North Jersey Jewish Standard: Who are we?

8/10/2019 North Jersey Jewish Standard: Who are we?

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NOVEMBER 21, 2014VOL. LXXXIV NO. 9 $1.00

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Cover Story

22 JEWISH STANDARD NOVEMBER 21, 2014

Survey saysWhat the federation study tells us about us

LARRY YUDELSON

Who are you?

Thats a question we

wonder about here at the

Jewish Standard: Who are

you, our reader?

And its a question the Jewish Federation

of Northern New Jersey wanted answered:

Who are you, the Jewishly involved resi-dent of northern New Jersey?

As Jason Shames, the federations chief

executive oficer, put it: How are you

going to know what to do if you dont

know who you have?

To answer these questions, the Jew-

ish Federation of Northern New Jersey

recently undertook a marketing survey.

The federation created an online survey,

which it promoted through mailed post-

cards, emails from the federation and areaJewish agencies, synagogues, and schools,

and advertisements in newspapers like

this one and the Bergen Record. It also

called a few hundred randomly selected

people with Jewish last names. All told,

the federation received 2,815 responses to

its questionnaire, which included 86 ques-

tions many of which had many parts.

Thats a lot of data.

The federation has begun presenting the

results in a series of public meetings andboard discussions. Federation leaders sat

down with the Jewish Standard to discu

the indings, and responded to sever

requests for speciic data analysis.

Unlike the survey conducted in 20

by the UJA Federation of Bergen Coun

& North Hudson one of the Jewish Fe

eration of Northern New Jerseys predece

sor organizations this was not a dem

graphic survey, designed to ind all th

Jews in the region.Repeating such a survey, Mr. Sham


3/9

JEWISH STANDARD NOVEMBER 21, 2014

said, likely would have cost at least twice

as much as the marketing survey it did

conduct, because of the expense of reach-

ing people who are not otherwise con-

nected to the Jewish community or any of

its organizations.

And it would have been less helpful to

the federation and its agencies as they

work to improve their services.

The Jews can be divided into threegroups, Mr. Shames said.

Reform, Conservative, or Orthodox.

(Thats not meant as a knock against those

of you who identify as Reconstructionist,

Just Jewish, or something else. There are

just fewer of you.)

However, you, dear reader, probably are

not 26 percent Reform, 40 percent Con-

servative, and 20 percent Orthodox, like

the aggregate respondents to the federa-

tion survey. (In a recent marketing survey

the Jewish Standard conducted, we found

a virtually identical denominational break-

down: 29 percent Reform, 41 percent Con-

servative, 18 percent Orthodox, and 12 per-

cent other.)The relationship between Orthodox and

non-Orthodox was an issue that surfaced

in a separate set of interviews, conducted

by the research irm that ran the survey, of

federation and community executives and

philanthropists.

Theres a divide, a gap between the

Orthodox and the non-Orthodox, Mr.

Shames summarized. When youre trying

to build one Jewish community and you

have such strong walls based on a religious

denomination, thats a major challenge.

Theres a desire for more platforms for

multiple denominations to get together,

said Lisa Harris Glass, the federations

managing director for community plan-

ning and impact.

Overall, the federation survey found theOrthodox community to be geographically

concentrated two-thirds live in Teaneck

and relatively young. Sixty-two percent

are under 50 with 37 percent in the 35 to

49 bracket. The median age for the Ortho-

dox respondents was 45, as compared to

Name:Jeff Bernstein

Town:North Bergen

Synagogue:Temple Beth Abraham,

Shaare Zedek

Affiliation:Orthodox

City of origin:North Bergen

Number of children:0

What is the biggest challenge

facing the Jews of northern New

Jersey?Population. In order to serve

a Jewish community, you must have

one. Also, you need to deliver the

services a community will require.

Name:Peggy Elias

Town:Norwood

Synagogue:Chabad of Old Tappan

Affiliation:Reform

City of origin:Freeport, N.Y.


Number of children under 18 living

with you:0



Jersey?Rising membership costs

at temples. Losing members

because of high building funds and

membership dues.

There are the already afiliated the

group he jokingly called the Kool-Aid

drinkers.

At the other extreme are the non-afili-

ated. This survey did not aim to ind them.

In between are the somewhat afiliated.

Those are people who identify as Jews

but may not be consi stent users of Jew-

ish community offerings, he said. They

occasionally will go to a JCC program,show up to our rally, go to temple twice or

three times a year.

Theyre ripe for further engagement

if were better able to meet their interests

and needs.

So if the survey sheds no new light on

the dark mass of people who identify as

Jews but arent connec ted, it does tell a

fair amount about you, a reader who cares

enough about the Jewish community to

read this article.

Of course, surveys dont answer the

question of who are you, individually.

You, the reader, probably identify as

How are yougoing to know

what to doif youdont know

what you have? JASON SHAMES

Note: We asked a representative

group of community members to

help us illustrate this story. The fed-

erations survey was anonymous.


4/9


Cover Story


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51 overall. (All the respondents had to be 18 or older.)

The least represented age group was from 25 to 29.

Clearly, Bergen and Passaic are not counties for young

adults.

The federation had worried that the surveys online

format would discourage the elderly from participating.

That wasnt the case. Older people were happy to take

the survey online, though it took them a little longer,

Mr. Shames said.

A quarter of respondents were 65 or older; 4 percent

were over 85.

Overall, 73 percent of the respondents are marrie

or living with a partner. Forty ive percent have at lea

one child under 18. The average household size is abo

3.1, but 40 percent of households have four or mo

members.

Ninety-one percent of the married respondents a

married to other Jews for an intermarriage rate o

percent.

This wasnt a demographic study, and this is on

Name:Ruth Hirsch

Town:Fort Lee

Synagogue:Unaffiliated

Affiliation:Conservative

City of origin:Brooklyn


Number of children under 18

living with you:0



Jersey?How to respond to andhandle the ongoing situations in

Israel. Assimilation.

Name:David Edelberg

Town:Ridgewood

Synagogue:Temple Beth Or

Affiliation:Reform

City of origin:Teaneck


Number of children under

18 living with you:0

What is the biggest

challenge facing the Jews

of northern New Jersey?Maintaining a Jewish

identity and community.

Name:Abraham Badian

Town:Hackensack

Synagogue:Temple Emeth

Affiliation:Reform

City of origin:New York City



living with you:0

What is the biggest challeng

facing the Jews of northern

New Jersey?Relations withIsrael. The extreme Orthodox

wing has such a large say in

the government and the way

of life there. That is not how

we live here in this area.

37%

31%

26%

6%

Extremelyattached

How emotionally attached to Israel are you?

Not attached

Somewhatattached

Very

attached

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of the places it shows, Ms. Glass said. It is a product

of self-selection. We dont do a good enough job in

including the intermarried community in the Jewish

community.

She pointed to the indings of last years Pew Research

Center Study of U.S. Jews, which found a marked

increase in intermarried couples who are raising their

children as Jews.

We have to ind a better way to include them, she

said.

Though they were a small group, the intermarrieds who

responded to the survey are distinctive in some ways.

Most notably, they are younger than the average

respondent. More than half are under 50 37 percent

are between 35 and 49. Overall, only 23 percent of the

respondents were 35 to 49. But if the intermarried are

young, conversely, 37 percent of the married 35- to

49-year-old respondents are intermarried.

The denominational afiliations of the intermarried

also stand out. Fifty-three percent identify as Reform

the religious stream that has made outreach to the inter-

married a priority. Thats double the general Reform

afiliation. Twenty-two percent identify as Conservative

thats half the rate of the survey overall. As a result,

Name:Ed Snyder

Town:Tenafly

Synagogue:Kesher

Affiliation:Orthodox

City of origin:Newport News, Va.Number of children:2


living with you:0



New Jersey?Cost of educating

children for the next generation.

Name:David Knapel

Town:Woodcliff Lake

Synagogue:Unaffiliated


City of origin:West New YorkNumber of children:3


living with you:0

What is the biggest

challenge facing the Jews

of northern New Jersey?

Changing the course of

assimilation. Making sure our

next generation remembers

their Jewish identity.

Name:Rochelle Lazarus

Town:Tenafly

Synagogue:Not affiliated

Affiliation:Reform

City of origin:New York CityNumber of children:2


living with you:2



New Jersey?Maintaining

ones covenant with God as a

central and guiding force in

ones life and to demonstrate

this desire for our children,

so they want and seek it

themselves.

40%

26%20%

9%

5%

Conservative

What is your denomination?

ReformOrthodox

Just

Jewish

Other

www.jstandard.com


6/9


Cover Story


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the intermarried are about 15 percent of the Refor

respondents, and only 4 percent of the Conservativ

Intermarried respondents seem to have the sam

attitudes toward Judaism as the general sample; 8

percent agree that being Jewish is important to them

Thats only ive points less than among all respo

dents. But in a inding that echoes other studies of tintermarried, their connection to Israel is far weak

Only 34 percent say they are very or extreme

Name:Jeffrey Nadler

Town:Haworth

Synagogue:Temple Beth El of Northern Valley

Affiliation:Reform

City of origin:New Rochelle, N.Y.


Number of children under 18 living with you:3

What is the biggest challenge facing the Jews

of northern New Jersey?My wife and I look

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young children. Beyond holidays and familytraditions, we try to demonstrate how to put

those values into practice. Whether bringing

tzedakah to nursery school on Friday for

Shabbat, or helping deliver kosher meals to

homebound elders, we show them that they

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in peoples lives. Just as we learned from our

parents, it is our hope that they will carry these

values and practices with them and pass them

on with pride to the generation to follow.

Name:Marilyn SteinthalTown:Haworth

Synagogue:Emanu-El of Closter


City of origin:Bellmore, N.Y.



What is the biggest challenge facing the

Jews of northern New Jersey?Supporting

our communitys institutions through

interdenominational solidarity.

www.jstandard.com


7/9


Cover Story


attached to Israel, as against 68 percent overall, and 26

percent said they were not at all attached, as against

only 6 percent overall.

The bulk of the survey respondents 81 percent

live in Bergen County. Eleven percent are from Passaic

County. Seven percent are from Hudson County: 2 per-

cent from the northern part of the county, includingNorth Bergen, and 5 percent from the southern part,

including Hoboken. That division reflects two separate

Jewish communities in the county. In the north, the

average age of the respondent is 63, far older than the

overall average of 51. But in the Hoboken community,

the average age is only 39.

The denomination igures for southern Hudson

reflected the strong influence of the United Synagogue

of Hoboken, which is Conservative: 62 percent identi-

ied as Conservative, versus 21 percent as Reform and

only 2 percent as Orthodox. But answers to a differ-

ent question highlight the impact of Hobokens new

Lubavitch congregation: 28 percent of south Hudson

respondents said they belong to or support Chabad,

and 70 percent said they belong to or support a syna-

gogue. (The survey question differentiated between

support of a synagogue, shul or temple and Chabad;

the division was because synagogues charge dueswhile Chabads services are provided free.)

That 70 percent is the same as the whole surveys

response for synagogue support. The total for Chabad

association is 17 percent. (Five percent said that they

belong to a chavurah, which was a third option.)

Respondents who are unafiliated with a synagogue,

Chabad, or chavurah ranked key questions of Jewish

identity less intensely than others. Sixty one percent

of this group strongly agreed that being Jewish is

important to me, as against 80 percent of the overall

sample. But only 7 percent disagreed.

This group also was less attached to Israel. Forty-

nine percent said they were very or extremely

attached to Israel emotionally, as against 68 percent

of all respondents. The percentage claiming no emo-

tional attachment to Israel was twice that of the overall

survey, but still only 12 percent.

Eighteen percent of respondents said they belongedto one of three local Jewish community centers, and 27

percent said they belong to or support the local chap-

ter of a Jewish social or political organization.

Name:Michal Levison

Town:Franklin Lakes

Synagogue:Temple Emanuel of North Jersey


City of origin:Tel Hashomer, Israel



What is the biggest challenge facing the

Jews of northern New Jersey?Growing anti-

Semitism.

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One inding Mr. Shames highlighted was the correla-

tion between a respondents high income and his or her

feeling included in the community. A household income

of $200,000 or more allows people to feel theyre more

engaged, he said.

Nearly a quarter of respondents didnt answer the ques-

tion on income. Of those who did, 30 percent reportedan income of more than $200,000; a further 15 percent

reported income between $150,000 and $200,000.

According to the U.S. Census Bureau, Bergen Countys

median income is $79,272, ranking it 39th in the country.

One key set of questions for federation concerned how

the community viewed its i nstitutions. Have you heard of

various agencies, community centers, federation programs,

and schools, it asked. And if you have heard, what do you

think of them?

The survey showed that people generally were familiar

with those institutions.

The Frisch School in Paramus was the most recognized

institution 92 percent of respondents said they were some-

what or very familiar with it. Of those who were familiar,

90 percent said they viewed the school favorably. Thr

other long-standing day schools the Solomon Schecht

Day School in New Milford, the Yavneh Academy in Pa

mus, and the Moriah School in Englewood also had hi

favorability and high recognition. In fact, they were bet

recognized than the Jewish federation itself, which was re

ognized by 77 percent of respondents.The discrepancy possibly reflects the federations havi

changed the name of the agency three or four times, M

Shames said. What would UJA have scored?

Of those who were familiar with federation, 83 perce

rated it as excellent or good.

But Mr. Shames doesnt want to look at the federation

glass as being four-ifths full and be satisied . For m

theres a lot of room for growth, he said.

That potential growth can be seen in the gap betwee

respondents who say they donate to their synagogue

percent and those who give to federation 45 percent

Jews who are afiliated who dont give to Federation a

our best market, Mr. Shames said. Our growth opport

nity is from the marginally afiliated, and the afiliated w


8/9


Cover Story


Who might we be?

In 2001, the UJA-Federation of Bergen &

North Hudson survey reported 78,200 Jews

in 28,000 households in Bergen County.

By design, this years federation market-

ing survey wasnt about counting the Jews of

North Jersey.

But that doesnt mean estimates arent

available.

The Steinhardt Social Research Institute atBrandeis University has an estimates for the

Jewish population of most of America (sorry,

Alaska and Hawaii). And for New Jersey, the

estimates are broken down for each county.

First, a word on the institutes methodol-

ogy. It gathers information from consumer

marketing surveys that ask respondents their

religion. As of 2012 the most recent data

available online more than 6,000 adults

reporting themselves as Jewish had been

contacted by the surveys aggregated on the

site.

Two categories of Jews arent included in

this methodology: children, and Jews not by

religion.

With that caveat out of the way, the

Brandeis institute estimates the adult Jewish-

by-religion population of Bergen County at

56,000 with a possible range from 43,000

to 70,000.Throw in the children and the Jews who

dont identify by religion, and Dr. Leonard

Saxe, who heads the institute, figures the

Bergen County Jewish population to be

about 90,000.

One indication of the difference between

the demographic methodology and the

survey of the affiliated can be seen in the

denominational response to the 2001 survey.

Then, there were 30 percent who identified

as Just Jewish, a category selected by just

9 percent in this survey.

arent afiliated with us.

Going forward, the survey and in particular

questions and answers about philanthropic priorit

will shape how the federation presents itself.

The alignment of what people are really interest

in reafirms for me that the federation has a very re

role to play, Mr. Shames said.The top three priorities are ensuring a vibra

Jewish future, a safe and secure Israel, and igh

ing anti-Semitism. Theres a clear message in tha

These things wholly play into what the federation

It gives us an opportunity to galvanize the comm

nity differently.

Will such shifts help the federation? Mr. Sham

said he wants it to start putting aside money so it c

conduct a similar survey in ive or seven years. (T

survey was funded by special grants from the Russ

Berrie Foundation and the Henry and Marilyn Ta

Foundation. And Mr. Shames singled out Norm

Seiden for pushing the federation to make the study

But enough about them.

Heres one more thing about you:

Unless youre reading this article on our websi

youre part of the 73 percent of survey responden

who get news from print newspapers. And youre pof the 69 percent of those people or half of everyon

who reads the Jewish Standard.

Now you know.

Chanukah GreetingsDecember 12th

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and business associates a Happy Chanukah

with an ad in this issue.

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9/9

JEWISH STANDARD NOVEMBER 21, 2014 2

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North Jersey Jewish Standard: Who are we?

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