MyCube Communications 2012

Concept Development

Outline

• MYCUBE have a number of different audiences• And very different messages have to be

communicated to each• What they need is a very simple, big overarching

‘campaign’ idea that will create instant synergy between every different piece of collateral

• We need to be able to deliver some quite complicated messages – and some very simple ones.

Outline (cont..)

• But they all have one thing in common: this is ground breaking stuff

• We need to instantly, in every piece of communication, however big or small, make sure that the take out is ‘Wow, something amazing is happening here, I’ve got to find out more...’

• We need to create buzz and interest. And let people know this is the bee’s knees.

Outline (cont..)

• But they all have one thing in common: this is ground breaking stuff

• We need to instantly, in every piece of communication, however big or small, make sure that the take out is ‘Wow, something amazing is happening here, I’ve got to find out more...’

• We need to create buzz and interest. And let people know this is the bee’s knees

• The dog’s bollocks• As cool as fuck

So what’s the big idea?

Advertising Concepts

Ad Scamps

So what’s the big idea?

Brochure Concept

Brochure Concept

Brochure Concept

So what’s the big idea?

About Us - Storyboard

Script details on next slide

Storyboard Mood & Style

Thank you