Recap BriefingRecap Briefing

Target group

Attracting new visitors

Committed visitors

Active visitors

ProblemsProblems

Opinion and fashion blog

Competition

Visitor comments

Behavior changeBehavior change

Perception of beauty

Interactivity

Loyalty

You decide what fashion is. Mode.DeAap.

NextNext

Visuals

Twitter and Facebook

Offline events

Youtube Strategy: Youtube Strategy:

http://www.youtube.com/watch?v=0t31QCOkRY0&feature=player_embedded

YouTube strategyYouTube strategy

Based on philosophy and atmosphere of the website

-Simple but effective-Recurring ‘DE’ Theme-Tailored to target audience-Urban , relaxed and friendly vibe

PostersPosters

Still images of the video-gain recognition for our campaign

Social media strategySocial media strategy

Initial idea: create own, personal webspaces

Connection to DeJaap.nl valued

DeJaap.nl needs to represent Mode.DeJaap.nl in a clearer way

Mode.DeJaap.nl Stays an integral part of DeJaap.nl

Broader audience: all visitors of DeJaap.nl

Goals: Social media Goals: Social media strategystrategy

Provide information

Teasers: get users curious

Teasers: make visitors to go back to the website

Encourage user to participate and co-create

Spread awareness about the page

Link ‘celebrities’ to the page

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Offline events Offline events

Linking the offline and online world

Party: announce, promote and show pictures taken

Attend offline fashion events

Competitions among visitors

ConclusionConclusion

Video

Posters

Social media strategy

Offline events

Sustainability

You decide what fashion is