NAVBuilder Inside 2.0 – LBS SDK Develop and Monetize LBS Apps Using NAVBuilderInside (NBI) Free APIs

Verizon Wireless & TCS

• Most Popular APIs

• LBS Apps Market

• What is NBI?

• Why developers like NBI?

• Who use NBI and their testimonials?

• What’s new in NBI?

• Getting started with NBI

• NBI Sample Apps

• Making Money with NBI

• Go-to-market: VCAST, Android Marketplace, iTunes App Store

Agenda

Maps –The Most Popular APIs

Opportunity Challenges

Technical:

• Device/OS fragmentation

• Different Location Services and APIs

• Different terms and conditions for LBS services, content

• Access to carrier location (Cell ID BSA)

Business:

• How do I make money?

• Increase downloads (visibility, discoverability, merchandising)

• Decrease development costs

• Reach more users

• Provide engaging & best-in class experience

LBS Apps Market

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

1 2

LBS Apps

2010 2011

0

20,000,000

40,000,000

60,000,000

80,000,000

100,000,000

120,000,000

140,000,000

1 2

LBS Users

1 2

2010 2015

Source: ABI, comScore 2011

LocationKit: GPS, Cell-ID, Wi-Fi

MapKit: , local search, directions, geocode/reverse geocode, customizable annotations & POIs, traffic overlay, custom layers

Navigation API: voice GPS turn-by-turn

Geo-Content Feeds: Traffic, Gas Prices, Movies & Event listing, Weather

Coupon API With revenue share for developers!

What is NBI?

OS Support:

VZ Navigator

Set of APIs and toolkits that allow developers to quickly create or enable

their apps with interactive maps, geo-content, and fast, accurate location.

NBI is a one-stop-shop for LBS developers

Developer Survey (3/11) Key Benefits1. Monetization with local coupons

2. Cross carrier

3. Cross OS APIs

4. It’s free

5. One Agreement

6. Reduces development cost and time-to-market

7. Enables best-in-class user experience

8. It’s reliable

9. Access to abundant geo-content

10. Enables branding opportunities

11. Opportunity to be a Featured VCast App

12. Sample apps and source code

13. Distribution opportunities via VCast, Android Market, BlackBerry World

Why NBI?

Verizon tab

NBI is the ultimate solution for LBS

Who is Using NBI?

VCAST

Messages

“Using the NBI library made retrieving the device

location quick and easy, which has been an issue

with other BlackBerry clients. The NBI library was

easy to integrate and has worked great”

“ < 1 Day for Integration”

“Simple robust

framework to fetch precise

location. Took 1 hour to

integrate”

“Was able to use the common

API across OSs. Kudos for

making it so simple”

Developers using NBI Developer Testimonials

• iPhone Support

- Maps and Local Search

• APIs

- Mobile Coupons/Deals

- Custom Layers

• Cross Carrier

- Deploy your application on any US network

• Performance Enhancements

- Location caching to enable fast positioning

- Map Caching for faster map tile downloads

- Location sharing – NBI service app that allow NBI applications to share positioning.

- New Gestures

• Pinch/Spread on BlackBerry OS6

• Flick

What’s New in NBI?

• Go to verizon.developer.com

- Tools & APIs > Verizon APIs >NBI

• Sign SDK 2.0 Terms and Conditions

• Get your API Keys for NBI and coupons

• Build your app in 5 easy steps

Getting Started

• Benefits of Using NBI Mobile Coupon/Deals APIs

• NBI deals and coupon APIs are offered across Android, BlackBerry, and Brew (iPhone coupon API coming in 2012)

• Deals available by category and by deal quality

• Future aggregation to ensure quality and inventory

• Offers a single interface

• Getting Started

• Download NBI SDK 2.0 and sign the license agreement

• The new license agreement clarifies the terms for using the coupon APIs

and the payments

• Get an NBI API key and enable the coupon key

• Complete and submit payment information

• Integrate NBI SDK 2.0 into your application

• Track Revenue

• NBI offers 70% revenue share to developers

• Revenue is generated per NBI API Key

• Track your revenue on the VDC web

Making Money with NBIPayment Month: November 2011

NBI Key

Key 1 Rollover From Previous Month $ 2,250.00

Summary for This Month

Retailer 1 $ 300.00

Retailer 2 $ 1,200.00

Retailer 3 $ 700.00

Retailer 4 $ 200.00

Retailer 5 $ 500.00

Retailer 6 $ 900.00

Retailer 7 -

Subtotal $ 3,800.00

Rollover for Next Month $ 6,050.00

Payment for This

Month $ -

Key 2

Rollover From Previous

Month $ -

Retailer 1 $ 1,100.00

Retailer 2 $ 1,250.00

Retailer 3 $ 1,800.00

Retailer 4 $ 3,175.00

Retailer 5 $ 1,500.00

Retailer 6 $ 425.00

Subtotal $ 9,250.00

Rollover for Next Month $ -

Payment for This

Month $ 9,250.00

Go To Market

1. Register for a free account on VDC

2. Complete a brief questionnaire

regarding the nature of your app

Go To Market

1. Register for a free account on VDC

2. Complete a brief questionnaire

regarding the nature of your app

3. A Wizard will guide you through the

Rest. For NBI, don’t miss the following:

a. Select “Yes” for NAVBuilder Inside

Go To Market

1. Register for a free account on VDC

2. Complete a brief questionnaire

regarding the nature of your app

3. A Wizard will guide you through the

Rest. For NBI, don’t miss the following:

a. Select “Yes” for NAVBuilder Inside

b. Pick an API Token (API Key)

Go To Market

1. Register for a free account on VDC

2. Complete a brief questionnaire

regarding the nature of your app

3. A Wizard will guide you through the

Rest. For NBI, don’t miss the following:

a. Select “Yes” for NAVBuilder Inside

b. Pick an API Token (API Key)

c. Identify the use of MapKit or LocationKit

Go To Market

1. Register for a free account on VDC

2. Complete a brief questionnaire

regarding the nature of your app

3. A Wizard will guide you through the

Rest. For NBI, don’t miss the following:

4. Wait to be notified via email about the

status of your application

a. Select “Yes” for NAVBuilder Inside

b. Pick an API Token (API Key)

c. Identify the use of MapKit or LocationKit

Go To Market – Non V CAST App Stores

1. Submit a V Cast App application

2. Once approved, sumbit to your

application storefront of choice

• NAVBuilder Inside now enables

- Support for iOS

- Opportunity to distribute apps Cross Carrier

- Monetization of your application through mobile coupons and deals

- Custom Layer support

• NAVBuilder is easy to integrate and enables fast time to market and Free

• It’s FREE

• SDK 2.0 and iOS releases coming soon – Beta version available upon request.

Summary

NBI App Example:

NBI MapKit displays

the coupon location,

custom maps, and

custom annotation.

NBI Mapkit guides the

user to the store with

directions presented

inside the app.

NBI Mapkit displays

satellite maps inside

the app.

NBI Navigation API

enables users to get

voice GPS Navigation

with VZ Navigator®

NBI LocationKit uses

Verizon’s location

technology to query

most relevant coupons

per device location.

VZ Navigator® is

preloaded on most

Verizon devices.

NBI LocationKit uses Verizon’s location

technology to provide precise location of user.

Note: you can use Google Maps with NBI

LocationKit

NBI Navigation API enables Glypmse users to

navigate to their friend’s location using VZ

Navigator®

NBI App Example:

DEMO 1: Map, Local Search, Launch VZ Navigator on Verizon iPhone

DEMO 4: Mobile Deals/Coupons on Verizon Wireless and Sprint Android

DEMO 4: Custom Layers & Source Code on Verizon Wireless

Live Demo

Thank you.

nbisupport-vzw@navbuilderinside.com