2013 global ce sales trends ces unveiled media copy
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Global Technology Sales Update
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Transcript of 2013 global ce sales trends ces unveiled media copy
Global Technology Sales Update
Retail CE sales tracking at more than 340,000 retail stores in 80 countries.
Tracks U.S. factory to dealers shipments in more than 50 CE categories on a monthly and weekly basis.
+ =Digital World
TCG Yearly Forecasts
Analysis Considerations: Geographical, Financial
• North America• Western Europe• Developed APAC
• Exchange Rates (FX)• Sales Tax• Tech Subsidies
• Central /Eastern Europe
• Latin America
• Emerging APAC
• Middle East/ Africa
Developed Emerging
Global Market for Technology Is Bigger Than Ever
Global Tech Markets Back to Growth in 2013
Global Tech Device Sales Revenue
Source: GfK Digital World :
2008$957bn
2009$871bn
Global recession
2010$968bn
Economic recovery
2011$1069bn
Growth driven by Smartphones,Tablet PCs,
developing mar-kets
2012$1058bn
Smartphones, Tablets
still King,Most regions
weaker
- 9%
+11%
+10% -1%
+4%
2013 Fcst$1105bn
Modest recovery
Developing Markets to Lead Bounce Back
Global Tech Device Retail Sales Revenue Growth
Source: GfK Digital World
2009 2010 2011 2012 Provisional 2013 Forecast
21%
17%
3%
9%
-9%
6%6%
-4%
1%
Developing Markets
Mature Markets
Developing Markets Show Steady Growth Mature Markets Stutter
56%
20092011 2013 Forecast
MatureMarkets
DevelopingMarkets
$560bn $630bn $615bn
$312bn $439bn $490bn
Growth (2013 vs 2009)
57%
59%64% 61%
43%
$592bn $607bn
20102012 Prov
$367bn $451bn
10%
Global Tech Device Retail Sales Revenue Mix
Source: GfK Digital World
57%
44%41%39%36%
Tablets + Smartphones Dominating Consumer Tech Landscape
Mobile Devices Driving the Industry
Smart-phones
Tablets Video Games
TVs Notebook PC
-
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
U.S. Shipment Dollars (000s)20
1220
13
Smartphones & Tablets REMAIN THE Global Growth Drivers
Global Tech Device Sales Revenue
Source: GfK Digital World
20082009
20102011
2012 Provisional
2013 Foreca
st
Smartphones and Tablets
Other Tech Devices
Tablets: Lower-Priced Models Boosting Adoption in Emerging Markets
Global Tablet PC Unit Sales Mix
Source: GfK Digital World
37%
25%
38%
2013
43%
27%
29%
2012
Nth AmOther Developed MarketsEmerging Markets
Smartphones: Emerging Markets Take the Lead as Lower-Priced Devices Open up the Mass Market
Global Smartphone Unit Sales Mix
Source: GfK Digital World
42%
58%
2013
54%46%
2011
Developed Markets
Emerging Markets
Growth Remains a Two-Horse Race
-2%
-23%
-21%
22%
25%
2013 Forecast
Home AudioCar Navigation
Portable Media PlayersLCD TVs
Plasma TVsVideogames Consoles
Digital ImagingDVD/Blu-Ray
MonitorsDesktop Printing
Desktop PCsMobile PCs
Feature PhonesSmartphones
Tablets
-11%
-29%
-32%
-34%
38%
60%
2012 Provisional
Year on Year Change in Global Tech Device Sales Revenue ($)
Source: GfK Digital World
It’s all about Mobile Connected Devices
Global Tech Device Sales Revenue Mix
Top Tier Products
Source: GfK Digital World
2008 2009 2010 2011 2012 Prov
2013 Fcst
0%
10%
20%
30%
40%
50%
60%
70%
80%
90% Digital Still Cameras Desktop PCsLCD TVsFeature PhonesMobile PCsTabletsSmartphones
>50% of spendingon mobileconnected devices
TV: New Value Drivers for Industry
LCD TV Average Screen Size Keeps on Increasing
Source: CEA
19971998
19992000
20012002
20032004
20052006
20072008
20092010
20112012
20132014
20152016
0
5
10
15
20
25
30
35
40
45
22 23 24 25 26 27 27 2830
3335 35 36 3534.560593338
930935 36
38 39 40
4% 6% 8% 10% 11% 12%% of Units 60”+:
LCD TV Average Screen Size Source: GfK TV Demand Projector – December 2012
Move to Larger Screen TVs is a Global Phenomenon
31''
32''
33''
34''
35''
36''
37''
38''
39''
U.S. Ultra High-Definition TV Forecast
2013 2014 2015 201623
212
744
1,428
U.S. Market
Source: CEA, U.S. CE Sales and Forecasts, Jan 2013
5% of US TV
Market
Key Takeaways• Global Tech Device Spending to Return to Growth in
2013• Emerging markets still setting the pace, but it’s a slower
pace• Smartphones and tablets soaking up the growth, defying
lower growth environment• Smartphones and tablet growth coming from product
diversification, lower price devices• TV upscaling important opportunities for the industry,
but not game changers
