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Marketing Plan

Novo Marmo

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What is Marketing ?

Marketing is the process of planning and executing

the conception ,pricing , promotion and distributionof idea ,goods ,and services to create exchanges that

satisfy individuals ,organizations , and society.From Wikipedia,

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لتحرر أمط النص الرئسيالمستوى الثي● لثلا ىوتسملا● المستوى الرابع●

خلا ىوتسملا

Planning 

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Marketing Plan

المستوى الثياقر لتحرر أمط النص الرئسي● لثلا ىوتسملا● المستوى الرابع● خلا ىوتسملا

 A marketing plan is a written document containing the guidelinesfor the business center’s marketing programs and

allocations over the planning period .  From Wikipedia.

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Business Overview

we deal with numerous kind of marble and granite we also export all over the world we r 

trying to put cooperative loyalty as our mottoas a quality product 

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Market Overview

q -Sixty per cent of the population is under the age of 40,according to figures from the Technical and Vocational Training Corporation, a state-owned educational bodybased in Jeddah .

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Customer Information

ü  Saudi Arabia remains one of the most activeconstruction markets in the world with morethan 1,000 active projects in construction.

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Market OverviewüThe Kingdom of Saudi Arabia has shifted its

focus towardsdelivering sustainable

buildings in order to

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Industry Information

ü

In today's rapidly growing highly advanced building industry, the granite has become anessential ingredient to bring elegant anddurable shapes and designs to exteriors and

ü interiors of buildings.

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Product/Serviceü  We carry a large selection

of quality granite, marble and stone from all

over the world. As with every industry, theadvent of computer technology promises

ü  We continue to introduce the latest materials in

 various colours, sizes, and finishes to fit thediscriminating tastes of our customers. Our old world patterns with unique finishes and color blends are true works of art.

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Objectives We have focused on four core values:

ü Quality 

ü

Personal Service

ü Creating Value

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Strategyü  Wholesale

ü

Retailü Direct where buyers include individuals,

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PricingSome of the easier strategy questions to answer:

ü How to price product

ü How to promote product

ü How to store and transport product

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Promotingü Personal selling

ü

 Advertisingü Publicity 

ü Public relations

ü Sales promotionü Networking

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Advertisingü Magazines and newspapers

ü

Radio and televisionü Signs/posters/billboards

ü Direct mail

ü Business cardsü Brochures

ü Telephone directories

ü Internet/Web

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Sales Promotionü Samples

ü

Tradeshowsü Gifts and give-aways

ü Calendars and diaries

ü Meetingsü Displays

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Advertising and PromotionalStrategyUse direct marketing campaigns

Prepare a timetable for 12 months of allpromotional activities, remember to include thecastings' in your cash flow.

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S.W.OT. Analysis

Strengths Weaknesses

Opportunities

Threats

Customers

CompetitionCompany

Marketing Triangle

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Thank you for workingso hard today!

Call me anytime!

055.4739212,zfaleh@yahoo.com