Web Cube and News Cube Tips
Transcript of Web Cube and News Cube Tips
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EDITORS TIPS:
WEB CUBE& NEWS CUBEGATEHOUSE NEWS & INTERACTIVE DIVISION
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The agenda
Web CubeUpdates
Photo galleries
Reader involvementIn printOnline
News Cube
Public Service JournalismCommunity Partner Journalism
First In Print
Chris Biondi
Manager of
newsroomdevelopment
GateHouse News
& Interactive
Alice Coyle
Managing editor,
GateHouse Media
New England,
Raynham, Mass.,
unit
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Web Cube: Updates
Make the Web part ofevery newsroom meeting
Study analytics
Include Web entries
in story budgetsSet standards andexpectations
Training
Share top headlines
-- Jon Broadbooks, ditor, Stat Journal-R ist r
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Web Cube: Updates
Keep breaking newsshort and to the point
Government meetingoutcomes
Government meetingadvances
Blog posts as updates
Galleries as updates
-- Jon Broadbooks, ditor, Stat Journal-R ist r
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Web Cube: Updates
Get everyone on board
Broadcast results
Break apart content(calendar, cops)
Expectations andculture changes:exclusive Web content
News Now - all updates
Blogs in Highlight
-- Tom artin, ditor, R ist r-Mail
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Web Cube: Photo galleries
Planning, planning,planning
Reach out to readers
Repurpose content
(pictures of the day,or the week)
When news breaks,What is the Webstrategy?
-- Ri kJensen, ublisher/executi eeditor, Messenger Post
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Web Cube: Photo galleries
Sports coverage
Nature & animals
Use daily planner
Scheduled contentcan be the foundation
-- RickJensen, ublisher/executi eeditor, Messenger Post
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Web Cube: Schedule updates, galleries
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Reader involvement
-- Alice Coyle, managingeditor, MNE, Raynhamunit
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Reader involvement
-- Alice Coyle, managingeditor, MNE, Raynhamunit
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Reader involvement
-- Alice Coyle, managingeditor, MNE, Raynhamunit
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Reader involvement
-- Alice Coyle, managingeditor, MNE, Raynhamunit
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Reader involvement
-- Alice Coyle, managingeditor, MNE, Raynhamunit
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Reader involvement
Prominent
Consistent
Do not be discouraged
Adapt ideas to your
marketDo not be afraid to beobvious: Sometimespeople respond to thecorniest callouts.
-- Chazy Dowaliby, editor, Patriot Ledgerand Enter riseNews
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News Cube: Public Service Journalism
Watchdog content
Branded content
Reader engagement
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News Cube: Public Service Journalism
Assign to reporterswho get results
Dont rely on publicto meet your
deadlinesCommunicate tohead off productioncomplications
Consistency is key
Spotlight amongmost popular pieces
-- Lesley Valadez, editor, Stuttgart Daily Leader
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News Cube: Community Partner
Profiles
Event coverage
Event advance
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News Cube: Community Partner
Look for opportunitiesfor Q&As everywhere
Be open
If its news to you, its
news to usFind the right topicsfor your community
To get buy-in, explainit well to your reporters
Make sure readers knowhow to contribute
-- Jim Konrad, editor, Norwich Bulletin
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News Cube: Community Partner
Go to communitygroups
Chambers ofcommerce
School boardsIts not my paper,its your paper
Its all about creatingand building apartnership withyour readers
-- Jim Konrad, editor, Norwich Bulletin
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News Cube: Community Partner
E-mail, phone calls,even some visits,in addition to callouts
This will take time
Develop prototypes(or show the templates)
Pick the right partners
Be specific about whatyou want
Keep communicationflowing
-- Chazy Dowaliby, editor, The Patriot Ledgerand Enter riseNews
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First in Print
Promoting contentdifferentiation
Can use our brandingor your own
In print and online
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First in Print
Determine the storiesearly in productionprocess
Clearly communicate
among staffStay nimble - stuffhappens
Throw some love atthe website
Promote Web-exclusivecontent, such as galleriesand blog posts
-- o n levka, editor, Journal tar
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First in Print
Consider workflow
Guidelines for FiPcandidates clearlyunderstood
Newsroom buy-inis key to success
Tell people where toget the content if itis not going online
-- Jo n levka, editor, Journal tar
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Upcoming webinar
The holidays and reader involvement
Thursday, Dec. 2, 2 p.m. EST
GateHouse News ervice executive editor isa Glowinski s ares features
ideas to make connections wit our communit t is season
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WEB CUBE
& NEWS CUBEEDITORS TIPSGATEHOUSE NEWS & INTERACTIVE DIVISION