EvolutionIt is not the strongest of thespecies that survivenor the most intelligentbut the one most responsive tochange

M I N D P A R K - TO D O

four areas• second brain (brainshop)• flypaper (attraction)• drive (trust the force)• fast business

M I N D P A R K I S . . .

mean and lean• Erik, Daniel and Sandra - pure gold• Helsingborg and Stockholm• a very decent budget• common tools• lots of ideas• central of communication

T H E M I SSIO N

make money tomorrow as well

R E A L I T Y

household coverage

50%

55%

60%

65%

70%

75%

80%

90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05

P OT E N T I A L

another way to look at it

0

20000

40000

60000

80000

100000

120000

2003 2004 2005 2006

I T ' S A S SI M P L E A S

eyeballs

D E A L E N

we sell space and time on the stage

T H E S O LUT IO N

T H E LO G IC

it’s a numbers game

W H E R E I S T H E G RO W T H

follow the money

0

50

100

150

200

250

300

2000 2001 2002 2003 2004 2005 2006 2007

landsortspress

storstadspress

gratistidningar

internet

T H E CO O K I E

Butiksmedia0,2%

Utomhus3,5%

Internet13,9%Bio

0,3%

Radio2,3%

TV13,8%

DR15,2% Kataloger

5,5%

Bilagor1,7%

Tidskrifter7,4%

Gratistidningar7,2%

Dagspress29,1%

R E L A X !

we can make money tomorrow as well

M O N E Y F RO M M O N E Y

D E R M E DI E N F Ü R ST

Hubert Burda:”The problem is that we don't understand that software is what is most important. People think that a website with 40 editors is better than 20 editors. And then Google comes and take over the world with an algorithm. Nobody in my business vicinity has written an interesting algorithm.

Google is not too powerful, Google is opening new markets for us. We have to be creative everyday to build our brands for meeting the new markets that Google bring us”

U S P

build on our strengthswe have the ”local” sale

we have the reachwe know how to create a ”snackis”

we are already in place

1

communitieswe don't do it

2

or do we?and should we?

3

this is not our turf

4

out of our leaugue

5

once upon a time

6

content isn't king,conversation is

content is just the stuff we talk about

7

but what about this?

8

a streetracingcommunity? [sic]

9

social knots

1 0

content isn't king,conversation is

our core - storytelling!but with a twist

1 1

the audiencecrowd

1 2

decisions to be made

1 3

forget it

1 4

pwnd

1 5

1 6

go where they are

1 7

sharebe brave and confident

1 8

it IS not at techincal issue

1 9

focus on your coreextend it wisely

and love the crowd

2 0

9 9

CO N C LU SIO N

bits 'n pieces• deficit of moving images• emerging technology• quality is a relative matter

D E F IC I T

D E F IC I T

sex, sport, and local news

D E F IC I T

D E F IC I T

D E F IC I T

a ”void to be filled”• networks (svt, nrk etc)?• global corps (google)?• users ?• the ”newspapers”?

CO N C LU SIO N

bits 'n pieces• deficit of moving images• emerging technology• quality is a relative matter

T EC H N O LO G Y

hd.se, helsingborg

T EC H N O LO G Y

naples, florida

T EC H N O LO G Y

any lunch, stockholm

T EC H N O LO G Y

bambuser

T EC H N O LO G Y

total availability• broadcast-quality• consumer grade• webcam• mobile cam• (surveillance video)

CO N C LU SIO N

bits 'n pieces• deficit of moving images• emerging technology• quality is a relative matter

Q U A L I T Y

Q U A L I T Y

Q U A L I T Y

Q U A L I T Y

Q U A L I T Y

HDTV isn't the shit• content• relevance• fast• presence• good enough

CO N C LU SIO N

bits 'n pieces• deficit of moving images• emerging technology• quality is a relative matter

M A KE S Y O U T H I N K . . .

... and suddenly everything changes ...

R E A D U P

at least...• wisdom of crowds• cluetrain manifesto• wikinomics• smart mobs• naked conversation• future of ideas• here comes everybody

KE E P A C LO S E E Y E

THE USER!social mashups

(opensocial, friend connect)

”object centered sociality”(twitter, jaiku)

geodata(presence, position, data aggregation)

chunkability(opensocial, friend connect, NYT api)

moving images(bamuser, qik, youtube, flickr)

A N D FO R F * C KS S A KE

have fun

T H A N KS

http://mindpark.sejoakim@jardenberg.com