CES® 2021 EXHIBITOR SOCIAL MEDIA TOOL KIT We are looking forward to your company exhibiting at CES 2021! We’ve reimagined how CES will convene the entire tech community in an all-digital experience. We’re bringing together top-tier media, buyers, investors and business leaders from around the world. Our custom platform and exhibitor showcase will enable you to connect with a global, highly targeted industry audience during CES show days and beyond.

As the industry adjusted to digital events, social media has become a vital tool to reach clients, customers and our most valuable audiences.

Official CES Social Media Channels Announcements and content will be shared across the official CES and Consumer Technology Association (CTA) social media accounts. We encourage you to tag and follow these accounts when promoting your content.

© 2020 Consumer Technology Association (CTA)®. All rights reserved. CES.tech

CES Facebook CTA Facebook

CES LinkedIn CTA LinkedIn

@CES @CTA

@CES@CTATech

Social icon

CircleOnly use blue and/or white.

For more details check out ourBrand Guidelines.

https://www.facebook.com/CES/https://www.facebook.com/ConsumerTechnologyAssociation/https://www.linkedin.com/showcase/ces-2021/https://www.linkedin.com/company/consumer-technology-association/https://www.instagram.com/ces/?hl=enhttps://www.instagram.com/cta/?hl=enhttps://twitter.com/ces?lang=enhttps://twitter.com/CTATech?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Sample Posts Promote your presence at CES. You may use the posts below on your channels and link to CES.tech/Register. We also encourage you to craft your own language to build excitement and to let your followers know you will be exhibiting at CES 2021. CES promotions will use #CES2021 across all social media platforms for attendees, exhibitors and members of the media to easily interact and engage with content, announcements and promotions.

#CES2021

© 2020 Consumer Technology Association (CTA)®. All rights reserved.

We’re exhibiting at the first-ever, all-digital @CES. Attendees will be able to learn about our latest products, schedule meetings and more. Register today to meet with our team January 11-14 at CES.tech/Register.

#CES2021 is fast approaching! Visit our showcase page to schedule meetings and learn more about our company and products

@CES

@CES

• We’re excited to be a part of #CES2021! Visit our exhibitor showcase page January 12-13 to view our product lineup

• #CES2021 is fast approaching! Visit our showcase page to schedule meetings and learn more about

our company and products • This year @CES is going all digital and we’re thrilled to be there! We’re currently scheduling meetings

and look forward to connecting. Visit our showcase page to learn more • We’re exhibiting at the first-ever, all-digital @CES. Attendees will be able to learn about our latest

products, schedule meetings and more. Register today to meet with our team January 11-14 • We’re ready for #CES2021! Register now to see our product lineup and meet with our team • Spread the word—we’ll be at #CES2021 and want you to join us! Register today to be a part of the

world’s most influential technology event, January 11-14 • #CES2021 may be over, but you can still visit our showcase page. Visit by February 14 to learn about our

company and view our product lineup

CES.tech

Social icon

CircleOnly use blue and/or white.

For more details check out ourBrand Guidelines.

Social icon

CircleOnly use blue and/or white.

For more details check out ourBrand Guidelines.

Register today at CES.tech/Register.

http://www.CES.tech/Registerhttp://www.CES.tech/Registerhttp://www.CES.tech/Registerhttp://www.CES.tech/Register

© 2020 Consumer Technology Association (CTA)®. All rights reserved. CES.tech

Key DatesWe encourage you to promote your presence at CES 2021 on social media weekly throughout December-early February and daily on the days immediately preceding our official launch on January 11. We’re also encouraging attendees and exhibitors to plan their CES schedules ahead. Please note the important dates below that can be incorporated into your promotions:

December 1: Registration opens

December 8: CES digital venue opens to begin scheduling meetings with attendees, customers and media.

January 11-14: CES 2021

January 11: Exclusive media-only access

January 12: Exhibitor showcase and conference programming

January 13: Exhibitor showcase and conference programming

January 14: Partner conference programming

January 15-February 15: Digital venue remains open for connections and viewing content

Social Media ImagesYou can find custom social media images to use in your promotions here.

https://www.dropbox.com/sh/aa4vls6djaz8uwx/AADZUnG8wluUIoGTi1-XDZLFa?dl=0

© 2020 Consumer Technology Association (CTA)®. All rights reserved. CES.tech

Spread the Word: The CES Digital Venue is Open Until Feb. 15The live portion of CES may have come to a close, but the CES digital venue remains open through Feb. 15 for previously registered CES 2021 attendees – 30 extra days to engage with exhibitors in showcases. CES 2021 registrants have the unique opportunity to replay, rediscover and relive the show for 30 extra days with the following features and content:

• Exhibitor showcases.

• Programming to watch on demand.

• One-to-one attendee messaging.

Continue to promote your presence at CES using #CES2021 and tagging our social channels listed on the first page.. You may use the posts below on your channels and link to your exhibitor showcase page or digital.ces.tech.

Sample Posts• We’re excited to be part of the first all-digital #CES2021! Our exhibitor showcase is still open –

previously registered attendees can visit it to view our product lineup, videos, resources and more

• The excitement isn’t over yet. Our exhibitor showcase at #CES2021 is still open! Previously registered attendees can still send us a message in the “Connect with Us” section to keep the conversation going

• Don’t forget – the CES digital venue is open for previously registered attendees through Feb. 15. Check out our digital showcase and connect with us using one-to-one messaging

• #CES2021 may be over, but previously registered attendees can still visit our showcase page. Visit by Feb. 15 to learn about our company and view our product lineup

https://digital.ces.tech/home