Olivier Charrier, Ferrero

TNS SURVEY – MAY 2015

In a nutshell…

Countries dynamics

France: perception is still very negative, but slightly improving

Belgium: south is still very negative and plateauing

Italy: alarming increase in negative perception

Other surveyed countries: rather stable

Key findings

Negative perception mostly driven by health and environment concerns

Environment concerns mainly linked to deforestation

Health concerns have no main, clear rational

Palm oil has the poorest health perception of any fat in France & Belgium sth.

High relevance of “palm oil free” proposition in most countries

People are not aware of sustainable Palm oil

Most people find sustainable palm oil not credible


39

5457

64

55

40

66

4753

5652

44

73

51

60

52

45

74

50

68

51

59

50

57

70

52

64

54

19

AWARENESS: large increase in Italy, slight decrease in France, stable in other countries.

ITALY FRANCE GERMANY BELGIUMAUSTRALIA USAUKTURKEY

Value %Base: total sample (1000 interviews in each country)

Year

French BELGIUM Flemish BELGIUM

2012 2013 2014 2015 2012 2013 2014 2015

64 66 67 69 45 43 41 43

Symbols

▲ or▼ difference statistically significant at 95% (vs previous wave)

▲▲

▼

▲

▲ ▼

10 12 13 14 15 10 12 13 14 1510 12 13 14 15 10 12 13 14 15 10 12 13 14 15 10 12 13 14 15 10 12 13 14 15 10 12 13 14 15

DO YOU KNOW OR HAVE YOU HEARD ABOUT PALM OIL ?

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http://www.google.it/url?sa=i&rct=j&q=bandiera+australia&source=images&cd=&docid=ytK_kir3MzdtgM&tbnid=DusyVWTNBAxdfM:&ved=0CAUQjRw&url=http://www.earthcare.it/2010/04/il-naufragio-della-petroliera-cinese-aumenta-gli-attriti-con-laustralia-e-pone-il-problema-di-maggiori-regole-commerciali/&ei=xQ4RUffBDoqb0QXhioGgBQ&bvm=bv.41867550,d.d2k&psig=AFQjCNG5IQVvD74-iMQ4Ls51tb_3rawcdA&ust=1360158768119035

http://www.google.it/imgres?imgurl=http://www.aresfvg.it/files/uploads/bandiera-USA.jpg&imgrefurl=http://www.aresfvg.it/index.php?q=it/node/342&usg=__2u1vvgXUE3Gu9iJv3F-tGcj-D-8=&h=282&w=400&sz=28&hl=it&start=2&itbs=1&tbnid=mgppLmRBKbC_1M:&tbnh=87&tbnw=124&prev=/images?q=bandiera+usa&hl=it&sa=G&gbv=2&tbs=isch:1

http://www.google.it/imgres?imgurl=http://www.euroesco.it/images/Bandiera UK.gif&imgrefurl=http://ilcalciochenonstimiamo.blogspot.com/2008_04_01_archive.html&usg=__t-RiQWdY4MmwH0vtiqs6nOsbjAk=&h=401&w=801&sz=6&hl=it&start=2&itbs=1&tbnid=1jujpG2bDlAXVM:&tbnh=72&tbnw=143&prev=/images?q=bandiera+uk&hl=it&sa=G&gbv=2&tbs=isch:1

http://www.google.it/imgres?imgurl=http://www.paracadutistimonza.it/Design/Bandiera_italiana.jpg&imgrefurl=http://giudizio.forumgratis.org/index.php?s=33b83e443d6228c5d8bac9dd207c7d4c&showtopic=354&usg=__FZwbSnsaKBsSSyiHECtPYkJK3Kc=&h=204&w=303&sz=3&hl=it&start=3&itbs=1&tbnid=XcInKIfCBAD4KM:&tbnh=78&tbnw=116&prev=/images?q=bandiera+italiana&hl=it&gbv=2&tbs=isch:1

http://www.google.it/imgres?imgurl=http://www.33ff.com/flags/XL_flags/France_flag.gif&imgrefurl=http://www.33ff.com/flags/bandieremondo/bandiera_Francia.html&usg=__14MGqpz82o6ivMwaVXhgQgdW77M=&h=240&w=360&sz=3&hl=it&start=3&itbs=1&tbnid=IKOQFT-OouAs2M:&tbnh=81&tbnw=121&prev=/images?q=bandiera+francia&hl=it&gbv=2&tbs=isch:1


French

BELGIUM

Flemish

BELGIUM

Palm oil 40 6D.4 Which one do you consider to be the worst for people’s health?

Symbols

▲ or▼ difference statistically significant at 95% (2015 vs. 2014)

(in brackets previous wave results)

N EW

N EW

Lard

Palm oil

Butter

Margarine

Other seed oils

Rapeseed oil/Canola oil

Sunflower seed oil

Peanut oil

Soya oil

Maize seed (corn) oil

Shea/Karitè

Cocoa butter

Olive oil

Coconut oil

Sal

Hazelnut oil

None of these

ITALY FRANCE GERMANY

25

22

11

11

8

6

2

2

1

1

1

1

0

0

0

0

9

n=1000 n=1001 n=1000 n=1001 n=1001 n=1001 n=1007 n=1007Value %Base: total sample

BELGIUMAUSTRALIA USAUKTURKEY

2015 2014

12

40

11

7

0

2

3

3

1

0

1

2

0

1

0

0

17

40

5

14

13

0

1

3

1

1

0

1

2

1

1

0

0

17

33

9

14

17

1

3

1

2

1

1

0

1

1

2

0

0

14

12

20

26

12

0

1

1

1

1

1

0

3

1

1

0

1

19

23

2

2

49

0

0

6

0

3

2

1

0

0

0

1

11

55

2

15

10

0

0

1

1

0

1

0

1

1

1

12

44

2

13

17

0

1

0

2

1

1

1

1

1

1

15

(33)▼

▲(10)

(43)▼

Palm oil is considered the worst in France and Belgium south. In Italy its negative perception is increasing, reaching same level as lard.

n.r. n.r.

n.r. n.r.

Worst oil/fat for people’s health

WHICH OIL / FAT IS THE WORST FOR PEOLPLE’S HEALTH?








DO YOU THINK THAT PALM OIL IS GOOD, NEUTRAL OR BAD FOR YOUR HEALTH ?

Bad perception is increasing significantly in Italy, whereas it’s slightly improving in

France and it’s remaining stable in the remaining countries



2012 2013 2014 2015 2012 2013 2014 2015

GOOD 6 5 3 3 16 13 10 12

WORST 33 37 41 40 2 3 6 6

BAD 43 48 55 53 6 8 14 14

1728

7 8 1315

47

1022

8 1017

59

1223 2522

58

1329 30

12 12

3553

1429 31

5

Year

BAD

▲▲▲

▲

▲ ▲

Symbols


10 12 13 14 15 10 12 13 14 1510 12 13 14 15 10 12 13 14 15 10 12 13 14 15 10 12 13 14 15 10 12 13 14 15 10 12 13 14 15







6D.5bis Why is the worst for people's health?

Those who consider palm oil the worst n=218 n=399 n=51* n=94 n=203 n=17* n=23* n=21*

At least one mention 96 89 84 93 94 100 87 90

I have heard/read about it 28 34 12 35 46 24 17 19

It contains harmful fats 18 13 25 27 18 12 4 43

Harmful / bad for the health (generic) 18 11 8 18 9 12 17 5

It causes cardiovascular diseases 10 8 - 5 4 18 4 5

It is cancerogenous / cancer-forming 9 5 - - 5 - - -

It increases / contains cholesterol 7 6 2 2 6 - - 5

Bad / poor quality product 7 4 8 - 5 - 13 -

It is fatty / too high in fats 6 12 10 4 14 - 4 10

Deforestation 5 4 4 11 2 - 13 5

It is over-used 4 3 - 1 2 6 13 -

Harmful / bad for the environment (generic) 2 6 14 10 2 - 13 5

It contains chemical / unnatural substances 1 2 2 1 1 12 - 5

Hydrogenated fat 1 2 - - 2 - 4 -

It is a mix/hotchpot of ingredients / uncertain ingredients

1 1 2 - 1 6 4 -

Industrial / excessively industrial product 1 3 4 1 1 6 - -

It has been withdrawn from the market - 3 - 1 - - - -

It is low cost / low cost production - 2 6 - 1 - - -

* small bases

Value %PALM OIL

ITALY FRANCE GERMANY BELGIUMAUSTRALIA USA UK TURKEY

▲(18)

(15)▼

▲(11)

Symbols

▲ or▼ difference + 5% (2015 vs 2014)

2015 2014

PALM OIL

▲(22)

▲(21)

▲(12)

▲(35)

▲(6)


Health related topic

▲(19)

▲(3)

(11)▼

WHY IS PALM OIL THE WORST FOR HEALTH ?

People provide mostly generic answers








DO YOU THINK THAT PALM OIL IS GOOD, NEUTRAL OR NEGATIVE FOR THE ENVIRONEMENT ?

ITALY FRANCE GERMANY BELGIUMAUSTRALIA USAUKTURKEYValue %Base: total sample (1000 interviews in each country)


2012 2013 2014 2015 2012 2013 2014 2015

POSITIVE 5 5 4 4 10 10 8 7

WORST 27 28 35 34 4 6 5 9

NEGATIVE 34 36 45 42 9 11 14 13

10

41

13 20 16613

49

21 27 2118

49

2138

25 208

2442

2035

265

Year

NEGATIVE▲

▲▲

Negative perception increases significantly in Italy, decreases in France and remains stable in

remaining countries.

▲▼

▲▲

Symbols


12 13 14 15 12 13 14 1512 13 14 15 12 13 14 15 13 14 15 12 13 14 1512 12 13 14 15 12 13 14 15







PALM OIL

20152014

PALM OIL

8

D.5bbis Why is it the worst for environmental impact?

Value %

Those who consider palm oil the worst n=159 n=367 n=158 n=300 n=195 n=34* n=153 n=34*

At least one mention 92 88 91 95 82 91 95 88

Deforestation 45 64 61 59 48 32 60 53

Harmful / bad for the environment (generic) 16 8 14 22 11 24 17 18

Intensive monoculture 15 4 18 4 8 - 7 6

I have heard/read about it 8 9 3 10 5 12 7 3

A production process that causes pollution 7 2 - 1 3 - -

Pollutant waste products /not biodegradable 4 - - - 1 3 1 -

Because of the manufacturing process (generic) 4 2 2 3 2 - 3 -

Harmful / bad for the health (generic) 3 2 - - 2 6 - -

Exploitation of the workers / profit of the

multinationals2 1 5 2 2 - - -

It contains chemical / unnatural substances 1 2 1 - 2 9 2 -

It is an imported / not a local product 1 2 5 - 3 - - -

It is over-used 1 3 1 1 1 - 5 -

Bad / poor quality product 1 2 1 - 2 - 1 3

It is fatty / too high in fats - - - 1 1 3 1 3

Waste of resources / natural resources (generic) - 1 4 - 1 9 - 6

Industrial / excessively industrial product - 3 1 - 3 3 - -

ITALY FRANCE GERMANY BELGIUMAUSTRALIA USA UK TURKEY

* small bases

▲(31)

▲(10)

▲ (9)

(67)▼▲(16)

(19)▼

▲(5)


Environment related topic

Symbols

▲ or▼ difference + 5% (2015 vs 2014)

WHY IS PALM OIL THE WORST FOR ENVIRONMENT?

Answers are mostly linked to deforestation








DO YOU THINK THAT PALM OIL IS GOOD, NEUTRAL OR NEGATIVE FOR ITS SOCIAL IMPACT ?


Value %Base: total sample (1000 interviews in each country)


2012 2013 2014 2015 2012 2013 2014 2015

POSITIVE 5 9 5 6 12 11 8 7

WORST 29 27 29 29 5 7 7 7

NEGATIVE 33 33 36 32 10 11 13 13

11

34

12 20 14 614

39

16 21 2016

41

1830 22 17

621

3218

29 214

Year

Symbols


▼ ▲

Negative perception increases decreases significantly in France, whereas it is stable

in the remaining countries.

12 13 14 15 12 13 14 1512 13 14 15 12 13 14 15 13 14 15 12 13 14 1512 12 13 14 15 12 13 14 15

NEGATIVE








WHAT IS PALM OIL NEGATIVE FOR ?

35

53

14

29 31

512 12

24

42

20

3526

5

20

821

32

18

2921

4

17

6

HealthEnvironmentSocial

French

BELGIUM

Flemish

BELGIUM

Health 53 14

Enrvironment 42 13

Social 32 13


Negative perception of Palm oil …Value %Base: total sample

2015 2014

▲

(22)

▲

(18)▼(49)

▼(41)








WOULD IT BE RELEVANT FOR YOU IF INDUSTRIAL FOOD DID NOT CONTAIN PALM OIL ?

ITALY FRANCE GERMANY BELGIUMAUSTRALIA USATURKEY

76 8251 63 71 62

44 39

2015 2014

Value %Base: those aware of Palm Oil

572 698 519 640 542 188 298 244

UK

French BELGIUMFlemish

BELGIUM

Palm oil 81 59Symbols

▲ or▼ difference statistically significant at 95% (2015 vs 2014) (in brackets previous wave results)

RELEVANT

▲(49)








Most respondents never heard of

sustainable palm oil, green palm and RSPO

ITALY FRANCE GERMANY BELGIUMAUSTRALIA USAUKTURKEYValue %Base: those aware of Palm Oil

2015 2014

n=572 n=698 n=519 n=640 n=542 n=188 n=596 n=500

Have you ever heard of Sustainable Palm Oil?

% YES

% YES

Have you ever heard about an organization called RSPO?

10 11 12 19 13 21 13 5

6 5 5 8 7 19 6 2

Have you ever seen this logo?

% YES 6 3 3 5 6 23 5 4

▼

(12)

Symbols

▲ or▼ difference

statistically significant at 95% (2015 vs 2014)

6 8 6 12 7 4 8 3% YES on total population









13

ITALY FRANCE GERMANY BELGIUMAUSTRALIA USAUKTURKEYValue %Base: who knows Palm Oil

14gg) In your opinion, how credible/reliable is a food product whose packaging carries this logo RSPO (Roundtable on Sustainable Palm Oil) ?

Symbols

No difference statistically significant at 95% (vs previous wave)

In your opinion, how credible/reliable is a food product whose packaging carries this RSPO (Roundtable on Sustainable Palm Oil) logo?

2015 2014

n=572 n=698 n=519 n=640 n=542 n=188 n=596 n=500

Mean (1-5) 3.11 2.85 2.97 3.04 3.02 3.07 3.36 3.05

5 4 2 7 5 9 115

30

16 19

2825 22

33

20

43

5458

39 46 47

41

59

1414

1613 14 12

10 9

8 125

13 10 10 5 7(1) Not at allcredible

(2) Slightlycredible

(3) It makes nodifference eitherway(4) Quite credible

(5) Very credible35

Top two Boxes

20 21

3530 31

44

25

22

Bottom two Boxes

2621

2624 22

15 16

Credibility of RSPO certicication is low








Olivier Charrier, Ferrero

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