NEW PAGE MEDIA IT HOME&DESIGN Connection...2020 MEDIA KIT P 240-328-6275 F 240-499-8362...
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2020 MEDIA KIT P 240-328-6275 F 240-499-8362 | [email protected] The Washington, DC market, including surrounding areas of Maryland and Virginia, is one of the best educated and highest income populations in the nation. We connect the rich resources of our regional design trade with affluent consumers with household incomes over $300,000 residing in homes valued at $1 million and up. We distribute 70,000 copies of bi-monthly issues across DC, MD and VA, 75% via mail and 25% via newsstands and targeted outlets. We create a polished editorial product that demands the attention of readers and reflects favorably on the advertisers in our pages. We offer numerous ways to enhance your awareness and engage customers, including: • Industry awards partnerships recognizing interior designers, architects, kitchen + bath design, landscape design, remodeling and custom builders • Showroom promotions via shopping guides and events • Ride-along polybag inserts at less cost than postage alone • Custom Profiles featuring individual and corporate accomplishments • Annual Idea Book resource and home design planner • Chesapeake Views, our twice yearly focus on Chesapeake Bay luxury living • HomeAndDesign.com organized by design interest with Find A Pro search function Welcome To Your HOME&DESIGN Connection DC • MD • VA HOME DESIGN & STYLE Stunning homes and landscapes, from classic to cutting-edge elegant IdeaBook SPECIAL EDITION HOME DESIGN & your guide to a beautiful home
Transcript of NEW PAGE MEDIA IT HOME&DESIGN Connection...2020 MEDIA KIT P 240-328-6275 F 240-499-8362...
2020 MEDIA KIT
P 240-328-6275 F 240-499-8362 | [email protected]
The Washington, DC market, including surrounding areas of Maryland and Virginia, is one of the best educated and highest income populations in the nation.
We connect the rich resources of our regional design trade with affluent consumers with household incomes over $300,000 residing in homes valued at $1 million and up.
We distribute 70,000 copies of bi-monthly issues across DC, MD and VA, 75% via mail and 25% via newsstands and targeted outlets.
We create a polished editorial product that demands the attention of readers and reflects favorably on the advertisers in our pages.
We offer numerous ways to enhance your awareness and engage customers, including:
• Industry awards partnerships recognizing interior designers, architects, kitchen + bath design, landscape design, remodeling and custom builders
• Showroom promotions via shopping guides and events
• Ride-along polybag inserts at less cost than postage alone
• Custom Profiles featuring individual and corporate accomplishments
• Annual Idea Book resource and home design planner
• Chesapeake Views, our twice yearly focus on Chesapeake Bay luxury living
• HomeAndDesign.com organized by design interest with Find A Pro search function
Welcome To YourHOME&DESIGN Connection
NEW PAGE
DC • MD • VA
HOME DESIGN&
STYLEStunning homes and landscapes,
from classic to cutting-edge
elegant
IdeaBookSPECIAL EDITION
HOME DESIGN&
HOME &
DESIGN 2020 Idea Book hom
eanddesign.com your guide to a beautiful home
IB_cover_PRESS.indd 1 9/10/19 1:57 PM
2020 MEDIA KIT
P 240-328-6275 F 240-499-8362 | [email protected]
READER DEMOGRAPHICSFemale 68%
Male 32%
Median Age 51.5
Median Home Value $1,000,000
Median Annual Income $300,000
Own a car costing $50,000+ 42%
Have a swimming pool 19%
Have a home theater 21%
Own a 2nd Home 37%
WHAT READERS PLAN TO BUYAntiques & Accessories 21%
Bath Design 28%
Carpets & Flooring 29%
Cabinetry & Closet Design 29%
Furniture (traditional) 21%
Kitchen Design & Appliances 29%
Landscape Design 29%
Lighting & Automation 20%
Remodeling 23%
Window & Door Treatments 28%
Our Audience
DC • MD • VA
HOME DESIGN&CELEBRATING
TimelessInteriors +
Architecture
20th Anniversary Issue
TWO DECADES of STYLE People, Places + Products
with Staying Power
CELEBRITIES at HOME An Intimate Look Back
HOME DESIGNDC • MD • VA
&
COOKING WITHConvivial Chef
CEDRIC MAUPILLIER
GET ORGANIZED Storage Ideas
FROM THE PROS
dream kitchens
5 fabulous makeovers!
_C1_HD_0118_Press.indd 1 12/29/17 10:25 AM
Luxury Living on the BayCHESAPEAKE VIEWS
HOME DESIGN’s&
Spectacular Magothy River Makeover
waterfront STYLE
IdeaBookyour guide to a beautiful home
SPECIAL EDITION
HOME DESIGN&
70,000 Copies in All the Right Places • 52,000 High-End Households, including all owners of million-dollar-
homes earning $300,000+
• 3,000 Design Trade, including members of AIA, ASID, IFDA, LCA,
MBIA, NARI, NKBA, NVBIA
• 3,000 Home Buyers & Home Sellers, via premier luxury real estate
offices
• 12,000 Prominent Retail Locations, airports, bookstores, and all
top supermarket chains
The Most Affluent Homeowners in Washington, DC, Maryland & Virginia
NEW PAGE
11 of the 25 Wealthiest Counties
in America are in our Regional
Circulation Target
PREFERRED BY DESIGNERS
WHICH MAGAZINES DO YOU READ REGULARLY?
Asked of ASID-DC Members:
HOME&DESIGN 81%
Architectual Digest 60%
Washingonian 49%
House Beautiful 46%
Veranda 30%
Elle Décor 29%
DC Modern Luxury 14%
Capitol File 2%
(Source: Reader Survey)
2020 MEDIA KIT
P 240-328-6275 F 240-499-8362 | [email protected]
Features CalendarJAN/FEB – WINTER 2020 •BestKitchens Editors’ Picks
•KitchenProducts New design ideas
•GrandClosets And organizing products
•TopBuilderProjects NVBIA Awards
MAR/APR – SPRING 2020 •LandscapeDesign Project profiles and LCA awards
•FineFurniture&Accessories New Styles & Showroom Selections
•TopRemodelerProfiles MBIA Awards
Special Edition: CHESAPEAKE VIEWS – SPRING 2020
Luxury Living on the BayCHESAPEAKE VIEWS
HOME DESIGN’s&
THREE ONE-OF-A-KIND HOMES CELEBRATE WATERFRONT LIFE
great escapes
Featuring Luxury Living on the Water PLUS Home Design Resources Directory • Focuson
Landscaping
MAY/JUN – LATE SPRING 2020 •GreatOutdoorSpaces Outdoor Products
•RemodelingProjects NARI DC Awards
JUL/AUG – SUMMER 2020 • InteriorDesignerIssue Designers Up Close
•FineFurniture&Accessories Spring High Point
•Baths+Spas Designers, Products, Materials
SEP/OCT – FALL 2020 •ArchitectureIssue Projects of the Year and
AIA Award-Winners
•LandscapeBuildingFeatures Innovative Landscaping
Solutions
•HomeTechnology Recent project profiles
2021 ANNUAL IDEA BOOK
IdeaBookSPECIAL EDITION
HOME DESIGN&
HOME &
DESIGN 2020 Idea Book hom
eanddesign.com your guide to a beautiful home
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Home Design Planner in sections: • Build • Design • Kitchen+Bath • Landscape • Remodel
Special Edition: CHESAPEAKE VIEWS – FALL 2020
Luxury Living on the BayCHESAPEAKE VIEWS
HOME DESIGN’s&
Spectacular Magothy River Makeover
waterfront STYLE
Featuring Luxury Living on the Water PLUS Home Design Resources Directory • Focuson
Remodeling
NOV/DEC – LATE FALL 2020 •RemodelingIssue Before & After
•TopBuilderProjects MBIA awards
•FireplacesandMantels
•LightingDesign
DC • MD • VA
HOME DESIGN&
GREAT IDEAS
BATH MAKEOVERSAT HOME WITH
GERMANY’S AMBASSADOR
high on drama
New homes + redos full of striking style,
indoors and out
HOME DESIGN&DC • MD • VA
Kitchen Magic Clever re-dosdeliver high style and cutting-edgeinnovation
AT HOME WITH OPERA STAR
DENYCE GRAVESCONQUER YOUR CLUTTER
SMALL SPACE IDEAS
DC • MD • VA
HOME DESIGN&
STYLEStunning homes and landscapes,
from classic to cutting-edge
elegant
HOME DESIGN&DC • MD • VA
THE PROS AT HOMEFRANK BABB RANDOLPHLAUREN SACHS
HOT NEW TALENTWHO TO WATCH
ISSUE
designer
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Ad Deadlines & Specifications
Luxury Living on the BayCHESAPEAKE VIEWSHome & Design
Three One-of-a-Kind Homes Celebrate Waterfront Style
Getaway
St. Michaels Charm
ask the Pros Building on the Bay
serenity BY tHE SHorE
IdeaBookyour guide to a beautiful home
SPECIAL EDITION
HOME DESIGN&
NEW PAGE
2020 ADVERTISING DEADLINES ISSUE AD DUE MAIL DATE
March/April 01/07/20 02/13/20 May/June 03/06/20 04/09/20 July/August 05/04/20 06/11/20 September/October 07/09/20 08/13/20 Idea Book 2019 08/10/20 09/24/20 November/December 09/14/20 10/22/20 January/February 11/09/21 12/20/20
• Accepted File Types: PDF, JPEG, TIF.
• Ads submitted without a SWOP3-standard proof waive the right to question color/reproduc-tion. Upon request, we can pull a proof on your behalf and as a production charge of $85 to your invoice.
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TO SUBMIT YOUR PRINT READY AD:
Non-BLeeds Ads:Full Page (non-bleed, Live Area) ...................7.375” x 9.812”Spread (non-bleed) ....................................16.875” x 9.875”2/3 Page—Vertical .........................................4.75” x 9.875”1/2 Page—Horizontal. .................................7.375” x 4.812”1/2 Page—Vertical .......................................3.562” x 9.875”1/3 Page—Square .........................................4.75” x 4.812”1/3 Page—Vertical .......................................2.375” x 9.875”1/4 Page .....................................................3.562” x 4.812”
MAGAZINE PAGE SIZE ............................... 8.5” x 10.875”
Bleed Ads:Full Page Document Size .............................8.75” x 11.125” (includes add’l 1/8” that will be trimmed)Spread Document Size ..............................17.25” x 11.125”
AD DIMENSIONS:
1/8” Bleed Requirement beyond trim for BLEED ads (will be cut off when book trims)
Page Trim 8.5” x 10.875”
1/4” Safety margin for all text, logos, etc. (keep all critical info within 1/4” of page trim)
• Incorrect dimensions
• Content too close to trim of page
• Bleed Ad does not include 1/8” bleed beyond trim
• Low-resolution images
• Images not converted to CMYK
• Spot color/PMS used in the color space
• Position marks or color bars in the live area
Please check your ad for these errors
before sending
Common Ad Problems
to Avoid
All file materials can be sent to [email protected]
For much larger files please use www.wetransfer.com
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Online Opportunities
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HOME PAGEn Leaderboardn Boxn Category Carousel
CATEGORY PAGEn Leaderboardn Boxn Spotlight (articles only)
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WEBSITE 40,000 unique visitors monthly
Description Location Rate Unit Rate* Pkg. Buy 6
Leaderboard728x90/RGB/72ppi
Home PageArticles Resources
Per MonthPer MonthPer Month
$450 $250 $300
$2,000 $1,200 $1,500
Box Ad300x250/RGB/72 ppi
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Per MonthPer MonthPer Month
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Category Carousel400x600/RGB/150 ppi
Home Page & Articles Two Months
$600 $3,000
Spotlight300x164/RGB/72ppi
Articles Resources
Per MonthPer Month
$200 $250
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FIND A PRO Listing600x400 pixels, 150 ppi
Resources Monthly $95 $450
E-MAIL 2,000 Design Trade; 15,000 Design Consumers
NewsletterConsumer E-BlastTrade E-BlastConsumer+Trade
1st and 3rd Friday monthly1 time per week1 time per week Exclusive
Spotlight AdEachEachOne Week
$400 $500 $700
$1,000
$2,200 $2,500 $3,500 $5,000
SOCIAL MEDIA Over 50,000 Followers
connect with us for new ideas and inspiration
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$1195 (save $395)
Facebook/Instagram Posts, E-Blast, Newsletter Spotlight, 1 Month Box Ad
To The Trade Grand Opening, Seminar, New Product, etc.
$895 (save $395)
Facebook/Instagram Posts, Trade E-Blast, Newsletter (trade only) Spotlight
Rates include ad creation from your provided text and lo-res images.* HOME&DESIGN Print Advertiser: Earn 10% off for each print ad contracted, up to 50% off.
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Chesapeake Views
Luxury Living on the Bay
HOME & DESIGN
Three one-of-a-kind homes celebrate waterfront life
GREAT ESCAPES
CHESAPEAKE VIEWS
A VISIT TO OXFORDPicturesque Town on the Tred Avon
ASK THE PROSBuilding on the Shore
Luxury Living on the Bay
Three one-of-a kind homes celebrate waterfront style
GREAT ESCAPES
CHESAPEAKE VIEWSHOME DESIGN’s&
Luxury Living on the BayCHESAPEAKE VIEWS
HOME DESIGN’s&
Spectacular Magothy River Makeover
waterfront STYLE
Luxury Living on the Bay
HOME & DESIGN
Three one-of-a-kind homes celebrate waterfront life
CHESTERTOWNWeekend Getaway
ASK THE PROSBuilding on the Bay
COASTAL HAVENS
CHESAPEAKE VIEWSRATES# Ads: 1 Ad 3 Ads AD SIZE (all rates are per ad and include four-color)Page $ 2750 $ 2550½ Page $ 1550 $ 1450¼ Page $ 850 $ 800Spread (two pgs) $ 3995 $ 3795Back Cover $ 3000 $ 2900Inside Covers $ 2850 $ 2750Your Insert in Polybag Mailer $.16 ea (includes list, mail handling, postage)Up to 4 pages; call regarding other sizes.
Fine Living on the WaterEDITORIALChesapeake Views is designed to engage consumers whose proximity and income make them likely prospects for a shoreline lifestyle. Regular topics include home makeovers, design for water views, Eastern Shore travel and dining, and a Who’s Who directory of home design specialists.
CIRCULATION50,000 TOTAL
40,000 Mailed to $900K+ Home Owners in MD/VA/DC Top 20 Income Zip Codes Plus Owners in Annapolis and other Eastern Shore communities, home value $800K++
10,000 Public Display on newsstands and prominent locations, including:
Annapolis Yacht ClubBaltimore Yacht ClubBlue Herron Golf CourxeBodkin Yacht ClubEastport Yacht ClubGovernor Calvert HouseHarbourtowne ResortHyatt Regency Resort
Inn at Perry CabinMarriott Waterfront AnnapolisMaryland InnMercedes Benz of AnnapolisRiver House, Easton Golf ClubSevern Sailing AssociationTidewater InnWestin Hotel Annapolis
SCHEDULEPublished in two stand-alone issues and one issue bound into the Home&Design Idea Book. Ad Deadline Mail Date
Spring 2020 March 6 April 9 Focus Section: Outdoor Living
Fall 2020 July 7 August 13 Focus Section: Kitchens
Idea Book Edition August 20 October 1
