How do I provision

and scale my LOB

Apps on demand?

How do I optimize my

fleet based on weather

and traffic patterns?

What’s the social

sentiment for my

brand of products?Can I enable my

workforce to work

where they want

on their device?

How do I better

predict future

outcomes?

CUSTOMER

SERVICE PROVIDER

WINDOWS AZURE

1CONSISTENT

PLATFORM

Business Transformation

Integration

PortalsBusiness & Clinical

Intelligence, Big Data

Simplify Processes to Deliver Benefits

Ascribe Consulting

Quality and Accreditation• Microsoft Gold Partner

– Business Intelligence

– Information Worker (SharePoint)

– Advanced Infrastructure

– Security Solutions

• Microsoft Partner of the Year Finalist 2011 – Business Intelligence

• Microsoft Partner of the Year Winner 2012 – Healthcare

• EHI Award Winner - 'Best use of IT to improve patient safety’

• Microsoft Healthcare Services Ready

– The only Healthcare specialist with this accreditation in the UK

• ISO9001 Quality Assurance with TickIT certification

All content is commercial in confidence and bound by NDA

All content is commercial in confidence and bound by NDA

All content is commercial in confidence and bound by NDA

All content is commercial in confidence and bound by NDA

All content is commercial in confidence and bound by NDA

All content is commercial in confidence and bound by NDA

USER STORIESMedical and Operational Use Cases

All content is commercial in confidence and bound by NDA

what do we stop doing because it doesn’t work?

how do we prove safety, quality and cost-effectiveness?

what underlying trends in consumption of services do we need to address?

where do other agency, personal and social care pressures impact health services?

how do I charge for and cost the scale and complexity of services that I provide?

All content is commercial in confidence and bound by NDA

1. Identify alcohol and substance misuse A&E attendances2. Note the diagnostic intervention sought3. Note the mode of arrival in advance of recording for statutory reporting purposes4. Note the incident location relating to the ambulance call5. Profile the incident using the notes captured by the ambulance crew and on

handover to Hospital6. Link this unstructured data back to structured data7. Note volume of ECGs and other diagnostic tests ordered and check they have been

fulfilled8. Analyse the blockages in the A&E lean process based upon markers of process

blockages in notes9. Cost activity at point of intervention10. Identify self-harming patients11. Assess the impact of support teams and programmes designed to cut cost and

improve services12. Assess suicide risk and take action13. Explain the likely causes of key performance standards breaches14. Assess whether my patients were treated with dignity and respect15. deploy a platform that is configurable to deal with RTAs, Sports injuries, perform

MEWS, Glasgow Coma Scores and other things

All content is commercial in confidence and bound by NDA

All content is commercial in confidence and bound by NDA

All content is commercial in confidence and bound by NDA

All content is commercial in confidence and bound by NDA

All content is commercial in confidence and bound by NDA

All content is commercial in confidence and bound by NDA

HEALTHPLAZA DEMONSTRATIONHow does it work?

All content is commercial in confidence and bound by NDA

All content is commercial in confidence and bound by NDA

All content is commercial in confidence and bound by NDA

All content is commercial in confidence and bound by NDA

All content is commercial in confidence and bound by NDA

Unstructured Data Dimens ions

Alcohol

Word Analytics

Busy

Drugs

Self Harm

Diagnostic Intervention (Intervention)

Sport

Absconded

Acuity

Bariatric

Body

BP - Blood Pressure

Cause

Condition

Department

GCS

Keyword - Catch all for history

Medication

Outcome

Third Party (Who attended with)

Patient Dignity

Pulse

RTC/RTC

SATS

Self Harm

Ward

Measures

Pe

rio

d A

rriv

al T

o D

isch

arge

Is 4

hr

Tria

ge B

reac

h

Tota

l Tr

iage

Wai

t P

eri

od

Att

en

dan

ce C

ou

nt

Tria

ge W

ait

Pe

rio

d M

ins

Die

d w

ith

in 3

0 d

ays

MR

I C

ou

nt

Xra

y C

ou

nt

ECG

Co

un

t

CT

Co

un

t

MR

I U

nst

ruct

ure

d C

ou

nt

Dimensions

Discharge Destination X X X X X X X X X X X

X X X X X X X X X X X

Disposal Method X X X X X X X X X X X

Source Of Referral X X X X X X X X X X X

Time (Arrival Time) X X X X X X X X X X X

Time (Discharged Time) X X X X X X X X X X X

Arrival Mode X X X X X X X X X X X

Patient X X X X X X X X X X X

Date (Discharged Date) X X X X X X X X X X X

Date (Leftdept Date) X X X X X X X X X X X

Age Group X X X X X X X X X X X

Diagnosis (First Diagnosis) X X X X X X X X X X X

Junk X X X X X X X X X X X

AE Length Of Stay (Triage X X X X X X X X X X X

Complaint X X X X X X X X X X X

Date (Arrival Date) X X X X X X X X X X X

Hospital X X X X X X X X X X X

Died Days After Leaving X X X X X X X X X X X

Structured to Unstructured

All content is commercial in confidence and bound by NDA

MEC Global

Media investment and management

#1 Media investment organisation - GroupM

#3 MEC Digital Media Agency - e-consultancy

ONLINE ADVERTISING

INDUSTRY POV

“Our experience is that marketing is becoming much

more data-driven. Clients want simplified use of the data,

and they want it to be brought together in one place. Most

digital campaigns are driven by these data and people want

dashboards with real-time data – this is critical.”

Sir Martin Sorrell

CHANGING LANDSCAPE

•US Digital budgets steadily increasing, expected to reach near TV levels by 2016 (Source: eMarketer)

•Event level tracking datasets will increase from 4PB to 10PB−(From 12,400,000,000,000 to 31,000,000,000,000 rows of data) *

0

10

20

30

40

50

60

70

80

2012 2013 2014 2015 2016

Sp

en

d (

bil

lio

ns)

Online

Newspaper

Magazine

TV

Source: eMarketer

National debt of Ukraine

CHANGING LANDSCAPE

• Traditional media budgets will remain constant; however the means to serve those ads is no longer “traditional”

• Digital magazine ads will be interactive. − Could rotate creative based on device usage patterns

• Out of home (OOH) ads could be changed depending on daypart, geo demographics, current events, etc.

CHANGING LANDSCAPE

• The tablet/laptop as a second screen will allow for a deeper immersive experience for the consumer− Digital ad could be served allowing viewers additional product

information for a recent TV product

• The way to achieve this is through data, specifically, real time access to data

CHANGING CONSUMER

http://www.youtube.com/watch?v=heSudg-tfIk

PDW SCENARIO - ATTRIBUTIONBUSINESS GOAL: • Measure the true impact of media activity on campaign objectives and ROI

TECHNICAL NEEDS:

• Data from multiple publishers (Google/DoubleClick, MS Advertising/Atlas, etc.)

• Daily FTP downloads and in some cases intra-day through APIs.

• Typical analysis tools – SAS, R, SSAS, Excel/PowerPivot

CHALLENGESSPEED: • From data acquisition to availability for analytics

PEOPLE:

• Skills

SCALE:

• Physical storage

BAKE OFFD

ata

load PDW

SQL

PDW

SQLAtt

rib

uti

on

re

po

rt

+35%

Great

Cost

Skills (operational /

Db

Great

Specialised

Ultra Big data

Next Gen

Data Ownership

Fast Track

Great

Scale

PDW2 impact?

CONSIDERATIONS

DELIVERED

UNDER 12 MONTHS:

• Product which is now running on 5 “significant” clients

REVENUE:

• Incremental revenue, projected ROI on investment 18 months

THINKING:

• Changed established thinking / supported new

• Moved us up a gear in a key strategic area

WHAT NEXT ?

Enhanced

PDW query

engineData Scientists

BI Users

DB Admins

Regular

T-SQLResults

Structured data

Traditional schema-based DW

applications

PDW V2

Social

Apps

Sensor

& RFID

Mobile

Apps

Web

Apps

Unstructured data

HadoopPolybase

LESSONS LEARNT

EXPERTS:

• Saves time and money in the long run

REALISTIC:

• Start small

PLAN:

• Vendors, both tin and consultancy - time

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•

•

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