Nim Cube Unfoldign The Innovation Cube

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From Knowledge to Value: Unfolding the Innovation Cube , Editors: Ron Dvir, Edna Pasher, Norman Roth Illustrations: Arye Dvir C 2002 An Illustrated Guide d by Dvir Edna Pasher Norman Roth Ruth Blatt Illustrations by Arye Dvir Unfolding the Innovation Cube From Knowledge to Value : A Balanced Approach to New Product Development

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From Knowledge to Value: Unfolding the Innovation Cube Edited by: Ron Dvir, Edna Pasher, Norman Roth Illustrations by Arye Dvir From Knowledge to Value: Unfolding the Innovation Cube is a unique journey into the complex and challenging world of a critical core competence in organisations: New Product Development. The book is the culmination of the New-use and Innovation Management and Measurement Methodology for R&D (NIMCube) project, reflecting the collaboration of experts from 6 countries. The NIMCube consortium was formed in 2000 to develop a methodology and supporting software for effective and efficient innovation management in organisations. The book conceptually clarifies the 6 facets of innovation: The Reuse of exiting knowledge The Invention of new knowledge The Stakeholders contribution The bottom line Performance of New Product Development The Exploitation of the new product The Ecology where it all happens The book offers a comprehensive set of tools to improve New Product Development performance in organisations, to speed up innovation processes, and to create value from new ideas - fast. It presents a unique Performance Management System that was developed as a concrete infrastructure for innovation management and measurement. Detailed descriptions of real case studies enrich the concepts and make the complex and intangible ideas come alive. Six thinkers and practitioners, who are at the cutting edge of knowledge management and innovation management, present their perspectives on the issues raised in the book. The lively illustrations that enrich the insights in the text reflect the consortium’s philosophy that visualisation is an effective method of conveying and absorbing new ideas.

Transcript of Nim Cube Unfoldign The Innovation Cube

Page 1: Nim Cube Unfoldign The Innovation Cube

From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth

Illustrations: Arye Dvir C 2002

An Illustrated Guide

Edited by

Ron Dvir Edna Pasher Norman RothWith Ruth Blatt Illustrations by Arye Dvir

Unfolding the Innovation

Cube

From Knowledge to Value:

A Balanced Approach to New Product Development

Page 2: Nim Cube Unfoldign The Innovation Cube

From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth

Illustrations: Arye Dvir C 2002

From Knowledge to ValueUnfolding the Innovation Cube

A Balanced Approach to New Product DevelopmentAn illustrated guide

From Knowledge to Value: Unfolding the Innovation Cube is a unique journey into the complex and challenging world of a critical core competence in organisations: New Product Development.

The book is the culmination of the New-use and Innovation Management and Measurement Methodology for R&D (NIMCube) project, reflecting the collaboration of experts from 6 countries. The NIMCube consortium was formed in 2000 to develop a methodology and supporting software for effective and efficient innovation management in organisations.

The book conceptually clarifies the 6 facets of innovation:

The Reuse of exiting knowledge

The Invention of new knowledge

The Stakeholders contribution

The bottom line Performance of New Product Development

The Exploitation of the new product

The Ecology where it all happens

The book offers a comprehensive set of tools to improve New Product Development performance in organisations, to speed up innovation processes, and to create value from new ideas - fast. It presents a unique Performance Management System that was developed as a concrete infrastructure for innovation management and measurement.

Detailed descriptions of real case studies enrich the concepts and make the complex and intangible ideas come alive.

Six thinkers and practitioners, who are at the cutting edge of knowledge management and innovation management, present their perspectives on the issues raised in the book.

The lively illustrations that enrich the insights in the text reflect the consortium’s philosophy that visualisation is an effective method of conveying and absorbing new ideas.

The NIMCube project was co-funded by the European Commission Information Society Technology (IST) programme, which is a bustle junction for Knowledge Management activities.

Edited by

Ron Dvir, Edna Pasher and Norman Roth, EditorsWith Ruth Blatt Illustrations by Arye Dvir

Page 3: Nim Cube Unfoldign The Innovation Cube

From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth

Illustrations: Arye Dvir C 2002

IntroductionThe Journey Towards Innovation

Edna PasherHow did the NIMCube Consortium form,

identify its central research question, and develop its goals and conceptual framework?

This introduction tells the story of how NIMCube was born and narrates the process that led to the findings and tools presented in

this book.

Page 4: Nim Cube Unfoldign The Innovation Cube

From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth

Illustrations: Arye Dvir C 2002

Part ONE

The 6 Facets of Innovation

Why Innovation? Why Now? How ?

We start part ONE with discussing the case for innovation. Then, we will unfold the

Innovation Cube and elaborate on each of its facets.

Page 5: Nim Cube Unfoldign The Innovation Cube

From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth

Illustrations: Arye Dvir C 2002

1 The Case for Innovation Edna Pasher

What made Menlo Park the home of so many revolutions?

Thomas Edison understood the true meaning of innovation. More then 100 years later, the need for productive innovation is

even more urgent. Here you will understand why.

Page 6: Nim Cube Unfoldign The Innovation Cube

From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth

Illustrations: Arye Dvir C 2002

2 The Reuse Facet Don’t Re-invent the Wheel

Sven Schimpf, Norman Roth

If creating the future is about innovation, why invest resources in what the organisation

already knows?

This chapter argues that companies can enhance innovation by utilising existing

knowledge creatively. Here you will read about the processes of cataloguing, storing, retrieving, using and even discarding intangibles assets.

Page 7: Nim Cube Unfoldign The Innovation Cube

From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth

Illustrations: Arye Dvir C 2002

3 The Invention Facet The Creation of New Knowledge

Scott Hawkins

How do you create a new Leonardo?

The dynamic and fast-changing global business reality commands that companies “ride the wave” of innovation – they must

invent or else be left behind. Here you will read about the common blocks to innovation and receive guidelines for encouraging creativity

within your own organisation.

Page 8: Nim Cube Unfoldign The Innovation Cube

From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth

Illustrations: Arye Dvir C 2002

4 The Exploitation Facet How to Get Value From Knowledge

Atai Ziv

How do you link creativity to the marketplace?

As this chapter shows, successful inventions can lead to failure if you lose track of your

initial business goals. Here you will find practical guidelines for creating value out of

inventions by aligning them with the needs of your customers.

Page 9: Nim Cube Unfoldign The Innovation Cube

From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth

Illustrations: Arye Dvir C 2002

5 The Stakeholders Facet It’s All About Partnership

Fiona Lettice and Steve Evans

Who participates in cooking the innovation spaghetti?

The chef has many partners: suppliers, customers, advisors, managers, and many others. This chapter describes the unique contribution of each player and presents

forms of collaboration between them. It also describes an in-depth case study in the

British automotive industry.

Page 10: Nim Cube Unfoldign The Innovation Cube

From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth

Illustrations: Arye Dvir C 2002

6 The Ecology Facet How to Create a Climate for Innovation

Ron Dvir and Edna Pasher

Where is innovation most likely to flourish?

The ecology of innovation is about the space, time, culture, relationships, infrastructure, and atmosphere that form an environment that nourishes innovation. Read about two organisations in Sweden that implemented successful innovation ecologies in the form

of innovation laboratories.

Page 11: Nim Cube Unfoldign The Innovation Cube

From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth

Illustrations: Arye Dvir C 2002

7 The Performance Facet Bottom Line Counts, Too

Ron Dvir

How do you direct the organisational arrows to the bull’s eye?

In this chapter we address the importance of the bottom line – for example financial

performance, product quality and time to market. Traditionally, measurement systems focused solely on the bottom line. Here we see the bottom line as one part of the whole.

Page 12: Nim Cube Unfoldign The Innovation Cube

From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth

Illustrations: Arye Dvir C 2002

Part TWO

The Methodology and Tools

How do you turn the six facets of the innovation cube into a reality in your

organisation?

Here you will first read about the overall change methodology and then dive into the

details of each tool.

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From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth

Illustrations: Arye Dvir C 2002

8 The NIMCube Methodology

Fiona Lettice and Karen Young

How do you manage innovation?

This chapter describes the six components of the innovation programme and a

methodology for linking NIMCube tools into a holistic change process. It discusses

implementation issues and presents two alternative routes for matching the

methodology to the organisation’s needs.

Page 14: Nim Cube Unfoldign The Innovation Cube

From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth

Illustrations: Arye Dvir C 2002

9 A Light Starter The Fast Assessment Survey

Karen Young, Kurt Fessl, Fiona Lettice and Norman Roth

How do you get a quick company-wide snapshot of the status of innovation?

This chapter describes the NIMLight on-line questionnaire, a five-minute assessment tool of re-use and invention in your organisation.

Page 15: Nim Cube Unfoldign The Innovation Cube

From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth

Illustrations: Arye Dvir C 2002

10 The Visual Assessment:Focus!

Fiona Lettice and Karen Young

How would Freud analyse a complex patient such as “innovation ?”

He would probably use words. We do the same, but combine verbal and visual languages. This chapter outlines the

NIMRate assessment methodology, explains the graphic facilitation process and

describes three pilot cases.

Page 16: Nim Cube Unfoldign The Innovation Cube

From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth

Illustrations: Arye Dvir C 2002

11 The Knowledge Repository

A Warehouse for Intangible Assets

Norman Roth and Juan Prieto

What does a warehouse of intangible assets look like?

Here you will read about NIMStore, a place for storing and managing reusable knowledge

assets. As is the case with any good physical warehouse, this dynamic place is a busy junction of activities and transactions.

Page 17: Nim Cube Unfoldign The Innovation Cube

From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth

Illustrations: Arye Dvir C 2002

12 Measurement The Performance Navigation

Dashboard

Norman Roth

How do you navigate towards the future?

This chapter elaborates on the reasons for conducting performance measurement as a

tactical and strategic navigation aid.We suggest a measurement system

developed specifically for innovation management.

Page 18: Nim Cube Unfoldign The Innovation Cube

From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth

Illustrations: Arye Dvir C 2002

13 The Role of Information Technology

Michail Tsanev and Ivo Penev

How does Information Technology fit into the picture?

In this chapter we will elaborate on the role of technological infrastructure in facilitating the six facets of innovation. Here we define

the basic terms, introduce recent developments in the field, and present

some alternative implementation technologies.

Page 19: Nim Cube Unfoldign The Innovation Cube

From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth

Illustrations: Arye Dvir C 2002

14 The Strategy Link

Atai Ziv

How do we link the six facets of innovation to the organisation’s strategy?

This chapter makes the connection between traditional strategic concepts and the NIMCube approach to innovation. Here you will read about common strategic challenges:

Make or ally!

2+2=5!

Disrupt it!

Balance smartly!

Page 20: Nim Cube Unfoldign The Innovation Cube

From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth

Illustrations: Arye Dvir C 2002

15 Closing Remarks

Edna Pasher with Ruth Blatt

How do you balance between the past and the future?

This chapter discusses how organisations can apply the lessons from the NIMCube

research and tools. The main lessons: tailor the approach to the unique organisation's

needs and begin by focusing on the people-issues.

Page 21: Nim Cube Unfoldign The Innovation Cube

From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth

Illustrations: Arye Dvir C 2002

Part THREEAppendices

In this part you will meet:

Six gurus in the field of knowledge management who share their insights on innovation.

The heroes of the story of Normalivation, a fictitious company with real innovation problems.

The members of Skandia’s new product development community of practice.

The partners to the NIMCube journey.

The Fair!

Page 22: Nim Cube Unfoldign The Innovation Cube

From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth

Illustrations: Arye Dvir C 2002

Appendix AThe Great Gurus on ”New Use

and Innovation”

Edna Pasher & Galit Maoz Caspi

"Perspective is worth 50 IQ points" (Gary Hamel)

Here we discover seven new perspectives. We believe in knowledge creating and

knowledge sharing through conversations. Here we talk with some of the great thinkers

and practitioners in the field.

Page 23: Nim Cube Unfoldign The Innovation Cube

From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth

Illustrations: Arye Dvir C 2002

Appendix B

The Story of NormalivationRon Dvir

What does the hazardous journey towards innovation look like?

Welcome to the show! Here we present in eight acts the story of Normalivation, a fictitious company with real innovation

problems.

Page 24: Nim Cube Unfoldign The Innovation Cube

From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth

Illustrations: Arye Dvir C 2002

Appendix C

Case StudySkandia’s NPD Community of Practice

Scott Hawkins

How do you innovate on an intangible product?

Here we get a snapshot into the work of a community of practice in a Swedish financial

services company and explore how it attempts to answer this question.

Page 25: Nim Cube Unfoldign The Innovation Cube

From Knowledge to Value: Unfolding the Innovation Cube ,Editors: Ron Dvir, Edna Pasher, Norman Roth

Illustrations: Arye Dvir C 2002

Appendix D

Contributors

Who are the people behind this book?

Diversity of perspectives is one of the key success factors for innovation. The NIMCube consortium embodies this diversity:The members come from 6 countries – just imagine the meeting of cultures…They range from academia to consulting to industry… Some represent 10-people boutiques, and others work for large international corporations…They cover all the generations – from young students to very experienced professionals…They master diverse disciplines: engineering, communications, mathematics, economics, physiology, marketing and more.