Nim Cube Unfoldign The Innovation Cube
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Transcript of Nim Cube Unfoldign The Innovation Cube
From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth
Illustrations: Arye Dvir C 2002
An Illustrated Guide
Edited by
Ron Dvir Edna Pasher Norman RothWith Ruth Blatt Illustrations by Arye Dvir
Unfolding the Innovation
Cube
From Knowledge to Value:
A Balanced Approach to New Product Development
From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth
Illustrations: Arye Dvir C 2002
From Knowledge to ValueUnfolding the Innovation Cube
A Balanced Approach to New Product DevelopmentAn illustrated guide
From Knowledge to Value: Unfolding the Innovation Cube is a unique journey into the complex and challenging world of a critical core competence in organisations: New Product Development.
The book is the culmination of the New-use and Innovation Management and Measurement Methodology for R&D (NIMCube) project, reflecting the collaboration of experts from 6 countries. The NIMCube consortium was formed in 2000 to develop a methodology and supporting software for effective and efficient innovation management in organisations.
The book conceptually clarifies the 6 facets of innovation:
The Reuse of exiting knowledge
The Invention of new knowledge
The Stakeholders contribution
The bottom line Performance of New Product Development
The Exploitation of the new product
The Ecology where it all happens
The book offers a comprehensive set of tools to improve New Product Development performance in organisations, to speed up innovation processes, and to create value from new ideas - fast. It presents a unique Performance Management System that was developed as a concrete infrastructure for innovation management and measurement.
Detailed descriptions of real case studies enrich the concepts and make the complex and intangible ideas come alive.
Six thinkers and practitioners, who are at the cutting edge of knowledge management and innovation management, present their perspectives on the issues raised in the book.
The lively illustrations that enrich the insights in the text reflect the consortium’s philosophy that visualisation is an effective method of conveying and absorbing new ideas.
The NIMCube project was co-funded by the European Commission Information Society Technology (IST) programme, which is a bustle junction for Knowledge Management activities.
Edited by
Ron Dvir, Edna Pasher and Norman Roth, EditorsWith Ruth Blatt Illustrations by Arye Dvir
From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth
Illustrations: Arye Dvir C 2002
IntroductionThe Journey Towards Innovation
Edna PasherHow did the NIMCube Consortium form,
identify its central research question, and develop its goals and conceptual framework?
This introduction tells the story of how NIMCube was born and narrates the process that led to the findings and tools presented in
this book.
From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth
Illustrations: Arye Dvir C 2002
Part ONE
The 6 Facets of Innovation
Why Innovation? Why Now? How ?
We start part ONE with discussing the case for innovation. Then, we will unfold the
Innovation Cube and elaborate on each of its facets.
From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth
Illustrations: Arye Dvir C 2002
1 The Case for Innovation Edna Pasher
What made Menlo Park the home of so many revolutions?
Thomas Edison understood the true meaning of innovation. More then 100 years later, the need for productive innovation is
even more urgent. Here you will understand why.
From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth
Illustrations: Arye Dvir C 2002
2 The Reuse Facet Don’t Re-invent the Wheel
Sven Schimpf, Norman Roth
If creating the future is about innovation, why invest resources in what the organisation
already knows?
This chapter argues that companies can enhance innovation by utilising existing
knowledge creatively. Here you will read about the processes of cataloguing, storing, retrieving, using and even discarding intangibles assets.
From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth
Illustrations: Arye Dvir C 2002
3 The Invention Facet The Creation of New Knowledge
Scott Hawkins
How do you create a new Leonardo?
The dynamic and fast-changing global business reality commands that companies “ride the wave” of innovation – they must
invent or else be left behind. Here you will read about the common blocks to innovation and receive guidelines for encouraging creativity
within your own organisation.
From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth
Illustrations: Arye Dvir C 2002
4 The Exploitation Facet How to Get Value From Knowledge
Atai Ziv
How do you link creativity to the marketplace?
As this chapter shows, successful inventions can lead to failure if you lose track of your
initial business goals. Here you will find practical guidelines for creating value out of
inventions by aligning them with the needs of your customers.
From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth
Illustrations: Arye Dvir C 2002
5 The Stakeholders Facet It’s All About Partnership
Fiona Lettice and Steve Evans
Who participates in cooking the innovation spaghetti?
The chef has many partners: suppliers, customers, advisors, managers, and many others. This chapter describes the unique contribution of each player and presents
forms of collaboration between them. It also describes an in-depth case study in the
British automotive industry.
From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth
Illustrations: Arye Dvir C 2002
6 The Ecology Facet How to Create a Climate for Innovation
Ron Dvir and Edna Pasher
Where is innovation most likely to flourish?
The ecology of innovation is about the space, time, culture, relationships, infrastructure, and atmosphere that form an environment that nourishes innovation. Read about two organisations in Sweden that implemented successful innovation ecologies in the form
of innovation laboratories.
From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth
Illustrations: Arye Dvir C 2002
7 The Performance Facet Bottom Line Counts, Too
Ron Dvir
How do you direct the organisational arrows to the bull’s eye?
In this chapter we address the importance of the bottom line – for example financial
performance, product quality and time to market. Traditionally, measurement systems focused solely on the bottom line. Here we see the bottom line as one part of the whole.
From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth
Illustrations: Arye Dvir C 2002
Part TWO
The Methodology and Tools
How do you turn the six facets of the innovation cube into a reality in your
organisation?
Here you will first read about the overall change methodology and then dive into the
details of each tool.
From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth
Illustrations: Arye Dvir C 2002
8 The NIMCube Methodology
Fiona Lettice and Karen Young
How do you manage innovation?
This chapter describes the six components of the innovation programme and a
methodology for linking NIMCube tools into a holistic change process. It discusses
implementation issues and presents two alternative routes for matching the
methodology to the organisation’s needs.
From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth
Illustrations: Arye Dvir C 2002
9 A Light Starter The Fast Assessment Survey
Karen Young, Kurt Fessl, Fiona Lettice and Norman Roth
How do you get a quick company-wide snapshot of the status of innovation?
This chapter describes the NIMLight on-line questionnaire, a five-minute assessment tool of re-use and invention in your organisation.
From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth
Illustrations: Arye Dvir C 2002
10 The Visual Assessment:Focus!
Fiona Lettice and Karen Young
How would Freud analyse a complex patient such as “innovation ?”
He would probably use words. We do the same, but combine verbal and visual languages. This chapter outlines the
NIMRate assessment methodology, explains the graphic facilitation process and
describes three pilot cases.
From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth
Illustrations: Arye Dvir C 2002
11 The Knowledge Repository
A Warehouse for Intangible Assets
Norman Roth and Juan Prieto
What does a warehouse of intangible assets look like?
Here you will read about NIMStore, a place for storing and managing reusable knowledge
assets. As is the case with any good physical warehouse, this dynamic place is a busy junction of activities and transactions.
From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth
Illustrations: Arye Dvir C 2002
12 Measurement The Performance Navigation
Dashboard
Norman Roth
How do you navigate towards the future?
This chapter elaborates on the reasons for conducting performance measurement as a
tactical and strategic navigation aid.We suggest a measurement system
developed specifically for innovation management.
From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth
Illustrations: Arye Dvir C 2002
13 The Role of Information Technology
Michail Tsanev and Ivo Penev
How does Information Technology fit into the picture?
In this chapter we will elaborate on the role of technological infrastructure in facilitating the six facets of innovation. Here we define
the basic terms, introduce recent developments in the field, and present
some alternative implementation technologies.
From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth
Illustrations: Arye Dvir C 2002
14 The Strategy Link
Atai Ziv
How do we link the six facets of innovation to the organisation’s strategy?
This chapter makes the connection between traditional strategic concepts and the NIMCube approach to innovation. Here you will read about common strategic challenges:
Make or ally!
2+2=5!
Disrupt it!
Balance smartly!
From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth
Illustrations: Arye Dvir C 2002
15 Closing Remarks
Edna Pasher with Ruth Blatt
How do you balance between the past and the future?
This chapter discusses how organisations can apply the lessons from the NIMCube
research and tools. The main lessons: tailor the approach to the unique organisation's
needs and begin by focusing on the people-issues.
From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth
Illustrations: Arye Dvir C 2002
Part THREEAppendices
In this part you will meet:
Six gurus in the field of knowledge management who share their insights on innovation.
The heroes of the story of Normalivation, a fictitious company with real innovation problems.
The members of Skandia’s new product development community of practice.
The partners to the NIMCube journey.
The Fair!
From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth
Illustrations: Arye Dvir C 2002
Appendix AThe Great Gurus on ”New Use
and Innovation”
Edna Pasher & Galit Maoz Caspi
"Perspective is worth 50 IQ points" (Gary Hamel)
Here we discover seven new perspectives. We believe in knowledge creating and
knowledge sharing through conversations. Here we talk with some of the great thinkers
and practitioners in the field.
From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth
Illustrations: Arye Dvir C 2002
Appendix B
The Story of NormalivationRon Dvir
What does the hazardous journey towards innovation look like?
Welcome to the show! Here we present in eight acts the story of Normalivation, a fictitious company with real innovation
problems.
From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth
Illustrations: Arye Dvir C 2002
Appendix C
Case StudySkandia’s NPD Community of Practice
Scott Hawkins
How do you innovate on an intangible product?
Here we get a snapshot into the work of a community of practice in a Swedish financial
services company and explore how it attempts to answer this question.
From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth
Illustrations: Arye Dvir C 2002
Appendix D
Contributors
Who are the people behind this book?
Diversity of perspectives is one of the key success factors for innovation. The NIMCube consortium embodies this diversity:The members come from 6 countries – just imagine the meeting of cultures…They range from academia to consulting to industry… Some represent 10-people boutiques, and others work for large international corporations…They cover all the generations – from young students to very experienced professionals…They master diverse disciplines: engineering, communications, mathematics, economics, physiology, marketing and more.