and another four
in the states of Pernambuco
and Bahia, and which will
soon operate Transolímpica,
in Rio de Janeiro, ConectCar
is an important alternative
for improving the flow of
vehicles on all the country’s
highways with toll plazas and
offering more efficiency and
comfort for drivers, who no
longer need to wait in lines
ConectCar: Efficiency and Comfort for Drivers
Paulo Cesena, Executive Director of Odebrecht TransPort, talks about the company’s operations, as well as that of the new company, ConectCar
and can optimize their time,”
emphasized Paulo Cesena,
Executive Director.
ConectCar will operate
nationally and present
innovations in the offer of
services for users with the use
of a chip for the electronic
identification of the vehicles.
The chip is installed in the
vehicle’s windshield and
will allow for the automatic
opening of the electronic
toll gates at a lower cost for
the highway users through
a pre-paid system with no
monthly fees. It will also
allow for the offer of other
services, including the
payment of parking and use
for purchasing fuel.
During the phase of the
launch, the client will be able
to acquire his or her chip
at the Ipiranga gas stations
for a discounted price by
exchanging points from the
Kms of Advantages loyalty
program. During a second
phase, the chip will also
be offered in other sales
channels.
19odebrechtnoticias.com.br / no. 297 / december 2012
The Pra SP Consortium, led
by Odebrecht Transport with
the participation of the radio and
television broadcaster Rádio e
Televisão Bandeirantes, and the
companies Kalítera Engenharia
and APMR Investimentos e
Participações, will be responsible
for a 25-year period for the
maintenance and replacement
of 6,500 old covered bus stops
for new ones, in addition to the
installation of 1,000 additional
covered bus stops and 12,500
totems in the city of São Paulo.
The investment totals more than
R$ 636 million.
After a mapping of the
current 6,500 covered bus stops,
the consortium presented a
project designed to meet the
characteristics of the municipality
as well as the population’s needs.
The company will be responsible
for maintaining the existing
covered bus stops 30 days after
signing the contract, and the
installation of the new covered
bus stops should begin in March
2013, approximately 90 days after
signing the contract. The main
criterion for defining the location
and installation schedule for the
bus stops is based on the user’s
need. Therefore, the priority will
Pra SP Consortium For New Urban Furniture
The covered stops are divided into four types: structured chaos, brutalist, minimalist with swagger and hi-tech
The furniture also has special features for pregnant women, individuals in wheelchairs and baby strollers. A special floor will be installed around the covered bus stops to facilitate the passage and mobility of the visually impaired
be the greater Downtown area,
where the equipment is more
deteriorated. “Due to the urgent
need for improvements for the
São Paulo population, we have
assumed the commitment under
the contract to install more
than 60 covered bus stops per
month,” explained Violeta Noya,
a representative from the Pra SP
Consortium. “This means that, by
the end of 2013, we will already
have more than 1,500 covered
bus stops in the streets,” she said.
To satisfy the diversity and
contrasts of the São Paulo reality,
the Pra SP Consortium created
four complementary models
that considered the specific
urban situations of each site,
with special attention to
accessibility issues. There was
also the observance of aspects
such as dimension and scale,
installation and maintenance.
“The idea is to create solutions
that offer protection, safety,
comfort and well-being to
passengers,” said Noya. “It is
expected that the equipment
qualify the urban space and
surrounding area,” she said.
20 odebrechtnoticias.com.br / no. 297 / december 2012
> FAST NEWS
The Santo Antônio Hydroelectric Power Plant
(HPP), an Odebrecht Energia investment being
constructed by Odebrecht Infraestrutura,
has maintained an accelerated pace in the
construction work and the production of energy.
The seventh turbine is already operating and the
eight, the last unit of the Power House 1 unit,
installed along the right bank of the Madeira
River, is currently in the test phase.
The approval from the National Electric Energy
Agency (ANEEL) to activate the second-to-last
turbine was published on November 27 in the
country’s Official Federal Gazette, and over
the upcoming days, there should also be the
announcement of the release of the 8th unit into
operation, which began tests on November 8.
Under Construction, but Producing Energy
In 2015, with all 44 units activated, the plant will have the capacity to supply more than 40 million people throughout the country
21odebrechtnoticias.com.br / no. 297 / december 2012
With 58% of the work
complete, the Corinthians Arena
received the last visit of 2012
on November 28 by directors of
FIFA and the Local Organizing
Committee (LOC) – General
Secretary of FIFA, Jérôme Valcke,
former players and members of
the LOC, Ronaldo and Bebeto,
Mayor Gilberto Kassab and the
country’s Minister of Sports, Aldo
Rebelo.
Received by the press, Valcke
highlighted the progress of the
construction work and stated
that the new arena will serve
as an important legacy for São
Paulo’s Eastern Zone. Aldo Rebelo
reinforced the relevance of the
social projects underway in
the region, and Mayor Gilberto
Kassab indicated the investments
that are being made for the
development and surrounding
area. In the same sense, Ronaldo
and Bebeto value the workers’
efforts.
The construction work for
the Corinthians Arena, being
undertaken by Odebrecht
Infraestrutura, continues at an
accelerated pace. A team of 40
Members recently installed the
seventh module of the metallic
Inside the Corinthians Arenaroof for the Eastern grandstands.
The piece, whose shape
resembles an enormous whale,
weighs 140 tons and measures
75 meters. The eighth module
will be installed next week and
the ninth, during the following
week, finalizing the hoisting work
in the East grandstand.
After that, the super crane
installed over moving conveyor
belts – with the capacity for 1,500
tons and a 114-meter tower – will
be moved slowly until the West
building to begin the assembly of
the roof of the other grandstand
in January, which will have 11
modules.
The work in the West
and South sectors is being
completed, together with the
finish and masonry services
at different points of the
construction site, in addition to
the electrical, hydraulic, sewage
and air conditioning installations.
Jérôme Valcke, Ronaldo, Bebeto, Gilberto Kassab and Aldo Rebelo interact with workers from Odebrecht Infraestrutura in the center of the field
The seventh module of the metallic roof in the East grandstand was installed at the start of December
22 odebrechtnoticias.com.br / no. 297 / december 2012
> FAST NEWS
Members of the United
States Consulate and the
Swedish Embassy visited the
Transnordestina industrial
construction site on November
29. The visit was designed to
present the two countries with
the technologies used to build
the railroad.
In the morning, the U.S.
Consul Usha Pitts toured
the Cross-Tie Factory,
Day of Visits on the Transnordestina Railroad Crushing Center and Welding
Shipyard, together with Isaac
Tannus, Infrastructure and
Superstructure Manager for
the Transnordestina Logistics
Alliance, and Rodrigo Borges,
Engineer at Odebrecht
Infraestrutura. The meeting
was closed at the overlook,
which offers a panoramic view
of the industrial construction
site.
During the afternoon, the
representative from the Swedish
Embassy, Mikael Román,
advisor to the Swedish Growth
Agency, visited the project
together with scientists Mark
Caien, from the London School
of Economics, and Andrew
Sleigh, from the Imperial
College Business School. “We
came to Brazil to learn more
about some of the important
infrastructure projects with a
focus on national development,”
said Román. “We decided to
leave the Rio-São Paulo axis
to get an up-close look at the
transformations currently
underway in the Northeastern
rural region brought about by
the Transnordestina Railroad,” he
said.
In the center, the U.S. Consul in Brazil, Usha Pitts, observes the development from the project overlook
Mikael Román, from the Swedish Embassy, and scientists from European universities visit the installations of the Transnordestina Railroad construction work
23odebrechtnoticias.com.br / no. 297 / december 2012
Odebrecht Infraestrutura began operating the
Industrial Centers at the Teles Pires Hydroelectric Power
Plant (HPP) construction site, Odebrecht Energia
investment located between the Brazilian states of Pará
and Mato Grosso. Weighing 840 tons, the crusher that
constitutes the centers occupies a 65,000-square meter
area. A total of 150 trailers were necessary to transport
the equipment parts and nearly six months were
required to complete the installation of the structure.
The crusher will use the material excavated at
the construction site itself as the raw material.
One million cubic meters of conventional and
roller-compacted concrete will be used to build the
hydroelectric power plant.
Teles Pires HPP Industrial Centers Begin Operating
The crusher will have the capacity to produce 390 tons of aggregates (crushed rock) per hour
On November 21, the Angola
Minister of Geology and Mines,
Francisco Queiroz, went on a
surprise visit to the Cabo Ledo
quarry, part of the Odebrecht
Angola Structuring Highways
Project. After touring the areas,
the minister congratulated the
Members for their exceptional work
in the inert mining sector. “Now,
we are making these verifications
locally,” he said.
The visit is part of the strategy
defined by the sector to resolve the
problem of exploring inert minerals
in Luanda and in the other provinces.
The strategy involves first raising the
operators’ awareness as to the need
to comply with laws and orienting
competent bodies to be fulfilled
payment of exploitation rates.
During the visit, Francisco
Queiroz explained that the goal is
to complete the first phase. “Cabo
Ledo is a good example that we
would like to see followed,” said
Queiroz. “At the quarry, they follow
the administrative laws, safety-
related rules and environmental
and police orientations,” he said.
According to Queiroz, the Ministry
of Geology and Mines will start
requiring stricter compliance
with the laws, fulfillment of public
order and peace requirements,
compliance with environmental
rules and that workplace safety
become a constant.
The minister further declared
that the institution will work with
multi-disciplinary teams made up of
the Minister of Geology and Mines,
Minister of Defense, Minister of the
Environment, Minister of the Interior
and local authorities. “The second
phase of the strategy will be focused
on the operations and compliance
with the law,” he said.
A Good Example in Angola
24 odebrechtnoticias.com.br / no. 297 / december 2012
> FAST NEWS
The Santo Antônio
Hydroelectric Power Plant, an
Odebrecht Energia investment,
began the commissioning
of the Generation Units,
hydromechanical equipment
and auxiliary mechanical and
electrical systems. The purpose is
to conduct tests to verify whether
the technical specifications and
equipment have an adequate
performance and are apt to begin
the commercial operation. The
work is developed by Odebrecht
Infraestrutura. One of the challenges is to
complete the commissioning
of the Generation Units
under the “Generation Island”
concept. At the conventional
hydroelectric plants, there is an
elevator transformer for each
generation unit, which allows
for independent work. At Santo
Antônio, four Generation Units
are connected to a single elevator
transformer, forming a Generation
Island – a fact that makes the
process more complex.
According to Luiz Fernando
Fernandes, Technical Manager
of the Construtor Santo Antônio
Consortium (CCSA), because it
is an unprecedented activity at
the company, the first challenge
was the formation of the teams:
“We had the opportunity to
develop the first team focused
on the completion of the
Commissioning, Operation and
Maintenance at Odebrecht
Energia,” said Fernandes. He
stated that the results of the
construction work allowed for
The Challenges of Commissioning
Seeking to reduce deadlines and boost productivity, the commissioning team has approximately 80 Members, including engineers and specialized technicians
solid commissioning work. “We
worked with an unprecedented
schedule that establishes
the delivery of up to two
Generation Units per month,”
he said. “We are setting records
in civil construction work and
assembly and commission
work. The perfect synchrony of
the interfaces, aligned with the
synergy and competency of the
CCSA and Santo Antônio Energia
teams, guarantee the excellence
of our results,” he said.
Carlos Benvenutti,
Commissioning Manager,
emphasized that performing the
process with the company’s own
team streamlines the completion
of the tasks, guarantees the
quality of the final product and
helps save resources and time, as
well as representing an excellent
opportunity to improve the
knowledge and training of the
team members.
There are currently seven
Generation Units in commercial
operation. Led by Carlos
Benvenutti, Luiz Fernando
Fernandes and Miguel Figueiredo,
the commissioning came to be
viewed as one of the plant’s needs
and a business opportunity.
25odebrechtnoticias.com.br / no. 297 / december 2012
The evening of November 29
was marked by achievement for
clients, associates, partners and the
team of Odebrecht Realizações
Imobiliárias (OR) in Rio de Janeiro
– that of making a dream come
true: the delivery of the Dimension
Office & Park business complex one
month ahead of time.
The development was
launched in December 2009 in
partnership with the companies
Mar Incorporações, Performance
Empreendimentos Imobiliários
and SIG Engenharia, and has
already been 100% sold. It is the
first contract signed by OR to be
delivered in Rio de Janeiro, which
marks the company’s history and
consolidated presence in the city.
“Together with our associates,
it gives me pleasure to say how
gratifying it is to deliver Dimension
ahead of schedule,” said Antonio
Dimension Delivered Ahead of Schedule Pessoa, Regional Director, upon
delivering the development. “The
sensation is much greater that simply
that of a ‘duty fulfilled.’ It is the certainty
that we helped change the method of
those who will work here,” said Pessoa.
Winner of the title of Master Real
Estate in the Large Commercial
Development category – Rio de
Janeiro Association of Real Estate
Market Directors (ADEMI) Award
in 2010, Dimension Office & Park
is the located at No. 1 of one of Rio
de Janeiro’s avenues with the most
development, called Embaixador
Abelardo Bueno, located in the
Olympic region of the neighborhood
of Barra da Tijuca. Its architecture
is considered bold, marked by
functionality, a unique landscaping
project and the 26-meter high gate.
According to Antonio Pessoa,
Dimension was designed through
the search for a dream. “We
wanted to build in Rio de Janeiro a
development that could mirror the
major transformations that the city is
experiencing,” said Pessoa. “We wanted
it to be a development that could
leave a mark and which represented
the change the locals were living, a
new “Dimension” for Rio de Janeiro,” he
said.
To learn more about Dimension
Office & Park, click here.
Inserted into the Rio Office Park, the commercial office is equipped for small companies, autonomous professionals and even large corporations
Members celebrate the development’s delivery one month ahead of time
26 odebrechtnoticias.com.br / no. 297 / december 2012
> PEOPLE
27odebrechtnoticias.com.br / no. 297 / december 2012
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o f B r a z i l a s w e l l a s
s e v e r a l d i f f e r e n t
c o u n t r i e s g a t h e r e d
i n S a l v a d o r, B a h i a , t o
e n j o y s e v e r a l d a y s o f
c e l e b r a t i o n f o r t h e i r
2 5 y e a r s o f w o r k
a t t h e O d e b r e c h t
O r g a n i z a t i o n . M o r e
t h a n 2 7 0 p e o p l e
p a r t i c i p a t e d i n
t h e A n n u a l Tr i b u t e
P r o g r a m ( P H A ) ,
a c c o m p a n i e d b y a
f a m i l y m e m b e r .
O n N o v e m b e r 2 7 ,
a f t e r t h e v i s i t t o t h e
O r g a n i z a t i o n’s h e a d
o f f i c e , g u e s t s t o o k
p a r t i n a c o c k t a i l
p a r t y w i t h a f o l k l o r i c
s h o w a n d c a p o e i r a
p r e s e n t a t i o n . O n
t h e m o r n i n g o f
N o v e m b e r 2 8 , Emotion and joy were feelings shared by the honored Members
28 odebrechtnoticias.com.br / no. 297 / december 2012
t h e g r o u p v i s i t e d
Pe l o u r i n h o, t h e c i t y ’s
h i s t o r i c a l r e g i o n . T h e
t o u r a l s o i n c l u d e d
a n o u t i n g t o t h e a r e a
s u r r o u n d i n g t h e F o n t e
N o v a A r e n a .
T h e c e r e m o n y t o
d e l i v e r t h e m e d a l s ,
h e l d a t t h e G r a n H o t e l
S t e l l a M a r i s , i n c l u d e d
t h e p r e s e n c e o f
O r g a n i z a t i o n l e a d e r s
– i n c l u d i n g E m í l i o
O d e b r e c h t , C h a i r m a n
o f t h e O d e b r e c h t S . A .
> PEOPLE
More than 270 Members from Brazil and several other countries received a medal for their 25 years of work at the Organization
Click to watch the
view the videos Somos
(“We Are”) and Memórias
(“Memories”), produced
to honor those Members
receiving medals for their
10, 15 and 20 years of
work in São Paulo.
29odebrechtnoticias.com.br / no. 297 / december 2012
B o a r d o f D i r e c t o r s ,
a n d M a r c e l o
O d e b r e c h t , M a n a g i n g
D i r e c t o r o f O d e b r e c h t
S . A .
T h e M e m b e r s
c o m p l e t i n g 1 0 , 1 5 a n d
2 0 y e a r s w o r k i n g a t
t h e O r g a n i z a t i o n a l s o
r e c e i v e d t h e i r m e d a l s
d u r i n g c e r e m o n i e s
h e l d l o c a l l y w i t h i n
t h e s p h e r e o f e a c h
b u s i n e s s .
N E W P H A
T h e 2 0 1 2 e d i t i o n
w a s t h e l a s t o f t h e
A n n u a l Tr i b u t e
P r o g r a m - 2 5 Ye a r s .
S t a r t i n g i n 2 0 1 8 ,
t h o s e w h o c o m p l e t e
More than 270 Members from Brazil and several other countries received a medal for their 25 years of work at the Organization
Emílio Odebrecht leaves his message for the recipients. In 2012, the Chairman of the Odebrecht S.A. Board of Directors completes 40 years working at the Organization
30 odebrechtnoticias.com.br / no. 297 / december 2012
3 0 y e a r s w o r k i n g a t
t h e O r g a n i z a t i o n w i l l
b e h o n o r e d a s p a r t o f
a c e r e m o n y t h a t w i l l
r e p l a c e t h e 2 5 - y e a r
c e l e b r a t i o n .
T h e P H A c e l e b r a t i o n
m i l e s t o n e s w e r e
i n c r e a s e d , a n d s t a r t i n g
t h i s y e a r, t h o s e
M e m b e r s c o m p l e t i n g
4 0 a n d 5 0 y e a r s o f
w o r k w i l l b e h o n o r e d
d u r i n g t h e 2 0 1 2
A n n u a l M e e t i n g .
> PEOPLE
The recipients visited the Salvador Historical Center and learned more about the local culture
31odebrechtnoticias.com.br / no. 297 / december 2012
33odebrechtnoticias.com.br / no. 297 / december 2012
In 2008, the year in which it resumed
its activities in Mozambique, Odebrecht
faced a challenging scenario when it came
to identifying local Members. Nearly 20
years after the civil war, the country began
a process of accelerated growth and major
investments, which in turn increased the
demand for qualified labor. In the country,
less than 20% of the population had
completed high school and the illiteracy rate
among adults was as high as 60%.
It was within this scenario that Odebrecht
assumed the commitment to integrate
Mozambique workers with the Organization’s
entrepreneurial culture. The Nacala
International Airport Project adapted the
teaching methodology of the Continued
Professional Qualification Program - Believe
to the characteristics of Mozambique – also
followed by the Moatize Expansion Project in
partnership with Vale.
More than 1,300 people have already
completed the basic module, which
covers the topics of health, workplace
safety, environment, quality and work
psychology, and 400 were certified in
the specific module in activities related
to civil construction. Believe earned
distinction in the communities located
nearby the Odebrecht project and
caught the attention of the Mozambique
Government, which resulted in the signing
of a Memorandum of Understanding
between the Ministry of Labor and the
Believe Program in Mozambique: Agreement and Cooperation
Graduates of the Believe program developed at the Nacala International Airport: more than 1,500 people certified
> FAST – PEOPLE
company to train Mozambique workers.
The partnership also includes mechanisms for
support and the sharing of knowledge with the
Mozambique National Job and Professional Training
Institute (INEFP). The textbooks and teaching
methodology are being shared so as to expand
the results and guarantee the sustainability of the
Believe program in the country.
Bruno Malaguti, the professional responsible for People and Organization in the country, and the Mozambique Ministry of Labor, Helena Taipo, sign the Memorandum of Understanding
34 odebrechtnoticias.com.br / no. 297 / december 2012
> FAST - PEOPLE
On November 29, the Moatize Expansion
Project – developed by Odebrecht for Vale – held
the ceremony to deliver the certificates to the
second group of bricklayers and carpenters who
received training under Tete Mozambique Believe,
the continued professional qualification program.
The event, held at the National Job and
Professional Training Institute (INEFP), included
the participation of the Tete Province Governor,
Rashid Abdul Gogo, the Province Director of
Labor, Dr. Elsa Xavier da Barca, the National
Director of INEFP, Eduardo Chimela, as well as
other authorities.
Governor Rashid Abdul Gogo declared that
Believe promotes the training, qualification and
employability of the Mozambique people. “It’s
necessary to trust the training that was offered
to them,” said Gogo. “This is an initial and crucial
step for your personal and professional growth
and for Mozambique’s progress. Let’s multiply
the spirit of knowledge, of doing, of being and
of coexisting, with a focus on the country’s social
and economic development,” he emphasized in
his speech.
On the occasion, Contract Director Paulo
Brito, and Director Elsa Xavier da Barca signed
the Memorandum of Understanding between
the Tete Province Government and Odebrecht.
Before the ceremony, Rashid Abdul Gogo and his
group visited the Believe program stand set up at
the site and had the chance to learn more about
the program.
Graduation Ceremony at the Moatize Expansion
Students from the second group of the Specific Cycle: the program is made possible through a partnership between Odebrecht and Vale
35odebrechtnoticias.com.br / no. 297 / december 2012
Ilha Pura – a company formed by
Odebrecht Realizações Imobiliárias and
Carvalho Hosken, responsible for building
the Athletes’ Village for the Rio de Janeiro
Olympic and Paralympic Games in 2016 –
began giving classes on November 19 to the
first groups completing Production Assistant
and Bricklayer courses under the Continued
Professional Qualification Program - Believe.
The initiative is being offered in partnership
with the Construction Industry Social
Service (SECONCI), the National Industrial
Learning Service (SENAI) and the Municipal
Department of Labor and Employment
(SMTE).
Present at the opening ceremony,
the Executive Manager of SESI/SENAI in
Jacarepaguá, Marcelo Gomes Gonçalves,
spoke to the students about the program’s
importance: “The civil construction sector
is the growing market that is driving Brazil,”
said Gonçalves. “Carvalho Hosken and
Odebrecht Realizações are giving you all
the opportunity to grow together with this
market.”
Until the end of the construction work,
set for December 2015, additional new
groups will be opened, including for the
courses of carpenter, electrician, assembler,
welder, plumber and bricklayer, for a total
of 2,000 people benefited. Those who
complete the course may be hired to work
on the construction of the Athletes’ Village,
which includes 31 17-story buildings and
a total of 3,600 units with the capacity to
accommodate 17,700 people.
Ilha Pura Launches Believe Program
Ilha Pura Believe Program: the classes are administered by professors from SENAI, the agency that will also certify the students
36 odebrechtnoticias.com.br / no. 297 / december 2012
> FAST - PEOPLE
Odebrecht Engenharia Industrial –
responsible for installing the Long Steel unit
in Volta Redonda, Rio de Janeiro through an
alliance agreement established with the steel
company CSN – held the Meeting with the
Leadership event on November 6 and 7.
On the first day, 164 leaders participated
from the assembly area, including the heads
of the areas, supervisors, foremen, pointers,
technicians and engineers. The next day,
the focus was on the civil and scaffolding
areas, with the presence of 184 leaders.
The meeting also included the presence of
Sancho Montandon, Contract Director, Carlos
Alberto Oliveira, Administrative and Financial
Manager, Geovanni Rodrigues, Construction
and Assembly Manager, Gustavo Beyer,
Planning Manager, Ricardo Garcia, Safety,
Health and Environment (SHE) Manager, and
People and Organization Coordinator, Aline
Prado.
During the event, participants listened
to lectures about the objective behind
the Alliance agreement, commitment and
productivity, absenteeism and cleanliness and
hygiene, among other topics.
Leaders Debate Objectives and Goals
During the Meeting with the Leadership, the leaders gathered and learned about important topics, such as productivity
37odebrechtnoticias.com.br / no. 297 / december 2012
On November 27,
approximately 20 students
from the MBA courses at
Houston Baptist University
in the United States
traveled to Rio de Janeiro
to visit a few companies,
including Odebrecht Oil &
Gas (OOG). Jorge Mitidieri,
Managing Director
of the BU-Integrated
Services, welcomed the
students and talked
about the company’s
history, highlighting the
Odebrecht Entrepreneurial
Technology (TEO) and the
2020 Vision.
The group showed an
interest in topics such
as decentralization and
planned delegation,
as well as the essential
concepts of the Odebrecht
Entrepreneurial
Technology (TEO), which
orient the Organization’s
growth in the different
countries and businesses
in which it operates.
Among the concepts
explored, Jorge Mitidieri
emphasized trust in
Human Beings› potential
and in their willingness
for development.
“Through challenges
and opportunities,
the Members find the
Organization’s potential at
the different companies,”
said Mitidieri.
Students from Houston at OOG
38 odebrechtnoticias.com.br / no. 297 / december 2012
> FAST - PEOPLE
From November 12-16, the Metropolitan
5 Consortium (formed by Odebrecht
Infraestrutura, Queiroz Galvão and OAS) –
responsible for building Lot 7 of the São Paulo
Subway Line 5 – undertook its first Internal Work
Accident Prevention Week (SIPAT).
Topics associated with quality of life,
occupational medicine, environment and
accident prevention were addressed in the
lectures by Dr. Aílton Gomes, the consortium’s
Occupational Physician, Engineer Antonio
Pereira, Tax Auditor Fiscal for the São Paulo State
Regional Labor Department, and Psychologist
Vera Moraes. The high point was the presentation
of four theater plays that, in a creative and
good humored way, were able to transmit the
prevention concepts proposed by the SIPAT. At
the end of each event, there was a drawing for
prizes among the Members.
All of the Members were involved in the
activities, beginning with the choice of the SIPAT
motto through a phrase contest. The winning
one was: “I wear the jersey of the world’s best
team: CM5 Prevention,” written by Jane Aquino,
the Laboratory Supervisor at the construction
project, who won a bicycle as a prize. The phrase
was used on the event publicity banners and
printed on the shirts distributed to the workers.
SIPAT at the São Paulo Subway Construction Work
The SIPAT was organized by the Internal Work Accident Prevention Commission (CIPA), with the support of other Members of the construction project
39odebrechtnoticias.com.br / no. 297 / december 2012
Odebrecht Infraestrutura
and the Transnordestina
Logistics Alliance trained
20 Members for forklift
operations. The 40-hour
course, held at the Visitors’
Assistance Center of the
industrial construction
site, located in Salgueiro,
Pernambuco, was completed
on November 30.
Administered by the
Araripina branch of the
National Industrial Learning
Service (SENAI), the training
addressed the different types
of forklifts, the load capacity,
technical and operational
procedures, risk analysis and
defensive driving. “Besides
the technical knowledge,
it is crucial for Members to
be qualified to exercise this
job function,” said instructor
Ricardo Gomes, from the
company Vale. “This reduces
the risk for work-related
accidents and maximizes the
potential productivity,” he
said.
For Luciane Lopes,
Laboratory Assistant in the
Quality area, operating the
forklift is fulfilling because
it is a challenging task.
“The activity is completed
predominantly by men, and
accordingly, I was able to
Ready to Operate Forklifts
Luciane Lopes during the practical class: “Women can also work with heavy equipment.”
show the other Members
that women can also work
with heavy equipment,” she
said.
Besides the Members
who already operate the
forklift and needed to update
their skills, the training also
included those who work in
areas such as the Welding
Yard, Crushing Center
and Cross-Tie Factory. “By
opening the course to the
workers from other sectors,
we were able to internally
increase our qualified labor,”
said Engineer Natelma
Francisca, one of those
responsible for the Cross-Tie
Factory.
The professional
responsible for Equipment
Training, Agnaldo Gomes,
said he believes in the
chances for professional
growth for those who
completed the training:
“Those who are qualified
now have yet another
work opportunity at the
construction project,” he
said.”
40 odebrechtnoticias.com.br / no. 297 / december 2012
> FAST - PEOPLE
With approximately 4,500 Members, Foz do
Brasil has the challenge of developing more
and better leaders, preparing them to lead
the complete entrepreneurial task cycle, with
an emphasis on the development of specific
Environmental Business competencies. This is the
goal of the Foz Entrepreneurship Program (PE Foz),
currently in its 2nd edition and which has already
trained 40 Members. The initiative also contributes
toward advancing the practice of Odebrecht
Entrepreneurial Technology (TEO) through a
sharing of the experiences lived by the different
business spheres and generations.
The target public includes the Operation
Directors and potential leaders, both in the
Line as well as in the Dynamic Organization,
which will assume the full entrepreneurship
of the small company over the short and
medium terms. “In addition to the different
topics and areas addressed focused on the
characteristics intrinsic to the Environmental
Business, we reinforce the development of
technical competencies for performance in
Investment Project Management: the analysis of
investments, sources of financing, governance,
contractual administration, risk management,
tax optimization, image and representation,”
explained Renata Mendonça, from the People
and Organization team, responsible for Planning
and Coordination at PE Foz.
In 2012, PE gathered 15 Members that were
divided into three modules to also learn more
about Foz’ vision and strategy through a dialogue
with Entrepreneurial Leader, Fernando Reis, as well
about the expectations of the FI-FGTS investment
fund shareholders.
Increasingly Better Prepared LeadershipThe leaders also attended lectures on corporate governance, image and representativeness, shared entrepreneurship, insurance and warranties and technology and innovation
41odebrechtnoticias.com.br / no. 297 / december 2012
On November 12, the Odebrecht Shared
Service Center (SSC) held the 1st Meeting of the
FAMs and PRs (Administrative-Financial Managers
and Professionals Responsible for the Program),
which included the presence of 32 participants
– users of the construction projects and offices
supported by the SSC. The event was designed to
bring the teams together and present improvement
solutions involving the different areas. The meeting began with a general presentation
of the SSC. Leaders and coordinators presented
the step-by-step details of their processes. On the
occasion, there was also participation by Luciano
Cruz, responsible for Finances and for the SSC, as
well as Dilson Zanatta Filho, Team Leader. “With
four years of existence, the SSC has assumed a solid
model,” said Filho. “The focus is the continuous
improvement of the support services offered, and
with a healthy partnership with our users, we will
be able to identify the priorities and how we can
achieve these,” he said.
For Otto de Faria Mendes, FAM of the D. Pedro
I Corridor Consortium, the meeting allowed users
to learn more about each area and its different
activities. “We were able to get an inside look at
the SSC structure and the people involved with
the process,” said Mendes. Claudio Villaça, the
professional responsible for the OLEX and COI
Finances, praised the initiative that, according
to him, strengthened the relationship and
facilitated understanding of the SSC routine:
“In addition to promoting interaction with
the Members from other Businesses, the
event gave us the opportunity to identify and
maximize processes within our own Business,”
said Villaça.
The participants also went on a guided tour of
the SSC, learned more about the sectors and spoke
with Members. “The meeting was an excellent
moment for us to ask our questions and eliminate
any possible fears,” said Carlos André da Silva,
Financial PR of the Corinthians Arena.
A Day at the SSC
FAMs and PRs from different Odebrecht projects gathered for a visit and lectures on the SSC in São Paulo
42 odebrechtnoticias.com.br / no. 297 / december 2012
> FAST - PEOPLE
In its third edition, the
Foz do Brasil Accounting
and Tax Seminar was held
on November 27 and 28
in Alphaville, São Paulo,
with the presence of 100
Members . With aims of
promoting technical,
accounting and tax
updating, the event also
promoted the sharing of the
aspects considered essential
for closing the 2012 fiscal
year and other relevant
topics that were presented
by the participants.
Ticiana Marianetti , the
professional responsible
for Finances, opened
the seminar and the
Controllership and Legal
teams, together with
Eduardo Barbosa and Emyr
Costa, responsible for
People and Organization
and Engineering,
respectively, gave the
lectures . Professionals
from the consulting firm
PriceWaterhouseCoopers
addressed the topic of
the General Aspects of
Internal Controls at the
Foz units. “ The lectures
were extremely useful and
contributed toward my
technical learning, while
also clarifying the concepts
of the main challenges we
face on a daily basis,” said
Adriana Yoshida.
The meeting also
promoted the integration
and exchange of knowledge
between the Members
who represent all the Foz
operations. “ These events
are essential for participants
to be able to learn about
the routines and processes
required to close the
Financial Statements and
their Investees, in addition
to complementing technical
knowledge,” said Antonio
Carlos Torres, responsible for
Corporate Accounting, the
event organizer.
Updating and Synergy of the Teams
43odebrechtnoticias.com.br / no. 297 / december 2012
On November 13-22, the Odebrecht Shared
Service Center (SSC) promoted the seminar INSS
in Civil Construction, with the first edition held in
Rio de Janeiro and the second in São Paulo. The
event included the presence of 48 participants,
including users and Members of the SSC, and
involved a partnership with the company MLF
Consultoria.
Leonardo Magalhães, leader from the Personnel
Administration area, and Mayra Andreato, leader
of the Fiscal and SPED area at the SSC, were
present to share their experiences and clarify any
questions related to these processes. “This year,
the SSC increased support for the Engineering
and Construction projects by 45%,” explained
Magalhães. “With this, we identified the need
to interact with the administrative areas at the
construction sites in order to ensure the alignment
of the activities,” he said.
The programming included topics related
to the contracts within the sphere of civil
construction, the Simplified Taxation System,
Social Security (INSS) legislation and accountability
and inspection. For José Aparecido Gomes, from
the Petrobrás Administrative Head Office in Vitória,
Espírito Santo, the meeting was fundamental
in terms of optimizing and streamlining
routine processes. “The topics addressed were
excellent and beneficial for application during
our daily work,” said Gomes. “The SSC deserves
congratulations for the initiative, organization and
for its choice of consulting firm,” he said.
“During the seminar and in terms of the results
obtained from our satisfaction survey, many
users suggested a meeting that lasted longer
and with an invitation directed at the Contractual
Administration and Supply areas,” said Mayra
Andreato.
SSC Discusses Social Security (INSS) in Civil Construction
The participants received a booklet with the presentation used, as well as a pen drive with the digitalized content
44 odebrechtnoticias.com.br / no. 297 / december 2012
> FAST - PEOPLE
From November 19-21, Odebrecht
América Latina held the second edition of the
Information Technology (IT) Meeting in Santo
Domingo, capital of the Dominican Republic.
Forty Members from the area from nine different
countries took part in the event.
Featuring the theme “Are We Adding Value
to the Contracts?,” the meeting addressed the
development of leaders, with a focus on the
ones who offer the training and the ones being
trained; the efficient and effective support for
the line; IT that adds value to business and
boosts productivity for small companies; the
vision for 2020, as well as the presentation
of the countries, which share programs that
added value in 2012, awarded with ample
repercussions. The Director of the Inter-
American Development Bank (BID) and Dean of
the University of Ottawa, Alberto Chong, talked
about how IT is transforming society in Latin
America.
The program was created in 2011 with aims
of boosting IT productivity to meet business
needs. The first edition of the meeting, held in
Lima, Peru, had the theme “How can IT Generate
Efficiency and Sustainability for Contracts?” The
initiative’s programming is already scheduled
until 2015.
Edson Lemos, Responsible for People and
Organization at Odebrecht América Latina, says
the importance of the agenda with leaders of
qualified IT programs with contracts: “These
meetings are a driving force to transform IT from
restorative to creative”.
Latin American IT Gathered
Members from IT area at Odebrecht América Latina are promoting the creation of the IT Community of Knowledge
45odebrechtnoticias.com.br / no. 297 / december 2012
In November, Foz do Brasil held the
first Commercial Meeting of the Sanitation
Segment, with aims of identifying and
mapping the best commercial practices and
processes at the units.
The event’s proposal is to gather
representatives from all the Foz operations
and, during its first edition, more than 40
Members were present and discussed the
importance and strategic guidelines for the
company’s Commercial area.
The professionals from the units
presented their respective commercial
areas, analyzed opportunities for
improvement and promoted the reflection
on the importance of contractual
management and its synergy with the
commercial area, in addition to presenting
the new technologies applied to the
concept of hydrometer measurement.
Foz Debates Best Commercial Practices
The exchange of knowledge and synergy between the operations and their Members marked the first Commercial Meeting of the Sanitation Segment
46 odebrechtnoticias.com.br / no. 297 / december 2012
> FAST - PEOPLE
On November 12, the
Braskem PVC 1 BA unit, located
in Camaçari, Bahia, reached the
record of 10 years without time
loss accidents.
Over a decade, the unit
performed five general
shutdowns, in addition to major
and routine investments with
over 16 million man/hours
worked without any incidents
that lead to time loss, both for
Members as well as third parties.
“A record like this one is only
possible due to the high level
of commitment of those at the
PVC 1 BA unit when it comes to
the issues of Health, Safety and
Environment,” said Isabel Kenny,
SHE Manager. “I see a fantastic
evolution in people’s posture, in
terms of their care when making
decisions that may involve risks
as well as increased discipline in
terms of meeting standards and
procedures,” said Kenny.
Many internal actions were
crucial in terms of achieving
the result, including the
implementation of the LOTO
procedure, which blocks negative
energies and allows for safe
interventions at the plant. The
Ten Years Without Time Loss Accidents
In 2012 alone, PVC 1 BA invested in 11,362 hours of training for its Members
advancement of the 16 elements
of the SEMPRE Program, focused
on achieving excellence in the
SHE area, has been expanded
to all levels and areas and the
progress with the actions related
to process safety has helped
the PVC team reach a good
level of maturity when it comes
to adopting the preventionist
culture and also influences
people to make safe decisions in
their daily work routine.
According to Marcio
Barretto, Production Manager,
the implementation of the
procedures contributes
toward the safer completion
of the services. “Another
determining factor was its focus
on developing the preventive
behavior of Members and
partners with PPAT training
and the implementation of the
SEMPRE program,” said Barreto.
Isabel Kenny emphasized
that safety is something to be
practiced one day at a time.
“Each new day of work is a
new challenge and requires
our constant attention and
commitment so that we can
achieve our biggest objective:
that people come to work and
return to their homes healthy and
feeling accomplished.”
47odebrechtnoticias.com.br / no. 297 / december 2012
In order to guarantee the
safety of its Members, Saneatins,
controlled by Foz do Brasil,
began replacing its fleet of
motorcycles for cars throughout
the entire state of Tocantins
in November. Initially, 141
motorcycles used by the light
and commercial maintenance
plumbing team were replaced by
100 new cars. The 27 remaining
motorcycles will be replaced by
the end of 2012.
The initiative is part of the
company’s campaign to reduce
work-related traffic accidents.
“Health and safety are values for
Saneatins,” explained Wagner
Ferreira, the professional
responsible for Sustainability.
“The replacement of the
motorcycles for cars raises the
safety standard for Members,
who also see our concern with
their integrity and become even
more engaged when it comes
to preventing accidents,” said
Ferreira. He explained that the
traffic accident rate in 2012 has
already been reduced by 25%
compared to 2011. For 2013, the
goal is to cut this number in half.
Plumber Darley da Silva said
he liked the replacement: “We can
work with more peace of mind
and we are protected from the
rain and sun,” he said. Silva states
that every day, before beginning
the work shift, the teams
complete a Daily Safety Dialogue.
More Safety at Saneatins
In addition to improving Members’ safety and comfort, the cars are equipped with air conditioning, reduce sun exposure and offer gains in terms of ergonomics
“After the conversation, we leave
there more attentive,” he said. “It
is always good to reinforce this
safety message, even for those
who are already used to driving.”
A range of different actions
were undertaken to raise
Members’ awareness as to traffic
safety – both at work and outside
it. Over 500 workers completed
defensive driving courses in
partnership with the training
entities SEST/SENAT, for a total
of more than 3,660 hours of
training. The Integrated Accident
Prevention Week, promoted from
October 22-26, also mobilized
the entire company for the
prevention of accidents of this
nature.
“The change in fleet does not
eliminate the risk for accidents,
but it drastically reduces the
chance of it being a serious
or fatal one,” said Ferreira. “In
this sense, our Members are
much more protected,” he said.
Saneatins was the first company
in Palmas to join the Life in Traffic
Campaign, in partnership with
the Palmas Traffic, Transport and
Mobility Agency (ATTM).
48 odebrechtnoticias.com.br / no. 297 / december 2012
> WATER
The Startup of Aquapolo Ambiental
November
29 marked the
inauguration of
the Southern
Hemisphere’s
largest project
focused on the
supply of reuse water for
industrial purposes. The
company Aquapolo Ambiental
began operating on October
24, when for the first time, it
made the resource available
to Braskem, its main client.
With the presence of the
São Paulo State Secretary
of Sanitation and Water
Resources, Edison Giriboni;
President of SABESP (São
Paulo State Basic Sanitation
Company), Dilma Pena;
Foz do Brasil São Paulo
Regional Director, Guilherme
Paschoal; and the Vice
President of Braskem
Basic Petrochemicals, Rui
Chamas, the event provided
examples of complementary
operations in the sanitation
sector involving public and
private companies, as well
as transversal operations
between the different
Odebrecht Organization
businesses.
Built by Odebrecht
Infraestrutura and operated
by Foz do Brasil in partnership
with SABESP, and with
Braskem as its main client,
Aquapolo represents a
sustainable, innovative and
effective alternative since its
uses the treated sewage as a
raw material. The water that
originates from the sewage
is not highly explored and
this proves beneficial to the
industry, which does not need
drinking water for many of its
processes.
The new company has
the capacity to produce up
to 1,000 liters per second of
reuse water, supplying the
Capuava Petrochemical Center
in Mauá, in the Metropolitan
Region of São Paulo. With
investments of R$ 364 million,
it includes a reuse water
production plant for industrial
Complementary and transversal operations mark the start of operations at the largest reuse water project in the Southern Hemisphere: Aquapolo Ambiental
49odebrechtnoticias.com.br / no. 297 / december 2012
purpose, a water main that
extends 17 km and 3.6 km of
distribution networks.
“Guaranteeing water for
industrial purposes through
reuse is how Aquapolo
contributes directly toward
generating jobs for the
region,” said Edison Giriboni
during his speech. Dilma Pena
pointed out the partnership of
the public and private sectors
to promote the country’s
development: “It’s necessary
to always seek out alternatives
to guarantee the supply of
water for human consumption
and also for economic
development, customizing
products, such as reuse water,”
said Pena.
According to Guilherme
Paschoal, Foz do Brasil
has a clear and defined
strategy in the sanitation
sector, and is focused on
the universalization of the
Complementary and transversal operations mark the start of operations at the largest reuse water project in the Southern Hemisphere: Aquapolo Ambiental
50 odebrechtnoticias.com.br / no. 297 / december 2012
> WATER
services: “Aquapolo precisely
puts into practice the model
that promotes synergy
between the government
and private initiative
authorities,” said Paschoal.
He further explained that the
partnerships have produced
increasingly more efficient
services, while helping resolve
problems and promoting the
development of pioneering
and innovative projects.
Rui Chamas pointed out the
importance of sustainability
for Braskem. “The inauguration
of Aquapolo is yet another
example of how the company
has focused its actions and
projects on sustainability,
seeking entrepreneurial
initiatives that offer
benefits for society and the
environment,” said Chamas.
During its implementation,
the project considered the
importance of saving water
resources from the Greater
São Paulo Area to supply
the population and reduce
the scarcity of water for
industrial use. “Aquapolo
aims to resolve the scarcity
of water for industrial use in
the region,” explained Fabiano
Munhoz, Contract Director
at Odebrecht Infraestrutura.
“The volume of drinking water
that will cease from being
consumed by the center is
enough to supply a city of
500,000 inhabitants,” said
Munhoz.
The project will also
contribute toward improving
the job market in the
Greater ABC Area. The offer
of high quality reuse water,
made especially for the
industries, reduces costs
and increases the useful life
The inauguration included the presence of the São Paulo State Secretary of Sanitation and Water Resources, Edison Giriboni; President of SABESP, Dilma Pena; São Paulo Regional Director of Foz do Brasil, Guilherme Paschoal; and the Vice President of Basic Petrochemicals at Braskem, Rui Chamas
51odebrechtnoticias.com.br / no. 297 / december 2012
of the equipment, which
guarantees the factories’
permanence in the region and
allows for the expansion of
its plants and the contracting
of new professionals. The
petrochemical center
currently generates more than
25,000 job opportunities.
REUSE WATER
Industrial reuse water
is produced from treated
sewage. The effluent, which
would be returned to nature
within the conditions required
by legislation, undergoes
a new treatment using
state-of-the-art technology
that includes ultrafiltration
membranes and reverse
osmosis.
The implementation of the
project was made possible
by Braskem, which will
consume 65% of Aquapolo’s
capacity – equivalent to 650
liters per second –, and the
supply for the industry is
guaranteed for 41 years. With
the inauguration, the reuse
water – produced through
the treatment of sewage at
the ABC Sewage Treatment
Plant, will serve at least 10
industries from the Capuava
Petrochemical Center.
For Fabiano Munhoz,
the processes will be more
efficient because they will
reduce preventive and
corrective maintenance in the
systems that use water. “This
will boost the productivity of
the companies that can even
expand their installations,
given that such expansion was
limited due to a lack of high
quality water,” said Munhoz.
The structure that will
produce the resource was built
Aquapolo is a sustainable, innovative and effective alternative, since it uses treated sewage as a raw material
52 odebrechtnoticias.com.br / no. 297 / december 2012
> WATER
inside the SABESP ABC Sewage
Treatment Plant, located at the
border between São Paulo and
São Caetano do Sul. The water
main passes through São Paulo,
São Caetano do Sul and Santo
André until reaching the center
in Mauá, where the water is
distributed to the industries.
NATIONAL AND
INTERNATIONAL
DISTINCTION
Even before the start of
the its operations, Aquapolo
Ambiental had already earned
international distinction. In
April 2011, the project earned
second place in the Global
Water Awards, an award
that highlights innovative
initiatives in supply and
sanitation. The winner was
selected from 40 works
from all over the world by
executives from different
countries that work in the
segment and representatives
from entities from the sector.
On December 5, 2012,
Aquapolo won the National
Water Agency Award (ANA) in
the Company category during
an event held in Brasília. The
award is the most important
national distinction for projects
that help combat pollution
and waste and which indicate
solutions for guaranteeing
high quality water in sufficient
quantity for promoting
Brazilians’ development and
quality of life. The Business
category received the
highest number of
signed up projects,
with a total of 72.
The project includes a reuse water production plant for industrial purpose, a water main that extends 17 km and 3.6 km of distribution networks
53
500,000
people will gain access to drinking water, which will cease from being used in the industrial production processes.
Aquapolo in Figures
1,000 liters/second is the capacity for the production and pumping of industrial water.
2.58 billion liters of water per month, saved with the use of reuse water.
Approximately
1,000 direct job opportunities generated with the construction work.
R$ 364 million invested in the project.
54 odebrechtnoticias.com.br / no. 297 / december 2012
Venezuela Recognizes Sustainable Proposals> AWARDS
Recognizing creativity and
the generation of knowledge
in projects focused on
sustainability was the
premise of the third edition
of the Odebrecht Award for
Sustainable Development in
Venezuela.
José Claudio Daltro, the
professional responsible for
Administration, Finances
and People at Odebrecht
Venezuela, commented
on the importance of
the award’s three years.
“Thanks to this award,
which is granted each
year, we currently have
123 economically feasible,
socially inclusive proposals
that present no harmful
effects for the environment,”
said Daltro.
In 2012, more than 50
proposals were received
and the judging committee
chose 12 finalists. The
During the 2012 edition of the Odebrecht Award for Sustainable Development in Venezuela, four students were chosen from the 89 who signed up
55odebrechtnoticias.com.br / no. 297 / december 2012
Venezuela Recognizes Sustainable Proposals
award event was held on
November 14 in Caracas, and
included the students from
the University of Zulia (LUZ)
and Metropolitan University
(UNIMET).
The group from LUZ,
formed by Juan José Salazar,
María Gabriela Lara and Allen
Ramón Mendoza, students
from the Civil Engineering
course, was awarded for
the Integral Wastewater
Treatment and Reuse
System and its Potential for
the Irrigation of the Aloe
Vera Crops in the region of
Santa Ana de Paraguaná.
The Chemical Engineering
student from UNIMET,
Javier Eduardo Parada, was
awarded for his conceptual
design of a waste processing
plant for the manufacturing
of high added value
products.
Diego Díaz Martín,
professor and specialist
in Ecoefficiency and
Environmental Management,
presented the lecture
“Challenges of Global
Sustainability” and also
addressed topics such
as the planet’s
biodiversity and
deterioration of the
ecosystems. “In just 10
seconds, we lose on average
the equivalent of 10 soccer
fields in forests and jungles,”
said Martín. Focusing on
the positive aspects, he
explained that the planet has
all of the available resources,
but which require individual
contributions: passion,
willingness and attitude.
He also congratulated the
youth who contributed by
proposing environmentally-
positive development ideas.
AN ECO-EFFICIENT EVENT
The spaces of the Marriott
Hotel were decorated with
sown plants and without
During the 2012 edition of the Odebrecht Award for Sustainable Development in Venezuela, four students were chosen from the 89 who signed up
56 odebrechtnoticias.com.br / no. 297 / december 2012
> AWARDS
ODEBRECHT AWARD
FOR SUSTAINABLE
DEVELOPMENT IN
VENEZUELA
In three years, the number
of students signed up
increased from 56 in 2010 to
89 in 2012, and the number
of proposals presented
increased from 29 to 56.
Registration for the 2013
edition will be open in
January and closed in July.
For more information, visit:
www.ve.odebrecht.com.
the use of cut flowers,
thereby guaranteeing that
the species return to their
natural habitat after the
event. The beverages were
distributed in glass cups,
reducing the generation of
plastic-derived solid waste.
The lights were connected
by sector, lighting up specific
areas, and Diego Díaz Martín’s
presentation was given with
low energy use. Furthermore,
all of the badges were made
on recycled paper and
the guests received a tree
seedling for planting.
57odebrechtnoticias.com.br / no. 297 / december 2012
The initiative encourages university students from all over the country to elaborate proposals based on sustainable development, without negative effects to the environment
58 odebrechtnoticias.com.br / no. 297 / december 2012
> FAST NEWS - AWARDS
A Tribute to Engineering
Marcelo Odebrecht dedicated the title to the some 200,000 Members of the Organization
On December 10, the Engineering Institute (IE)
granted the title of Eminent Engineer of the Year
2012 to Marcelo Bahia Odebrecht, President and
CEO of Odebrecht S.A., for his entrepreneurship in
the Engineering area.
The ceremony was held at the IE head office, in
São Paulo, and included Aluizio de Barro Fagundes,
President of IE; Edson Giriboni, Secretary of Sanitation
and Human Resources, representing the Governor of
São Paulo Geraldo Alckmin; Gilberto Kassab, Mayor of
the Municipality; João Ernesto Figueiredo, Chairman
of the Engineering Institute Advisory Council, as well
as Members of the Odebrecht Organization.
The title has been granted by the institute since
1963 and recognizes professionals with distinguished
operations in the area and/or which have had a
career marked by continuous contributions to
elevating and improving the practice of engineering.
In his speech, Marcelo Odebrecht dedicated the
title to the some 200,000 Members of the Odebrecht
Organization: “I would like to take advantages of this
opportunity to pay tribute to the nearly 200,000
people who work at our companies, currently
distributed throughout nearly 500 different sites
on five continents and who are represented here
by me and by the other Odebrecht Organization
Members present.”
The President and CEO of Odebrecht S.A. stated
that the growth of a nation with the challenges and
possibilities that Brazil has requires increasingly more
people capable of building. “When we celebrate
engineering as the mastery of competencies
and knowledge considered crucial for human
development, we are valuing technical and
technological qualification,” he said. Marcelo
Odebrecht further emphasized: “I also know that,
by choosing me as the Engineer of the Year 2012,
the members of the Engineering Institute were
focused primarily on the Odebrecht Organization
and its capacity to contribute toward economic and
social development, with the spirit of service and an
entrepreneurial attitude.”
59odebrechtnoticias.com.br / no. 297 / december 2012
The city of Cachoeiro do Itapemirim, in
Espírito Santo, recently established its name
as a reference in sanitation in the country
after receiving the National Sanitation Quality
Award (PNQS), granted by the Brazilian
Sanitary and Environmental Association
(ABES). It is the most important distinction
in the basic sanitation sector for all of Latin
America.
Since it first granted the services to private
initiative in 1998, the municipality, currently
operated by Foz do Brasil, has invested R$
53 million to increase the sewage collection
and treatment rates from just 5% to 92.5%. An
additional R$ 65 million will be invested by
2016 so that the city of 200,000 inhabitants
achieves the universalization of the services.
PNQS, as the award is known, evaluates
entrepreneurial practices, evolution, trends,
improvements and lessons learned. The 16th
award ceremony was held on November 26
and 27 in Vitória.
National Sanitation Quality Award
Pablo Andreão, Operations Director, Carlos Mathias, Regional Director, and the Cachoeiro City Mayor, Carlos Roberto Casteglione Dias, celebrate the achievement
60 odebrechtnoticias.com.br / no. 297 / december 2012
> FAST NEWS - AWARDS
ETH Bioenergia received
the “Child-Friendly Company”
seal – granted by the ABRINQ
Foundation and the organization
Save The Children – for assuming
commitments that benefit
childhood and adolescence
and undertaking social actions
for the internal public and for
the community in which its
Agroindustrial Units are installed.
One of the company’s main
programs is Social Energy for Local
Sustainability, which gathers the
initiatives and investments made
together with the communities
and local governments, focused
on sustainable development and
well-being in ETH’s regions of
operation. Since 2010, a total of 37
projects have been developed in
nine cities, with total investments
of R$ 11.6 million. The program’s
priority areas are education,
culture, production activities,
health, safety and environmental
preservation, and it has already
benefited more than 43,000
people.
“As an Odebrecht Organization
company, one of our values
is sustainability and the seal
proves ETH’s commitment to
developing effective actions
focused on established rights,
ETH: Child-Friendly Company
Youth from the communities located near one of the ETH units are part of a soccer team sponsored under the Sprouting People Program
ABRINQ and ETH gathered together: Denise Cesario, Executive Manager of ABRINQ, Lilyan Amorim, the professional responsible for the Child-Friendly Company Program, Sinésio Batista da Costa, Chairman of the ABRINQ Foundation, Luiz de Mendonça, Entrepreneurial Leader of ETH, Genésio Lemos Couto, the professional responsible for People, Sustainability and Communication at ETH, Carla Pires, the professional responsible for Sustainability at ETH, and Heloisa Oliveira, Executive Administrator of the ABRINQ Foundation
helping to improve the quality of
life of children and adolescents
from the communities located
near our operations,” said Luiz
de Mendonça, Entrepreneurial
Leader.
The commitments assumed,
both by ETH as well as the other
830 “Child-Friendly” companies,
include not using child labor and
not employing adolescents in
nighttime, hazardous or unhealthy
activities; promoting awareness
raising actions for clients, suppliers
and the community about
the dangers of child labor and
developing initiatives that benefit
children and adolescents, children
of Members and members of
the communities in the areas
of education, health and social
assistance.
61odebrechtnoticias.com.br / no. 297 / december 2012
The Social Energy for Local Sustainability
Program, undertaken by ETH Bioenergia,
was awarded with the Responsible Social-
Environmental Management Trophy as part
of the Chico Mendes Social-Environmental
Award, held in São Paulo on November 27.
The company was recognized for encouraging
the sustainable development of the
communities located near its Agroindustrial
Units, disseminating good citizenship
and sustainability practices and offering
opportunities for the populations to improve
their quality of life.
Implemented in the nine municipalities in
which ETH operates in the states of São Paulo,
Goiás, Mato Grosso do Sul and Mato Grosso, the
Social Energy program has already benefited
more than 43,000 people by developing 37
projects, for a total investment of R$ 11.6
million in two years. The program is designed to
promote participative management between
the company, community and municipal
government to implement projects and actions
based on their priorities, always seeking
regional development and an improvement in
the quality of life of the local society.
“The certificate of the Chico Mendes Institute
recognizes our commitment to the communities
in which ETH is present, indicating that we are
on the right track by promoting cultural, social
and environmental actions in a creative and
responsible way, preserving the environment
and valuing people,” said Carla Pires, the
professional responsible for Sustainability.
Operations with Social-Environmental Responsibility
Carla Pires represented ETH during the ceremony to deliver the Chico Mendes Social Environmental Award, created eight years ago and considered Brazil’s largest social-environmental event
62 odebrechtnoticias.com.br / no. 297 / december 2012
> FAST NEWS - AWARDS
Among the 38 finalist projects for the 6th
Action through Water Award, the Foz do Brasil
Limeira unit won first place in the segment
“Direct and Indirect Administrative Agencies from
Municipalities and Sanitation Concessionaires”
due to the implementation of the rationing
and internal reuse of water at the Água da
Serra Sewage Treatment Plant (STP). The award
ceremony, held on November 28, is considered
the “Water Oscars” in the Watershed of the
Piracicaba, Capivari e Jundiaí Rivers (PCJ) and
recognizes good environmental and resource
management practices.
The winning project was installed at the Água
da Serra STP at the start of 2012, when the plant
began using the effluent that it itself treated in
the internal treatment process, replacing drinking
water. In the same segment, the concessionaire
competed with the cities of Jundiaí, Indaiatuba,
Campinas, also awarded, as well as Extrema, in
Minas Gerais.
As part of the award, Foz also earned second
place for the project Acceptance Agreement for
the Receipt of Non-Domestic Effluents in the
Sewage Collection System (TARESC), in which
the concessionaire orients and monitors the
regular disposal of effluents based on applicable
legislation, avoiding the irregular disposal of non-
domestic effluent into the public sewage system.
Good Environmental Practices Awarded
Alexandre Leite, Viviane Delgado and Cleonildo de Souza, from the Água da Serra STP reuse water project, receive the award
63odebrechtnoticias.com.br / no. 297 / december 2012
Braskem was selected for the eighth
consecutive time to join the BM&FBOVESPA
Corporate Sustainability Index (ISE). The
company’s permanence on the index reflects
its commitment to good corporate governance
practices, social responsibility and sustainable
development. Braskem considers the issues of
health, safety and environment to be business
values integrated with the management of its
operations.
From 2002 to 2011, Braskem reduced its
personal accident rate with and without time
loss by 88% and became a global reference in its
sector of operation. Its ecoefficiency indicators
indicate a 62% reduction in the generation of
waste and 34% reduction in the generation
of effluents. The petrochemical company also
invests in the improvement of its processes to
reduce greenhouse gas emissions. In 2010, it
completed its fourth inventory of emissions,
having recorded a reduction of over 11%
between 2008 and 2010.
The new ISE portfolio includes 51 shares from
37 companies that represent 16 sectors and R$
1.07 trillion in market value, equivalent to 44.81%
of the total value of the companies with shares
traded on the stock exchange. The index will
apply from January 7, 2013 to January 3, 2014.
In recognition of the work completed under
the Believe Professional Qualification Program
in Nacala, Mozambique, Odebrecht earned
the Mozambique Youth Organization (OJM)
Award as the Company that Most Stood Out in
Professional Training during the year 2012 in the
Province of Nampula.
The award ceremony took place on
November 29 in a public square as part of the
OJM 35th anniversary celebration. Representing
the company, Reinaldo Souza, responsible for
the Social Responsibility area, and Adriano
Mazula, Technical Assistant from the Social
Responsibility area, received the certificate from
the OJM District Secretary, Chandrek Sebastião
Niconela.
In 2012, a total of 1,237 people were qualified
under the basic and specific cycles at the Nacala
International Airport Project Believe Training
Center. During the Specific Cycle, there was
the offer of courses for the trades of bricklayer,
carpenter, plumber and blacksmith, and a
portion of the participants were hired for the
construction work.
Inclusion in the Stock Exchange Sustainability Index
Believe in Mozambique Earns National Distinction
64 odebrechtnoticias.com.br / no. 297 / december 2012
> CULTURAL CONTRIBUTION
The 8th winning edition of
the Odebrecht Historical
Research Award - Clarival
do Prado Valladares was
launched on the evening
of November 29 at the
Organization’s head office
in Salvador. The book
entitled O Comércio do
Açúcar - Brasil, Portugal e
Países Baixos - 1595-1630
(“The Sugar Trade - Brazil,
Portugal and the Low
Countries - 1595-1630”) by
author Daniel Strum, was
presented first-hand to a
select public of a few more
than 300 guests. The project
was selected in 2009 after it
competed with another 99
works.
From the 16th century
to the start of the 17th
century, Brazil became
Sweet Stories
65
the main global producer
of sugar, the most highly
desired commodity of that
period. The importance and
recognition of the product’s
contribution toward the
country’s development
were studied extensively,
but part of this history still
needs to be explored in
further depth. Daniel Strum
describes for the general
public how the international
sale of this product worked,
as well as its complex system
of exchanges that laid the
foundations for international
bartering and inaugurated
the economic, legal and
financial procedures that are
still practiced even today.
The project, which
includes 467 pages,
explores the intricacies and
overlapping factors that
guaranteed the export of
sugar to Portugal, and from
there, its re-export to other
regions, primarily the Low
Countries.
The author – who has a
Master’s and Doctorate in
History from the Hebraic
University of Jerusalem –
delved into a vast archive
of notary, accounting,
inquisitorial and government
documents that revealed
how, despite being faced
with so many unknowns
Daniel Strum autographs books and talks to the public at the launch event
66 odebrechtnoticias.com.br / no. 297 / december 2012
and uncertainties, it was
possible during that period
to purchase and receive
shipments of sugar produced
in a remote place, as Brazil
was characterized, and then
transported over the Atlantic
Ocean, home to adventurers
and pirates. It was a truly
multi-dimensional trade
that crossed national
and imperial borders and
united merchants’ circuits
that included Catholics,
Protestants and Jews.
The book describes
how the export of sugar
constituted the main source
of wealth for the colony
and gave the Portuguese-
Brazilian population
access to the necessary
and so highly-coveted
European products. The
sugar trade also brought,
if not necessary income,
at least prosperity to
the Atlantic Islands and
Portugal, notably the North
of the Kingdom, while it
weakened the vitality of
the Dutch economy. The
book, which includes a
relevant iconographic
archive, gathers a selection
of 400 images that
originated from more than
120 different institutions
and private collections
from 18 countries, such as
Spain, Germany, Israel and
Portugal.
According to
Márcio Polidoro, the
professional responsible
for Communication at
Odebrecht, the award is the
Organization’s contribution
toward the preservation
of Brazilian history. “It is
a responsibility that the
company assumes as it
attempts to contribute
toward a greater
understanding of our past,”
> CULTURAL CONTRIBUTION
The author welcomed nine journalists during the visit to the region of Recôncavo Baiano
67
said Polidoro. “It is work that
is designed to enrich the
archive of works published
with Odebrecht’s support,
which already total more
than 200 titles,” he said. “The
publication was developed
with the best possible
information that could be
offered to the historian,
from the content research
to graphic editing,” said José
Enrique Barreiro, Director of
the publisher Versal Editora.
The cocktail party for
the book launch was
meticulously planned by
José Raimundo Lima and
his team, Members of the
Odebrecht Communication
area, who decorated the
Knowledge Center building
with typical objects used by
the sugar mills (ox-drawn
carriages, mill wheels,
pestles, etc.). The foods
served on the occasion were
also related to sugar, the
topic of the book: rapadura
(a type of hard sugar
candy) sugar cane syrup
and molasses, among other
delicacies.
The event environment was decorated with items from sugar mills and the menu was based on sugarcane dishes
68 odebrechtnoticias.com.br / no. 297 / december 2012
INITIATIVE HOLDS ITS
NINTH EDITION
The period for signing
up for the 9th edition of
the Odebrecht Historical
Research Award - Clarival do
Prado Valladares took place
from April to June 2012 and
included 198 projects.
During the first stage
of the contest, the
projects were analyzed
by an internal committee
(Odebrecht Cultural
Committee), which selected
10 semi-finalists. During the
following phase, the five
finalists will be chosen to
then be evaluated by the
Judging Committee formed
by up to four individuals
with notorious knowledge
and a representative of
the Organization. The big
winner will be announced
by the end of February
2013.
Click here to learn more
about the semi-finalist
projects. In 2013, the
initiative celebrated 10
years since its creation.
> CULTURAL CONTRIBUTION
Daniel Strum in front of the Wanderley Pinho Museum, one of main sugar mills of Old Brazil, located in the city of Candeias, Bahia
69
70 odebrechtnoticias.com.br / no. 297 / december 2012
> ENERGY
Latin America and
the Caribbean have a
hydroelectric capacity of
approximately 140,000 MW.
In Brazil, there are more
than 31,000 MW in new
projects to be concluded
by 2017. The challenges
related to energy security
and the economic, social
and environmental areas
of hydroelectric power
plant projects were the
topic of discussion during
the Regional Leadership
Forum, an initiative of the
International Hydropower
Association (IHA), an
Discussing Energy-Related Challenges
71odebrechtnoticias.com.br / no. 297 / december 2012
Discussing Energy-Related Challenges
organization that gathers
representatives from
100 countries with the
support of Odebrecht
Energia, the Inter-
American Development
Bank (BID) and GIZ -
Deutsche Gesellschat
fur Internationale
Zusammenarbeit (German
Government).
Held in Rio de Janeiro
on November 12 and
13, the event included
the participation of the
Director of the Energy
Research Company (EPE),
José Carlos Miranda de
Representatives from the World Bank, IFC, BID, CAF and IHA, members of Dominican Republic and Panama government entities and members from the Organization during a visit to the Santo Antônio Hydroelectric Power Plant
72 odebrechtnoticias.com.br / no. 297 / december 2012
Farias, Vice President for the
Inter-American Countries
of the Inter-American
Development Bank, Roberto
Velutini and other leaders
from government, business
and non-governmental
organizations in region.
Luiz Gabriel Azevedo, the
professional responsible for
Sustainability at Odebrecht
Energia and President of the
Brazilian Water Resource
Association (ABRH),
presented the Chaglla
Hydroelectric Power Plant in
Peru, and discussed a topic
currently in the process
of becoming regulated
in Brazil: the ecological
flow – the volume of water
that should flow through
the river to guarantee the
minimum conditions for
maintaining the ecosystems
after the construction
of the hydroelectric
Participants from the Regional Leadership Forum had a productive discussion on important multilateral and synergic topics, while also consolidating their contacts
> ENERGY
73odebrechtnoticias.com.br / no. 297 / december 2012
power plant dams. Sérgio
Leão, responsible for
Sustainability at Odebrecht,
presented the Continued
Professional Qualification
Program - Believe
(Acreditar), as a success
story.
Roberto Vellutine
emphasized BID’s interest in
the energy sector, granted
that all relevant economic,
social and environmental
aspects are fulfilled, and
also cited the Chaglla
Hydroelectric Power Plant
project as an example of
a successful partnership
developed between BID and
Odebrecht. Omar Tejada,
State Secretary and Director
of the Clean Energy Council
in the Dominican Republic,
presented the results of
the Palomino Hydroelectric
Power Plant’s accreditation
in the Clean Development
Participants from the Regional Leadership Forum had a productive discussion on important multilateral and synergic topics, while also consolidating their contacts
74 odebrechtnoticias.com.br / no. 297 / december 2012
Mechanism (CDM). The
development is being
constructed by Odebrecht
América Latina.
The conference was
preceded by a visit
to the Santo Antônio
Hydroelectric Power Plant
in Porto Velho, Rondônia
– an Odebrecht Energia
investment –, which took
place on November 9 and
10 with the participation
of representatives from the
World Bank, IFC (a global
development institution
of the World Bank Group),
BID, CAF and IHA, in
addition to members of
government entities from
the Dominican Republic
and Panama.
The program was
supported by Vinício
Fonseca, the professional
responsible for Structured
Financing at Odebrecht
América Latina.
According to Fonseca,
the relationship of the
Organization companies
with the international
financial entities helps
improve the financial
institution representatives’
understanding of the
sector. “The visit was
important because
it showed how the
Visitors toured the Believe Junior workshop and spoke to the participants of the program geared toward youth ages 13 to 17, children of the Members
> ENERGY
75odebrechtnoticias.com.br / no. 297 / december 2012
gigantism of a project and
the environment can work
simultaneously”, he adds.
In Porto Velho,
visitors toured the
revitalized area of the
former Madeira-Mamoré
Railroad station and
the classrooms and
workshops of the Believe
Junior Program, where
they interacted with the
participating adolescents.
In Santo Antônio
Hydroelectric Power
Plant, they visited the
control room and plant
power house. The group
was also lucky enough to
spot pink river dolphins
and fishes (“Piracema”
period) as they swam
along the surface of the
Madeira River, just a few
meters from the dam. “It
was a very productive
and surprising visit,”
said Rogério Studart,
the Brazil Executive
Director at the World
Bank. “I learned a lot and
was very impressed by
Odebrecht’s commitment
to the region’s social
and sustainable
development,” he said.
“ The successful
working partnership
between the four
institutions that
organized the event
demonstrates the
trust and respect
earned by Odebrecht
with international
organizations”, said
Luiz Gabriel Azevedo,
who coordinated the
organization of the forum
along with the BID, IHA
and GIZ.
A trip through a former Madeira-Mamoré Railroad station was also included in the programming in Porto Velho
76 odebrechtnoticias.com.br / no. 297 / december 201276
> FAST NEWS - ENVIRONMENT
After 10 editions of the Lake
Forum, which has discussed the
strategies for promoting the
sustainable use of the Lajeado
Hydroelectric Power Plant since
2001, the first edition of the
Water Forum was held in Palmas,
designed to elaborate goals and
plans for the sustainable use of
Tocantins water resources. The
event is a proposal of the Jaime
Câmara Organization (OJC), with
the sponsorship of Saneatins,
State Government and other
partners.
During the opening ceremony,
representatives from Saneatins,
authorities, leaders from the non-
profit sector, university studies and
professionals associated with the
environmental area were present.
The programming included a
presentation by the advisor to the
Presidency of the National Water
Agency (ANA), Marco Neves, with
the lecture “Water for a Green
Economy.”
For the Director of Journalism
at OJC, Luís Fernando Rocha
Lima, the company – which has
been committed to Tocantins
since its very creation – reaffirms
the concern with guaranteeing
the state’s economic growth
and sustainable development.
According to the State Secretary
of the Environment and
Sustainable Development, Divaldo
Rezende, Tocantins has recently
achieved great advances in the
Tocantins Discusses Use of Water Resources
Rodrigo Vilar, the professional responsible for Institutional Relations at Saneatins, talks about the company’s operations in the state
environmental area, such as the
implementation of the State Water
Resource Policy, the signing of
agreements with partner entities
and the structuring of the state’s
three basin committees. “Water
resources are an important good,
one of significant value,” said
Rezende. “Accordingly, Tocantins
needs to care for this wealth
strategically, competently and
transparently.
Mário Amaro, President and
CEO of Saneatins, presented the
lecture “The Tocantins State Basic
Sanitation Service Universalization
Program” and spoke about
the arrival of Foz do Brasil,
which, since January, has been
the controlling shareholder of
Saneatins, in addition to the
company’s investments for
achieving the universalization of
sanitation throughout the state
by 2017. “We already serve 95% of
the Tocantins urban population
with treated water,” said Amaro.
“Besides modernizing and
expanding this operation, we have
the bold objective, together with
the city and state governments, to
transform Tocantins into the first
state to also universalize sewage
collection and treatment,” he said.
77odebrechtnoticias.com.br / no. 297 / december 2012 77
A high number of wildlife
are currently under observation
as part of the CADCA
Project, being undertaken
by Odebrecht Engenharia
Industrial in Venezuela. For
this purpose, the work of the
Sustainability team has been
crucial for guaranteeing the
survival of the species.
The wildlife species found in
the four Sugarcane Derivative
Agroindustrial Complexes
(CADCA), currently under
construction in the State of
Portuguesa, include 18 snakes
of different types, two turtles,
one jaguar, one giant armadillo
and one owl.
The main activities
undertaken at the Portuguesa
CADCA to protect the fauna
are disseminated to the
workers and representatives
from the communities
located near the project.
These include informative
campaigns to prevent road
accidents involving animals, the
treatment of dogs in the region,
with the support of non-profit
organizations dedicated to
protecting animals, and the
CADCA Project: Protecting Wildlife
Members from the Odebrecht Engenharia Industrial Sustainability team work to guarantee the protection of wildlife as part of the CADCA Project
celebration of Homeless Animal
Day, involving the participation
of Members and the client,
to collect funds designed to
improve the animals’ living
conditions.
78 odebrechtnoticias.com.br / no. 297 / december 2012
> FAST NEWS - SOCIAL ACTIONS
Coming from music schools
and social inclusion initiatives
promoted in several different
Brazilian states, 21 youth ages
16 to 26 were selected to make
up the first touring group of the
Young Concert Artist Academy,
a project created by pianist
Simone Leitão and supported by
Odebrecht Energia with aims
of promoting the development
of young musicians’ careers by
giving them experience in a group
orchestra.
Under the artistic direction of
the pianist and musical direction
of violinist Daniel Guedes, the
Young Concert Artist Academy
made its debut on October
31 with a performance at the
Tom Jobim Space in Rio de
Janeiro. After that, the musicians
continued on a tour through
an additional six Brazilian cities:
Salvador (Bahia), Natal (Rio Grande
do Norte), Porto Velho (Rondônia),
Paranaíta (Mato Grosso), Recife
(Pernambuco) and Rio Grande
(Rio Grande do Sul). In the visited
cities, the group gave educational
chamber concerts in alternative
spaces, such as public schools,
hospitals and prisons.
The money collected with the
sale of the tickets for the Rio de
Janeiro concert will be directed
at the purchase of accessories
for the instruments belonging
to the members of the group
themselves. The youth also
received financial assistance,
as well as the airline ticket,
accommodations and rehearsals
paid for by the project.
For Simone Leitão, the project’s
history extends beyond creating a
Odebrecht Energia: Support for Young Brazilian Musicians
On November 9, Members from the Teles Pires Hydroelectric Power Plant watched the performance of the Young Concert Artist Academy orchestra at the construction site
new public for classical music. “We
want to encourage a rethinking
of the musician’s profession
during this new moment being
experienced by the country,” said
Leitão. “We prompt the musicians
to seek creativity, be the leaders,
create their own history and help
increase the interested public,”
she said. “According to Leitão, the
project is called Academy because
there is artistic and psychological
preparation involved, focused
on the youths’ performance. The
group gathers musicians from
eight states who came from
both large and rural cities. “We
want to show what Brazil is truly
like, but the predominant factor
was always the excellence of the
musicians and seriousness with
which they handle the profession,”
she said.
Daniel Guedes added: “The
Young Concert Artist Academy
is a challenging project that will
provide an opportunity for those
who represent the future of music
in our country to perform in a
young and versatile orchestra,
bringing the music of our main
composers and the great names
in classical music to different parts
of Brazil.”
79odebrechtnoticias.com.br / no. 297 / december 2012
The natural beauties
of Tocantins and its
rich biodiversity were
presented during the
photographic exhibit
entitled “Tocantins Nature
Expedition,” which took
place in November at
the Araguaia Palace in
Palmas. The project is
the third of a series of
books that presents the
Brazilian states through
photographs captured by
the lenses of Southern
Brazilian photographer
José Luís Martins
(Zé Paiva) and which
received the support of
Saneatins, controlled
by Foz do Brasil, for its
publicity through the
country’s Rouanet Cultural
Production Incentive Law.
In the book, readers
will learn more about
conservation units, such
as Araguaia National Park,
Jalapão State Park, Cantão
State Park, Serra Geral
Ecological Station, Serra da
Cangalha State Park (still
under creation), Fossilized
Odebrecht Energia: Support for Young Brazilian Musicians Saneatins: ‘Tocantins Nature Expedition’
Photos taken by José Luís Martins, also called Zé Paiva, are part of the exhibit on the biodiversity of Tocantins
Tree Natural Monument
and Far North Extraction
Reserve.
For Mario Amaro,
CEO and President of
Saneatins, the company’s
participation in the viability
of the book and the photo
exhibit demonstrates
the commitment with
the dissemination of the
state’s natural and cultural
diversity. “We are very
pleased to be a part of
this important project,
that registers to Tocantins
society, the Brazilian
people and stakeholders
worldwide the natural
wealth of Tocantins,
enhancing the preservation
of this rich biodiversity,”
said Amaro.
80 odebrechtnoticias.com.br / no. 297 / december 2012
> FAST NEWS - SOCIAL ACTIONS
Spaces that host activities
designed to strengthen,
encourage and promote the
habit of reading. These are
the Reading Points, an action
that is part of the National
Book and Reading Plan and
which involves the joint
operations of Brazil’s Ministry
of Culture (MinC) and Ministry
of Education. Since November,
the Presidente Tancredo Neves
(CFR-PTN) Rural Family Home
has been recognized as one
of these places. The teaching
unit earned the Bahia Reading
Points More Culture Award due
to the results of the Reading
Circles project.
The result of an agreement
established between the
Federal Government (MinC)
and Bahia State Government
(Department of Culture and
Pedro Calmon Foundation),
the award includes initiatives
throughout the entire state
that, for more than a year, have
promoted the practice and
culture of the free access to
books, magazines, periodicals
and other educational support
materials. “A total of 17 projects
were classified, but in the Bahia
Southern Lowlands, only the
Family Home was considered,”
explained Adelcio Menezes,
the professional responsible
for Projects and Agreements at
CFR-PTN. “This is a distinction
Encouraging Reading
In the Reading Circles, the youth are encouraged to read global literature and reflect on the themes proposed
that makes us very happy,” he
said.
After the signing of the
Agreement and Commitment
Term on November 20, the
funding in the amount of
R$ 20,000 was transferred to
the institution, which will be
responsible for purchasing
books for the head office’s
library. More than 40 national
literature titles will be acquired.
“This is crucial support, since
it will contribute toward the
development of the youth
involved with the project,
increasing their cultural
repertoire and training them to
apply the activity in their own
communities,” said Maurílio
de Jesus, School Secretary at
CFR-PTN and multiplier of the
Reading Circles.
The Family Home
is associated with the
Bahia Southern Lowlands
Environmental Protection
Area Mosaic Program for
Development and Growth
Integrated with Sustainability
(PDCIS), supported by the
Odebrecht Foundation
together with partners from the
public and private areas.
81odebrechtnoticias.com.br / no. 297 / december 2012
Presenting the result of more than 3,000
Blumenau students was the goal of the Cultural
Exhibit called “Sustainability and Ecology in
Theater, Music and Poetry,” promoted by Foz do
Brasil on November 22. The works are part of
the Treat Well at the Schools Project, developed
by the company at public and private schools
located near the construction project.
During the last half of 2012, the program
participants developed different actions related
to topics associated with sustainability and the
environment. The event involved the presence
of students from 27 schools, who presented
theater plays, music and poetry.
The proposal of Treat Well at the Schools is
to offer the public and private school system in
Blumenau information about basic municipal
sanitation. A total of 35 school units and
3,500 students are involved. The program
also includes the training of the teachers so
that they may play the role of transmitting
knowledge and transforming students into
multiplying agents among their families and
community.
Foz Shows Sustainability and Ecology in Blumenau
Students from Blumenau visit the cultural exhibit promoted by Foz do Brasil
Happy Holidays!