Neva Cosmetic Packaging Design 1963 - 1985

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Transcript of Neva Cosmetic Packaging Design 1963 - 1985

Page 1: Neva Cosmetic Packaging Design 1963 - 1985

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Page 2: Neva Cosmetic Packaging Design 1963 - 1985

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PUBLIKACIJA JE TISKANA

U POVODU ISTOIMENE

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marijina

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ljepote 1963

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198

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Kutija za Parfem AndreA; 6č]�£�Èn°�­kat. br. 61)

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Page 9: Neva Cosmetic Packaging Design 1963 - 1985

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Page 12: Neva Cosmetic Packaging Design 1963 - 1985

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Page 13: Neva Cosmetic Packaging Design 1963 - 1985

fabric, - ���� �/�č/ ��7",�]�1958 ­V>Ì����x®

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Page 14: Neva Cosmetic Packaging Design 1963 - 1985

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tKanina, /6",*č�]�1958. ­�>Ì°�LÀ°�{®

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SKice za SuKnje, 61 / �-]�"�=č��­��®]�£�Èä°qÈ£°

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Page 24: Neva Cosmetic Packaging Design 1963 - 1985

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Page 34: Neva Cosmetic Packaging Design 1963 - 1985

“1962. PojaVila Se informacija

&#�0'8#�64#

m+�-4'#614#

��7�101�

Vrijeme nije bio još definiran

Pojam dizajna niti dizajnera.

onda Sam ja to Kod njih SVe

Promjenila.” (Smijeh) �>À��>��>�i�

Ì�ŋ

“in 1962, aPPeared information

that neVa iS looKing for a

creator. at that time the

concePt of deSign or deSigner

had not been defined yet.

i changed all that when

i came there.” (laughS)

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Page 35: Neva Cosmetic Packaging Design 1963 - 1985

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boxeS nevA creme sPeciAl, 6č]�£�ÈÎ�­V>Ì����ÓÓ®

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etiKete za frizerSKe i druge ProizVode, 6č]�£�È{°q£�ÈÈ°�­�>Ì°�LÀ°�În®

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Page 46: Neva Cosmetic Packaging Design 1963 - 1985

&CNGMQ�TC\KITCPKLG�UW�CODCNCzG�\C�%TPW�OCêMW� ������� � K�Tabac (�������� +CMQ�LG�TKLGê�Q�NKEGPEPKO�RCTHGOKOC�� %TPC�OCêMC���%JCV�0QKT� je 1FQNQXC��C�Tabac UW�K\XQTPQ�RTQK\XQFKNK�/ÀWTGT���9KTV\��CODCNCzW�LG�\C�0GXKPG�K\XGFDG�FK\CLPKTCNC�/CTKLC�-CNGPVKä��0CKOG��MQNQPLUMG�XQFG�UW�UG�êGUVQ�RTQFCXCNG�W�TKPHW\K��K\�NKVTGPKJ�DQEC���K�RWPKNG�W�DQêKEG�MQLG�DK�MWRCE�FQPKQ�UC�UQDQO��

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Kutija za Parfem AndreA, 6č]�£�ÇÓ°�­�>Ì°�LÀ°�ÈÓ®

Perfume box AndreA, 6č]�£�ÇÓ�­V>Ì����ÈÓ®

reKlama za chanel, 1969.

chanel adVertiSment, 1969

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Page 47: Neva Cosmetic Packaging Design 1963 - 1985

$1é+%'�<#�2#4('/�+�-1.10,5-7�Vodu chyPre; ""1,� 6č�-"1,�*��6č]�£�nä°�­�>Ì°�LÀ°�ÇÓ���Ç{®

Perfume and eau de cologne bottleS chyPre; ""1,� 6č�-"1,�*��6č]�£�nä�­V>Ì����ÇÓ�>�`�Ç{®

47

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Page 48: Neva Cosmetic Packaging Design 1963 - 1985

,GFPC�QF�WQDKêCLGPKJ� VCMVKMC�0GXKPQI�RQUNQXCPLC�DKNC� LG�WXQ-îGPLG�XNCUVKVG� NKPKLG�RTQK\XQFC�PGMQNKMQ�IQFKPC�PCMQP� NCPUKTCPLC� KUVQXLGV-PG�NKEGPEKTCPG�NKPKLG����6CMQ�LG�PCMQP�MTGOG�0KXGC�WUNKLGFKNC�0GXC�%TGOG� PCMQP�1FQN�RCUVG�\C�\WDG�K�XQFKEG�\C�WUVC�WXGFGPK�UW�RCUVC�1RVQFGPV i XQFKEC�0GXCFGPV;�PCMQP�.o1TGCNQXKJ�NCMQXC�K�wCORQPC�WXGFGPK�UW�Etic i (TKNCZ��C�PCMQP�FG\QFQTCPUC��Z��s�&GQHGP�

&GQHGP�LG�RTQK\XGFGP�������MCQ�NKPKLC�FG\QFQTCPUC�W�UVKEMW�(#P-FTGC��/CTKC i 4GPG���&XKLG�IQFKPG�MCUPKLG��MQNGMEKLC�LG�TGFK\CLPKTCPC��RTGK-OGPQXCPC�4QUGG��(TGUJ i 6CDCE��K�RTQwKTGPC�FG\QFQTCPUKOC�W�TCURTwKXCêW��5CêWXCPQ�LG�PGMQNKMQ�OCMGVC�RTKLGFNQIC�PQXG�NKPKLG�RTQK\XQFC�W�UVKEMW�MQLK�PCO�FCLW�WXKF�W�PCêKP� TCFC�/CTKLG�-CNGPVKä�� 2TGOC�XNCUVKVQO�RTK\PCPLW��PQXG�RTQK\XQFG�PKMCFC�PKLG�UMKEKTCNC�s�QFOCJ�LG�RTGNC\KNC�PC�K\TCFW�UXKOC�TC\WONLKXKJ�OCMGVC��0LG\KPC�RTGEK\PQUV�W�K\TCFK�MWVKLC�K�URTGVPQUV�W�VTGVOC-PW�OCVGTKLCNC�XLGTQLCVPQ�UG�PCLDQNLG�QêKVWLG�W�MQORNGMUPKO�OCMGVCOC�\C�TGFK\CLP�MQNGMEKLG�Rosal �������

SPrej dezodoranS deofen fresh, rosee, tAbAcÆ� 6č]�£�Çx°�­�>Ì°�LÀ°�Çä®

SPray deodorant deofen fresh, rosee, tAbAcÆ� 6č]�£�Çx�­V>Ì����Çä®

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Page 49: Neva Cosmetic Packaging Design 1963 - 1985

maKete SticKoVa deofen, 6č]�£�ÇÓ°q£�Çΰ�­�>Ì°�LÀ°�{Ç®

model of SticKS deofen, 6č]�£�ÇÓq£�ÇÎ�­V>Ì����{Ç®

detalj maKeta SticKoVa deofen, 6č]�£�ÇÓ°q£�Çΰ�­�>Ì°�LÀ°�{n®

detail of modelS of SticKS deofen, 6č]�£�ÇÓq£�ÇÎ�­V>Ì����{n®

49

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Page 50: Neva Cosmetic Packaging Design 1963 - 1985

temPlateS for boxeS and jarS rosAl, ""1,� 6č�-"1,�*��6č]�£�nÓ�­V>Ì�����{��Ç®

Predlošci za Kutije i .10é+ã' rosAl, ""1,� 6č�-"1,�*��6č]�£�nÓ°�­�>Ì°�LÀ°��{��Ç®

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51

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Page 52: Neva Cosmetic Packaging Design 1963 - 1985

2QêGVMQO������KJ��0GXC�LG�QFNWêKNC�QLCêCVK�UXQLW�UMTQOPW�RQPW-FW�RCUVK�\C�\WDG���RTXQ�U�FWJQXKVQ�TKLGwGPQO�RCUVQO�&GPVCUGRV���C�\CVKO�êKVCXQO�NKPKLQO�\WDPKJ�RCUVK�2NKFGPVC���������7\�4QUCN��2NKFGPVC�LG�LGFKPK�0GXKP�DTCPF�K\�VQI�TC\FQDNLC�MQLK�RQUVQLK�K�FCPCU�

6KJ� IQFKPC� s� C� XLGTQLCVPQ� MCQ� RQUNLGFKEC� RTGMKFC� UWTCFPLG� U�.o1TGCNQO�s�0GXC�TC\XKLC�LGFPW�QF�UXQLKJ�PCLWVLGECLPKLKJ�MQ\OGVKêMKJ�NKPKLC� +TGN�wCORQPG�K�NCMQXG�\C�MQUW��7\�XGä�WQDKêCLGPG�HQTOCVG�RNCUVKêPKJ�LCUVW-êKäC�\C�wCORQP�K�NCMQXC�W�TCURTwKXCêW��/CTKLC�-CNGPVKä�\C�+TGN��TC\XKLC�K�FXC�XTNQ�UWXTGOGPC��RTCMVKêPC�TLGwGPLC�DQêKEC�U�QXLGUPKO�XG\KECOC��

/GîW�RQUNLGFPLKO�TCFQXKOC�/CTKLG�-CNGPVKä�\C�0GXW�DKNC�LG�NKPKLC�FGMQTCVKXPG�MQ\OGVKMG�%QTQPC������-���������LQw�WXKLGM�KVGMCMQ�RTKUWVPC�W�MQNGMVKXPQL�OGOQTKLK��0GFWIQ�\CVKO��/CTKLC�-CNGPVKä�QFNC\K�W�OKTQXKPW��0GXC�QUVCLG�W�UCUVCXW�2NKXG�FQ�������IQFKPG��MCFC�LG�RTGW\KOC�#VNCPVKE�ITWRC�

21 +\PKOPQ�QRUGzPG�RQFCVMG�Q�RQXKLGUVK�VXQTPKEG�0GXC�UCMWRKQ�LG�$TCPKOKT�<QTCLC�W�PGQDLCXNLGPQO�VGMUVW�(TCIOGPVK�0GXKPG�RQXKLGUVK�22 $GKGTUFQTH�#)�*CODWTI�LG�PLGOCêMK�MQ\OGVKêMK�MQPEGTP�QUPQXCP�������IQFKPG��C�OGîW�PCLWURLGw-PKLG�RTQK\XQFG�WDTCLCLW�DTCPFQXG�0KXGC��#VTKZ��'WEGTKP��2GDGEQ���Z�����<CITGDCêMW�VXTVMW��4CXG�F�F��QUPKXCLW�������IQFKPG�NLGMCTPKEK�5VLGRCP�4CE�K�&TCIWVKP�8GTINGU��/GîW�PCLXCzPKLKO�4CXKPKO�RTQK\XQFKOC�DKNK�UW�UTGFUVXQ�\C�UWPêCPLG�1TCJQN��\WDPG�RCUVG�K�XQFKEG�1RVQFGPV, MTGOC�1RVQFGTOC��TC\PC�UTGFUVXC�RTQVKX�\PQLGPLC��VG�UTGFUVXQ�\C�RTQDCXW�Gastol��1UKO�VQIC��VXTVMC�LG�RTQFCXCNC�RCTHGOG�K�VQCNGVPG�XQFG������PLGOCêMQI�RTQK\XQîCêC�/ÀWTGT���9KTV\��DTKLCäK�RTKDQT�VG�MQPFQOG��WNQwMG��OCTCOKEG�K�UNKêPQ��-CQ�MWTKQ\KVGV�XCNLC�URQOGPWVK�FC�LG�VXTVMC�VTKFGUGVKJ�IQFKPC�PC�FK\CLPW�RTQRCICPFPKJ�OCVGTKLCNC�UWTCîKXCNC�U�CWVQTKOC�RQRWV�5GTIKLC�)NWOEC�K�#PFTKLG�/CWTQXKäC����2QFCEK��$TCPKOKT�<QTCLC�DKNL���������2TKOLGTKEG��*GNGPC�4WDKPUVGKP�êGUVQ�LG�RQ\KTCNC�HQVQITCƂOC�W�DKLGNQL�NCDQTCVQTKLUMQL�MWVK�FC�DK�RQ-FTzCNC�MTKNCVKEW�UXQLG�VXTVMG��0CWMC�Q�NLGRQVK��8KFK��2GKUU��-CVJ[��*QRG�KP�C�,CT��0GY�;QTM���*GPT[�*QNV�CPF�%QORCP[��+PE�����������+\�TC\IQXQTC�U�/CTKLQO�-CNGPVKä���NKRCPL����������1UPKXCê��.o1TGCNC���'WIGPG�5EJWGNNGT��RQMTGPWQ�LG�EKLGNK�PK\�CMEKLC�FC�WXLGTK�PGRQXLGTNLKXG�UVTWêPLCMG�CNK�K�MNKLGPVG��W�MXCNKVGVW�VCFC�RQVRWPQ�PQXQI�RTQK\XQFC�s�UKPVGVUMKJ�DQLC�\C�MQUW��8KFK��,QPGU��)GQ-HHTG[��$GCWV[�+OCIKPGF��0GY�;QTM���1ZHQTF�7PKXGTUKV[�2TGUU����������2TGOC�$TCPKOKTW�<QTCLK�DKNL�������1FQN�LG�DKQ�RTQK\XQîCê�êWXGPG�MQNQPLUMG�XQFG�K�NQUKQPC�\C�DTKLCPLG�2KVTCNQP��CNK�K�PK\C�RCTHGOC�QF�MQLKJ�LG�\CEKLGNQ�PCLRQ\PCVKLK�%JCV�0QKT�����<QTCLC��$��DKNL���������5GFCOFGUGVKJ�UG�W�0GXK�RTQK\XQFKNC�KUMNLWêKXQ�NKEGPEPC�$KPCEC�/GFKECN�COGTKêMG�VXTVMG�5CTC�.GG��FQM�LG�RTKOLGTKEG�5CRQPKC�PWFKNC�DCTGO�VTK�LCMC�DTCPFC��<KTQFGPV��-CNQFQPV i -CWMQT�

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Page 53: Neva Cosmetic Packaging Design 1963 - 1985

coronA Powder container, ""1,� 6č�-"1,�*��6č]�£�nÎ�£�n{

Kutija za Puder coronA, ""1,� 6č�-"1,�*��6č]�£�nΰ�£�n{°

53

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Page 54: Neva Cosmetic Packaging Design 1963 - 1985

SerieS of ShamPoo bottleS and tubeS irel;�""1,� 6č�-"1,�*��6č]�£�nä�­V>Ì����Çn�>�`�Ç�®

5'4+,#�$1é+%#�+�67$#�j#/210#�irel; ""1,� 6č�-"1,�*��6č]�£�nä°�­�>Ì°�LÀ°�Çn���Ç�®

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55

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Page 56: Neva Cosmetic Packaging Design 1963 - 1985

p7�#6'.,'7�+/#/�8'.+-+�4#&

0+�561.��5,'&+/�0#.#-ã'0#

��

gledam u Vrt. ali gledam u Prazno. u glaVi crtam.”

­�>À��>��>�i�Ì�ŋ���À>`������iÃ

ÌÕ�Õ� iÛ�®

“in the Studio, i haVe a large deSK. i Sit there leaning

on my elbow and looKing at the garden. but Staring

at nothing. in my head i’m drawing.”

­�>À��>��>�i�Ì�ŋ�>L�ÕÌ��iÀ�Ü�À�

«�>Vi���� iÛ>®

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Page 57: Neva Cosmetic Packaging Design 1963 - 1985

ruka dizajnera

2TGMQ� UVQ�RGFGUGV� TCFQXC�s�OCMGVC� K�RTQK\XQFC�s�PCUVCLCNKJ�W�TC\FQDNLW�QF�FXCFGUGV�VTK�IQFKPG��FCLG�PCO�K\PKOCP�WXKF�W�TC\XQL�FQOCäG�KPFWUVTKLG�K�FK\CLPC��CODCNCzG�MQ\OGVKMG�QF�PLGPKJ�VTPQXKVKJ�RQêGVCMC�FQ�\TGNQUVK��/CTKLC�/CTKPC��-CNGPVKä�WXQFKNC�LG�MWäPK�UVKN�s�RTQOKwNLCPLG�VQVCN-PQI�XK\WCNPQI�KFGPVKVGVC�VXTVMG�s�IQFKPCOC�KURTGF�QUVCVMC�MQ\OGVKêMG�KP-FWUVTKLG��C�KOCNC�LG�K�FQXQNLCP�WVLGECL�WPWVCT�VXTVMG�FC�UXQLW�KFGLW�RTQXGFG��5NLGFDGPKEC�DCWJCWUQXUMG�KFGLG�Q�RTQUXLGVKVGNLUMQL�WNQ\K�FK\CLPC��XLGTQXCNC�LG�FC�FK\CLP�OQTC�UVXCTCVK�DQNLG�FTWwVXGPQ�QMTWzGPLG��

#ODCNCzC�/CTKLG� -CNGPVKä� IQXQTK� Q� XTGOGPW� RTKLG� TGEKMNKTCPLC��RTKLG� KURKVKXCPLC� VTzKwVC� K� HQMWU�ITWRC��RTKLG� KURKUKXCPLC� UCFTzCLC�CODCNCzG�PC� ��� LG\KMC�� +UVQXTGOGPQ�� VQ� LG� XTKLGOG�OCPLMC� UKTQXKPC�� PGWLGFPCêGPG�MXCNKVGVG�RCRKTC����\CUVCTLGNG�VGJPQNQIKLG��+�MQPCêPQ��MCQ�RQFULGVPKM�FCPCw-PLKO�UVWFGPVKOC�FK\CLPC�s�VQ�LG�XTKLGOG�OWMQVTRPG�K\TCFG�DG\DTQLPKJ�MCT-VQPUMKJ�OCMGVC��KUETVCXCPLC�UNQXC��OQFGNKTCPLC�HQTOK�DWFWäKJ�RNCUVKêPKJ�KNK�UVCMNGPKJ�DQEC�W�INKPK��/CTKLC�-CNGPVKä�UXLGFQMKPLC��LG�KUêG\CXCPLC�OGVKLGTC��PG\CQDKNC\PG�QFNKMG�XTUPQI�FK\CLPGTC�XTGOGPC�W�MQLGO�LG�UCOQ�K\W\GVPQ�URTGVPC�K�wMQNQXCPC�TWMC�OQINC�PCFXNCFCVK�QITCPKêGPLC�CNCVC�

+�FCPCU�s�W�UXQLKO�\TGNKO�QUCOFGUGVKO��/CTKPC�äG�PC�MQOCFKäW�RCRKTC�W�VTGP�QMC�RTGEK\PQ�KUETVCVK�UNQXQ�pK\XGFGPQ�K\�TKOUMQI�MCRKVCNCq���UVTRNLKXQ�RTK� VQO�QDLCwPLCXCLWäK�CPCVQOKLW� VQI�ITCHGOC�� �-CQ�wVQ� K� UCOC�CWVQTKEC�MCzG��&K\CLP� LG�XG\CP�W\� TC\XKVCM�QUVCNKJ� KPFWUVTKLUMKJ�ITCPC�MCQ�

model of toothPaSte tube oPtodent, 6č]�£�Èn�­V>Ì����{�®

maKeta tube PaSte za zube oPtodent, 6č]�£�Èn°�­�>Ì°�LÀ°�{�®

57

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Page 58: Neva Cosmetic Packaging Design 1963 - 1985

58

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wVQ�UW�RTQK\XQîCêK�CODCNCzG��RCRKTC��RNCUVKMG��UVCMNC��FGMQTCVKXPKJ�OCVG-TKLCNC����<DQI�VQIC�UG�UNQDQFC�RTK�TGCNK\CEKLK�QFTGîGPKJ�\CFCVCMC�K�MTGäG�W�QMXKTKOC�MQLG�FKMVKTC�KPFWUVTKLC�C�VKêG�UG�DT\KPG�K�VGJPQNQIKLG�RTQK\XQFPLG�MCQ�K�RTQK\XQîCêC�CODCNCzPKJ�OCVGTKLCNC��7�UXGOW�VQOG�NKMQXPQ�TWJQ�\C-RTCXQ�LG�LGFKPC�UNQDQFC�W�MQLQL�OCwVC��KPXGPEKLC�K�\PCPLG�FK\CLPGTC�FQNC-\K�FQ�RWPQI�K\TCzCLC��6GM�W�HC\K�RTCMVKêPG�TGCNK\CEKLG�MXCNKVGVPK�OCVGTKLCNK�K�FQDTG�K\XGFDG�OQIW�FCVK�zGNLGPK�K\INGF�\COKwNLGPQL�KFGLK��4WMC�FK\CLPGTC�VTGDC�DKVK�PG\CQDKNC\PK� HCMVQT�W�UVXCTCPLW�CODCNCzG�QF�FK\CLPC�FQ�PLGPG�TGCNK\CEKLG�MCQ�PGFLGNLKXG�ELGNKPG��LGT�LGFKPQ�CWVQT�OQzG�WURLGwPQ�MQTKIKTCVK�GXGPVWCNPG�K\XGFDGPG�TG\WNVCVG��/��-CNGPVKä��W�TC\IQXQTW�\C�êCUQRKU�2NKXC, UTRCPL�������

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maKeta Kutije Parfema %40#�/#ê-#, 6č]�£�ÈÈ°

model od Perfume box %40#�/#ê-#, 6č]�£�ÈÈ

#7614+%#�<#*8#.,7,'�/#4+,+�-#.'06+ã�0#�84+,'&01,�&10#%+,+�4#&18#�<$+4-#/#�&+<#,0#�/7<',#�<#�

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Page 59: Neva Cosmetic Packaging Design 1963 - 1985

59

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Page 60: Neva Cosmetic Packaging Design 1963 - 1985

labelS for eau de toiletteS and PerfumeS, ""1,� 6č�-"1,�*��6č]�£�nä�­V>Ì����ÇÈ®

etiKete za KolonjSKe Vode i Pafreme, ""1,� 6č�-"1,�*��6č]�£�nä°�­�>Ì°�LÀ°�ÇÈ®

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Page 61: Neva Cosmetic Packaging Design 1963 - 1985

Perfume and eau de toilette boxeS chAntillA, neVa, 1971 (cat no 54-56)

Kutije za KolonjSKe Vode i Parfem chAntillA, neVa, 1971. (kat. br. 54-56)

61

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Page 62: Neva Cosmetic Packaging Design 1963 - 1985

-1.#m0+�24+-#<�$1é+%#�+�'6+-'6#�za Serije KolonjSKih Voda; ""1,� 6č�-"1,�*��6č]�£�nä°�­�>Ì°�LÀ°�Ç£®

collage diSPlay of bottleS and labelS for SerieS of eau de toiletteS, ""1,� 6č�-"1,�*��6č]�£�nä�­V>Ì����Ç£®

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Page 63: Neva Cosmetic Packaging Design 1963 - 1985

$1é+%#�<#�-1.10,5-7�81&7�tAbAc; ""1,� 6č�-"1,�*��6č]�£�nä°�­�>Ì°�LÀ°�Çx®

bottle of tAbAc eau de toilette; ""1,� 6č�-"1,�*��6č]�£�nä�­V>Ì����Çx®

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Page 64: Neva Cosmetic Packaging Design 1963 - 1985

brochure rosAl; ""1,� 6č�-"1,�*��6č]�£�nÓ�­V>Ì����£ä£®

brošura rosAl; ""1,� 6č�-"1,�*��6č]�£�nÓ°�­�>Ì°�LÀ°�£ä£®

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Page 65: Neva Cosmetic Packaging Design 1963 - 1985

rosAl ProductS; ""1,� 6č�-"1,�*��6č]�£�nÓ�­V>Ì�������>�`�£ää®

Serija ProizVoda rosAl; ""1,� 6č�-"1,�*��6č]�£�nÓ°�­�>Ì°�LÀ°������£ää®

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Page 66: Neva Cosmetic Packaging Design 1963 - 1985

clifford Pudre box, 6č]�£�ÈÎ�­V>Ì����Óή

Kutija clifford Pudre; 6č]�£�Èΰ�­�>Ì°�LÀ°�Óή

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Page 67: Neva Cosmetic Packaging Design 1963 - 1985

clifford fond de teint box; 6č]�£�ÈÎ�­V>Ì����Ó{®

Kutija clifford fond de teint; 6č]�£�Èΰ�­�>Ì°�LÀ°�Ó{®

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Page 68: Neva Cosmetic Packaging Design 1963 - 1985

hairSPray irel; ""1,� 6č�-"1,�*��6č]�£�nä�­V>Ì����n£®

laK za KoSu irel; ""1,� 6č�-"1,�*��6č]�£�nä°�­�>Ì°�LÀ°�n£®

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Page 69: Neva Cosmetic Packaging Design 1963 - 1985

box and tube of hair gel irel, ""1,� 6č�-"1,�*��6č]�£�nä�­V>Ì����ÇÇ®

Kutija i tuba gela za KoSu irel; ""1,� 6č�-"1,�*��6č]�£�nä°�­�>Ì°�LÀ°�ÇÇ®

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Page 70: Neva Cosmetic Packaging Design 1963 - 1985

box model with toothPSte tube PlidentA fresh; ""1,� 6č�-"1,�*��6č]�1983�£�n{�­V>Ì����££Î®

maKeta Kutije i tube PaSte za zube PlidentA fresh; ""1,� 6č�-"1,�*��6č]�1983.�£�n{°�­�>Ì°�LÀ°�££Î®

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Page 71: Neva Cosmetic Packaging Design 1963 - 1985

box and toothPaSte tube

dentAsePt; ""1,� 6č�-"1,�*��6č]�1983�­V>Ì����£££®

Kutija i tuba PaSte za zube dentAsePt; ""1,� 6č�-"1,�*��6č]�1983. ­�>Ì°�LÀ°�£££®

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Page 72: Neva Cosmetic Packaging Design 1963 - 1985

box with tube PaSta za é+jã'0,'�/4.,#�sio, 6č]�£�ÈÇ�­V>Ì����{ä®

Kutija S tubom PaSta za é+jã'0,'�/4.,#�sio, 6č]�£�ÈÇ°�­�>Ì°�LÀ°�{ä®

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Page 73: Neva Cosmetic Packaging Design 1963 - 1985

model of box and tube chromlux, 6č]�č,"1 ��£�ÈÈ�­V>Ì����Îή

maKeta Kutije i tube chromlux,� 6č]�"�"�£�ÈÈ°�­�>Ì°�LÀ°�Îή

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Page 74: Neva Cosmetic Packaging Design 1963 - 1985

modelS of ShaVing cream boxeS hobby, 6č]�č,"1 ��£�Çä°

maKete Kutija Krema za brijanje hobby, 6č]�"�"�£�Çä°

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Page 75: Neva Cosmetic Packaging Design 1963 - 1985

box with tube of ProtectiVe hand cream octA; 6č]�£�Èn�­V>Ì����{£®

Kutija i tuba Kreme za ruKe octA; 6č]�1968.�­�>Ì°�LÀ°�{£®

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Page 76: Neva Cosmetic Packaging Design 1963 - 1985

model of toothPaSte tube oPtodent, 6č]�£�Èn�­V>Ì����{�®

maKeta tube PaSte za zube oPtodent, 6č]�£�Èn°�­�>Ì°�LÀ°�{�®

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Page 77: Neva Cosmetic Packaging Design 1963 - 1985

box and toothPaSte tube oPtodent, 6č]�£�È��­V>Ì����{Ó®

Kutija i tuba PaSte za zube oPtodent, 6č]�£�È�°�­�>Ì°�LÀ°�{Ó®

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Page 78: Neva Cosmetic Packaging Design 1963 - 1985

bottle for &,'ê,+�215+2� 6č]�£�Èn�­V>Ì����ÎÈ®

$1é+%#�<#�&,'ê,+�215+2, 6č]�£�Èn°�­�>Ì°�LÀ°�ÎÈ®

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Page 79: Neva Cosmetic Packaging Design 1963 - 1985

/#-'6#�$1é+%'�<#�&,'é,+�PrašaK, 6č]�£�ÈÈ°�­�>Ì°�LÀ°�ÎÓ®

model of bottle for baby Powder, 6č]�1966 ­V>Ì����ÎÓ®

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Page 80: Neva Cosmetic Packaging Design 1963 - 1985

inStant drinK bottle vitAmAlt, ""1,� 6č�-"1,�*��6č]�£�n{�­V>Ì����££Ó®

boca za inStant naPitaK vitAmAlt, ""1,� 6č�-"1,�*��6č]�£�n{°�­�>Ì°�LÀ°�££Ó®

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80

Page 81: Neva Cosmetic Packaging Design 1963 - 1985

label for inStant drinK vitAmAlt, ""1,� 6č�-"1,�*��6č]�£�n{

etiKeta za inStant naPitaK vitAmAlt, ""1,� 6č�-"1,�*��6č]�£�n{°

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Page 82: Neva Cosmetic Packaging Design 1963 - 1985

labelS for Product SerieS kozmosAl, 6č]�£�Çä�­V>Ì����{x®

etiKete za Seriju ProizVoda kozmosAl, 6č]�£�Çä°�­�>Ì°�LÀ°�{x®

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82

Page 83: Neva Cosmetic Packaging Design 1963 - 1985

label collection for hairdreSSing ProductS, 6č]�č,"1 ��£�ÇÓ�­V>Ì����ÈÇ®

KoleKcija etiKeta za frizerSKe ProizVode, 6č]�"�"�£�ÇÓ°�­�>Ì°�LÀ°�ÈÇ®

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Page 84: Neva Cosmetic Packaging Design 1963 - 1985

Plašt maKete Kutije za Parfem %40#�/#ê-#, 6č]�"�"�£�ÈÈ°

unfolded model for %40#�/#ê-# Perfume box, 6č]�č,"1 ��£�ÈÈ

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Page 85: Neva Cosmetic Packaging Design 1963 - 1985

box model for Perfume %40#�/#ê-#, neVa, around 1966

maKeta Kutije za Parfem %40#�/#ê-#, neVa, oKo 1966.

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Page 86: Neva Cosmetic Packaging Design 1963 - 1985

0181)1&+j0,#�é'56+6-#�ziS 1965., <�-]�<č�, čĔ�č�� �1-/,��č�-6�� ]�£�È{°

new year’S card ziS 1965, <�-]�<č�, čĔ�č�� �1-/,��č�-6�� ]�£�È{�

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Page 87: Neva Cosmetic Packaging Design 1963 - 1985

0181)1&+j0,#�é'56+6-#�neVa 1966,neVa, 1965.­�>Ì°�LÀ°�£x®

new year’S card neVa 1966, 6č]�£�Èx ­�>Ì����£x®

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Page 88: Neva Cosmetic Packaging Design 1963 - 1985

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Page 89: Neva Cosmetic Packaging Design 1963 - 1985

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Marija’s industry of Beauty �Ƃ,��Ƃ��Ƃ� /�Ď�and neva packaging design 1963-1985

Page 90: Neva Cosmetic Packaging Design 1963 - 1985

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Page 91: Neva Cosmetic Packaging Design 1963 - 1985

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Page 92: Neva Cosmetic Packaging Design 1963 - 1985

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Page 93: Neva Cosmetic Packaging Design 1963 - 1985

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on “Packaging Beauty” - in the world and forMer yugoslavia

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on consuMers of cosMetic Products in yugoslavia

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